No matter what kind of comms you do, you need to know your customer; who they are, what their goals and daily challenges are, and why they buy your product or use your service. Great ...

Simon Francis CMPRCA and Julia Herd CMPRCA have been confirmed as the chairman and vice-chairman of the PRCA’s PR and Communications Council for 2020. On his appointment to chairman, founder member of the Campaign Collective ...

UK PR and marketing firms are confident in their in-house abilities to create quality content for campaigns in 2020, according to research from digital asset management specialist Canto and Sapio Research. Analysis of responses from ...

Media platform Unsplash has launched a digital marketing arm for companies looking to leverage branded images for online and distribution. Brands will now be able to curate and share their native content with 300 million ...

Leading public affairs and lobbying experts came together last week to celebrate the best in the industry for the PRCA Public Affairs Awards 2019. The black-tie event at the Park Plaza Riverbank hosted by BBC ...

‘There is no finer place to be than tech PR,’ believes Positive Marketing founder and CEO Paul Maher. Originally started in 2009 with an aim to reach across the Atlantic divide to tech leaders in ...

Concerns about content creation is one of the big obstacles the comms industry will face in 2020, according to a new survey commissioned by Speak Media and conducted by The Pulse Business. Among comms directors ...

Following the success of the Online Influence Awards, a number of PR contacts have asked how they can source the very best influencers for their organisation and clients. With Vuelio, you can identify the most ...

Do you consider PR an industry or a profession? Research from PRCA SEA shows that two-thirds of those working in PR in the Asia-Pacific region consider their public relations calling a profession, and practitioners spend ...

The Online Influence Awards took place on 22 November 2019. Find out more about all the winners below. Best UK blogs by sector Beauty & Best UK Blog – Caroline Hirons A true beauty superstar ...

The Public Relations and Communications Association (PRCA) has elected Rachel Friend, CEO of UK & Ireland, Weber Shandwick, as its 2020-2022 Chairman, following a vote at the AGM.  Friend is responsible for Weber Shandwick’s network ...

Got big ideas, but a small budget? Getting a campaign to go viral or grabbing sign-ups for your service doesn’t necessarily have to come at substantial cost (though it certainly helps). Some solid strategies for ...

The Winners have been revealed for the Online Influence Awards 2019. This year’s event has evolved from the Vuelio Blog Awards to celebrate talent from across the world of influencer marketing, recognising the biggest names in blogging, vlogging, podcasting, Instagramming and communications.  The celebration brought together content creators ...

Our We are all influencers now webinar with Sarah Waddington, Stephen Waddington and Andrew Terry covered topics included in the #FuturePRoof guide to influencer marketing, but the parameters of ASA rules on promotional content and ...

An attempt to mislead the public during a time for big decisions, or a light-hearted but badly thought out PR stunt? Whatever your opinion on the Conservative Party’s rebranding of its @CCHQPress account to factcheckUK ...

Social is still successful and attracting big budgets, according to the PRCA’s 2019 Digital PR and Communications Report. Produced in partnership with Ginger Research, PRCA’s digital report shows increased industry investment in social media and ...

Kate Fielding is the founder of Fielding Communications, a new strategic consultancy that helps organisations achieve profile, positioning and impact through effective brand and communications strategies. Formerly head of strategic communications at the Natural History ...

This year’s CIPR National Conference ‘Preparing for the Digital Future’ focused on getting attendees ready for the challenges the industry will face over the next few years. Big issues highlighted at the conference that are ...

This is a guest post by Chris Shields, CCO and Co-founder, Binumi Pro. From Fake News to Fyre Festival, a growing culture of scepticism has meant PR professionals are under pressure to change the way ...

A guest post written by Laura Crimmons, Founder of the Silverthorn Agency BuzzStream, one of a range of PR tools, has conducted research analysing over 200,000 articles to uncover trends in when, how and what ...