Pete Bassett set up music-focused agency Quite Great in 1996 to provide a more understanding and upfront PR service. Support for the unique challenges his clients face in a music and media landscape increasingly driven ...

Replying to journalists in the right way can be the difference between front page news and being passed over for a competitor. The ResponseSource Journalist Enquiry Service, which is part of Vuelio, connects journalists in need of support ...

This is a guest post by Ellen Morris from Billion Dollar Boy.  Effective social media campaigns are all about innovation and creativity, and the more effective your campaigns are, the more successful your business is. ...

Instagram is currently experimenting with hiding engagement statistics including follower numbers and likes on individual posts. Its aim is to improve the mental health and wellbeing of users by removing competition and the negativity that ...

The Times (and The Sunday Times, Evening Standard, and The Independent)– could be a changin’ according to industry commentators and Bob Dylan. Though Bob probably wasn’t referring to the 2019 UK newspaper scene… Culture Secretary ...

PR and marketing are waging a war over who owns influencer marketing. PRs still have an edge, but to keep it they need to understand the influencers they’re working with and be responsible for their ...

Last night, the great and the good from the PR industry came together to celebrate 29 winners, and each other, at the CIPR Excellence Awards 2019. The big winners of the night will perhaps come ...

This is a guest post from Frank Marr of AM+A Marketing and Media Relations. Frank has compiled a list of AM+A’s top tips for creating and putting into action an effective hotel PR and marketing strategy, which the ...

The CIPR held its AGM last night, reflecting on last year’s results, the Institute’s accounts and presenting this year’s Sir Stephen Tallents Medal to Laura Sutherland (congratulations from all at Vuelio!). Following official business, the ...

One of the questions our clients often ask us is how to calculate the value of editorial coverage. In the past, the accepted measure was Advertising Value Equivalent (AVE) but this is now held in ...

New guidance has been published by the CIPR and CPNI for best practice communication management before, during and after terrorist incidents. The CIPR has partnered with the Government’s Centre for the Protection of National Infrastructure ...

The Public Affairs Board has announced its Executive Committee for 2019/20 to help fulfill its role of ensuring transparency, enforcing high standards, and promoting a wider understanding of public affairs and the contribution it makes ...

Podcasts have finally become mainstream media, with big tech companies creating infrastructure to support millions of global users. With listener numbers rapidly increasing, podcasts are now a viable channel for PRs to reach new and ...

The PRCA has made two international announcements: it has launched its global membership drive, with 16 corporate members already signed up, and announced a new chapter opening in Lebanon. The global membership initiative was announced ...

This a guest post by Katy Bloomfield, comms director at TopLine Comms. Nineteen years ago, an Admap editorial defined ‘chameleon brands’ as organisations with a strong, consistent core that can nevertheless be adapted to different ...

The Public Relations and Communications Association (PRCA) has appointed founder and editor of #FuturePRoof, Sarah Hall FPRCA, as its Borderlands and North East Group Chair. She will be joined by PR and communications consultant, Katy ...

After over a year of speculation, delays, Brexit and leaks, the highly anticipated Review of Post-18 Education was finally published on Thursday. Prior to publication, momentum on the Review had reached an all-time low, with ...

This week in our Women of Colour series, Vuelio media researcher and freelance journalist Maz Halima speaks to Egyptian-born, London-raised freelance journalist Alya Mooro. As Alya prepares for the autumn release of her first book, ...

This week in our Women of Colour series, Vuelio media researcher and freelance journalist Maz Halima caught up with filmmaker, publisher, two-time Emmy winner and Ted Talk speaker Deeyah Khan. Deeyah’s latest documentary White Right: ...

Today’s political headlines includes May’s ‘bold offer’ being accused of being a ‘retread’, ministers accused of breaking the law, benefits policy accused of breaching human rights, Farage claims it would be hard to work with ...