6 Reasons Why Media Monitoring Is Your Secret Weapon

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Press_Release_Brochure-220px Are you doing all you can with media monitoring?
Setting up keywords, applying some restrictions, and selecting a media universe in which to track your organisation, the markets in which it operates, and the way it is perceived. Essential, of course – but a little bit boring? It doesn’t have to be that way.

Our latest white paper tells you how to maximise the value of media monitoring – and in the process, put yourself at the heart of your organisation.

You’ll learn how to:
• Master your industry and become the person people come to for information, ideas, and creative energy
• Prove the value of your work your colleagues, your boss, their boss – every single day of the working week
• Help those around you become better salespeople, marketers, managers, developers – and help yourself become a genuine leader

Fill out the form to download it now.

The New Social Media

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The New Social Media

Just when you think you’ve got the hang of social media, a whole new set of challenges emerge: new technologies, new audiences, new best (and worst) practices.

The-New-Social-Media-Brochure

Do you know what the next wave of social media can do for you and your audience?

Our latest white paper examines three of the fastest growing social media channels for 2016 and gives you the lowdown.

You’ll learn:

– what the channels are and how they work

– who’s actually using them

– what PRs are doing with them

Get ahead of the curve and make sure you’re expert enough to meet the challenges and make the most of the opportunities provided by the latest social media.

5 Steps To Managing A Crisis In A Social World

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Would your business survive a PR catastrophe?

In a world of social media, there is no such thing as a small crisis. When a simple tweet from a disgruntled customer can today prompt a global backlash, PRs and marketers must be armed with the skills to cope with a crisis as it unfolds.

Joined by PR & media consultant, Kathryn Kelly, we’ll take you through:

  • The impact a social crisis can have on a brand’s reputation and revenue
  • How to identify and avoid a potential crisis
  • Steps to manage and respond to a crisis