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Bacall Associates is a PR, marketing and sales support agency that specialises in travel at the top end of the market. The firm gets its name from Jeff Bacall, a PR and marketing expert who ...
Two in three business professionals claim they want a social relationship with companies yet as many as 70% agreed that B2B brands don’t know how to communicate effectively with them on social media, according to ...
‘Mr. Zuckerberg: Facebook is failing marketers.’ This is how Nate Elliott, vice president and principal analyst at market research firm Forrester begins his open letter to Mark Zuckerberg, the CEO and founder of the $100 ...
Make is an award-winning international architectural practice with studios based in London, Beijing and Hong Kong. It was founded by Ken Shuttleworth in 2004 and has established itself as one of the UK’s foremost architectural ...
On 14 October I posted a blog on Malala Yousafzai, the teenager who was shot in the head by the Taliban for campaigning for girls’ education rights. The article titled ‘Brand Malala: A PR phenomenon ...
The current economic climate has required chief executives and senior management within businesses to take on more responsibilities and get involved in the daily running of a company, in and out of the boardroom. Even ...
Who is Malala? The world now has the answer to this question, the same question that the Taliban gunman posed to a group of girls on their way home from school in an open van ...
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As the shutters went down on US federal offices yesterday, several Twitter, social media accounts and websites of key government departments were suspended. While President Barack Obama and certain members of the Congress still have ...
Tech = geek? Not where brands are concerned. In this year’s CoolBrands Top 20 list, tech giant Apple fought off stiff competition from 10,000 independent brands to retain the top spot in the 12th annual survey ...
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Marking a new trend in digital marketing, Virgin Mobile has released a viral ad campaign on Youtube which allows users to switch between 25 videos that make up the ad film, by simply blinking. Created ...
Twitter is in the first stage of its stock market debut after filing for IPO. The last of the big social networks to go public, Twitter’s current value is estimated at up to $10 billion. ...
The British Airways passenger that bought advertising on Twitter only to shout back at the airline for misplacing his luggage on a business trip to the EU, claims he’s won the battle – even at ...
‘If your goal is to drive a particular action via Twitter, Promoted Tweets are a great place to promote engaging content that includes a call to action to users.’ This is how Twitter defines its self-service ...
The BBC’s decision to hire Godric Smith, the government’s former spin chief, to help rebuild its damaged reputation amid the Jimmy Savile child-abuse scandal, seems to have backfired. The news reported first by The Sunday ...
Social media gurus will often suggest it is the ultimate aim and promise to help you achieve it. But how hard is it to trend on Twitter? And how many tweets make a trend? When ...
