Having the support of a celebrity can lift a charity or cause out of obscurity and into the hearts and minds of millions. This coming week alone, celebrities will help raise millions of pounds for ...

Are you making good use of social media analytics or has your company yet to make it a vital part of their business strategy? As digital marketing becomes more and more measurable it is increasingly ...

No one wants to be stuck in the middle but standing out in a competitive market is a constant challenge for most brands. Morrisons recently enjoyed its first quarterly sales gain in four years but ...

On Wednesday 16th March George Osborne will present his 2016 Budget. Having finally moved out from the shadow of the referendum on social media, there are a few issues in particular which have got people talking; taxes, cuts ...

Betfair, the online betting exchange and bookmaker, has scored a massive PR win backing Victoria Pendleton’s journey from Olympic cyclist to champion jockey. In a period of just 12 months Pendleton has gone from complete novice ...

Following our spotlight interview, Natasha Courtenay-Smith rejoined us for a special webinar to share exclusive inside info on how to get rich by blogging. Having interviewed the world’s leading bloggers, vloggers and content strategists for her ...

Building a strategic digital content marketing strategy can be difficult for any organisation. Finding the time to get to grips with multiple technologies and curate, create and distribute useful, actionable content through various channels (including ...

If you’ve recently tried to read a regional newspaper online, you’ll fully understand why so many people are turning to ad-blocking software to improve their reading experience. In some cases, obtrusive advertising in the form ...

The issue of PRs being underpaid has reared its head again. According to a new PR Week survey 49 per cent of respondents said that they felt short-changed by their employer. But what are the ...

Launching a newspaper in today’s market is a bold move and also high risk, but that’s exactly what Trinity Mirror did last month when New Day became the first daily national to hit newsstands in 30 years. ...

Every day the Vuelio Political Services team sends out the Westminster Daily, a preview of the day’s debates, speeches and legislation taking place in Parliament that keeps public affairs professionals on top of the political ...

Religion, politics and money might not be the best topics of conversation for your next dinner party if you want to keep your friends. Understanding what makes a suitable talking point can be equally problematic ...

Measuring outcomes of PR activity and meeting the expectations of clients who want to see value from their expenditure is more important than ever, but according to Mark Westaby, director of Spectrum Consulting, PRs don’t ...

Darren Kennedy is presenter of RTE’s #Trending and founder of HelpMyStyle.ie. Help My Style is where he can set his own agenda and discuss all things fashion and celebrity style, without the constraints of television. Darren talks ...

It’s no secret that a major part of a politician’s job description is avoiding questions it may be best not to answer directly. A recent interview between the BBC’s Laura Kuenssberg and Justice Secretary Michael ...

Trinity Mirror has just announced the launch of a new national daily newspaper. The New Day, launched on February 29th, will be the first new national daily to hit our newsstands in 30 years. Bosses ...

The EU referendum looks set to be a once in a lifetime opportunity- not only will the UK’s position in Europe be decided on June 23rd, but until then we have the chance to watch ...

According to new research, native advertising – sponsored or branded content that matches the look and feel of publisher websites – is the next big thing for PRs. The survey, commissioned by advertising platform Adyoulike, ...

No business wants bad reviews, but no matter how successful you are there will always be unhappy customers. The real challenge is not eliminating negative reviews about your company but in how you respond. According ...

Sensing a gap in the market, David Evans created Grey Fox, a blog that caters to the more mature man interested in fashion, style and menswear. Providing an alternative to fashion’s obsession with youth, David uses ...