Clevamama, baby care and essentials brand has handed its PR account to specialist UK consumer agency, Mason Williams. The agency will manage a brief covering the PR and communications around the launch of the brand’s ...

Who is Malala? The world now has the answer to this question, the same question that the Taliban gunman posed to a group of girls on their way home from school in an open van ...

The University of Hertfordshire located in Hatfield is one of the UK’s leading business-facing institutions. Founded in 1952, the modern University campus boasts state-of-the-art teaching facilities for its 27,200 strong student body, and was voted ...

Located in the leafy suburb of Strawberry Hill in Twickenham, London, St Mary’s University College is one of the oldest Roman Catholic higher education institutions in the UK. It is recognised for its long and ...

The next time you tweet or update your social media status, don’t be surprised if you instantly hear back from a (key-word) related company or service that can make your wish come true, or at ...

As the shutters went down on US federal offices yesterday, several Twitter, social media accounts and websites of key government departments were suspended. While President Barack Obama and certain members of the Congress still have ...

Cision’s Top 10 Social Media blogs has been featured in the CorpComms magazine this week. The article names the three leading blogs on the list and explains what helps them make the cut. ‘We Are ...

Look around you, everything is smart – smartphones, smart cars, smart TVs, smart meals, and even smart cities. It’s no surprise then that content, (our close friend in the digital era) is the latest to ...

Tech = geek? Not where brands are concerned. In this year’s CoolBrands Top 20 list, tech giant Apple fought off stiff competition from 10,000 independent brands to retain the top spot in the 12th annual survey ...

Marking a new trend in digital marketing, Virgin Mobile has released a viral ad campaign on Youtube which allows users to switch between 25 videos that make up the ad film, by simply blinking. Created ...

Today marks the launch of Grand Theft Auto V (GTA V). Described by the BBC as one of Britain’s finest cultural exports, GTA V has already sold out at Amazon and is expected to reach ...

If glossy magazines are your holy book, the Fashion Week is surely your Mecca. But we know it takes more than a stylish arm and leg to get tickets to the elite event – especially ...

Social media curation tool Storify has been acquired by real-time conversation platform Livefyre. Storify’s free product will not be changed but its paid tiers will be merged into a single offering. Storify will also be ...

Production company, USP Content has hired Darren Ryan as director of branded content. He will report to the CEO, Rob Jones, and will be responsible for overseeing and developing the company’s broadcast PR and marketing ...

The British Airways passenger that bought advertising on Twitter only to shout back at the airline for misplacing his luggage on a business trip to the EU, claims he’s won the battle – even at ...

‘Content marketing is the only marketing left,’ claims Seth Godin, marketing guru and bestselling author. He’s right because if trend analysis are anything to go by, the future of trade lies right here on the ...

‘If your goal is to drive a particular action via Twitter, Promoted Tweets are a great place to promote engaging content that includes a call to action to users.’ This is how Twitter defines its self-service ...

Without any fuss (or as much as an announcement) Google updated the link schemes document on its webmaster guidelines last month in a bid to filter out content that manipulates its PageRank algorithm with ‘unnatural’ ...

There is much talk on the fate of PR after Google changed its webmaster guidelines on Link Schemes. To get more insight on how agencies are responding and addressing the new rules, Cision interviewed Paul Stallard, ...

The Great Google has come under fire lately for allegedly breaching privacy laws in regards to Gmail accounts, and then for preaching ethical SEO practices that can potentially change the way PR companies use press ...