Tesco Bank: The inconvenience of going hungry

/0 Comments/in /by

Big brands don’t like inconveniencing their customers. Ask anyone affected by Vauxhall’s, Samsung’s or Whirlpool’s combustible car, smartphone and tumble dryer issues and they will tell you, that these companies have a lot of hard work to do to win back customer trust.

Customers’ of Tesco Bank might be relieved to know that their cash card isn’t about to burst into flames but out of all the recent reputation busting scandals, Tesco Bank’s might be the hardest to repair.

While Tesco Bank are themselves the victim of what looks to be a multi-million-pound fraud, with cash being taken from 20,000 plus customers’ accounts, their customers will have very little sympathy if their accounts aren’t fully refunded as quickly as possible.

We put a lot of trust in the banks to look after our money, knowing that our cash is safer with them than under the mattress. We also expect when we need to get out hands on some money to pay for petrol to get to work, food on our tables or to pay our bills, that the funds are available.

Consider the plight of the Tesco Bank customer who was left with just £21 in his account after £600 was fraudulently taken. Until the status of his bank account is restored – he may have to make some very tough financial decisions over the next day or two.

Tesco Bank are of course very apologetic for the “inconvenience” caused to their customers – but when inconvenience begins to feel like going hungry or worrying about how you’re going to get to work and send the kids to school – it reaches a whole new level.

Tesco Bank might have been powerless to prevent this unforeseen fraudulent attack – but they are in the position to make sure it doesn’t impact on their customers. The longer it takes to resolve (and we’re talking hours rather than days), the bigger the impact on their reputation.

Facebook launch e-learning course for journalists

/0 Comments/in , /by

In news that is sure to make The Guardian’s editor-in-chief, Katherine Viner’s blood boil, Facebook has recently launched a new e-learning course designed to help journalists make better use of the Facebook platform.

The resources currently available online cover items like clickbait headlines and why you should not use them, building an audience via social media and how to discover news content via Facebook (because that’s where most journalists find their news now – sad isn’t it?).

At present, current available course materials shouldn’t take more than 15 minutes to complete.

Aine Kerr, manager of journalism partnerships at Facebook, told journalists: “Next to Facebook guidelines and instructions, we’re also taking great examples from the industry itself.

“Our hope is that this will be very informative for newsrooms but equally it will be very much a collaborative, inspiring experience for journalists to learn from how other journalists have been doing it in their newsrooms according to their particular beats and specialisms.”

In the coming week’s Facebook will be extending the range of editorial content available via the e-Learning platform as well as launching a series of webinars.

It’s first webinar which will be held on November 3, 2016 will focus on how journalists can best use Facebook’s new video broadcast tool Facebook Live.

According to the website Journalism.co.uk, Facebook’s journalism training services were developed following conversations between the Facebook News Partnership team and several media organisations and the team will continue to update the training based on feedback to reflect new product launches or skills needed.

As social media platforms like Facebook continue to disrupt the way we as PR professionals distribute our content, social media savvy PRs should probably look to invest 15 minutes or so in Facebook’s new educational resource.

Journalists might have a whole host of new social media tools to engage their audiences – but they do not have the monopoly over the use of these technologies.

Blue-C

/in , /by

6 Reasons Why Media Monitoring Is Your Secret Weapon

/in , /by
Press_Release_Brochure-220px Are you doing all you can with media monitoring?
Setting up keywords, applying some restrictions, and selecting a media universe in which to track your organisation, the markets in which it operates, and the way it is perceived. Essential, of course – but a little bit boring? It doesn’t have to be that way.

Our latest white paper tells you how to maximise the value of media monitoring – and in the process, put yourself at the heart of your organisation.

You’ll learn how to:
• Master your industry and become the person people come to for information, ideas, and creative energy
• Prove the value of your work your colleagues, your boss, their boss – every single day of the working week
• Help those around you become better salespeople, marketers, managers, developers – and help yourself become a genuine leader

Fill out the form to download it now.

5 Steps To Managing A Crisis In A Social World

/in , /by

Would your business survive a PR catastrophe?

In a world of social media, there is no such thing as a small crisis. When a simple tweet from a disgruntled customer can today prompt a global backlash, PRs and marketers must be armed with the skills to cope with a crisis as it unfolds.

Joined by PR & media consultant, Kathryn Kelly, we’ll take you through:

  • The impact a social crisis can have on a brand’s reputation and revenue
  • How to identify and avoid a potential crisis
  • Steps to manage and respond to a crisis