Measuring outcomes of PR activity and meeting the expectations of clients who want to see value from their expenditure is more important than ever, but according to Mark Westaby, director of Spectrum Consulting, PRs don’t ...

Darren Kennedy is presenter of RTE’s #Trending and founder of HelpMyStyle.ie. Help My Style is where he can set his own agenda and discuss all things fashion and celebrity style, without the constraints of television. Darren talks ...

It’s no secret that a major part of a politician’s job description is avoiding questions it may be best not to answer directly. A recent interview between the BBC’s Laura Kuenssberg and Justice Secretary Michael ...

Trinity Mirror has just announced the launch of a new national daily newspaper. The New Day, launched on February 29th, will be the first new national daily to hit our newsstands in 30 years. Bosses ...

The EU referendum looks set to be a once in a lifetime opportunity- not only will the UK’s position in Europe be decided on June 23rd, but until then we have the chance to watch ...

According to new research, native advertising – sponsored or branded content that matches the look and feel of publisher websites – is the next big thing for PRs. The survey, commissioned by advertising platform Adyoulike, ...

No business wants bad reviews, but no matter how successful you are there will always be unhappy customers. The real challenge is not eliminating negative reviews about your company but in how you respond. According ...

Sensing a gap in the market, David Evans created Grey Fox, a blog that caters to the more mature man interested in fashion, style and menswear. Providing an alternative to fashion’s obsession with youth, David uses ...

The challenges facing public sector communications departments are numerous: dwindling resources, slashed budgets and a disengaged public. With so many factors working against them, government marketing departments face an uphill battle when it comes to reaching ...

The newspaper industry will soon mourn the loss of a once great broadsheet (and the first quality compact) from the shelves of Britain’s newsagents. In recent years, The Independent’s circulation has collapsed from a high of ...

According to a new study, more than 70 percent of global leaders have an Instagram account, but a third of the of the 305 accounts surveyed are not active. With over 300 million users worldwide ...

To stay relevant in today’s increasingly digitalised world, PRs have to be on top of the latest social media and technological changes. While the traditional approach can still be valuable, younger audiences in particular lie ...

Lorna Burford describes herself as a shy introverted person, but blogging is where her personality comes out. As the author of Raindrops of Sapphire Lorna uses her blog to talk directly to her readers about her ...

The Gentleman Blogger is the UK’s number one menswear fashion blog and also features on our latest top twenty ranking fashion blogs. The man behind The Gentleman Blogger is Matthew Zorpas, a self-styled fashion expert. In this Spotlight Matthew ...

In an age of social media and instant information, it’s become increasingly important for government to develop effective digital strategies to keep citizens up-to-date. In much the same way as businesses in the private sector, ...

Despite the many commercial pressures facing newspapers in the digital age, most “serious” journalists and editors still believe in the complete separation of church and state (or editorial and advertising).  When FT journalist, Lucy Kellaway, ...

With news outlets now using virtual reality technologies to create more immersive stories, it is only a matter of time until the PR industry follows suit. Last November The Times created a virtual reality report ...

This week’s Media Updates covers moves and changes at news titles including, Western Mail, South Wales Echo, FT, Evening Standard, Liverpool Echo, Sutton Guardian, Western Telegraph, Milford Mercury and Tivyside Advertiser, The Times, ITV NEWS; lifestyle titles including Cosmopolitan, Stylist, CANDID, BRIDES, Women’s Health, Wallpaper*, ES Magazine; business and finance titles including ...

Having grown up in the Caribbean, Italy  and the Netherlands, Lotte Brouwer spent most of her childhood on the move. Currently the author of yespleaseblog.co, Lotte uses her blog to share her love of traveling, ...

Have you ever wondered what would make someone unfollow you? Recent research conducted by US media software company BuzzStream and Fractl has provided some much-needed answers to this probing question, shedding light on the reasons ...