Judges

The Vuelio Blog Awards Judges for 2018

The judging panel for the Vuelio Blog Awards has been announced for 2018.

The Vuelio Blog Awards pride themselves on their independence – we don’t ask for nominations, we don’t make people ask for votes and we don’t require people to promote their participation. Our judging panel is a core to this independence – the judges each come from a different background, with different experiences, to choose winners who know they truly deserve their prizes.

The Vuelio Blog Awards are taking place on 30 November 2018 – tickets are still available on a first come first serve basis. Find out more here.

We are delighted to announce this year’s judging panel:

DecathlonBella Angelova, Head of Brand & PR, Decathlon
Bella is currently in charge of the Brand and PR activities at Decathlon UK. She has over seven years of marketing experience across the sport, fashion and lifestyle industries. She is working with influencers on daily basis and is the creator of the first Bloggers community within the Decathlon brand. The main objective of this community is to raise awareness around how important sport is and to spread Decathlon’s main mission of making sports accessible to the many.

Bella is also the Yoga and Pilates market leader for Decathlon UK. Her next goal is to start her own blog focusing on the benefits of sport and healthy lifestyle.

BBC World Service

Anna Doble, Digital Editor, BBC World Service English
Anna Doble is Digital Editor at BBC World Service English, steering the team’s web, video, podcast and social presence, while developing digital strategy with partner stations around the world.

She was formerly Digital Editor at Radio 1 Newsbeat, the UK’s biggest radio news service for under-25s. Before that, Anna was Head of Online at Channel 4 News.

Vuelio

Holly Hodges, Senior Media Researcher, Vuelio
Holly Hodges is a senior media researcher at Vuelio. Specialising in bloggers and traditional media, Holly manages the influencer database and has been directly involved with the shortlisting process for this year’s Vuelio Blog Awards. Also responsible for Vuelio’s Top 10 rankings, Holly’s knowledge of the UK blogosphere is second to none.

Hotwire

Kate Hunter, Head of B2B, UK, Hotwire Global
Overseeing Hotwire’s B2B practices, Kate has over 15 years of B2B tech PR experience. She is passionate about integrated comms campaigns that deliver measurable business outcomes for clients. She has been with Hotwire for nearly 12 years.

Craig Landale

Craig Landale, editor-in-chief, MenswearStyle
Craig Landale recently topped the Men’s Lifestyle and Men’s Fashion rankings and last year won two awards at the Vuelio Blog Awards – Best Men’s Lifestyle Blog and Best UK Blog. In addition to Craig Landale’s passion and love for menswear, he is an experienced online marketing consultant, member of the Chartered Institute of Marketing and qualified in Post Compulsory Education and Training. Craig has successfully collaborated with a range of brands such as Mulberry, Harrods, Jaguar and Lacoste.

 

For more information about the Vuelio Blog Awards, including how you can get involved, please contact Jake O’Neill.

#AIinPR CIPR

How much of PR and comms will be replaced by AI?

Last week, Vuelio and Lansons co-hosted an AI in PR event as part of the CIPR Ethics Festival. Sessions were led by a broad cross-section of industry leaders, who discussed chatbots, automating comms channels and the latest AI technology. Appropriately, though, it was ethics that was the dominant theme throughout every session, as it is ethics that sets humans and machines apart.

Paul Miller, head of digital at Vuelio, used his sessions to ask, ‘How much of PR and comms will be replaced by AI’? One answer, unsurprisingly, lies in ethics.

There are many areas of PR and comms that could benefit from AI – from content creation and content distribution to engagement and automating processes – and there’s little doubt that the AI revolution will change the way everyone works.

Andy Haldane, chief economist at the Bank of England, has described the potential disruption of the so-called ‘Fourth Industrial Revolution’ (the rise of the machines) as being on a ‘much greater scale’ than anything experienced during the Industrial Revolution, which lasted some 200 years. Tabitha Goldstaub, founder of CognitiveX and the chair of the Government’s newly formed Artificial Intelligence Council, echoes Haldane, warning there is a ‘huge risk’ of people being left behind as computers and robots change the world of work.

Both have warned of social tension and greater inequality, so we’re all doomed, right? Well, maybe not.

The argument that computers are going to bring extreme unemployment in coming decades has been made before in the 1950s and 60s, and again in the 1990s. Despite years of rapid advances in robotics, computer power, network connectivity and artificial intelligence techniques, there isn’t mass unemployment in society – in fact, the unemployment rate is lower than it was 40 years ago, and we certainly have a larger population. So, machines may take or change our jobs, but they also create new jobs and the market evolves.

Possibly of greater concern is the impact of automation on the structure of jobs themselves. Human beings and computers are going to be working together, more closely than ever, and we need to get the division of labour right.

The CIPR’s #AIinPR Panel has already identified irreplaceable work in categories such as creativity, professionalism and, perhaps most importantly, ethics.

Computers can’t do what human beings do naturally – they can’t turn information into knowledge or think creatively, conceptually or ethically. More than ever, in this world of FAKE NEWS, Cambridge Analytica and hacked democracies, we’ve seen that tech can be used for evil or for good, but that the tech itself is amoral. It needs strong moral guidance, from us.

AI, therefore, presents a huge opportunity for PR professionals, as the masters of reputation and communication, to play a leading role in the future of all industries and markets. AI needs a strong moral guide – AI needs PR.

If you’re ready to benefit from AI and use machine learning to make the industry a better place, you’re ready for Vuelio

Customs

Political Headlines – UK ‘must not stay’ in EU customs arrangements

Today’s political headlines include Brexiteers warnings that the UK must not stay in EU customs arrangements after 2022, the Government is attempting to bring Labour MPs on side to back Brexit, McDonnell calls for an end to Universal Credit and pension tax relief to be cut to fund NHS spending boost. 

Brexiteers warn that the UK must not stay in EU customs arrangements after 2022
The Times claims that Brexiteers, including Brexit Secretary Dominic Raab, are now warning Theresa May that, while they are prepared to give her room for manoeuvre in the Brexit talks, she must not keep the UK in the EU’s customs arrangements beyond the next election in 2022. However the EU has insisted that the proposals cannot be time-limited. Some Leavers have suggested that they will use the budget to put pressure on May.

Government tries to get Labour MPs to back Brexit deal
According to The Daily Telegraph, Government whips have held talks with up to 25 Labour MPs in a bid to persuade them to vote through the Government’s Brexit deal, nullifying opposition from Eurosceptic backbenchers. However, this has infuriated the Conservative Eurosceptics, some of whom are now threatening to vote against parts of the budget, with the European Research Group meeting tomorrow to set out plans for a ‘guerrilla campaign’.

McDonnell calls for end to Universal Credit
As the BBC reports, Shadow Chancellor John McDonnell used various interviews over the weekend to claim that Universal Credit ‘will have to go’ as it is not ‘providing the safety net that people expect when they need support’ and is ‘just not sustainable’. He also said that Labour was considering reducing the length of the working week.

Pension tax relief to be cut to fund NHS spending boost
The Daily Telegraph says that it expects Philip Hammond to use the budget to cut pension tax relief in order to pay for the NHS’s £20bn funding boost. Steve Webb, the former Lib Dem pensions minister who now works for Royal London, warned that the move is ‘no way to run pensions’ as the ‘people who will be affected are being prudent, making their own provision for retirement – which the Government repeatedly tells us they want us to do’.

Japan would welcome UK to Trans-Pacific Partnership
Interviewed by the Financial Times, Japanese Prime Minister Shinzo Abe has said that his country would welcome the UK to the Trans-Pacific Partnership trade deal ‘with open arms’. He warned against a ‘disorderly Brexit’ and said that while the UK would no longer be a gateway to Europe after Brexit, it was still ‘equipped with global strength’.

Hammond considers reward for landlords who sell to tenants
The Guardian claims that Philip Hammond is considering using the budget to bring in a so-called ‘good landlord’ tax break. This would reward those who sell properties to existing tenants. The plan has been thought up by the thinktank Onward, which proposes that landlords should not pay capital gains tax if a property is sold to tenants who have occupied the property for three years or longer, funded by curtailing other buy-to-let tax benefits.

Field claims Government always knew impact of Universal Credit
The Sun says that Frank Field, Chair of the Commons Work and Pensions Committee, has claimed that the Government always knew that the rollout of Universal Credit would leave some families up to £200 a month worse off. He told the paper that ‘The frailest shoulders have borne most of the budget deficit reduction strategy “successes”’.

Haldane appointed to chair new Industrial Strategy Council
The Financial Times reports that Andy Haldane, the Bank of England’s Chief Economist, is to be appointed as the chair of the new Industrial Strategy Council. The body will hold the Government to account and improve the implementation of the policy, which aims to improve the UK’s poor productivity.

Find out why you need Vuelio Political Services.

CPC

19 Tory Party Conference tweets that make us miss it…

The Conservative Party Conference is over for another year but did you see all that there was to see?

Vuelio were at the Lib Dem, Labour and Tory Conferences, and while the team are briefing clients on all the sessions – we thought we’d see what Twitter had to say about the Government’s conference in 2018.

Here are some of the best [may contain bad language]:

 

Most talked about moment

 

Most Charmingly Optimistic Fringe Title

 

Most ‘app’ tweet

 

Most self-deprecating

 

Most honest journalist

 

Most tired journalist

 

Most frustrated journalist

 

Most shade from a journalist

 

Most sycophantic MP

 

Most seal-like MP

 

Most sarcastic MP

 

Most awkward analogy

 

Most words removed

 

Most ‘dad’ moment

 

Most obvious place to be on Monday night (if you know, you know)

 

Most adorable stand

 

Most accidental suggestion of incest

 

Most mini Moggs

 

Vuelio Political Services are available to anyone who wants to stay on top of the biggest issues and latest news in politics. 

Foreign Secretary

Political Headlines – Hunt’s warning, border plans, aviation plans and food bank usage

Today’s political headlines include Hunt’s warning of further sanctions against Russia, Varadkar’s call for new border plans, the EASA has turned down the CAA’s request for an aviation plan and Food bank usage up 52% in Universal Credit areas. 

Hunt warns of further sanctions against Russia as new plot is revealed
The Times reports that Western countries joined forces yesterday to expose a Russian GRU unit which tried to hack the Office for the Prohibition of Chemical Weapons a month after the Salisbury attack. Foreign Secretary Jeremy Hunt warned that the ‘hard evidence’ would lead to further sanctions against the country.

Varadkar calls for new border plans to be published quickly
The Guardian reports remarks made by the Taoiseach Leo Varadkar in Brussels yesterday, in which he called on the UK to publish the revised plan for the border ‘as soon as possible’ so that a deal could be reached by November. European Council President Donald Tusk criticised Foreign Secretary Jeremy Hunt’s ‘unwise and insulting’ comparison of the EU and the USSR, and claimed that the EU was willing to offer a ‘Canada-plus-plus-plus deal’.

European agency turned down UK’s request for joint no-deal aviation plan
Correspondence seen by the BBC shows that the Civil Aviation Authority tried to reach a joint no-deal transition plan with the European Aviation Safety Agency but was turned down in July. EASA told the BBC that ‘discussion about technical details would not be useful since the framework for which we need to prepare is not known.’

Food bank usage up 52% in areas where Universal Credit rolled out
The Financial Times warns that research by the Trussell Trust shows that use of food bank increases by 52% over twelve months in areas where Universal Credit has been rolled out, compared to 13% in areas where it hasn’t. The benefit is due to be rolled out to 2.1m further families between 2019 and 2023.

Ending austerity could cost £20bn
The Times says that the Institute for Fiscal Studies has warned that the cost of ending austerity, as promised by Theresa May in her conference speech, will be £20bn if it includes an increase in public sector wages. Downing Street and the Treasury have not explained what the Prime Minister meant in her speech.

Wealthy move assets out of UK owing to Corbyn fears
According to the Financial Times, which has spoken to a number of wealth managers, many of the UK’s ‘super-rich’ are moving assets out of the country or even planning to emigrate, because of the prospect of a Government led by Jeremy Corbyn. One wealth manager told the paper that ‘most people are much more worried about Corbyn than Brexit.

No-deal Brexit leaves a million workers exposed to pay cuts and job losses
The Sun carries details of new research by the Institute for Fiscal Studies, which warns that a no-deal Brexit would leave almost a million blue collar workers in industries such as car-manufacturing and chemicals ‘highly exposed’ to job losses and pay cuts, with the biggest pain felt in the Midlands and Northern Ireland.

McDonnell joins McStrike
The Daily Mail reports that Shadow Chancellor John McDonnell joined striking workers from firms including McDonald’s, TGI Fridays, Wetherspoons, Uber and Deliveroo at a protest in Leicester Square yesterday. The workers are calling for a minimum wage of £10 an hour and the end of ‘precarious’ contracts.

You need to know the latest in politics or you’ll fall behind. Let Vuelio Political Services do the hard work for you.

Vuelio Blog Awards

Vuelio Blog Awards Finalists: Daddy, Mummy, Pet and PR

We are delighted to reveal the final finalists for the Vuelio Blog Awards 2018. Covering two parenting categories (back by popular demand), the brand new pet category (by popular demand) and the fiercely contested PR & Comms category, which this year is sponsored by the CIPR. 

The Vuelio Blog Awards are the industry’s independently judged accolades, the ‘Oscars’ of the blogging world. Taking place on 30 November, this year’s event promises to amaze – with the finest dining, death-defying acts(!) for your entertainment, and the greatest awards ceremony on the planet (probably).

Tickets for the Blog Awards are still available online – click here to get yours today.

Without further ado, we present the finalists for Daddy, Mummy, Pet and PR & Comms at the Vuelio Blog Awards 2018:

Daddy

  • Dad Blog UK
  • Daddacool
  • DIY Daddy
  • Slouching Towards Thatcham
  • The DADventurer
  • The Yorkshire Dad

Mummy

  • Boo Roo and Tigger Too
  • Mum in the Madhouse
  • Rainy Day Mum
  • Slummy Single Mummy
  • Toby & Roo
  • What the Redhead said

Pet

  • Adventures Of Monty Dogge
  • Bionic Basil
  • Eva and Amelia’s World
  • Katzenworld
  • Marcel Le Corgi
  • Steph & The Spaniels

PR & Comms

  • MK
  • NevilleHobson.com
  • Power & Influence
  • PRExamples.com
  • SarahHallConsulting
  • Stephen Waddington

The full list of finalists across every category is available here.

If you have any questions about the Vuelio Blog Awards, including how you can get involved, please don’t hesitate to get in touch

Tory Party Conference

Political Headlines – the end to austerity and Russian cyber attacks

Today’s political headlines include the Dancing Queen promising to end austerity, UK accuses Russia of cyber attacks, the Brexit deal push and Ireland backs British backstop proposals. 

‘Dancing Queen’ promises end to austerity
The Times reports that Theresa May used her conference speech to announce the end of austerity, promising to increase public spending post-Brexit. Appearing on stage dancing to ABBA’s Dancing Queen, the Prime Minister also announced a cap on council borrowing to build new homes, promised quicker diagnoses for cancer patients (citing the story of her goddaughter who died of cancer last year) and, in a victory for The Sun, confirmed that fuel duty would be frozen.

UK accuses Russia of cyber attacks
The Guardian reports that Foreign Secretary Jeremy Hunt has accused Russia’s intelligence services of a number of ‘reckless and indiscriminate cyber-attacks’ which were ‘in flagrant violation of international law’, including the 2016 hacking of the Democratic National Committee headquarters.

May starts Brexit deal push
According to The Sun, Theresa May will today start a ten-day push to get EU leaders to agree a Brexit deal, aiming to get a deal agreed at a summit on 16-17 October, which will be translated into legal text while a framework on future trade is negotiated, before both are formally agreed at a further summit in November.

Ireland backs British backstop proposals
The Financial Times says that Ireland has given its backing to a proposal from Theresa May to break the impasse over the Irish border backstop in the Brexit negotiations. Under the plan, if no other solution is found to the border problem, the whole of the UK would remain in a customs union with the EU (which has already been rejected by chief negotiator Michel Barnier) and agree that Northern Ireland would remain subject to single market regulations.

France would prefer no-deal Brexit to compromise
The Daily Telegraph reports that France’s Europe minister, Natalie Loiseau, has warned that it would prefer the UK to leave the EU without a deal than accept a compromise which undermines the EU’s integrity. The paper adds that it believes that a new British proposal will leave the UK in a de-facto customs union with the EU, with Northern Ireland aligned with single market rules.

Tory mayoral candidate under fire for remarks about multiculturalism
The Guardian reports that the Conservative candidate for Mayor of London Shaun Bailey used a pamphlet that he wrote for the Centre for Policy Studies a decade ago to claim that accommodating Muslims and Hindus ‘robs Britain of its community’ and risked turning it into a ‘crime-riddled cesspool’.

Johnson paid £275,000 for Telegraph column
The Sun reports that Boris Johnson is being paid £275,000 for his column in The Daily Telegraph, which is double the salary he received while he was Foreign Secretary and ten times the average salary. According to the Register of Interests, he spends ten hours a month on the column, giving him an hourly rate of £2,300.

RBS and Nissan warn of Brexit consequences
Ross McEwan, the Chief Executive of RBS, has told the BBC that a ‘bad Brexit’ could lead to a recession and that as a result the bank was becoming more cautious about lending to certain sectors, especially retail and construction. The Guardian reports that Nissan has warned that an end to ‘frictionless trade’ with the EU would have ‘serious implications’.

Missing the fun of Conference? Politics doesn’t end when the dancing stops – Vuelio Political Services provide intelligence on all the issues that matter to you.

Blog Awards announcement

More finalists revealed for the Vuelio Blog Awards

Finalists for the next five Vuelio Blog Awards categories: Beauty, Food & Drink, Interior Design, Political and Wedding have been revealed.

The Vuelio Blog Awards are the industry’s most respected awards – independently judged and coveted by bloggers throughout the UK. Taking place on 30 November, this year’s event promises to be the biggest and best yet – with the finest dining, death-defying acts for your entertainment, and the greatest awards ceremony on the planet.

Tickets for the Blog Awards are still available online – click here to get yours today.

And now, what you’ve been waiting for, the finalists for the next five categories for the Vuelio Blog Awards 2018:

Beauty

  • A Model Recommends
  • British Beauty Blogger
  • Caroline Hirons
  • Hayley Hall
  • Pixiwoo.com
  • Really Ree

Food & Drink

  • Eats Amazing
  • Elizabeth’s Kitchen Diary
  • Hungry Healthy Happy
  • My Fussy Eater
  • Recipes From A Pantry
  • The Curry Guy

Interior Design

  • Abigail Ahern Blog
  • Dear Designer’s Blog
  • Love Chic Living
  • Mad About The House
  • Swoon Worthy
  • The Design Sheppard

Political

  • Bella Caledonia
  • ConservativeHome
  • Guido Fawkes
  • LabourList
  • Slugger O’Toole
  • Wings Over Scotland

Wedding

  • Bespoke Bride
  • Boho Weddings
  • Love My Dress
  • Rock My Wedding
  • Rock N Roll Bride
  • Whimsical Wonderland Weddings

Check out the finalists for the first five categories: Men’s Fashion, Women’s Fashion, Health & Fitness, London Lifestyle and Travel & Leisure here. Keep your eyes peeled for the final category announcement tomorrow!

If you have any questions about the Vuelio Blog Awards, please don’t hesitate to get in touch

Webinar

Pay to Play: fake followers, fraud and the ethics of influencer marketing

Is your influencer marketing a hit? Or are fake followers plaguing your results?

Ethics in influencer marketing has never been so visible or discussed; just today the issue raised its head again, with Love Island’s Olivia Buckland the latest Instagrammer to have a post banned by the ASA for not clearly labelling it as an advert.

But disclosure is just one problem facing bloggers, vloggers and grammers, and the PRs and brands collaborating with them. There’s also fake followers, paid-for and earned media, and influencer fraud to navigate – and that’s before you create a killer campaign and measure its success.

That’s why our next webinar, with special guest Scott Guthrie, is going to guide you through the choppy waters of modern influencer marketing, so you know how to find the right content creators to work with to produce real results.

Pay to Play – Fake Followers, Fraud and the Ethics of Influencer Marketing
Date: Wednesday 24 October 2018
Time: 11:00 – 11:30 BST

Scott is the former Ketchum digital director – influencer relations, and now works with brands, agencies and platforms to generate meaningful results from influencer marketing. Scott is also a Top 10 UK PR Blogger, writing about influencer marketing analysis, insight and best practice guides at sabguthrie.info.

Sign up to this webinar to learn:

  • Top tips for spotting and avoiding fake influencers
  • What you need to measure to prove your campaign’s success
  • How to engage your audience to make your influencer marketing a success
TM speech

Conference Headlines – Bright future and being cross with Boris

Today’s Conservative Party Conference headlines include May’s Conference speech, but being cross at Boris, DUP could topple the Government, and NHS must embrace technology. 

May insists a bright future lies ahead
The Times is reporting ahead of Theresa May’s speech today, in which she will tell her Party that the ‘best days lie ahead’ for Britain. May will seek to unite the Conservatives ahead of a crucial period in the Brexit negotiations, with the European Commission set to formally respond to the outlined Chequers proposal next week.

May ‘cross’ at Boris speech
In an interview give to the BBC, May expressed her frustration at comments made by former Foreign Secretary Boris Johnson, who yesterday gave a speech to over a thousand people at the conference. May’s irritation centred on Johnson’s remarks regarding Northern Ireland, which she said reneged on Britain’s guarantee to Northern Ireland.

DUP could topple Conservative government
The Guardian is reporting that DUP leader in the Commons Nigel Dodds has reiterated the party’s belief in no border being imposed in the Irish sea. Dodds threatened to vote down May’s deal if it resulted in checks imposed between Northern Ireland and Britain, saying they would not support a Prime Minister that detached Northern Ireland from Britain.

NHS must embrace technology
The Telegraph has reported on comments made by Secretary of State for Health Matt Hancock at a fringe event, in which he encouraged the sector to adopt technological innovations and follow the lead of driverless cars. Hancock said the NHS would suffer if it waited any longer in introducing new technology.

EU figures angry with May’s immigration plan
The Guardian has picked up on opposition to the Prime Minister’s post-Brexit plan amongst senior EU politicians, with leader of the EPP group Manfred Weber and the EU’s Brexit coordinator Guy Verhofstadt both expressing concerns. May set out her vision to end free movement and low-skilled migration once the UK leaves, with EU figures calling for a united front against attempts to pick-off benefits of membership.

Final day of Conference – don’t miss the final day’s summary here.

Tandleman's Beer Blog

Thoughts on beer with Tandleman’s Beer Blog

Peter Alexander was recently named one of the top 10 beer bloggers with Tandleman’s Beer Blog. Created back in 2007, Tandleman’s Beer Blog covers Peter’s love of the beer industry and pubs, especially those in the North West. A local CAMRA chairman and activist, as well as an experienced beer writer, Peter has a wealth of knowledge and experience that he shares with a loyal and engaged readership.

We caught up with Peter who told us about his favourite beer, the future of pubs and how he works best with PRs and brands.

How has your blog changed from when you first started?
Less frequent and now based on observations about the trade and pubs rather than ‘What I drank where’.

What’s your favourite ale?
Ah. Too many to say really, but if something is on the bar which is around 4%, pale, clean tasting, properly cask-conditioned and with a good dose of hops, I’ll be happy. I am fond of a really good bitter stout too.

What’s the best brewery?
I’m very fond of my local brewery JW Lees. Good solid beers and lovely people.

Where’s your favourite pub?
My local, the Tandle Hill Tavern in Middleton. It’s where I meet my friends. I know everyone, and they know me.

Are pubs in danger of dying out?
No. But they are changing and not always for the better. While there may well be fewer and they may be different, plenty will remain. Pubs have always changed with the times though, so perhaps no need to worry.

If you were running a dream pub, what would you have on draft?
Brewsmith Pale, Holden’s Bitter, Porterhouse Wrasslers 4X stout, Pilsner Urquell and (my guilty secret) Hoegaarden. And one ever changing beer depending on demand and time of year.

What one thing should PRs know before contacting you?
Like most people I need a little advance warning. No point in contacting me the day before you ask me to do something or go somewhere.

What are the best collaborations you’ve worked on?
I’ve brewed stouts with Allgates and Rammy Craft Brewery. Both were bloody good beers which deserved a bigger audience.

Do you think bloggers need their own association?
No. Blogging has thankfully become diverse and the reasons for doing it vary so much. We have the internet to bind us together.

What other blogs do you read?
Most. Favourites though are The Pub Curmudgeon, Shut up about Barclay Perkins, Retired Martin and anything written by Matt Curtis.

Reach-the-right-influencers-with-the-Vuelio-media-database

Theresa may conference

Conference Headlines – immigration rules, Theresa May booed & Javid targets middle class drug users

Today’s Conservative Party Conference headlines include new immigration rules, Theresa May booed by party members, Sajid Javid targeting middle class drug users and the call to get behind the PM. 

New immigration rules
Sky reports on the Prime Minister promising new rules regarding immigration. The rules will give priority to highly skilled workers; immigrants with low skills or those coming to claim benefits will find it much harder to enter the country. These proposals were recommended by the Migration Advisory Committee.

Theresa May booed by party members
The Telegraph reports on the Prime Minister being booed at Party Conference when revealing her Chequers plan. May was heckled when referencing her proposals. This happened at a closed meeting of the National Conservative Convention where it is believed she is the first Prime Minister not to receive a standing ovation.

Javid to target middle-class drug users
The BBC gives a preview of what the Home Secretary, Sajid Javid, will say in his speech. Javid is expected to target middle-class drug users. He is also expected to announce a review of the drugs market, which will be part of joined-up action as the Justice Secretary, David Gauke, is expected to announce a new crime unit that will seize the assets of drug dealers high up the food chain. Javid hopes this will make middle-class drug users consider the wider societal implications of their actions.

Get behind the Prime Minister
The Guardian reports on Ruth Davidson being the latest senior Conservative to ask the party to support Theresa May. She reminded her colleagues that they should apply Conservative values to their approach to Brexit. These remarks came after photos appeared of Boris Johnson in a field of something resembling wheat, which are widely considered to be mocking the Prime Minister.

Empty seats at the Conference
The Spectator gives its view on the number of empty seats for cabinet ministers’ speeches at the conference. The article says this is not due to a lack of attendees at the conference, it is because the speakers people want to hear from are not speaking on the main stage. It notes the attendance at events where Jacob Rees-Mogg is speaking is particular high.

Sign up for complimentary Conference emails, with summaries of main sessions, speakers and fringe events here.

Fred

How Vuelio improved Fred Marketing’s media outreach

Fred Marketing is a full-service marketing agency based in Hull. We spoke to Mat Ombler, PR Account Manager at Fred, who told us how Vuelio is a ‘blessing’ for the agency’s media outreach, with accurate information in the influencer database and a responsive platform to help prove ROI to clients. 

Fred Marketing
One of our core services is PR and we distribute a lot of press releases as a result. We needed access to a database of media contacts that’s regularly updated with useful information to help us tailor any pitches accordingly. We also needed a responsive platform to help us pull coverage reports quickly and efficiently with as much detailed information as possible to show the value of our PR activity to clients. And we wanted to monitor keywords related to our clients and keep an eye on what other businesses in our clients’ sectors are up to.

The Challenge
We struggled with our previous media database supplier because the platform was very slow and unresponsive, making it very difficult to search for contacts as well as create and distribute press releases. We also found that contacts on the platform weren’t being regularly updated – in one case we discovered a reporter had left the publication we believed he was working at six months ago! Any problems we did report usually took a long time to get a response back to – at least two to three working days.

Since moving to Vuelio we’ve felt more in control of our PR and saved a significant amount of time. The team coded all of our press release templates into HTML, making all of our communications consistent and on-brand, as well as saving us time.

The Solution
The initial demo of the product was great and one of the main things that stood out to us was how detailed the information was on individual contacts on the platform. We were also surprised to see an editorial calendar containing feature lists for a variety of different publications, both offline and in print, saving us a lot of time for forward planning.

The account management and support overall has been fantastic, completely overshadowing our previous supplier. Any problems we do encounter on the platform are quickly resolved within a few hours. We receive a response within the hour for any enquiries we have– although it’s usually minutes! Knowing that there’s someone at the other end of the platform who is there to support you really makes a big difference and makes you feel valued. The onboarding process and training process for new staff members here has been fantastic too.

Benefits and Results
Finding the right contacts is now much easier than ever before and we no longer feel like we have to cross check every single contact with their social media platforms to ensure they’re still working at the place the platform says they are!

Because the platform doesn’t crash and works quickly, it’s saved us a lot of valuable time.

Vuelio is a blessing when it comes to media engagement, providing us with the information we need on who to contact, how to contact them and when to contact them.

 

Find out more about how Vuelio saves clients time and money here

Venue

5 influencer marketing tips from Vuelio Blog Awards finalists

Last week, we announced the finalists for the first five categories of the Vuelio Blog Awards 2018. Covering Men’s and Women’s Fashion, Health & Fitness, London Lifestyle and Travel & Leisure, the categories represent bloggers at the top of their game and the forefront of the industry.

Ahead of the outstanding finalists being announced later this week (exciting!), we present top influencer marketing tips from finalists across each of the first five categories:

1. Be professional and forthcoming – Victoria Magrath, Inthefrow (Women’s Fashion finalist)
Victoria says: ‘There’s nothing that stands out more to me than someone who is professional and forthcoming with how they can see us working together and what the both of us can gain from partnering’.

Read Victoria’s interview here.

2. Allow bloggers to collaborate – Carl Thompson (Men’s Fashion finalist)
Carl says: ‘I like to be involved with every level of the campaign and have a vast amount of experience in what works and what doesn’t. I execute my deliverables to the highest possible quality, hiring the best videographers and photographers, often at my own expense.’

Read Carl’s interview here.

3. Be original – Elle Linton, Keep it SimpElle (Health & Fitness finalist)
Elle says: ‘I know it’s hard to come up with great ideas but original themes, something a little outside the box of what we’re all expecting, makes it interesting for content creators and then our audience.’

Read Elle’s interview here.

4. Develop a long-term relationship – Angie Silver, Silverspoon London (London Lifestyle finalist)
Angie says: ‘I absolutely prefer to meet face-to-face to establish a more personal connection. I also prefer to work on a long-term basis and develop a good working relationship and trust, rather than one-off campaigns or reviews.’

Read Angie’s interview here.

5. Be openminded – Lloyd and Yaya, Hand Luggage Only (Travel & Leisure finalist)
Yaya and Lloyd say: ‘I guess that we are pretty open minded and always flexible in how we work with people. No two destinations or brands are exactly the same, no two people are and so it would be unrealistic to expect two projects to be.’

Read Yaya and Lloyd’s interview here.

 

If you’re ready to take your influencer marketing to the next level, get in touch and see how Vuelio can help. 

CPC

Conference Headlines – Boris ‘unfit to be PM’ and May to compromise on Chequers

Today’s Conservative Party Conference headlines include Philip Hammond’s remarks that Boris is unfit to be PM, May’s Chequers compromise, the Conservatives have lost their way and Hunt’s opinion that the EU is a prison.  

Boris is unfit to be PM
The Daily Mail reports on remarks made by the Chancellor, Philip Hammond, in which he said that Boris Johnson is unfit to be Prime Minister. Hammond has also said that Johnson’s greatest achievement is his Boris bikes. Hammond criticised the lack of detail Johnson provides in his suggestions and said he does not know how his own proposals work.

May to compromise on Chequers
The Sun reports that Theresa May could be willing to compromise on her Chequers plan. At a national convention meeting it is rumoured that May has admitted she may not be able to keep all aspects of her plan. This comes after the PM has faced stiff opposition to her proposals from those in her party.

Conservatives have lost their way
The BBC report on remarks made by Conservative donor, Michael Spencer, who is concerned about the party losing its way. In an interview Spencer did not endorse Theresa May saying that her future depends on her ability to deliver Brexit.

Hunt compares EU to ‘prison’ of Soviet Union
Sky report on a speech made by Foreign Secretary, Jeremy Hunt to the conference where he compared the EU to the Soviet Union. He said the EU was set up to promote and protect the values of freedom and not prevent people from leaving. Hunt also called on the party to unite so it can appeal to the entire country.

You can still sign up for complimentary Conference emails, with summaries of main sessions, speakers and fringe events here.

Jeska Hearne outside

Interior design with Jeska Hearne of Lobster and Swan

Jeska Hearne is the creator of Lobster and Swan, a brand-new entry to our ranking of  Top 10 Interior Design Blogs. With dark moody colours mixed with a  rustic style, Jeska brings the colours from outside, inside. We caught up with Jeska to talk about how the seasons affect her content, her favourite collaborations and the one thing PRs should know about her.

How has your blog changed over time?
Apart from the layout and my style evolving, not much. It’s still all about life, interior and home styling with the things I love and find inspiring thrown in too.

How would you describe your style?
Rustic, rescued, romantic and bohemian.

What makes a great interior design blog?
For me, the images need to be beautiful and engaging first, but I love all aspects of interiors!

What’s the split between your own creations/designs and featuring others’?
It’s a good mix of both depending on how much time I have to post. I love sharing new interiors books and small or inspiring businesses. When we manage to finish renovating the older rooms here, or new areas we’ve created, I always want to share them – but it is a juggling act to make time to shoot and style them in between running our online store, The Future Kept, and other freelance work we do.

Lobster and swan bathroomWhat’s your favourite room in the house and why?
At the moment, I am totally in love with our bathroom, it is all dark and moody with botanicals and a feeling of calm – on clear nights I can take a bath with the windows open and see the stars.

How do the seasons affect your content?
Very much, we are totally in tune with the seasons here, I love to garden and I love the tones that each season brings, so the palette of my images on Instagram gently follows a seasonal feeling.

What’s your favourite household object/item?
This changes all the time – I love our rustic handmade shelves and our bed is definitely a happy place – so cosy and comfy – but I also love all the different artworks we have collected over the years too.

What one thing should PRs/brands know about you?
I am most interested in beautiful, functional products, made sustainably and ethically, or produced in the UK.

What are the best campaigns/collaborations you’ve recently worked on?
For fast room mood changes I love to re-fresh the paint colour of a room – Farrow & Ball and Cassandra Ellis have been great – I love working with them and their colours. Styling a bench three different ways with Sofa.com was fun, I also worked with Leesa when they launched too and theirs really is the best mattress we’ve ever slept on, we love it!

Do you think bloggers need their own industry association?
Probably, but that sounds stressful!

What other blogs do you read?
My top five in no particular order are: SF Girl by Bay, Apartment Apothecary, Littlegreenshed, Curate and Display and These Four Walls.

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Matthew Pike by a wall

Men’s Lifestyle Spotlight: Matthew Pike of Buckets & Spades

Matthew Pike is the man behind Buckets & Spades, a brand-new entry into our Top 10 Men’s Lifestyle ranking. Matthew spoke to us about how varied his blog is, his must-have grooming product and the best campaigns he’s worked on recently.

How many different areas does your blog cover and do you have a primary focus?
Men’s style and lifestyle, design, travel, interiors are the main subjects, but design holds things all together.

What are the main differences between men’s and women’s lifestyle blogs?
Hard one to answer as each blogger has their own nuances and styles.

Who is your favourite designer?
Currently I’m really enjoying Drake’s, Saturday’s NYC and Beams.

What’s your favourite grooming product or service?
Currently that would have to be my Harry’s razor and post-shave balm by Aesop.

What’s the best night out near you?
Ha, there isn’t one. So, it’s a night in for us!

What’s your favourite travel destination?
Recently, New York or Berlin. All time favourite goes to Tokyo.

What one thing should PRs know about you?
Use a research and tailored approach. It’s all about building relationships.

What are the best campaigns you’ve collaborated on recently?
I’ve been very fortunate recently. To name a couple of the campaign I’ve worked on in the past 6 months; Burberry fragrance, Ace&Tate home try-on service, Majestic Athletic x Major League Baseball worldwide campaign, Eastpak x Raf Simons launch, Horizn Studios on-going content creation, Pinterest San Fran project.

Do you think bloggers need their own industry association?
The whole thing is so loose and open to interpretation, so yes I do think a governing body would be helpful. Especially when it comes to producing content with and in partnership with brands.

What other blogs do you read?
At the moment; Jordan Bunker, Basic Apparel, Cate St Hill and Hannah in the House.

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Boris Johnson

Political Headlines – Call for Canada-style free trade deal

Today’s Political Headlines include Boris Johnson calls on Theresa May to negotiate a Canada-style free trade deal, scrap unconditional offers urge independent school teachers and Corbyn increases fears of no-deal Brexit. 

Boris Johnson calls on Theresa May to negotiate a Canada-style free trade deal
The Telegraph reports that Boris Johnson has laid out what he would do if he was Prime Minister, including telling the EU that Britain will no longer accept the Irish backstop it signed up to last December, and that the border issue must instead be resolved in free trade talks after Brexit. He plans to negotiate a “SuperCanada” tariff-free trade deal during the transition period to maintain the benefits of being in the single market.

Scrap unconditional offers urges independent school headteachers
The Times are reporting on comments made by the heads of Britain’s top independent schools, which called on universities to end unconditional offers to prospective students. The suggestion has been made by executive director of the Headmasters’ and Headmistresses’ Conference, Mike Buchanan, who claimed that once students are given unconditional offers and know they don’t have to pass, performance in their A levels drops.

Corbyn increases fears of no-deal Brexit
The Guardian have reported on a meeting yesterday between leader of the Labour Party Jeremy Corbyn and EU chief negotiator Michel Barnier, in which Corbyn told officials he would vote down any deal that fails to replicate the benefits of membership of the single market and customs union. Barnier was said to be interested in having more detail on Labour’s six Brexit tests, with rising concerns in the EU that the UK parliament will vote down any deal put forward by Prime Minister Theresa May.

Alarm over appointment of food supplies minister
The Independent are reporting on concerns over the recent appointment of David Rutley as food supplies minister, who has taken on the brief amid increasing fears of a no-deal Brexit. A former executive at Asda and PepsiCo, Rutley will manage readiness and the ‘food chain’. Labour have described the appointment as an indication of the ‘catastrophic damage’ no-deal could cause.

Head teachers plan a protest at Downing Street funding rally
BBC News reports that hundreds of head teachers from England and Wales are due to attend a rally today to demand extra funding for schools. Teaching union members, parents and staff have taken part in numerous protests about the budget squeeze over the past few years.

£40K spent to hide how rarely former northern powerhouse minister visited the North
According to The Guardian, the Government had spent two years and £40,000 of taxpayers’ money trying to hide how little former Northern powerhouse minister, James Wharton visited the North of England in his role.

Jacob Rees-Mogg targets the PM for doing nothing to support families
The Daily Mail reports that backbench MP Jacob Rees-Mogg has complained the Tories are doing nothing to promote traditional family values. He is planning a major intervention at Tory conference, and will tell party activists that successive governments have encouraged family breakdown with perverse welfare and tax policies.

Keep up to date with the latest news from the Conservative Conference which starts on Sunday Get complimentary bulletins straight to your inbox, sign up here.

three pints of beer

Talking beer with The Pub Curmudgeon

Choosing to remain anonymous The Pub Curmudgeon shares their thoughts on all things beer and pubs. Recently ranked in the Top 10 Beer BlogsThe Pub Curmudgeon chatted about about whether pubs are dying out, the best brewery and whether bloggers should have their own association.

How has your blog changed from when you first started?
The biggest change is that a lot of the one-liners and links to articles have moved to Twitter, so it now tends to concentrate on longer, more considered pieces.

What’s your favourite ale?
Impossible really to name just one, but if forced to I’d pick Batham’s Best Bitter, a wonderfully complex, subtle and deceptively drinkable beer.

What’s the best brewery?
One from the select band of independent family brewers that have survived the past forty-odd years and are still flying the flag for traditional British beers, such as Hook Norton and Harveys.

he Black Horse at Clapton-in-GordanoWhere’s your favourite pub?
The Black Horse at Clapton-in-Gordano in Somerset, which claims to date back to the 14th century and retains an unspoilt interior of great character. It continues to be a proper local pub and not just an eating house.

Are pubs in danger of dying out?
Not really, but various social and legislative changes over recent decades have made their appeal much narrower than it used to be.

If you were running a dream pub, what would you have on draft?
My dream pub would be aimed at a wide cross-section of people, not just beer enthusiasts. I’d start with Draught Bass and whatever “ordinary” bitter the locals were most keen on.

What one thing should PRs know before contacting you?
The dishwasher. And the dyson. Anything that makes my life easier.

What one thing should PRs/brands know about you?
I have a good face for radio.

What are the best collaborations you’ve worked on?
I’ve not really gone in much for collaborations, but one memorable one was last Autumn when Martin Taylor, Richard Coldwell and I had a day out in Leicester and each blogged about it from our different perspectives.

Do you think bloggers need their own association?
No. Bloggers cover a huge range of standpoints and it can’t really be said that they have a collective interest.

What other blogs do you read?
I follow a wide range of blogs, but three I would pick out are Retiredmartin, Tandleman and Velvet Glove, Iron Fist.

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Carole King from Dear Designer's Blog

Interior design spotlight: Carole King, Dear Designer’s Blog

Carole King is behind Dear Designer’s Blog, which was recently ranked in the Top 10 Interior Design Blogs. From mastering the mood board to finding your own personal style, Carole helps readers bring their home to life. We spoke to Carole about her own personal style, her favourite room and the one thing PRs should know about her.

How has your blog changed over time?
When I first started blogging 9 years ago I was posting 7 days a week. I was still holding down a job at that time and the pressure was relentless. Consequently, the posts were short and covered all sorts of design aesthetics. These days I have a much more relaxed schedule, my posts are more in depth and I only post about things I absolutely love. I also include a lot more of my own photography now.

How would you describe your style?
Sometimes it takes someone else to sum up your style succinctly and this is what was said about me recently. “Her design philosophy mixes down-to-earth staples with high drama details to create interiors that are lush, luxurious, and liveable. Striking a balance between light and dark.” I love that.

What makes a great interior design blog?
Consistent posting. A genuine love of the subject and fantastic images!

What’s the split between your own creations/designs and featuring others’?
I probably feature others about 75% of the time. I wish I could renovate a room a week, but budget and time doesn’t allow that. Clients don’t always want their homes featured so that’s another restriction. I do try to put my own spin on posts though, by creating mood boards that are my own interpretation.

Dear Designer blog bedroomWhat’s your favourite room in the house and why?
In my own home my favourite room is the bedroom. It’s large, light and has a dedicated dressing area.

How do the seasons affect your content?
Obviously I write things that my readers want to read. So, if it’s cold outside I like to offer suggestions for warming up the home. But those posts are occasional. I don’t dwell too much on seasons because we can’t change our decor that often.

What’s your favourite household object/item?
The dishwasher. And the dyson. Anything that makes my life easier.

What one thing should PRs/brands know about you?
I genuinely do only work with companies that I love.

What are the best campaigns/collaborations you’ve recently worked on?
I enjoy all the collaborations I work on. See above answer! I’m starting to get invites for travel stories too now, which is my other great love.

Do you think bloggers need their own industry association?
That would be great. And very helpful to others just starting out in the industry.

What other blogs do you read?
Loads! Too many to mention. But I’m obsessed with Scandinavian interiors so whenever I need a fix I head to My Scandinavian Home.

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