Workplace, Facebook’s newest enterprise product, is a promising tool for the marketing communications industry. Here Ketchum’s Melissa Barry writes for #FuturePRoof on the benefits of the system.  Workplace by Facebook has the ability to fundamentally ...

Want to deflect a little social media heat away from your brand? How about letting a smart, polite and socially-savvy teenager run your Twitter account for the day? That’s exactly what embattled train operator Southern ...

A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week. 1. Eddie wins the internet A 15-year-old schoolboy on work experience was given the opportunity to monitor Southern ...

Red Ted Art is the creative crafting blog from Maggy Woodley. Covering a range of easy and fun crafts for all ages, Red Ted Art was also recently ranked in our Top 50 UK Blogs ...

It’s enough to send shudders down any newspaper, television or radio advertising sales professional’s spine. A £20 boost on Facebook helped the Welsh Assembly reach a staggering 90,000 people with a St David’s Day campaign ...

Karl Young is the twenty-something father of two behind The Yorkshire Dad, who found that sharing his experiences and joining in on conversations helped him settle into parenthood. The Yorkshire Dad uses the advice that Karl ...

The Press Association (PA) has been awarded a €706,000 Google grant to create an automated news service for local press. Working in collaboration with start-up Urbs Media, PA hopes to create 30,000 data-driven stories each ...

Uber may have disrupted the way we get from A to B but there is nothing new about the way the company allegedly conducted its everyday business operations. Allegations of sexism and high profile executive ...

LesBeMums is the blog from Kate and Sharon tracking the life of a same sex family. The blog covers a wide range of content from LGBT issues to breastfeeding and parenthood. The blog was ranked ...

The Guyliner is an ever-changing blog from Justin Myers. Starting as an anonymous dating blog, Justin now covers everything about modern life, including LGBT issues and the Guardian Blind Date column. The Guyliner features on our ...

Most businesses will already be familiar with the basic process of optimising blog content before it’s published. Keywords, meta descriptions and relevant H1 tags are all features of today’s content that brands and bloggers need ...

As problems go, the news that The Great British Bake Off was moving from the BBC to a commercial rival was perhaps more than a little ‘first world’. Beloved presenters, including Mel, Sue and the ...

Sarah + Laura documents the life of a married UK and American couple. The couple use their blog as a space to record their outings to places both near and far, like the Grand Canyon ...

A six-year-long campaign led by the Glasgow Evening Times has resulted in the Scottish government making sweeping changes to organ donation systems in the country. The campaign, which was launched in 2011, lobbied the Scottish ...

News UK, publishers of The Sun and The Times, have given their staff £10 vouchers to spend at Borough Market in solidarity with traders who were forced to close their businesses for 11 days following ...

Sometimes things happen in life that are so terrible, adding a little PR spin is perhaps the worst thing a PR pro can do. In situations like this, the best thing anyone can do is ...

Travelling the world extensively for over ten years, visiting over 75 countries and hundreds of cities, Savi and her husband Vid decided to enter the world of travel blogging a few years ago, and launched ...

According to a recent study from Mediakix, 93 percent of sponsored posts aren’t clearly disclosed, which means they aren’t labelled clearly enough for users to understand that they’re looking at an ad. And Instagram has ...

According to influencer agency HelloSociety, luxury marketing Instagram campaigns see at least 30 percent higher engagement rates. Focusing on influencer marketing, HelloSociety found, on average, luxury campaigns generated 30 percent more engagement than average Instagram ...

The Cannes Lions International Festival of Creativity is often referred to as the Oscars of the advertising industry. It’s an opportunity for every adman, PR pro and associated media darling to put on their best ...