A new survey from The Public Relations and Communications Association (PRCA) has found recognition among business leaders for the PR and comms industry following its role in supporting businesses through the tumult of the last ...

The cost-of-living crisis will have impacted the messaging and approach of every comms team, whatever the sector, and is only set to continue in a period of great financial strain for the public and businesses ...

While people feel the bite of rising energy and food bills across the country, charities and organisations like JustGiving continue their efforts to help those in need. Head of charity partnerships Mema Nackasha shares how ...

Having launched and shared your campaign where your target audiences are most likely to engage, now is the time to pull the data, crunch the numbers and manage your metrics to examine the successes and ...

Whether you are the CEO of an international business, a politician with power or a high-profile celebrity with millions of fans, reputation matters. Here to offer advice on building, maintaining and, where needed, rescuing reputation ...

This is a guest post from Phil Caplin, founder of specialist broadcast agency Broadcast Revolution, which offers talent sourcing, media relations, video and podcast production, media training and more. Are you considering branching out into ...

Charities have had to rethink media strategies, budgets, workflow and lobbying as priorities change throughout the cost-of-living crisis in the UK. For our latest webinar ‘Communicating the cost-of-living for charities’, FareShare public affairs, comms and ...

The Public Relations and Communications Association (PRCA) has confirmed that Grayling’s Global CEO Sarah Scholefield is its 2022-2024 Chair. Scholefield succeeds Rachel Friend MPRCA in the role, who has led the association through what has ...

As budgets are being carefully considered and replanned in homes across the country, charities across all sectors are quickly redistributing their resources to help. One charity pivoting to keep up with the evolving needs of ...

This is a guest post from freelance journalist Dakota Murphey. In PR, timing is everything. Get the timing right and it can mean the PR content that you painstakingly planned for months on end is ...

This is a guest post from Stuart Thomson, head of public affairs at law firm BDB Pitmans. There are only days left before the name of the new Prime Minister will be announced. What will ...

This is a guest post by Alice Wicker, junior content marketing executive at London-based SEO and digital marketing agency Reboot Online. Marketers, PRs and comms professionals need to understand just how diverse their audience is. ...

This is a guest post by Chris Norton, founder of insight-led PR agency Prohibition, former University lecturer, author of ‘Share This Too’ and social media blogger. In business, PR crises are unavoidable. We live in ...

While there is no ‘Dear Deidre’ for PRs who need advice on pitching to journalists, any comms people with questions out there are in luck. We recently caught up with three up-and-coming freelancers willing to ...

‘When a campaign takes root within the heart of the community, you are laying the foundations,’ believes Love Energy Savings’ senior digital PR strategist Rosie Macdonald. In an effort to help those struggling in the ...

Social listening can give you an insight into how your audience has received your message and aid in measuring the success of a campaign – but this is only part of its potential. With a ...

As part of our Access Intelligence Women In Work inclusion group, we were lucky to have time with FutureBricks founder Arya Taware and Airbus head of public affairs Katie Roscoe, who shared how they have ...

Not every business has a dedicated in-house PR person, comms team or the budget to bring in an agency to do public relations – that does not mean it is impossible to gain coverage in ...

Pictured, left to right: Callum Marius (MyLondon) Joe Talora (Evening Standard, LDR) Jessica Frank-Keyes (LondonWorld), Josiah Mortimer (MyLondon), James Cracknell (Social Spider). For those outside of the Press Gallery, the inner workings of political journalism ...

It is a frequent ask from writers to PRs: don’t phone to pitch, don’t call to follow up on an email you have just sent. Unsurprisingly, it is no different for up-and-coming Generation Z journalists, ...