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Effective communications in disrupted times
These are extraordinary times that are intensely challenging for our customers’ as they work to maintain coordinated, effective communications to multiple stakeholders in a fast changing environment. This has never been more important and we want to help.
We recognise that every organisation is grappling with exceptional enquiry volumes so from today we’re offering all clients complimentary access to the Vuelio Interactions module for three months. This will enable you to track and manage contact with your stakeholders so even though your team are remote working, you can manage and keep all communications consistent.
We have seen our customers’ manage high coverage volumes so to streamline reporting we will provide Vuelio Canvas, which will also be complimentary to clients for three months. This is a digital coverage tool that quickly and powerfully presents coverage in a way that can be easily shared to keep your stakeholders up to date on coverage, social media and latest published information.
We know that the work of front line, emergency organisations in communicating latest information to stakeholders is critical in managing this health crisis. So, from today, we’re offering NHS, police, fire service, and health and social care charities three months of online media monitoring including news alerts, at no cost. This will support you to understand the changing news agenda and implications for your organisation.
Please contact your account manager to find out more.
We are in a fast changing policy environment so to keep ahead of what this means, we’re offering a free daily bulletin from our political team, summarising COVID-related announcements from official Government sources, key Government spokespeople, industry and community stakeholders. Sign up to the bulletin here.
Alongside offering access to our products, we also want to support your teams to build their confidence in using the platform as they work remotely. From next week, every day at 3pm we will run online Vuelio Training Academies. These 30-minute sessions will be facilitated by Vuelio experts and explain how to get the most from functionalities including:
- Interactions logging
- Canvas
- Media Monitoring
- Media Database
- Press Release Distribution
These sessions can be signed up to here, where the weekly schedule will also be available. If there are other areas of the product that it would be useful to cover, please do email your account manager to ask for them to be added.
These are challenging economic times that we all face. If you have any concerns that we can help with, get in touch with your account manager who can be contacted by phone or email as normal.
Empathy, estate agents and a homeless epidemic – The Creative Shootout 2020
Last night The Creative Shootout took over Picturehouse Central for the live final, which saw eight agencies take to the stage, pitching for homeless charity Crisis.
Crisis is well-known for its hugely effective Christmas campaign with a mission to end homelessness for good. The brief it brought to the agencies competing in this year’s Creative Shootout set out to challenge their creative minds and shift the perception of Crisis being a Christmas charity to one that works all year round. Focusing on 18-34-year olds, the campaign ideas were required to galvanise the public and shift their belief that ending homelessness is an impossible goal.
At lunchtime, the teams were presented with the brief and given just four hours to come up with a stand-out campaign before pitching their ideas in just 10 minutes to an audience of 350 PR professionals and creatives.
The pitches ranged from renting out doorsteps and sofas on Rightmove to FleishmanHillard Fishburn’s ever increasing bank of real-life stories about homelessness 365 days of the year. Wavemaker and Alpaca came up with campaigns that tapped into the needs of ‘Generation Rent’ utilising popular housing websites such as Zoopla and Spareroom, while Fever PR took it to the next level creating their own estate agents, Fauxtons, with real-life pop-up venues around the UK.
Empathy played a big part in all the campaign pitches with Haygarth using the shocking fact that a family is made homeless every 13 minutes and asking the public to give up just 13 minutes of their time to help those who are homeless, from hairdressers offering free cuts to partnering with footballers to donate 13 minutes of their wage.
TracyLocke came at the brief from a different angle and based its campaign around the idea of treating homelessness as a virus outbreak; they even gave it a Latin medical name, ‘Profugo Populus’.
Asking the audience to observe the flag at the start of their pitch, the team from Grayling took inspiration from a place that has ended homelessness: Helsinki. With a clever tag of #FinnishTheCrisis and using the Finnish people to share their story of how they got rid of homelessness, they created the idea of the world’s first digital march, spreading the message across media sites, news and partner websites.
Taking home The Creative Shootout crown for its heartfelt and moving pitch was Epoch Design. This was its first time entering the competition but the campaign to give the homeless back their voice won the judges over. Engaging directly with a millennial audience, Epoch Design put the ‘invisible’ to the forefront with open mic nights with only homeless performers and a podcast channel that would give them a voice.
Epoch Design will get to run its winning campaign with Crisis as well as a range of partners and Crisis’s existing agency network.
We are proud to show our continued support for this fantastic event, which encourages creativity across the industry. Well done to everyone who took part and congratulations to Epoch Design!
How to make stunning coverage reports with Canvas
You’ve planned and executed a successful campaign and need to report on the results to showcase the incredible coverage your team achieved.
You could spend hours pulling the coverage together in a PowerPoint or PDF. Or you could make a stunning visual presentation, that’s both interactive and easily shareable, in just minutes.
With Vuelio Canvas, full coverage reports are made by simply pasting in URLs of online coverage, uploading hard copies of coverage or resources, or using highlights to emphasise key metrics and quotes.
See an example we created following our recent acquisition of Pulsar – which took just seven minutes to make.
How do you make a Canvas?
Bookmark links to your coverage as these appear in your monitoring alerts, which will save you time when it comes to building your Canvas.
To add a tile:
- 1. Click ‘Add new tile’
- 2. Select ‘External Source’
- 3. Name your tile
- 4. Paste the URL into the ‘source’ box
- 5. Hit Save…
- 6. …and Voila! You’ve made your first tile in less than 30 seconds (proof is in the video below!)
- 7. Repeat the process with all the rest of your awesome coverage and then share with your team, the board and your clients with a single link.
Ready to make your own Canvas? Find out how, here.
How to create an award-winning campaign
What do fly-tipping, comedians and man’s best friend have in common?
They all featured in Battersea Dogs & Cats Home’s award-winning public affairs campaign to toughen animal cruelty sentences.
In our exclusive webinar, we speak to Michael Webb, Head of Policy and Public Affairs at Battersea Dogs & Cats Home, about the work that went into the award-winning ‘Five-Year Sentences for Animal Cruelty’ campaign and how the charity made it a success.
Watch the webinar and learn:
- How to influence government policy
- How to make charitable messages resonate with the public
- What it takes to create an award-winning campaign
CIPR Excellence Awards – what does success look like?
Last night, the great and the good from the PR industry came together to celebrate 29 winners, and each other, at the CIPR Excellence Awards 2019. The big winners of the night will perhaps come as no surprise – it was the agency that’s still on a very long hot streak, Taylor Herring.
Taylor Herring picked up three awards: its Gregory & Gregory campaign for Greggs picked up best Consumer Relations Campaign, its easyJet tackle gender bias in pilot recruitment campaign won best Travel, Leisure or Tourism campaign, while the agency itself scooped the top prize of the night when it was named Outstanding Public Relations Consultancy.
Vuelio spoke to James Herring, co-founder of the agency, last year and he gave detailed advice on how to win PR awards – something he’s been doing for many years now.
Vuelio was also delighted to see Mandy Sharp’s Tin Man pick up the STEM Campaign award for its work with The Institution of Engineering and Technology (IET) on The Sound of Engineering. Tin Man and IET have both previously joined Vuelio for a webinar, again discussing how to create award-winning campaigns.
Congratulations to every winner on the night, as well as the entire industry that once again showed it knows how to have a good time and celebrate in style. But what does success look like? We’ve put together a Vuelio Canvas using top social posts to show you…
How Vuelio helped Cats Protection save time and money
Cats Protection is the UK’s leading feline welfare charity with a nationwide network of over 250 volunteer-run branches, 36 centres and over 100 charity shops that together helps around 200,000 cats and kittens each year.
We spoke to Kate Angel, Media Assistant at Cats Protection, who talked us through the charity’s need for a new solution and explained how Vuelio had saved them time and money.
Cats Protection’s Media Team promotes the charity throughout the UK and provides PR support for volunteers and other departments. The team sends out a daily Media Update to the network that summarises news stories from print, online and broadcast outlets that have featured Cats Protection or are relevant to the charity in some other way.
The charity uses Vuelio Media Monitoring to source the stories using a list of keywords that is continually reviewed. It also uses Vuelio to send out press releases, for media contact management, evaluation on a monthly basis, and for specific communications campaigns.
The Challenge
Prior to working with Vuelio, Cats Protection used a different supplier that was ‘more expensive and less innovative’. The charity found that it was rarely using the supplier to send out press releases as the method was clunky.
The Solution
Cats Protection got quotes from three suppliers prior to its contract with its previous supplier ending. It was given a demo of Vuelio and shown what it could do – the team was looking for a one-stop-shop, which Vuelio was able to offer. The price was a big factor as well as Canvas, which allows Cats Protection to display its coverage in a modern, visually attractive and user-friendly way. The team is also now able to track the success of press releases and campaigns more effectively.
Benefits and Results
The team now use Vuelio to send out all its press releases and find it helpful to see the tracking of how many have been opened. The contacts and influencer functions are more detailed than the charity’s previous supplier.
The hourly coverage alerts mean the team is able to see coverage when it appears, and the reporting process is much improved with Canvas.
Looking for a one-stop comms software solution to save you time and money? Find out more about Vuelio.
#Trending: Vuelio Blog Awards 2018
The Vuelio Blog Awards 2018 took place on Friday night and were once again a huge success, trending on Twitter and reaching tens of millions across social media.
Huge stars were recognised with the top prizes – including Victoria Magrath of Inthefrow [pictured] who scooped Best Women’s Fashion Blog and the overall Best UK Blog.
The Best UK Blog is awarded to one outstanding award-winner whose work transcends their own blog, inspiring the wider community. Victoria was considered by the judges to be a consummate professional who has, for some time now, been at the top of her game, and following the publication of her recent fashion bible ‘The New Fashion Rules’, she has shown how she can impact the whole fashion industry both inside and outside of the blogosphere.
Alongside the winners, the Vuelio Blog Awards celebrates all the finalists AND bloggers, vloggers and content creators who join us for a good time. It’s also a chance to bring together both sides of the commercial relationship, with PR and brand guests also deserving a mention for their collaborative work with the UK’s brightest and best.
We’ve put together a Vuelio Canvas of highlights from the event, including top social posts and official photos. Click here or on the image below to see the full Canvas.
Canvas is a simple way to present content, whether its campaign coverage, news stories, galleries, company information or social media activity. Everything appears on one page, making repetitive slides a thing of the past. Each Canvas takes just minutes to create and can be shared with a simple link.
Find out more about Canvas, and how easy it is to make your own, by clicking here.
Stop wasting time on presentation slides
Are presentation slides ruining all your hard work?
You’re standing in a hot boardroom with grim faces blankly staring at the screen behind you. *Click*. You move the presentation on to slide 6 of 27 and say: ‘And as you’ll see on this next slide…’ but get no further because Geoff falls asleep and starts snoring.
Sound familiar?
Clicking through slide after slide of endless presentations has become an ineffective means to engage your stakeholders and doesn’t do anything to make you look as good as you really are. Slides aren’t just boring to make, they’re boring to consume.
At Vuelio, we got bored of slides too, which is why we created Vuelio Canvas. Whether you’re putting together pitches, research, press books, reports, case studies, media coverage, video clips, news rooms or analytics, Vuelio Canvas is for you.
In our next webinar, How to turn your reports into a masterpiece with Vuelio Canvas, we’ll explore how Canvas can save you time AND turn your content into a masterpiece. The webinar is taking place at 11am on Wednesday, 22 August, and you can sign up here.
Canvas is easy to use, in fact, Canvas is so easy to use, you already know how. Not only is creating a Canvas simple, it’s very quick and once you’re done, you can share it with anyone with just one link. Just like this: http://bit.ly/2w623bR – a Canvas we created to show some of the different products and services Vuelio offers.
Or hyperlink an image, like this:
Sign up to this webinar to learn:
- How you can use anything from a graph to a tweet to prove your worth
- Why you already know how to use Vuelio Canvas
- How quick and easy it is to turn a report into an interactive presentation
And find out more about Canvas, including how to create your own, here.
It’s coming home: England’s road to the final
England’s first semi-final since 1990, with the opportunity for our first final since 1966. It’s coming home.
England’s road through Russia has been long and tough. But using the new Vuelio Canvas, it looks easy with match reports, news, tweets, posts, images, graphs and stats all in one place.
Check out the Canvas we’ve created for England’s Road to the World Cup Final > >
With our new and improved Canvas you can:
- Showcase anything from news stories, social media activity, videos to charts, PDFs and reports – a visual presentation made in seconds
- Share the content with your colleagues, stakeholders and the board with a single link, fully optimised for mobile
- Create branded newsrooms with accessible, press-friendly content, easily embedded on your website
6 PR Goals for a winning 90 minutes
Want to go one better than England? Score six quick PR goals in the next 90 minutes AND keep a clean sheet.
1. Research, research, research
No journalist, blogger, member of the public or politician is going to take you seriously if they don’t think you know what you’re talking about. In-house? Take 15 minutes to read the latest news and features on your company’s sector. Agency? If you specialise in a sector, great, take 20 minutes to read about the latest news – especially anything that’s about your clients. No specialism? Focus on just one area you have important clients in; you can catch up on the others later, tomorrow or next week.
2. Grow your network
Take 15 minutes to find new contacts that are relevant to your sector. Make sure their bio says they work with comms and check out their latest content to see if it’s a good fit for a future pitch (football or otherwise). If you grow your network by just five people each week, you’ll know an extra 260 people at the end of the year.
3. Send out a comment
It may be one of the simplest press releases to create, but journalists are always keen to hear from experts to add colour and richness to the news. If you work in sport, you should be all over this after the weekend saw the Queen’s tennis final, Lewis Hamilton’s victory in the French Grand Prix and signs from the World Cup that football possibly IS coming home. If sport’s not your thing, check out the political headlines, or any news headlines and see where your management or clients could intelligently add to the news agenda. And check what’s coming up; planned events (whether it’s the World Cup or otherwise) give you time to plan comments in advance.
Half time
Take a break and have lunch – you’re only human.
4. Check out the competition
Don’t make this an obsession; it can be easy to be so focused on your competitors that you lose sight of what you’re doing (and probably doing well). Take 20 minutes to run through your competitor monitoring, see what’s being said, and check if they’re controlling the conversation or if the conversation is controlling them. Staying on top of the competition is a great way to benchmark your own brand, spot opportunities and avoid abject failures.
5. Prove your worth
How often do we hear that PR and comms have to prove themselves to get a seat at the table? Why won’t the c-suite take our industry, and its value to their business, seriously? Take 25 minutes to prove your worth by putting together proof of your success, and show how you are meeting your objectives. Maybe you’ve achieved coverage, maybe you’ve got your CEO on TV, maybe sales have increased off the back of a viral campaign, or maybe your business is now the number one in your sector. Whatever it is, measure it and own it.
6. Call Vuelio – 0203 426 4125
We’re in stoppage time, but that’s okay because it only takes one minute to call Vuelio and get the software you need to achieve your goals. Want a database of amazing media and political contacts, with detailed bios to help you target them? No problem. Need a distribution service that targets your network and includes special features so you are GDPR compliant? Easy. How about monitoring that keeps track of your sector, your company and your competition so you know what’s being said and by whom? Certainly. And high-level analysis, showing levels of coverage and campaign success, with beautiful reports and presentations that can be shared with a simple link? Naturally.
Vuelio has everything you need to make your life easy and takes the pressure out of the game. Whether it’s our Influencer Database, News Distribution or Canvas – Vuelio’s integrated software is in your starting XI so you know you’re guaranteed a win.
Politics on Sunday – Hunt, health, defence and Fox
Sunday’s political programming featured Jeremy Hunt, Liam Fox, Nia Griffith and Dan Jarvis with everything from health to defence on the table – and the usual helping of Brexit.
Jeremy Hunt was the most high-profile guest across the political shows this weekend. He was asked about the announcement last week on the additional funding for the NHS; Marr pressed Hunt on where the money will come from. Marr said Jeremy Corbyn would not be able to not say how he would fund such a proposal, which is what the Government is currently doing. Hunt said it will be announced in the Budget in November.
Over the weekend an announcement was made by the Department of Health and Social Care on the second part of the Childhood Obesity plan. Hunt spoke on the progress that has been made on this. He said the Government has introduced the soft drinks levy and they are committed to halving childhood obesity by 2030. Hunt said the big chains will have to give people nutritional information but was hesitant to say all vendors would have to do this.
Hunt was asked questions on Brexit and he condemned the threats that businesses make surrounding Brexit. The Health Secretary said it was inappropriate for such a story to be in the news at such a crucial stage of the Brexit process. He said these warnings undermine the Prime Minister and impact the odds of the UK getting a good deal, and that he is not surprised that large multinational companies have a problem with Brexit. Hunt also gave his analysis on the stance of the European Commission: they were never going to say it was easy or make it easy for Britain to go through this process and this is part of their negotiating tactics. Hunt also poured cold water on some of the doom and gloom analysis, saying a lot of experts have been proved wrong in the past with their forecasts.
Secretary of State for International Trade, Liam Fox was interviewed by Sophy Ridge and said he does not mind waiting a bit longer to minimise disruption and get things done correctly. Fox also said that Europe is not the centre of the world and the UK is doing less trade with the EU than 10 years ago. The Trade Secretary said it was a possibility for the UK to walk away from the negotiations if politics are put before economics. He signalled he does not think this will happen as the Heads of State will put their own economies before the EU. Fox also signalled that he is open to changes to rules in the House of Commons after Naz Shah had to leave hospital and vote in a wheelchair for the vote on the Brexit bill.
Shadow Secretary of State for Defence, Nia Griffith represented the Labour party on Marr, and she was asked whether it was her or Jeremy Corbyn who oversees the party’s policy on defence. Marr pointed towards Corbyn being very critical of NATO and whether Labour were committed to it. Griffith answered by saying they are and they want to take a leadership role within NATO so they can shape the way it works. She also took questions on the amount of spending Labour would commit to defence spending; Griffith said they will match the Government’s spending plans for defence but did not commit any further spending.
Mayor of Sheffield and MP, Dan Jarvis, was another guest on Ridge. He thinks the North has not been treated the same way the South would be, using the example of funding for transport. He also gave an insight into his role as Mayor, saying they do not currently have a budget or an agreement on the powers he has. He said this is a problem, it is down to not being able to come to an agreement in the region and Jarvis said for Devolution to work, an agreement needs to be reached. He was also asked why there were not more women working in politics; Sophy Ridge said men have taken up the leadership roles in the city regions and perhaps if this is about taking power away from Westminster surely it would make sense to diversify it more. Jarvis said from his experience women are good at working in politics and he thinks more women don’t get involved due to the perceptions of what working in politics is like and they get more abuse than their male colleagues.
Check out our Canvas of all the best coverage from the Sunday Political shows here and find out how to make your own Canvas here.
