Search Engine Optimisation
Search Engine Optimisation
Getting your story out there is important. But making sure it’s seen is crucial.
With Vuelio, you can upload every piece of content to your own search engine optimised newsroom, improving your visibility and helping your releases rank higher on all the major search engines.
Then, boost your presence further by using our integrated media database to target the influencers who can send those all-important social signals your way.
Overview
Rank higher on search engines
Our press release SEO tools increase your chances of ranking higher on search engines like Google, Yahoo and Bing, and getting your content seen by journalists, influencers and the public.
The whole system integrates with our extensive social media database, so you can get your content direct to influencers, bloggers, vloggers and more – helping secure social mentions that will make your content climb even higher.
Optimise everything
A comprehensive SEO strategy looks at more than just text. Vuelio allows you to optimise the images and videos that accompany your releases too, ensuring you cover every angle in the search for better rankings.
Create an online archive of all your releases with your own social newsroom, and enjoy a searchable repository, optimised for SEO.
Go social for better rankings
Ensure your release is perfectly calibrated for social networks as well as for search engines. Our comprehensive social bookmarking tools allows you to tailor your content for sharing sites, including Twitter, Facebook, Pinterest and LinkedIn.
Press Release Distribution
Press Release Distribution
Tell your story the way you want to, with fast and flexible press release distribution.
Create targeted media lists then reach them by email, phone, mail, your online newsroom or the wires – instantly and by whatever method your contacts prefer.
Our news distribution tools integrate directly with the Vuelio media database, so you can reach the people that matter to your story, topic or campaign and send them your release, all in one place.
Then, with full engagement tracking, you can see how each communication has performed and get feedback you can use to schedule follow-up calls and optimise your next release.
Overview
Target more effectively
Contact journalists and bloggers in the way they want to be reached and receive follow-up reports on the performance of each release.
Vuelio includes detailed email analytics and distribution reports, which help you understand the best way to reach both existing and new contacts. With information on open rates, read time and click-throughs, you can see what works and what doesn’t, and gain a deeper understanding of your audience.
Instant access to the wire
Send your release to all major wire services in the UK and ROI, including newspapers, magazines and broadcast news desks, plus business trade journals, news bureaus and wire services. Your release can instantly be distributed to 3,500 of the most-visited news websites, online services and news aggregators.
Tailor your approach
Customise releases with your choice of text or HTML emails, change your sender address, and target stakeholders and influencers by area: locally and internationally, by country or by continent. And, with the ability to personalise each communication with your company logo, you can ensure your audience is always receiving the full brand experience.
How to Write a Press Release in the Digital Age
Despite the real time nature of modern media, well-written, well-designed, well-targeted press releases can have a greater impact than ever.
Our latest whitepaper brings together advice and tips from journalists, bloggers, SEOs and digital marketers that will make sure your releases stay relevant in a world of rolling online news, search and social media.
Fill out the form to download it now.
Beyond the Press Release and Into the Social Age
The New Rules of PR
Do you know the new rules of PR?
If you are looking for certainties in the digital age, disruption is perhaps the only guarantee. So with the media landscape in a period of rapid flux, what needs tweaking, and what needs rewriting from scratch when it comes to your PR strategy?
Flip through our new white paper, Public Relations: Beyond the Press Release and into the Social Age, to see how your PR can reap the benefits of emerging best practice in content marketing, influence marketing, and internal communications.
The Press Release Clinic
Need to revive that dying press release?
Book your appointment at The PressRelease Clinic and watch as The PR Coach, Debbie Leven, explores, examines and remedies two press releases in real time – and in under 15 minutes. The free assessment is followed by a Q&A session where webinar attendees can get a diagnosis on their press release approach and quiz The PR Coach on what it takes to get positive results.
Check in at the Clinic to discover:
- A complete guide to writing an effective press release
- A checklist on the key elements journalists look for in a story
- Post-op orders that best support distribution across digital platforms
The Press Release Formula
The press release is far from dead. Despite the real-time nature of modern media, well-written, well-designed, well-targeted releases can have a greater impact than ever.
Our latest white paper breaks down the anatomy of a press release, giving you a step-by-step understanding of the key points every press release must address. This is followed by advice from the PR Coach, Debbie Leven to make sure every section of your copy is pitch-perfect.
With this white paper you will get:
- A visual breakdown of the key elements of a press release
- A detailed look at what every paragraph of a press release must entail
- Expert tips on the dos and don’ts of press release writing
Download our white paper and make sure your press releases work as hard as they can to tell your story.
