In an age when the first generation of YouTube stars now have their own product lines and book deals, influencer outreach practices are redefining PR. Should brands outsource their influencer relationships to agencies, either digital ...

The perfect headline can encourage click-through rates, audience engagement and the holy grail of social – going viral. At newsrewired, Steve Rayson from BuzzSumo presented an analysis of 100m headlines. The first thing they looked ...

This week’s Political Updates, covers moves and changes at all levels of government.    Government Departments  Jane Burgess has been appointed as a new Civil Service Commissioner at the Cabinet Office. Ian Burnett has been appointed as the Lord Chief ...

Business leaders need to bin their use of impenetrable business jargon if they want to better engage the general public according to a recent report conducted by the Confederation of British Industry (CBI), PR company ...

As Brexit negotiations continue this week, we bring you the latest news, developments and stakeholder reaction in our Brexit Bulletin.  The stakeholder community takes center stage this week, as the Government seeks to engage with business leaders voicing ...

A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week. 1. BBC stars’ pay is revealed The big story of the week was undoubtedly the pay of the ...

Let’s face facts, the ASA has a reputation as a toothless attack hound and is seen to struggle when it comes to protecting the general public from ‘dodgy’ advertising campaigns. The news that the UK ...

At newsrewired yesterday (19 July), Nic Newman from the Reuters Institute for the Study of Journalism presented new research on ‘Brand attribution when accessing news from distributed environments’. The news for most publishers is not ...

The challengers to the Iron Throne are now in full combat mode as Game of Thrones Season 7 started this week. But the burning question on everyone’s lips is, ‘what PR tools would benefit the ...

As work-related perks go, the occasional personal call from a work-owned mobile phone is hardly excessive. However, according to a recent report from The Press Gazette, regional publisher Newsquest is clamping down on all personal ...

Due to overwhelming popular demand, the Vuelio Blog Awards are back with a bang in 2017. The annual celebration of top bloggers from the UK and Ireland will this year take place on 24 November ...

Theresa May may rue the day she ever heard the name Amanda Wakeley. Who would have thought a pair of trousers by the British designer could have caused the Prime Minister so much trouble? First ...

Workplace, Facebook’s newest enterprise product, is a promising tool for the marketing communications industry. Here Ketchum’s Melissa Barry writes for #FuturePRoof on the benefits of the system.  Workplace by Facebook has the ability to fundamentally ...

Want to deflect a little social media heat away from your brand? How about letting a smart, polite and socially-savvy teenager run your Twitter account for the day? That’s exactly what embattled train operator Southern ...

Carolyn McCall has been appointed ITV’s first female chief executive. She will succeed Adam Crozier early next year. McCall is joining ITV from easyJet where she has been chief executive for seven years. She was ...

With Brexit negotiations set to continue on Monday, Vuelio has launched a fortnightly Brexit Bulletin. We’ll cover policy developments, negotiation proceedings and the global media’s take on events – cutting through the noise with an unbiased ...

The Chairs of the House of Commons Select Committees were elected on Wednesday and these MPs will now guide their respective Committees over the coming parliament. But what do Select Committees do, and why are they ...

A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week. 1. Eddie wins the internet A 15-year-old schoolboy on work experience was given the opportunity to monitor Southern ...

The Independent recently made the headlines themselves for all the wrong reasons after a freelance journalist accused them of lifting his story from an online news source and refusing to pay for it. According to ...

It’s enough to send shudders down any newspaper, television or radio advertising sales professional’s spine. A £20 boost on Facebook helped the Welsh Assembly reach a staggering 90,000 people with a St David’s Day campaign ...