Five Things: BBC Pay, Facebook’s fine, Sky bids, Twitter purge an Build-A-Bear

This week’s Five Things You Shouldn’t Have Missed includes BBC star pay, Facebook’s fine, the billion-pound tussle for Sky, the Twitter-follower purge and the Build-A-Bear promotion.

1. BBC salaries

BBC star pay

The BBC has released its annual list of star salaries, which is once again topped by white men. The top 12 on the list, all earning at least £400K, are now led by Gary Lineker who earns between £1.75m and £1.76m. Last year’s number one, Chris Evans, has seen his salary fall by nearly £600K as he longer presents Top Gear.

Claudia Winkleman is still the top woman, earning between £370,000 and £379,999. While a number of male presenters have seen their pay fall, including Graham Norton, Jeremy Vine and John Humphreys, Winkleman has fallen from 8th to 13th on the list due to the production arm, BBC Studios, being reclassified as a commercial entity. BBC Studios is responsible for most of the BBC’s entertainment, factual and drama programmes and doesn’t have to declare star pay.

There’s also an obvious lack of ethnic diversity on the list, though the BBC says the number of BAME stars is rising.

Director general Tony Hall said the BBC was ‘making progress’ but that ‘these things take time. Jane Garvey, who is one of eight women to join the list, said: ‘There needs to be a proper conversation about why in 2018 we are still fighting the same old battle on equal pay and why the work of women just isn’t valued in the same way as the work of men.’

 

2. Facebook’s fine

ICO fine

Facebook has been fined £500,000 for data breaches in the Cambridge Analytica scandal. This is the maximum allowable fine from the ICO, as the offences were committed before the GDPR came into force; if it had been after 25 May, the fine could have been billions. The fine is for two breaches of the Data Protection Act – Facebook failed to safeguard its users’ information and it failed to be transparent about how data was harvested by others.

Elizabeth Denham, the information commissioner, said: ‘Fines and prosecutions punish the bad actors, but my real goal is to effect change and restore trust and confidence in our democratic system.’

As reported by The Guardian, Facebook takes £500,000 in revenue every five and a half minutes.

 

3. The Sky’s the limit

Rupert Murdoch

Murdoch and Comcast both upped the stakes for the Sky takeover this week. Murdoch revised his offer for the remaining portion of Sky he doesn’t already own, bidding £24.5bn. This was approved by Sky’s independent committee, which recommended the deal to shareholders. However, just hours after Murdoch’s bid, Comcast increased their offer to £26bn – this was then approved by Sky’s independent committee who have recommended it to shareholders ahead of Murdoch’s bid.

In addition to all the bidding, the UK Government has given Murdoch clearance to take over Sky, removing a hurdle that has been in place for some 19 months. The announcement was made by new Culture Secretary, Jeremy Wright, who said he was just confirming undertakings his predecessor Matt Hancock had put in place.

If Murdoch wishes to continue his takeover of Sky, it is now only price that stands in his way.

 

4. Twitter purge

Twitter birds

Twitter has made changes to users’ follower counts, with ‘locked accounts’ no longer counting towards your follower numbers.

Twitter locks accounts when it detects changes in account behaviour – for example, tweeting a large volume of unsolicited replies or mentions, tweeting misleading links, or having large number of users block the account. Once Twitter locks an account, it emails the original user who can easily unlock it by following a few simple steps. There is some debate about how many of these locked accounts represent ‘fake’ accounts and how much are just old or abandoned accounts.

Locked accounts were already unable to tweet, retweet or like posts but until now they still showed in follower numbers. Since the purge, several high-profile accounts lost millions of followers, including Obama (down about three million), Rihanna (down over two million) and Trump (down by about 340,000).

The Kardashian/Jenner clan all lost a vast number of followers, though this doesn’t seem to have affected Kylie Jenner’s chances of becoming the world’s youngest ‘self-made’ billionaire.

Even Twitter itself lost 7.7million from its official @Twitter account.

The purge is an ongoing process; when Twitter is finished it expects to have removed about 6% of total follower counts. While this may bruise some egos, it will increase the transparency of individuals’ ‘influence’ on Twitter – an issue every platform is currently trying to tackle.

 

5. Build-A-Bear

Build-A-Bear

Wimbledon, Ed Sheeran, Nigeria’s World Cup kit at Nike and now Build-A-Bear. What do they have in common? Unprecedented demand.

This week, the make-your-own-stuffed-teddy-bear shop held a promotion: ‘Pay your age’. The idea is simple, bears that cost between £12 and £50 would, for one day only, be available to anyone for the price of their age. Unfortunately, it seems like Build-A-Bear underestimated its own popularity with queues stretching miles – actually miles – as parents attempted to take advantage of the offer.

One customer told the BBC she queued from 09:10 until 12:40 to get into the shop and then spent another two hours in store due to ‘stuffing counter queues’. Police and security across the country struggled to control the crowds, with images of queues snaking around shopping centres, a common sight on Twitter.

Build-A-Bear eventually abandoned the promotion, and gave out vouchers to its members who were affected. Incidentally, members are already entitled to the promotion if their child is under 14 and it is their birth month, so needn’t have queued in the first place.

 

Did we miss something? Let us know on Twitter @Vuelio.

Daily Politics

Goodbye Daily Politics – changes to BBC political programming

The BBC has announced a raft of changes to its political programming, including a new daily political programme to replace Daily Politics.

The new 45-minute programme is titled Politics Live and will be presented by Jo Coburn four days a week. These shorter episodes aim to provide viewers with a ‘fast-moving conversational show’ and include content that’s can be shared digitally – a method that has worked very well in recent years for talk-radio station, LBC.

Jo Coburn said: ‘With a conversational, unstuffy approach, we will keep viewers up to speed in fast-changing times and entertain them along the way.’

A special extended edition of Politics Live will run on Wednesdays and include PMQs. This will be presented by Andrew Neil, who said: ‘I’m excited by the programme’s ambition to engage younger and more diverse audiences – as well as our commitment to rigorous journalism and holding those in power to account. I’m looking forward to presenting the show on Wednesdays when PMQs will be centre-stage.’

It has also been announced that due to budget constraints, Sunday Politics will no longer be a UK-wide broadcast; it will be replaced by half hour stand-alone episodes for each of the nations and English regions. The final episode of the full UK programme will be 29 July.

Other changes announced by the BBC include a new team, to drive digital and social coverage of politics and parliament for younger audiences who get their news online. This will include podcasts.

Katy Searle, head of BBC Westminster, said: ‘The way people get their news is changing, and the nature of politics is changing as well – this is why we’re boosting what we do digitally to bring trusted political information to people, wherever they’re getting their news.’

In a separate cost-cutting measure, BBC Parliament will no longer make bespoke programmes nor broadcast during recess or at any other time the UK’s parliaments are not sitting. It will continue to show live streams and repeated content at all other times.

White paper

How to have good Media Relations in 2018

Relationships and trust are at the heart of everything we do in PR and communications. Without the right relations with the media, PR and comms would not be able to function, and vice versa.

Before the internet and digital media, media relations seemed more straight forward – long ‘business’ lunches with the right people, a press release in a journalist’s hands and an understanding that coverage was secured.

Now journalists are under resourced, and have more work for more channels, 24-hours a day. That’s quite an ask, and it means long meetings are now out of the question.

Social media has also changed the way everyone communicates, including how we approach and stay in touch with journalists on a daily basis, from following our contacts on Twitter, connecting with them on LinkedIn or contacting them on WhatsApp.

And it’s not even just journalists any more, anyone with an internet connection can create a news site or blog and start accepting press materials. ‘Influencers’, though itself a term derided by many bloggers, vloggers and Instagrammers, are now recognised outlets for comms to use whether that’s leaking a news story or promoting a fashion item.

Our latest white paper – Media Relations in 2018 – explores all of these phenomena to help you better manage your media relations in 2018 and even includes a section on the GDPR so you know your relationships are Regulation compliant.

We spoke to journalists, bloggers and leading PR professionals: including top parenting blogger Jo Middleton of Slummy Single Mummy fame, Ben Titchmarsh, head of media and marketing at Propeller Group, and Anne-Marie Lacey, managing director of Filament PR, who both shared the secrets of their success and gave their top tips for improving media relations in 2018.

You can download the white paper here.

 

Find out more about our Media Database, which lists contact details for thousands of journalists, editors, bloggers, vloggers and ‘grammers waiting to build relationships with you.

Channel 5 News

People power the best broadcast pitches says Jack Leather at Channel 5 News

Channel 5 News wants people at the heart of all of its stories says Jack Leather, digital editor, when asked what makes a good story and a good pitch to broadcasters.

He added, talking specifically about digital content, that he wanted people to feel an emotion – whether it was joy or anger, say – when watching a Channel 5 News video online.

Leather was talking at Good Broadcast’s event this morning about reaching ‘younger audiences’ with broadcast content and his colleague Jess Bulman, deputy editor of Channel 5 News said both people and case studies helped tell the story.

Bulman added that the key to success with a pitch was understanding the detail of your story: ‘No matter what your story is, understand what you are pitching. The detail of the story is important when pitching to us.’

Unfortunately, PRs pitching in to the Channel 5 team don’t always know the details of the story or are able to answer follow-up questions, she explained.

Chris Smith, presenter, BBC Radio 1 Newsbeat, joined them on the Good Broadcast panel and said the way to get your message across to younger listeners was simple: ‘You just have to be authentic!’ Younger listeners have a ‘very keen nose’ for anything that doesn’t ring true, he added.

His advice for pitching to journalists was for PRs to do their homework and know who they want to pitch to. ‘Know who you are picking up the phone and asking for when you call.’

Phil Caplin, director of Good Broadcast, stressed at the start of the event that the key to broadcast success was to focus on quality not quantity in terms of content and reach in campaigns.

 

For more on what constitutes good media relations, check out our white paper: Media Relations in 2018

CEO Vuelio

AI will be a key ally for PRs and communicators says Joanna Arnold CEO of Access Intelligence

We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. Artificial Intelligence (AI) will help with this, but it will also do so much more for communicators, writes Joanna Arnold, CEO of Access Intelligence, the parent company of Vuelio.

How do you cope with all the external and internal information available to build this picture? In real time?

You need as much relevant data as possible but too much unfiltered, or uncontextualised, information hinders good – and timely – decision making. Particularly when you are at the centre of a media storm.

Imagine being at the centre of the turmoil surrounding TSB at the moment. A severe IT failure – and ongoing problems – has angered UK consumers and investors, and left TSB CEO Paul Pester facing some difficult questions. How can he and his advisers manage the bank’s reputation, and his own, by keeping on top of the latest news as the story continues to unfold?

This is not just a consumer story, of course. What are the 8,500 or so UK staff at TSB thinking and feeling, let alone saying, on social media? There are the views of regulators and the Government to consider too.

To plan for, react to and predict the right way to deal with stories like this, you need to know which influencers are receptive to your messaging and content. And those who are hostile. Or likely to be. And are those influencers capable of affecting your, or your client’s, reputation with your key audiences and stakeholders?

You also need to filter out the wrong information – from irrelevant stories to fake news – and all of this should be available as quickly as possible through a single accessible platform.

Ultimately, you need actionable intelligence to be effective.

And this is where AI comes in. AI sits at the heart of the solution as a powerful way of contextualising and filtering excessive unstructured data.

It can help you react fast to existing issues, find key stakeholders aligning with strategic topics quickly and can help you identify emerging topics and future opportunities and challenges through correlating events and patterns.

Media monitoring is a great example of this. It’s a crucial tool in the communicator’s armoury requiring the consumption, analysis and contextualisation of information from virtually everywhere – not just the media. At Vuelio, monitoring covers all the activity from the UK Parliaments, Government departments and the wider stakeholder community. AI has a massive role to play here – what’s more, it is only just starting to fulfil its potential.

But, of course, AI can help further. It will take on the burden of contact management – whether you are talking about stakeholders, journalists or clients – and boost relationship management in almost every dimension.

Just think about the benefits of true integration, as profiles are enriched by information and feedback from the rest of the platform, your ongoing activity and its impact on key audiences. All of this will give communicators actionable, real-time intelligence based on a filter of the world’s millions of news sources and publications.

In short, AI – particularly machine learning – will help us not only react to what has just happened, or been published, Tweeted or Instagrammed, it will help us plan what we should be doing next.

Ultimately, this should enable more effective strategic decision-making and gives us the potential to create truly predictive PR and stakeholder strategies.

It’s all about intelligence, and not just the artificial kind. If your relationship management platform is hyper-targeted and contextualised, you will start to get real-time global intelligence at scale and enhance your role. Think of the power and opportunity you will then have at your fingertips.

If we don’t allow the exciting possibilities of AI to help us – as communicators – keep on top of a rapidly changing world, how will we ever keep up with the present, let alone enter the future with confidence?

The CIPR is doing a great job presenting the power of the possibilities new technology offers, but, to realise them fully, more of us need to learn to love AI.

 

Joanna Arnold is the CEO of Access Intelligence, which owns Vuelio, the leading provider of software for communications, public affairs and stakeholder engagement, and owner of the annual Vuelio Blog Awards, which takes place on November 30 2018. Joanna joined Access Intelligence in December 2008 and has completed three acquisitions and two funding rounds with the business.

This is an edited version of Joanna’s blog post on AI and PR which was first published on Steve Waddington’s blog.

 

You Could Travel

Interview with You Could Travel’s Cory Varga

Cory and Gergely Varga are the married couple behind You Could Travel, the travel blog that was recently ranked in the Top 10 UK Travel Blogs for the first time. Specialising in soft adventure, You Could Travel presents travels for everyone, no matter what your background or means. We caught up with Cory who told us about the travel blogging communities, adventures around the world and working as marketers with PRs.

What makes your blog unique?
You Could Travel is a soft adventure travel website aimed at couples. We know and understand that not everyone can travel all the time, so we want to help others tailor their travel itinerary to ensure their holiday is perfect. We make mistakes so our audience doesn’t have to. We are honest and transparent and we love recommending ways to help our audience become more eco-friendly.

How has travel blogging changed since you started?
We started blogging two years ago. Blogging hasn’t change much if I’m perfectly honest. Perhaps what happened is, with time, we became more aware of our competition and over time we understood what it is like to have your blog as a business. When we started, there were very few people focusing on our niche, but now, everyone talks about ‘off the beaten track’, for example. As with every industry, it’s important to make the right predictions and stay well ahead.

Reach-the-right-influencers-with-the-Vuelio-media-database

What’s the community of travel blogs like to be part of?
It depends as with every industry. We are part of some seriously tight blogging communities where we all help each other. We made so many friends all around the world who we continue to meet during our travels. Of course, there are other communities that are driven by rivalry. We prefer to exit those as quickly as possible as we believe there is enough room for everyone in the blogging sphere.

What’s the best travel experience in the world?
Spending a few months in Japan. Our time in Japan changed our lives and drove us to become bloggers. That country is unique and beautiful. We can’t imagine anything better than living in Tokyo and enjoying a never-ending travelling adventure.

What’s the best mode of transport you’ve ever experienced?
We flew, of course, we took the ferry, the bus, the train…I think so far, we love driving the most. It’s easy and convenient and a little more eco-friendly than flying (it might sound unbelievable, but it’s true!). Our dream is to buy a Tesla and travel the world by electric car.

What’s your scariest experience while travelling?
Luckily, we don’t have many scary experiences while travelling. We tend to be overly cautious if anything. I guess the scariest thing was when we got lost in the mountains in Tenerife and we almost missed our last bus back to the city. We had no food or water with us so we weren’t exactly prepared to camp under the stars. Looking back, it was an adventure of a lifetime.

What should PRs know about you?
We take our time to craft the perfect marketing campaign to fit their client. We always deliver the highest quality marketing material on time, no exceptions.

We have a 100% satisfaction rate and positive feedback from all our clients. We are not just bloggers, we are marketers. We worked in the digital industry as creative and technical directors for over ten years. Together, we worked with hundreds of companies in over 20 countries, so we really do know the ins and outs of the industry.

Varga

What are the best campaigns you’ve worked on?
We love working with tourism boards as the sky is the limit. Together, we usually come up with some explosive marketing ideas that actually work, especially because we understand how to properly target the right audience. In the past, we loved working with Beauty of Japan, a Japan-based company that specialises in activities for foreigners. It was the time we dressed up as an Oiran and Samurai for a day and it was incredible.

Do bloggers need their own industry association?
We’ve been talking about it for so long. I think it would be great if the industry would be better regulated. I would say yes, we do need an industry association.

 

You Could Travel, as well as Cory and Gergely, is listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Five Things: MPs and the media, Eddie Mair, Pride, Copyright and It’s Coming Home…

This week’s Five Things includes a top story from ComRes about where MPs get their news, Eddie Mair leaving the BBC for LBC, Pride in London, Copyright law rejected in the EU (for now) and football, which is, I believe the saying goes, coming home.

1. Where do MPs get their news?

PollsterComRes has asked 151 MPs for their favourite news sources to see where our leaders are getting their news. The BBC News Channel is the most popular news ‘programme’, followed by BBC Radio 4 and BBC 6 O’Clock News/BBC News at Ten. For Labour MPs, BBC News is the most popular but for Conservatives it is Sky News.

The Evening Standard is the most popular daily print newspaper, read at least twice a week by 45% of MPs, followed by The Times (36%), The Daily Telegraph (27%), Daily Mail (22%) and The Guardian (21%).

Online it’s a different story, The Times is the most popular site, followed by The Guardian, Mail Online and The Daily Telegraph.

In terms of blogs, it will perhaps come as no surprise that Guido Fawkes is the most popular political blogger – read by 28% of all MPs. It is far more popular among Conservatives – 50% read it – than Labour – only 5%. HuffPost is the second most popular ‘blog’, but only read by 7% of MPs (11% of Labour but no Conservatives). The rest of the list breaks down along party lines as you’d expect.

For favourite broadcast journalists – Andrew Neil is the most popular, listed by 21% of MPs as a favourite (though again, party lines means that’s 36% of Conservatives and only 5% of Labour). BBC’s Laura Kuenssberg is second on 17%, and the rest (from Peston through to Crick) all manage less than 4%.

And finally, for favourite print journalists, there’s less of a distinction among favourites; Quentin Letts tops the list being chosen by 5% of MPs, then Matthew Parris, Daniel Finkelstein and Fraser Nelson on 4%. Party lines split as you’d imagine.

 

2. Eddie Mair leaves the BBC

LBC

It’s the end of an era, you might say. Eddie Mair, long-time presenter of Radio 4’s PM programme, has announced he is leaving the BBC after 30 years. In a statement, Mair said: ‘I thought this was the appropriate moment to step out and give someone else a chance, before I’m so old my sentences make no lasagne.’

Shortly after the announcement, LBC confirmed Mair would be joining the station to host a new show from September. The talk-radio broadcaster continues to grow in popularity, with its highest ever listening figures recorded in May.

Despite suggestions to the contrary, Mair has explained the decision is not motivated by money, or anything to do with the BBC’s ongoing pay issues. The veteran presenter had even offered, in writing, to take a pay cut from his salary of £300,000-£350,000 a year.

 

3. Everybody Say Love

Pride

Tomorrow is Pride in London and to celebrate, Vuelio has published the Top 10 LGBT+ Ranking. We also spoke to a number of leading bloggers, including top spot Justin Myers, of the Guyliner, Kate Everall, one half of LesBeMums, and Jamie Beaglehole, one half of Daddy & Dad.

Also, this week, Theresa May announced an LGBT Action Plan to ‘end anti-LGBT hatred’. While it goes some way to tackle issues facing the LGBT+ community, our bloggers feel it leaves a little to be desired – Kate said: ‘It doesn’t take much research to see Theresa May’s voting history when it comes to LGBT+ rights’, and Justin said: ‘Some of these action points are just previous pledges rehashed’.

Pride was also celebrated this week with the first LGBT STEM Day, an international day celebrating LGBTQ+ people in Science, Technology, Engineering and Mathematics.

London magazine Shortlist has this week published its Pride issue, which required every advertiser to support Pride and have their adverts framed by a rainbow border. Other brands to get involved include for Pride include the RSPB, the Royal Mail, Senate House, Lloyds Bank, Crufts, Great Western Rail, Southbank, Lorraine and Skittles (by no means an exhaustive list).

And one final mention for DublinBus and its tear-jerker Proud Dads campaign:

 

4. Copyright law rejected

YouTuber

EU lawmakers have voted to reject changes to copyright law that would have meant tech companies had to share more of their revenues, and memes may have become extinct. The vote was 318 against and 278 for, so the battle for ‘internet freedom’ is by no means over, with a second vote due in September.

There are a number of articles in the law that have caused concern, including a ‘link tax’ where the likes of Google and Facebook would have to pay for showing extracts and snippets of publishers’ content in search results and on feeds; and the ‘meme law’ where platforms would be liable for content uploaded by users that infringed on copyright. The second one was seen, among other things, as the potential death of memes, which are often made from copyright protected material. There are a number of notable names on both sides of this argument, so expect September’s vote to start it all up again.

In a second piece of copyright-law-online news this week, YouTuber Paul Davids has been called out for breaching copyright on YouTube. Bizarrely, it’s his own content that he’s infringed, and someone else who stole his music is seen as the original creator. Paul has very magnanimously allowed the other musician to continue using his track – and thanks to this BBC article – everyone now knows the truth.

 

5. It’s coming home

It's coming home

In the UK, 23.6 million people watched England’s penalty shootout against Colombia (spoiler: England won – the first time it has won a World Cup shootout ever), making it the most-watched five minutes of television since the Olympics.

Whether you believe goalkeeper Jordan Pickford had all six infinity stones in his glove, or were just there for Gareth Southgate being a decent human being (check out #GarethSouthgateWould), one thing has been inescapable this week.

It’s coming home.

Did we miss something? Let us know on Twitter @Vuelio.

Kate and Sharon and T

Spotlight with Top LGBT blog LesBeMums

LesBeMums was created in 2012 by Kate Everall and her wife Sharon when they started their journey to become parents. Recently ranked second in the Top 10 UK LGBT+ Blogs, LesBeMums now posts about family life with young T, and reviews days out and family activities. We spoke to Kate about the LGBT+ community (and why the bloggers are so supportive), politics and working with PRs who understand the value in bloggers.

What makes your blog unique?
Not only are we a same sex family, but we are two mums raising a son. In a male dominated world, we have the challenging task of making sure we raise a decent man, while also making sure he is not automatically hated for his gender. We talk a lot about tackling outdated stereotypes, raising a feminist, and hitting prejudice in the backside.

T

What’s the LGBT+ blogging community like to be part of?
When we first started blogging, and reading blogs prior to writing one, the LGBT+ blogging community was almost non-existent, especially in the UK. Most of the blogs we read were in Australia and the US. Because of this, we decided to start our own blog and build on that community, to make families feel less isolated and to find others just like us.

Over the years the community has grown, and I am proud to see a number of families online and being visible; from adoptive two-dad families to single gay-mum families. It’s a wonderful community to be a part of – I don’t know anything quite as supportive.

What’s the biggest issue facing the LGBT+ community today?
While the UK is moving forward when it comes to LGBT+ rights, it seems the rest of the world (especially the US) is moving backwards. One of the biggest issues I see for the LGBT+ community at the moment is religious freedom. While I respect those that believe in religion, I see no purpose for it in modern society if it means members of the LGBT community – humans – are being denied the same rights and services as heterosexual people.

Where is the best Pride event?
I’m biased when I say Brighton, but what more could you want from a Pride event? Sun, sea, and (stone) beaches. It’s a wonderful place to be during the Pride weekend, with an amazing atmosphere, and while I’d love to visit other Pride’s across the world, Brighton will always have my heart.

What do you make of Theresa May’s LGBT Action Plan?
While it is a step in the right direction, it doesn’t take much research to see Theresa May’s voting history when it comes to LGBT+ rights, and as a member of the LGBT+ community I will never forgive the implementation of Section 28 in the 1980s. Therefore, I am always apprehensive when it comes to new Tory legislation. Nevertheless, I am pleased to see that the Government has listened to so many voices and I welcome any work that changes the way schools can address homophobic bullying as well as how Police can tackle hate crimes, but I want to see results (and real funding!) before I start dishing out the praise and high fives.

What one thing should PRs know about you?
Being a two-mum family, we’re open to something that bit different. Not THAT you filthy animals(!), but something that may challenge gender stereotypes and norms, or even challenge what ‘family’ looks like. We would love PRs to think outside the box and be more inclusive when choosing families to be a part of a campaign. If I don’t feel represented it puts me off a product. I want to see a variety of families taking part in campaigns.

Reach-the-right-influencers-with-the-Vuelio-media-database

What are the best campaigns or collaborations you’ve been part of?
Being a part-time blogger, I don’t often have the time to take part in massive campaigns. We’re often overlooked because our stats are a lot lower that others, but one of the biggest campaigns (for us, anyway!) to date, is collaborating with Camp Bestival. We’re still pinching ourselves to this day that they invited us to work alongside loads of other wonderful travel and family bloggers. The festival really represents us as a family, and considering we had only been once the previous year it really gave me a confidence boost that I was doing something right as a blogger. It proved to me that stats weren’t the priority or that important, but instead the interaction and engagement we got from our loyal audience during the festival was much more valuable.

Do bloggers need their own industry association?
Absolutely! Blogging as a business is hard work (which is why I still work full-time in a difference sector!) and it’s made even harder when either the media make a mockery of bloggers and ‘influencers’, or when PRs are still offering peanuts (and expecting a lot) for the work we produce. It’s hard to fight back when we don’t know where we stand or what our rights are.

There needs to be clear guidelines and rules like any other job role in another industry. Bloggers clearly have a purpose and a role to play, otherwise why else would 66% of marketers in 2017 use blogs as their social media content? Not to mention the money that’s now being invested into bloggers (we’re talking thousands for some).

What other blogs do you read?
Other rainbow families are always going to be at the top of our list, families like Tom & Daniel from The Unlikely Dad, Amy and Laura from MamaEdenandMe, or Kirsty and Clara from My Two Mums, but we also like reading lots of other blogs, like Nyomi from Nomi Palony and Lauren from Scrapbook Blog who each tick different boxes for me, which I love. We’ve been reading blogs a lot longer than we’ve been writing them. We love finding new blogs to read!

 

LesBeMums, Kate and Sharon are listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

The Guyliner

The number one LGBT+ blogger in the UK – Justin Myers

Justin Myers writes The Guyliner, the number one LGBT+ blog in the UK. Blogger, writer, columnist and novelist, Justin uses the Guyliner to write about everything from dating advice to LGBT+ issues – and, of course, his famous Guardian Blind Dates reviews. Justin told us about the uphill battle that LGBTQ people face to be accepted in society, the joy of Pride and what it means to have a space to just be you, and why PRs need to be relevant.

The GuylinerWhat makes your blog unique?
This is a very good question but I’m not sure I’m the best person to answer it – you’d have to ask my readers. I suppose I have built up a loyal following over the years by being consistent. I speak honestly about issues and am not interested in being controversial just for a second under the spotlight.

The issues I write about resonate with people but I also vary my tone – I am lucky in that I can write about very emotive or serious subjects, and also write comic or satirical pieces, and can find an audience for both. I can’t speak for anybody else, or to a particular uniqueness, but light and shade can be hard to pull off, especially in the world we live in right now, which is one of extremes.

What’s the LGBT+ blogging community like to be part of?
I’m proud to be recognised as an LGBTQ blogger and journalist, and there are some fantastic writers and commentators out there. I like to think we are generally supportive. Journalism can be filled with people pulling the ladder up after them but I prefer to pay it forward – I know lots of others are the same.

What’s the biggest issue facing the LGBT+ community today?
We are still oppressed. Homophobia and transphobia are still rife; it hasn’t just fallen away thanks to marriage equality. Trans people are taking a battering from the press and this is a concern, as we all know this kind of resentment filters down.

Racism toward LGBTQ people is a problem, both within and outside the LGBTQ community. Intersectionality is often dismissed by those on the outside but the fact is, being an LGBTQ person in the UK today is never just about being ‘gay’ or ‘trans’ – there are other factors affecting your life too, and most of these are about changing others’ perceptions of you, which can be fruitless and exhausting.

Youth homelessness, too: the Albert Kennedy Trust says 22% of young homeless people identify as LGBTQ and an astonishing 77 percent of them found themselves in that situation because of coming out to their parents. Again, this is about changing how other people treat us for just being, not something we have actually done wrong. The battle is all uphill but we can’t stop.

Where is the best Pride event?
I went to Stockholm Pride once and that was fun. Obviously, I live in London and that is a huge event, as is Manchester. But I think I’d like to give a shout out to the smaller UK cities who don’t have huge corporate sponsors and have a community with more diverse needs and less of a ‘scene’: Pride in Hull seems to be doing some great work, as does Edinburgh, Leeds and Bradford.

Pride can seem like a huge party in some cities – and that’s no bad thing – but in smaller towns and cities with less access to LGBTQ services, venues and general support, they can be a huge lifeline, a chance to truly be! But I couldn’t really pick between any of them – they’re all generally a force for good.

The Guyliner

What do you make of Theresa May’s LGBT Action Plan?
Any publicity for LGBTQ issues is obviously a good thing, but some of these action points are just previous pledges rehashed. The proposed ban on ‘gay conversion’ therapy made a lot of headlines, but what about the more insidious forms of conversion therapy, through religion, peer or parental pressure, or even societal norms? Society as a whole must see that all forms of coercion and conversion are unacceptable if we are to live free, happy lives.

What one thing should PRs know about you?
I only talk or write about issues that I feel my readers would generally be interested in, are relevant to my or their experience, and would make sense to them. The last thing I want someone to say is, ‘Why the hell is Justin talking about this?!’ I say no to much more than I say yes. I want to talk about things that matter, or entertain, or that people will love.

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Jamie Beaglehole

Interview with leading LGBT+ blog Daddy & Dad

Jamie Beaglehole and his partner Tom write Daddy & Dad, which was recently ranked in the UK’s Top 10 LGBT+ Blogs. Covering life as a two-dad family, with adopted boys Lyall and Richard, Daddy & Dad features everything from the adoption process and the realities of parenthood to days out with the kids. We caught up with Jamie to find out more about the LGBT+ blogging community, why Leicester has the best Pride and how the blog works with PRs.

What makes your blog unique?
I started producing the Daddy & Dad blog back in 2014 when Tom and I adopted our boys, Lyall and Richard. Back then, there was very little first-hand information from same-sex adopters online.

I set out to plug the gap with stories about the reality of adoption with an honest, unfiltered approach. There are already hundreds of ‘Pinteresty’, pastel-coloured parent blogs which omit the difficult bits, so I include all the ‘bad’ bits too – sibling rivalry, soft play centres, school run tantrums, supermarket squabbles but, equally, the cuddles, fun and games we have together.

The blog’s unique because Tom, the kids and I all get involved in Daddy & Dad features and collaborations; it’s a team effort!

What’s the LGBT+ blogging community like to be part of?
I’ve been lucky enough to meet several like-minded bloggers through events and awards ceremonies, not least The Dad Network (of which I’m an active member) and their network of lovely dads. I’m also a member of a regional blogging group who meet up at PR events in the local area.

Thinking about the LGBT+ blogging community, the LGBT+ parenting niche is still fairly small so I tend to find myself rubbing shoulders with the wider blogging crowd. That said, we do get involved with the local LGBT+ community through trips to pride and the gay pub in town – the locals absolutely love Lyall and Rich!

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What’s the biggest issue facing the LGBT+ community today?
There is a prevailing masculine culture that tells children that boys and girls are supposed to behave in a particular way. It leads to LGBT+ children hiding their true feelings from their friends and families. It ultimately contributes to mental health problems and suicide among LGBT+ kids.

As a gay little boy back in the 1980s myself (a dark time for gay people), I’ve experienced how insidious homophobia creeps into the classroom, usually unchallenged by teachers. Lyall and Rich are eight and nine and neither of them are aware of a single LGBT+ pupil in their whole school of 400 kids. For me, alarm bells are ringing. Why are LGBT+ kids still hiding in plain sight in 2018 when they can look forward to a happy life of marriage and kids of their own? It’s very worrying.

Where is the best Pride event?
We love local Pride events. Our favourite Pride is Leicester Pride. We take the boys along every year. Lyall and Rich love the rainbow flags, the fairground rides and the colourful people. We sing and dance to the pop groups and drag queens on the big stage and wave our flags around all afternoon.

Leicester Pride’s grown from quite a humble event into an enormous festival; this year we’re expecting around 3,000 people in the parade and over 10,000 at the festival in Victoria Park. It’s on 1 September – fingers crossed for sunshine!

What do you make of Theresa May’s LGBT Action Plan? 
When Tom and I watched Justin Trudeau’s tearful apology for the wrong-doings by Canada towards its LGBTQ2 community, we wanted to swap him for Theresa May immediately. But, to be fair, she has

spoken on behalf of LGBT+ people in this action plan. So-called gay cure therapy should have been outlawed years ago – it’s torture – to be honest I’m always stunned that it exists. The PM needs to push this through quickly and enforce legal action against anybody who continues to try to cure gay people.

Tackling bullying in school? Blimey. Mrs May is going to need a lot of help. This is an issue for society as a whole. It requires full cooperation and no ambiguity, with a loud, clear, public message from politicians, influential celebrities, the media, school teachers, faith school leaders, religious leaders, parents, local councillors, everybody. I honestly don’t know how she’ll manage it, but I’ll be watching closely and doing everything I can to help.

What one thing should PRs know about you?
One thing? Oh crikey. We’re established, we have an engaged audience and we’re ready to work with you!

As a family, we throw ourselves into PR and brand collaborations enthusiastically (literally if it’s a new waterpark). The whole family gets involved – our boys had a very turbulent start to their little lives so we like to make up for lost time by enjoying all these amazing new experiences together.

What are the best campaigns or collaborations you’ve been part of?
We’ve been very lucky to attract the attention of some prestigious household brands.

Daddy and Dad

So far this year, we played ‘Never have I ever’ with Pizza Express dough-balls in an unscripted TV advert – that was fantastic fun although we were more than a little nervous about what the boys might say on camera! Tom and I also appeared in the 2018 Birds Eye #Solidaritea film alongside some of the UK’s favourite parenting influencers.

We reviewed a monthly board game for Asmodee, promoted a ‘Hobbit Hole’ holiday for Campsites.co.uk in a Lake District travel feature, launched a new Lazer Quest toy, starred in our own My Magic Story books and last weekend we reviewed a beautiful penthouse apartment in Canary Wharf. And that’s just the highlights!

Do bloggers need their own industry association?
I don’t know much about this, to be honest. But, I do have experience with PR work and blogging as a business. The blogging industry is unregulated and compensation for similar jobs can fluctuate drastically. I know some people expect fledgling bloggers to work for free or for the promise of exposure. I can’t think of any other industry where that kind of transaction could legally work.

As a copywriter, I tend to apply my writing rates to blogging work. Generally speaking, every collaboration or sponsored feature can be broken down into chargeable segments. Like any other business, a blogger should at least charge for the parts and labour (travel expenses, time and effort).

If everyone collectively said no to free work, or work in lieu of exposure, businesses would sit up and listen.

What other blogs do you read?
My favourite blogs tend to be relatively small and beautifully written. I love travel blog Birkenstocks and Backpacks, aspiring writer Rachel Horne’s blog Let’s Get Real, freelancing blog Michelle Abrahall, and Mush & Bean Daddies, which follows young couple Joe & Craig in the early stages of their adoption process – they’re just starting out on their own Daddy & Dad adventure!

 

Daddy & Dad is listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Crisis Comms – Lessons from Greater Manchester Police

What if a crisis is a matter of when, not if? What if it’s both unpredictable and inevitable? What can you do to make sure you expect the unexpected?

Amanda Coleman is one person who knows how to stay cool in a crisis.

As head of corporate communications at Greater Manchester Police, Amanda has been through some challenging times, including last year’s Manchester Arena terrorist attack and the August 2011 riots.

Amanda has learned valuable lessons from every crisis she’s been through and will share all of them with you on an exclusive Vuelio webinar.

Crisis Comms webinar

Chris Player

Vuelio podcast with Chris Player of Playerbakes

Chris Player is the genius sourdough baker behind start-up Playerbakes. With fresh bread deliveries, a weekly menu and baking classes, Playerbakes is going from strength to strength as Chris looks to grow his business organically (much like his sourdough starter). 

We caught up with Chris to talk about the trials and tribulations of starting your own business from scratch and how best to use digital media – including his blog and popular Instagram account – to promote yourself online. Unsurprisingly, we also talked a lot about bread, including the health benefits of sourdough!

Check out the podcast below:

Let us know if you like the podcast on Twitter, and get in touch if you’d like to take part in a future podcast. 

Emily Andrew

Travel story telling with top travel blog Along Dusty Roads

Along Dusty Roads is a brand-new entry in the Top 10 UK Travel Blogs. Written by Andrew Sim and Emily Gough, Along Dusty Roads celebrates slow travel and focuses on savouring the country you’re in. We caught up with the self-confessed tea addicts, who told us how travel blogging has changed, the joy of chicken buses and working on positive PR collaborations.  

What makes your blog unique?
Aside from our unrivalled ability to drink lots of tea, we think there’s a few things that make Along Dusty Roads a little different.

Our photography and travel story-telling style, with a strong design aesthetic, helps us to stand out in a crowded space and seems to genuinely grab people’s attention. Our readers really value our in-depth and experience-based advice on destinations to help them plan their own adventures and make their own travel memories; the number of messages we receive each month about how people have relied solely on our posts for short and long-term trips is quite remarkable! In the age of instant and constant social media, having content that looks at things a little differently, a little more in-depth, and in a way which feels like a conversation between like-minded travellers, most certainly still has a place and powerful voice.

We know how we like to travel, and everything we do is to really help people to travel more and travel better – we think that resonates with people once they find us.

How has travel blogging changed since you started?
The growth of Instagram and YouTube has certainly changed the expectations of what some travel content should be and look like, while also increasing the overall numbers of sources that people go to for travel advice and inspiration. This has meant that travel bloggers have had to diversify their product and focus on several different platforms. When we started, Instagram took up none of our time – now it takes up an awful lot.

However, our main platform is our blog and we’re immensely proud of that. Despite the growth of various other channels, we’ve found that established blogs remain extremely valued, trusted, and respected by travellers looking for inspiration, advice and guidance.

Andrew Sim Emily Gough

What’s the community of travel blogs like to be part of?
When we moved back to London after two-and-a-half years on the road, it meant that we had a ready-made network to plug in to. That made such a difference for us and we’ve made life-long friends out of it. Starting the blog, we had absolutely no idea about the existence of such a community, and everyone is incredibly supportive to help the travel blogging sector improve its professionalism, reach, and output.

What’s the best travel experience in the world?
Hopefully something we haven’t done yet! For us, it will usually involve a road trip, a hike, and a moment that feels utterly unique. Ranking experiences in travel is something that’s difficult to do as well – so often something which could be very simple and forgettable to someone else, may actually make your entire trip!

What’s the best mode of transport you’ve ever experienced?
Public buses in Guatemala (usually referred to as ‘chicken buses’) are mostly colourful refurbished American school buses. Usually jam-packed, usually bumpy, they are always an experience; much more fun than a tourist shuttle with air-con.

What was your scariest experience while travelling?
Honestly, we’ve both been incredibly fortunate in our time travelling (both individually and as Along Dusty Roads) – up until now nothing, touch wood, has gone majorly wrong. A big part of that will be luck, but we also like to think that we’re overall quite sensible when on the road and very much aware of our surroundings.

What should PRs know about you?
Our partners often tell us that our professionalism and business-like approach is refreshing within the blogging industry. We also work bloody hard because we want our partners AND our readers to be happy.

Essentially, if they like what we do at Along Dusty Roads and partner with us, they can rest assured that all the content we create will be as thoughtful, meaningful and unique as everything that made them want to work with us in the first place.

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What are the best campaigns you’ve worked on?
All the campaigns have been overall positive experiences for everyone involved, but the very best have been those that have really allowed us the time and space to deliver a true ‘Along Dusty Roads’ experience somewhere. A degree of flexibility on both sides of the table is so important in the initial stages when devising what will work best for our partner’s aims, and our audience.

We’re currently GWanderers (brand ambassadors) for G Adventures, a global adventure travel company, and it’s great to have a partner that values our ideas and approach to content creation so that we can deliver something beautiful, different, and engaging.

Do bloggers need their own industry association?
Any body that supports standards, shares best practice and creates clearer guidelines for both bloggers and their potential partners is always a step in the right direction.

What other blogs do you read?
We don’t tend to read any blogs on a regular basis, but when we’re seeking information or inspiration on a new destination, they are our go-to resource.

Andrew, Emily and Along Dusty Roads are listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Jasmine Stewart

Talking beauty with top beauty blogger Jasmine Stewart

Jasmine Stewart writes Jasmine Talks Beauty, the beauty blog that was recently ranked in the Top 10. Covering beauty for all budgets, Jasmine Talks Beauty is not a tutorial site but an outlet for Jasmine to share her love of all things beauty.

Jasmine told us about Instagram’s influence on beauty trends, the development of her blog and working in the right way with PRs for long term success.

What makes your blog unique?
I’m not sure that there’s such a thing as uniqueness in a blog any more, but that doesn’t bother me as such, I just try to give my honest, in-depth thoughts on the products I’ve tried in a chatty and engaging way. If that connects with people then amazing!

How has your blog changed from when you first started to now?
When I started, my design and photography definitely wasn’t good! These are both things I’ve really invested in, both in terms of getting better equipment and in terms of time to hone my skills. Content-wise I still think I do a mixture of single-product reviews and more general posts. I’m just lucky enough to receive products to review now, meaning I can create more content that people are interested in.

Jasmine Stewart

What is the biggest trend in the beauty world right now?
Instagram makeup is huge at the moment: the bold brows, overlight nude lips, lots of highlighter and flawless full coverage base.

What will the next big thing in beauty be?
You also have the response to the Instagram look with brands like Milk Makeup and Glossier, which have a very minimalist makeup vibe; that is definitely more my sort of thing. I see more and more brands bringing out natural, fresh makeup-skincare hybrid products.

What’s your favourite beauty brand?
I really love ColourPop at the moment – they bring out such exciting, high-quality, low-cost products. I’m also loving independent makeup brands.

What should PRs know about you?
I often think PRs don’t realise just how many products bloggers receive! We physically can’t review every single one but, unless the product was sent without asking, I will always let my contact know if I liked something, if I didn’t and what content I’ve made on it or if I’ve decided not to feature it.

I know some are willing to post ‘reviews’ after short periods of time, however I really test out a product and share my honest thoughts on them. Most do appreciate it, though there are a few out there who either get annoyed if you don’t sing a product’s praises or chase you for reviews.

My aim here is to: a) try the product properly and b) include it on my blog in a way I think people will enjoy. The vast majority can appreciate this and these are the people I develop long-term relationships with, but if PRs are funny about me not liking one product in a box of five, just send out blanket press release emails or hassle me a lot about something I’ve literally just received, then I just don’t think that’s compatible with how I work, so I don’t choose to work with them again.

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What are the best campaigns you’ve been part of?
I’m pretty selective about the campaigns I’ve been included in so all of the work I’ve done has resonated with me and I’ve been excited to create and post the content. I really enjoy doing campaigns where I get to talk more about my personal experiences – I recently did one for a classic summer product so got to talk about some of my holiday memories and earlier in the year I was part of a skincare campaign, so got to discuss my skin journey over the years and the routine I’ve found that works for me.

What other blogs do you read?
There are so many! I love the photography and aesthetic of Pint Sized Beauty, Beauty By Kelsey and Gemma Louise. I read pretty much every post on Beauty Drama Queen, Laurzrah and LPage Beauty because they’re always posting on topics and products I’m interested in.

Jasmine and her blog are listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Kach and Jonathan

Travelling the world with blogging giants Two Monkeys Travel

Two Monkeys Travel is one of the world’s biggest travel blogs, created by Kach and Jonathan. Now leading a travel group, the pair have been sharing their incredible travel experiences for five years and have once again ranked in the Top 10 UK Travel Blogs. We caught up with the pair to find out what makes their travel style unique and talk about the joys (and perils) of sailing and the best way to get creative with brands.  

What makes your blog unique?
Maybe it’s our constantly changing travel style. We started out as low-budget backpackers, became English teachers, then yoga teachers, before starting to experience luxury adventure travel and now we live on a sailboat and ride a motorbike around the Dominican Republic. We never truly know what we’re going to do next!

How has travel blogging changed since you started?
There are certainly a lot more travel blogs out there, thousands in fact! The best change has been the travel industry’s approach to blogs and social media; they have been increasingly recognising the benefits but also demanding more in terms of quality and new ideas. All of this pushes blogs to grow and improve if they want to have any success – the market is starting to drive quality control.

What’s the community of travel blogs like to be part of?
Like any community it has its good and bad points, but most of the time it is a very positive one that shares ideas and experiences, partnering with each other on posts and campaigns to help each other make a go of it. Of course, if you hang around in a Facebook group for long enough you’ll see some mud-slinging-gossip-drama going on, but that happens in any large group!

What’s the best travel experience in the world?
For us it is still hitchhiking the Carretera Austral down the length of Chilean Patagonia. We have done a huge amount since then, but that place is just so beautifully raw that nothing has captured us in the same way since.

What’s the best mode of transport you’ve ever experienced?
This is a tie between our sailboat, SV Empress, and motorbikes! The boat gives us the slow-paced freedom and peace on the water, while the motorbike lets us explore inland on our own time. I also get to let off some steam on the dirt tracks after being on a roly-poly boat for a few days!

What’s your scariest experience while travelling?
A few hours into our first real sailing trip, crossing the Gulf Stream from Florida to the Bahamas, we got bashed around pretty badly and shredded the mainsail – all my fault, beginner’s mistakes! The scary part was climbing inside to find the floor covered in cold salt water. It turned out to be a small problem I could fix in 30 seconds, but my first thought at the time was, ‘We’re in the middle of the ocean and we’re sinking!’ I think that one’s going to stay with me.

What should PRs know about you?
We have worked on a wide variety of campaigns including consumer gadgets, luxury hotels, destination marketing, airlines, travel operators and car manufacturers, plus all the rest. The most important thing that we have learnt across all these campaigns is that as long as we start by understanding the goals of the client and how our own brand can satisfy those, then everything else will follow. That’s when we can start getting creative and having fun!

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What are the best campaigns you’ve worked on?
One of our favourites was Mazda USA, which was essentially a big road trip through the Californian desert to show the new range of cars off in incredible settings. We camped out around campfires by night and drove fast cars by day! The pinnacle though was working with Hurtigruten to promote their Expedition cruises to Antarctica on a 13-day cruise from Patagonia, across the Drake Passage to Antarctica. We’ve since worked with them again on a Norwegian coastal adventure!

Do bloggers need their own industry association?
Please no! Blogging is not its own industry; it’s simply another form of online media and marketing. We are already covered and very well protected by very clear regulations and guidelines that are easy enough to follow. I’m sure someone must be planning to set one up though, some people just love making more work for the sake of it!

What other blogs do you read?
I can honestly say that we have not read another blog in at least a couple of years! If we’re not working on our own then we’re out doing something, or fixing something that broke on the boat (again), or sailing. Occasionally we sleep.

Kach, Jonathan and Two Monkeys Travel are all listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Lloyd and yaya

The official number one travel blog in the UK: Hand Luggage Only

Hand Luggage Only is written by Yaya Onalaja-Aliu and Lloyd Griffiths, two travel lovers who met at university. In under four years, the two have become giants of the travel blogging world, winning Best Travel Blog at the Vuelio Blog Awards 2017 and now topping the world-famous Top 10 UK Travel Blogs. Oozing the writers’ charming and fun-loving personalities, Hand Luggage Only has wowed audiences with its stunning photography and real-life travel reviews.

We caught up Yaya and Lloyd to chat about the travel blogging community, ‘leaning in’ to the destination you’re visiting and working with brands and PRs. 

What makes your blog unique?
Ironically, we think that the thing that makes Hand Luggage Only unique is actually the thing that makes it quite ‘normal’. For us, travel has been always about the experiences and focusing on what the destination has to offer so, rather than attempting to define a niche topic to focus on, our blog is unique as it cuts across several different ways to travel. We allow the destination to be exactly what it is, not what we’d want it to be – whether that involves active hiking to see amazing sights or just relaxing on a picturesque sandy beach.

That’s always been the most important thing for us (when we travel), to really savour and relish the beauty of new and exciting places.

We try to never have any preconceptions on places we visit. We keep an open mind, which always allows us to lean into the destination and that’s the most important thing to us.

How has travel blogging changed since you started?
Gosh, travel blogging has changed considerably over the last few years. I mean, the principles are the same but the methods in which we share our experiences is constantly changing. With the advent of new platforms and offerings like IGTV, there’s always something new to learn and new ways of sharing our experiences.

That being said, we’ve also noticed lots of new travel bloggers in recent years emerging with lots of different backgrounds, cultures and insights. One of our favourite things about blogging is how it democratises travel and having a more diverse mix of people being part of the conversation is fantastic. It really does help provide a more balanced view of the world and helps provide new and interesting insights on travel as a whole.

Lloyd and Yaya

What’s the community of travel blogs like to be part of?
It’s very fun and very open-minded. I think the general nature of travel means that the community is filled with fun-seekers who are curious about the world around them and absolutely open to learn about everything available to them.

The thing that’s really lovely about travel blogging is that pretty much everyone is in it because they’re passionate about travel. There’s this innate curiosity in the community that means that everyone is excited to read each other’s posts, to share their own experiences and essentially help each other see more of the world.

What’s the best travel experience in the world?
I don’t actually think there’s one ‘best’ travel experience in the world. Travel experiences are so relative. Some people like switching destinations constantly while others like returning to the same place; some people like it hot while some like it cold; some people want to chill while others want active adventures – sometimes the same person wants all of this, just at different times of the year.

My point is, the goalpost for ‘best’ keeps changing so it’s hard to define one specific type of travel experience that is best. What perhaps is common with some of our fondest travel experiences is back to our point of setting no expectations for a destination and just leaning into what it is. You could return to the same destination 10 times in a row and have different experiences every single time (like we have in Amsterdam) and so it’s important to shake off any pre-conceived notions and find your own path to fun every time you travel.

What’s the best mode of transport you’ve ever experienced?
Probably paragliding into Switzerland. While in France, we headed up to the hills and ran off the cliff with an instructor who guided us over to Switzerland. It was so much fun!

What’s your scariest experience while travelling?
Probably snakes! Lloyd really doesn’t like snakes and while we were in Sri Lanka I was playing about on his phone and nearly walked onto a snake that was bathing on the road. He still shakes thinking about it. Ha!

What should PRs know about you?
I’m not sure. I guess that we are pretty open minded and always flexible in how we work with people. No two destinations or brands are exactly the same, no two people are and so it would be unrealistic to expect two projects to be.

We always see collaborations as a two-way conversation (not just one party telling the what to do or not do), which always helps when working with brands.

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What are the best campaigns you’ve worked on?
There are so many amazing campaigns we’ve worked on, especially with a destination focus. We love our long-term partnership with KLM, Germany, Canada and with Visit England as ambassadors.

That being said, we also love our campaign with Apple where we are able to share not just out love of travel but also photography tips and tools we use with other like-minded travellers.

Do bloggers need their own industry association?
There would be a real benefit to this. An industry association or some sort of body would certainly be welcomed in a very new and often changing industry as it can really be of a lot of value to help standardise practices in what can be a pretty fragmented environment.

What other blogs do you read? 
That’s difficult to answer because I’m a big link clicker from other channels such as Twitter or Instagram, so I can find myself on some really obscure blogs. I veer away from the ones that don’t give any real opinion or always love everything… they’re just not that useful or authoritative without a point of view.

Lloyd, Yaya and Hand Luggage Only are all listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

The Formula for Influence?

The PHA Group recently published its Influence Formula, new research that aims to determine how influential any brand or business truly is. Vuelio, which is no stranger to measuring influence, joined the launch event to discuss how different people measure influence in different ways.

The Vuelio Influencer Rating, used to score and rank media professionals from journalists to bloggers, uses over 40 data points and our proprietary AI to determine a unique score for individuals in our Influencer Database. The PHA Group formula takes a different approach to measuring influence – it focuses on organisational influence, uses a panel of consumers, and bases its measurement on 12 distinct elements:

  • Trust
  • Relevance
  • Communication
  • Experience
  • Leadership
  • Core values
  • Impact
  • Simplicity
  • Inspiration
  • Challengers
  • Heritage
  • Emotion

The first three – Trust, Relevance and Communication – were determined to be the most important by The PHA Group’s research group.

All relationships are built on trust and for The PHA Group, this is fundamental for the formula. Trust is a common part of influence measurement – it is one of the Reputation Institute’s (RI) RepTrak measurements, which also include ‘Esteem’, ‘Admire’ and ‘Feeling’. RI measures reputation rather than influence, but the two are inextricably linked.

At Vuelio, our Influencer Rating is used to identify individuals our users wish to build relationships with rather than to determine the current status of that relationship. This shows the different stages of influence as it is consumed by an audience – initially influence is used to attract consumers/clients/PRs (which is where the Vuelio Influencer Rating comes in) then it is used to justify reputations (what RI does) and show areas of strength and weakness (part of how The PHA Group is measuring it).

Klout was probably the most famous example of the first stage of influence consumption – used to publicly rank people on Twitter. The recent downfall of Klout was attributed to the advent of the GDPR but it had already lost its own influence through loss of trust and its declining reputation. While it is unclear what the Klout formula was, it is clear it had its flaws as it often ranked noisy people over genuinely influential people. Klout was one of the data points for our AI-led Influencer Rating, but it was just one of many, which is why Klout’s demise didn’t materially affect the Rating.

Back to human intelligence, The PHA Group worked with a statistician to create the final Influence Formula, based on the 12 elements. The formula looks like this:

Formula

There are three ways The PHA Group believes the formula can be used:

  1. To establish whether UK businesses or brands are focusing their efforts in the right areas to ensure they are maximising their influence
  2. To benchmark the level of influence across UK businesses, brands and sectors
  3. To track national, industry or brand level trends

To put it to the test, The PHA Group used the formula on Forbes’ Top 5 Global Brands of 2017: Apple, Google, Microsoft, Facebook and Coca-Cola.

So, what were the results?

Google came out on top, with a high score for ‘relevance’; Apple was second, noted for its high score in ‘instilling emotion’; Microsoft was third; Coca-Cola fourth; and Facebook brought up the rear in fifth. Facebook was considered the least likely to be a ‘challenger’ and the ‘most untrustworthy’ – and this was before the recent troubles it has faced.

The PHA Group believes the formula will have a multitude of uses for the comms industry, from being able to identify how a brand is performing and where it needs to improve, to using the score as a measurement for the evaluation of comms activity.

The last point is surely the Influence Formula’s crowning glory; what brand wouldn’t want to know how influential it is and measure how that changes – especially when compared to the competition?

If you’d like to find out how influential your media contacts are, check out the Vuelio Media Database.  

Coming home

6 PR Goals for a winning 90 minutes

Want to go one better than England? Score six quick PR goals in the next 90 minutes AND keep a clean sheet.

1. Research, research, research
No journalist, blogger, member of the public or politician is going to take you seriously if they don’t think you know what you’re talking about. In-house? Take 15 minutes to read the latest news and features on your company’s sector. Agency? If you specialise in a sector, great, take 20 minutes to read about the latest news – especially anything that’s about your clients. No specialism? Focus on just one area you have important clients in; you can catch up on the others later, tomorrow or next week.

2. Grow your network
Take 15 minutes to find new contacts that are relevant to your sector. Make sure their bio says they work with comms and check out their latest content to see if it’s a good fit for a future pitch (football or otherwise). If you grow your network by just five people each week, you’ll know an extra 260 people at the end of the year.

3. Send out a comment
It may be one of the simplest press releases to create, but journalists are always keen to hear from experts to add colour and richness to the news. If you work in sport, you should be all over this after the weekend saw the Queen’s tennis final, Lewis Hamilton’s victory in the French Grand Prix and signs from the World Cup that football possibly IS coming home. If sport’s not your thing, check out the political headlines, or any news headlines and see where your management or clients could intelligently add to the news agenda. And check what’s coming up; planned events (whether it’s the World Cup or otherwise) give you time to plan comments in advance.

Half time
Take a break and have lunch – you’re only human.

4. Check out the competition
Don’t make this an obsession; it can be easy to be so focused on your competitors that you lose sight of what you’re doing (and probably doing well). Take 20 minutes to run through your competitor monitoring, see what’s being said, and check if they’re controlling the conversation or if the conversation is controlling them. Staying on top of the competition is a great way to benchmark your own brand, spot opportunities and avoid abject failures.

5. Prove your worth
How often do we hear that PR and comms have to prove themselves to get a seat at the table? Why won’t the c-suite take our industry, and its value to their business, seriously? Take 25 minutes to prove your worth by putting together proof of your success, and show how you are meeting your objectives. Maybe you’ve achieved coverage, maybe you’ve got your CEO on TV, maybe sales have increased off the back of a viral campaign, or maybe your business is now the number one in your sector. Whatever it is, measure it and own it.

6. Call Vuelio – 0203 426 4125
We’re in stoppage time, but that’s okay because it only takes one minute to call Vuelio and get the software you need to achieve your goals. Want a database of amazing media and political contacts, with detailed bios to help you target them? No problem. Need a distribution service that targets your network and includes special features so you are GDPR compliant? Easy. How about monitoring that keeps track of your sector, your company and your competition so you know what’s being said and by whom? Certainly. And high-level analysis, showing levels of coverage and campaign success, with beautiful reports and presentations that can be shared with a simple link? Naturally.

Vuelio has everything you need to make your life easy and takes the pressure out of the game. Whether it’s our Influencer Database, News Distribution or Canvas – Vuelio’s integrated software is in your starting XI so you know you’re guaranteed a win.

Five Things: World Cup, Influencers, Goals, Trump & Trump

This week’s Five Things You Shouldn’t Have Missed immediately breaks a promise we made last week, and features stories on the World Cup, influencers, brands using goals for donations and the two Trumps.

1. Most watched TV

World Cup

Last week, Five Things promised not to cover the World Cup because it was taking place across a whole month. This week, our top story is England’s opening game becoming the most watched TV event of the year, surpassing the royal wedding. Sorry for lying.

An average audience of 13.7m tuned in to watch England thrash* Tunisia 2-1, with a peak audience of 18.3m in the closing minutes. It was the most-watched England World Cup match since the famous* 2-2 draw against Sweden in 2006, and the ninth highest viewing figure for an England World Cup match ever.

Back of the net!

 

2. Unilever tackles fake influence

Unilever

Keith Weed, CMCO at Unilever, is no stranger to hitting the headlines, having recently threatened to withdraw the company’s digital adverts from platforms that fail to deal with hate. This week, Keith has attacked influencer fraud, saying: ‘The key to improving the situation is three-fold: cleaning up the influencer ecosystem by removing misleading engagement; making brands and influencers more aware of the use of dishonest practices; and improving transparency from social platforms to help brands measure impact. We need to take urgent action now to rebuild trust before it’s gone forever.’

Keith made three pledges:

  • Unilever won’t work with influencers who buy followers
  • Unilever has promised its own brands will never buy followers
  • The business will prioritise partners who increase their transparency and work to eradicate nefarious practices throughout the digital ecosystem

As the practice of buying followers and then selling your accounts as influential is fraud – the first two shouldn’t be surprising, though they are still likely to have an effect on the market. It’s the third one, and how Unilever plans on identifying fake influencers, that will really change influencer marketing around the world. While it is very unlikely to signal the end of influencer marketing, it is likely to cause a shift in the way businesses deal with the rise of the influencers, and it should be felt at all levels. Hopefully, it’ll just get rid of the fakers, but all remains to be seen.

 

3. Goal donation

Betting

‘Not ANOTHER World Cup story?!’ Again, apologies.

Two companies have recently hit the headlines for what, on the surface, seem to be very similar campaigns, but each has provoked a very different reaction.

Mastercard announced that for every goal scored by Messi or Neymar Jr (up until 2020), the company would donate 10,000 meals for children in Latin America and the Caribbean. The announcement was criticised by people who have compared it to the Hunger Games. As reported by Campaign, comments have been broadly negative, including: ‘This is the biggest PR own goal in a long time’.

At the other end of the spectrum is Paddy Power. The famously cheeky betting company has announced that for every World Cup goal scored by host nation Russia, the company would donate £10,000 to LGBT-related football causes. This not only fits in with Paddy Power’s existing marketing style, it also takes a hit at Russia’s anti-LGBT laws and raises money for good causes. The betting company has partnered with the Attitude Magazine Foundation in order to carry out the donation, which is again a shrewd move to make sure the campaign was received in the right way.

Paddy Power’s ‘From Russia With Equal Love’ donation is currently at £80,000, and the brand has personally thanked the top scorers for contributing so much.

 

4. I really don’t care, do u?

Flotus coat

Tone deaf or genuinely heartless? Melania Trump has been photographed on her way to see a ‘migrant child detention centre’ (think of that as a venue title) wearing a coat bearing the words ‘I really don’t care, do u?’. The jacket was a surprisingly cheap (in FLOTUS terms) $39 from Zara. Her spokesman said ‘there was no hidden message’ in the coat. Donald Trump then tweeted the message was about the Fake News Media.

The BBC has put together a list of five things (that’s our concept!) the coat message could be about: it is just a jacket, it’s about the fake news media, it’s a message to her husband, she was dressing down, or she actually doesn’t care about the children at the border. What is clear is that the move is a PR disaster that’s gained a lot of attention (again, this has been suggested as another possible explanation because it’s drawing attention away from the real issue: child migrants separated from their families at the border).

 

5. The other Trump

Time Magazine

Not to be outdone by another Trump, POTUS rounds off the top five. Time magazine has once again featured the President on its front cover, though this one is unlikely to be framed on his office wall. Featuring the President standing over one of the migrant children who was assumed to be in the process of being separated from its mother (now revealed to not be the case), the caption reads: ‘Welcome to America.’

The disaster that is child migrants at America’s border is catastrophic and, from a comms perspective, it’s one of the year’s most poorly handled crises (which is saying something). Trump is due to visit the UK in July, and this latest scandal has heaped more pressure on the UK Government to act. Roll on 13 July.

 

Did we miss anything? Let us know on Twitter

 

*Lols

Northamptonshire County Council and Greater Manchester Police take home awards at PSCA 2018

Northamptonshire County Council and Greater Manchester Police were among the winners at the UK Public Sector Communications Awards (PSCA) last night (Wednesday June 20).

Northamptonshire County Council won the Integrated Communications Campaign of the Year award, which was sponsored by Vuelio, for its One Thousand Shoes initiative, which uses footwear as a theme showing the high number of children in care in the county.

According to the PSCA judging panel, One Thousand Shoes was ‘a great concept which demonstrated originality and was highly interesting. It was creative and simply brilliant, striking an emotive yet important tone.’

Greater Manchester Police (GMP) won Communications Team of the Year at the event which the organisers say celebrate and reward excellent communication strategies and campaigns, teams and individuals in local and national government, emergency services and not-for-profit bodies from across the UK. We’re delighted that the award-winning Amanda Coleman, who is head of corporate communications at GMP, is joining Vuelio for a webinar to discuss crisis comms, on Tuesday 26 June.

Derbyshire Constabulary (Give them a Christmas to remember… for the right reasons) and Portsmouth City Council (Nightmare rental) carried off the Social Media Campaign of the Year and the Social Media Marketing of the Year at the awards, respectively.

Other winners at the event, which featured 22 separate categories and was held at the Montcalm hotel in London’s Marble Arch, included Tameside Council Communications Team (Local Communications Team of the Year) and Ecorys UK (Public Spirited Agency of the Year).

Find more information on the PSCA 2018 winners here.