It’s good news for the communications industry as UK firms raise marketing spends, albeit marginally for PR budgets. The Q3 2014 IPA Bellwether Report, published today, revealed that marketing budgets were revised up for the ...

Predicted as one of the hottest trends for 2014, this week officially marks the arrival of wearable technology in the UK. We can say this because online retail giant Amazon and leading global media agency ...

Marketing Week Live 2014 hosted annually by Marketing Week magazine took place on 25-26 June at the Kensington Olympia in London. The event allowed marketers and digital specialists in attendance, a chance to network, share ...

The screen shot you see above is one from the Adidas newsroom – where all the World Cup action is brought to you first hand from the official FIFA 2014 sponsor in one customised site. ...

Online Reputation Management could get a whole lot easier for PR and communications professionals after a landmark ruling by European Courts on Tuesday has given individuals the right to control personal data on search engines. ...

An interview with Gabriella Simonian, content and website manager at BarChick Ltd and author of the food blog, Thyme & Honey. Gabriella spoke to us about what inspires her to blog about food, how she works with SEO ...

The week in PR is a look at all the big stories in public relations and communications sector as reported by the media in the week gone by. The highlights include PR Week’s editor Ruth ...

As a communicator, it’s sometimes easy to get carried away with the latest trends, jargon and statistics. But more often than not, the challenges you face are best met by returning to the fundamentals of ...

An interview with fashion and lifestyle blogger Nicki Kinickie. She spoke to us about keeping her blog chatty and fun, teaming up with asos.com and working with brand marketers.  Why should people read your blog? ...

An interview with Gavin Braithwaite-Smith, author and editor of PetrolBlog – A Different Spin. Gavin spoke to us about the “spin” that makes the site stand out from standard automotive news and review blogs, working with ...

An interview with mummy blogger Polly Williams, author of Polly’s Little World. She spoke to us about keeping her blog personal and honest, the significance of good product reviews and working closely with brand marketers ...

Venture Photography, a portrait photography company, has appointed Rain Communications to handle its press and publicity following a three way competitive pitch process. The brief includes supporting the company’s rebranding initiatives, increasing sales growth and ...

An interview with Olivia Laura Turner, author of the fashion and style blog Olivia Laura. She spoke to us about not living by trends, being featured on leading publications and working with marketers. Why should people ...

An interview with Joel Snape, associate editor of Men’s Fitness and author of the health and lifestyle blog, Live Hard. Joel spoke to us about self-improvement and inspiring people to lead better lives through his ...

An interview with Charlie Watson, author of the health and fitness blog, The Runner Beans. Charlie spoke to us about the healthy mix of content that makes up her blog, how she works with brands ...

An interview with Peter Vezey, founder and director of Vezey Consultants, an independent PR agency that specialises in B2B, corporate and consumer PR. Peter, who is twice winner of the CIPR Certificate of Excellence and ...

An interview with Fabio Virgi, founder and editor of Let’s Talk Tech, a UK based tech blog covering product and service reviews, industry updates, tips and opinions. Fabio talks to us about how he keeps ...

An interview with Rachel, author of the beauty blog Beauty Queen UK. Rachel spoke to us about setting her own fashion trends, being featured in The Sun newspaper and moving on to vlogging in the coming months.  ...

An interview with Eilidh, author of the fashion and beauty blog Maisy Meow. Eilidh spoke to us about keeping her blog shopper-friendly, working with PRs and creating summer lookbooks on YouTube in the months ahead.  ...

Influencer engagement is one of the most widely-used tactics in marketing these days, practiced by almost everyone, from PRs to SEOs, social marketers to (gulp) spammers. But that doesn’t mean that everyone is doing it ...