For most PRs and marketers #AprilFools day is an opportunity to promote their brand and engage with the public. With social media being the most popular medium to engage with consumers this year’s #AprilFools pranks ...

Cross-industry convergence between PR and marketing and the increasing demands for practitioners to be content creators are just some of the trends highlighted in the latest CIPR State of the Profession Report. Covering industry issues ...

The BBC’s digital expansion has long been viewed as a threat to the commercial operation of many regional news providers. Local newspapers in particular have been critical of the BBC, claiming its online services are ...

With 100 million active users, SnapChat offers a promising market for PRs and marketers. According to statistics the UK is SnapChat’s second largest market, with 60% of 13 to 34 year old smart phone users in ...

This week marked the 10th anniversary of Twitter. In a fairly upbeat blog post Stephen Waddington chief engagement officer at Ketchum gave 10 reasons to wish Twitter a happy 10th birthday. Fellow blogger and IBM senior business consultant Neville Hobson, ...

First launched in 2006, Twitter celebrated its 10th birthday this week having established itself as a cultural phenomenon that has transformed the way in which we communicate with each other. But recent statistics show that ...

Having the support of a celebrity can lift a charity or cause out of obscurity and into the hearts and minds of millions. This coming week alone, celebrities will help raise millions of pounds for ...

Are you making good use of social media analytics or has your company yet to make it a vital part of their business strategy? As digital marketing becomes more and more measurable it is increasingly ...

ParcelHero is an international courier service with excellent USPs in affordability, reliability and speed. But let’s face it, nobody finds packages sexy. Notwithstanding the fact that logistics is an industry whose entire aim is to ...

Following our spotlight interview, Natasha Courtenay-Smith rejoined us for a special webinar to share exclusive inside info on how to get rich by blogging. Having interviewed the world’s leading bloggers, vloggers and content strategists for her ...

The issue of PRs being underpaid has reared its head again. According to a new PR Week survey 49 per cent of respondents said that they felt short-changed by their employer. But what are the ...

According to new research, native advertising – sponsored or branded content that matches the look and feel of publisher websites – is the next big thing for PRs. The survey, commissioned by advertising platform Adyoulike, ...

No business wants bad reviews, but no matter how successful you are there will always be unhappy customers. The real challenge is not eliminating negative reviews about your company but in how you respond. According ...

The challenges facing public sector communications departments are numerous: dwindling resources, slashed budgets and a disengaged public. With so many factors working against them, government marketing departments face an uphill battle when it comes to reaching ...

Lorna Burford describes herself as a shy introverted person, but blogging is where her personality comes out. As the author of Raindrops of Sapphire Lorna uses her blog to talk directly to her readers about her ...

In an age of social media and instant information, it’s become increasingly important for government to develop effective digital strategies to keep citizens up-to-date. In much the same way as businesses in the private sector, ...

Despite the many commercial pressures facing newspapers in the digital age, most “serious” journalists and editors still believe in the complete separation of church and state (or editorial and advertising).  When FT journalist, Lucy Kellaway, ...

With news outlets now using virtual reality technologies to create more immersive stories, it is only a matter of time until the PR industry follows suit. Last November The Times created a virtual reality report ...

Having grown up in the Caribbean, Italy  and the Netherlands, Lotte Brouwer spent most of her childhood on the move. Currently the author of yespleaseblog.co, Lotte uses her blog to share her love of traveling, ...

An interview with Maria McCarthy, a freelance motoring journalist, broadcaster and author of ‘The Girls’ Guide to Losing your L Plates’ and ‘The Girls’ Car Handbook’. Maria discusses her top tips for PRs, how she ...