Karen beddow

Spotlight on family travel blog Mini Travellers

Mini Travellers is the family travel blog written by mother-of-three Karen Beddow. Recently ranked in the top 10 in the UK, Mini Travellers charts the Beddow family’s travels from Wales to Rwanda. We recently caught up with Karen to learn about her scary close encounter with a mountain gorilla, advice for families that want to travel and how she likes to work on creative campaigns.

What’s the family travel blogging community like?
Genuinely incredibly supportive, I have some wonderful friends that I’ve made over the last few years and was lucky enough to spend a long weekend with a lot of them in Tuscany at the beginning of this year.

Where is the best place in the world for families?
A really hard question to answer as I think that’s different for every family. For us its Greece and Africa!

What’s the scariest experience you’ve had while travelling?
Well this encounter with a huge mountain gorilla comes pretty high up!

Where haven’t you been that you’d still like to visit?
Too many places but Japan, Zambia, Vietnam, Chile and Argentina are really high up my list.

What advice would you give families who are worried about travelling?
Read up on where you are going (there are so many articles, blogs, reviews out there these days) and ask questions. Many people will be happy to reply to you and help reassure you about where you are thinking of going.

I also always think that the journey will be worth it. You just need to take the first step. Our family motto is in the words of Mark Twain to explore, dream, discover.

What one thing should PRs and brands know about you?
We love to try lots of new experiences, we love an adventure and will always cover the trip in an honest and fun way. We love to make video and our Facebook videos, which are getting some really good traffic at the moment.

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What is the best campaign you’ve collaborated on?
It has to be the collaboration I did with Malawi Tourism at Easter this year as we just saw some incredible places and had a wonderful 14-day adventure as a family. I do, however, work very closely with Simpson Travel too and have worked with them over the last four years to develop their family offering.

Do you think bloggers need their own industry association?
I do think it would be a really good idea but I know that there have been people that have tried and there doesn’t seem to be one that is overwhelmingly the one to be part of.

What other blogs do you read?
Lots and lots. I genuinely read loads, but some of my favourite travel blogs are The Travel Hack and Cruising With Kids.

Karen and her blog are both listings in the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

BCW

BCW’s Nick Williams joins PRCA Board of Management

Nick Williams, managing director of public affairs and issue management at Burson Cohn & Wolfe (BCW), has been appointed to the Board of Management at the PRCA.

His appointment follows the recent merger of WPP firms Burson-Marsteller and Cohn & Wolfe, creating BCW.

Williams was promoted to the role of public and corporate MD at Burson-Marsteller earlier this year. He joined the agency as a senior director in 2015 from Fleishman-Hillard, where he was a senior partner for public affairs.

On his appointment to the PRCA Board, Williams said: ‘The communications sector is facing greater challenges and opportunities than ever before. I am delighted to be able to bring over 25 years’ worth of experience in the industry to help build upon the great work the PRCA is currently doing.’

Francis Ingham MPRCA, director general of the PRCA said: ‘We are delighted to welcome Nick to the PRCA’s Board of Management. His knowledge and experience in both public and corporate affairs will bring a unique insight to the board.’

Jeremy Corbyn

Political Headlines – Corbyn, Home Office, Shapps and the big society

Today’s Political Headlines include pressure on Corbyn over anti-Semitism, the Home Office ignoring the forced marriages of British teenagers, Shapps’ cryptic deal and the big society is failing. 

Pressure increases on Corbyn over anti-Semitism
The Times reports on a speech made in 2010 by Labour Leader Jeremy Corbyn in which he compared Israel’s actions to those of Nazi Germany. The Telegraph has also splashed on allegations that Corbyn silenced a Holocaust survivor after they objected to the comparisons being made between Israel and Nazi Germany. The Guardian has added to the claims, reporting that Shadow Chancellor John McDonnell supported an anti-Zionist group accused of anti-Semitism.

Home Office ignores the forced marriage of British teenagers
The Times reports that the Home Office granted visas to the husbands of British teenagers forced into marriage abroad. Their investigation found that despite appeals from the women for the applications to be blocked, just under half of the visa requests were approved.

Shapps’ cryptic deal
The FT has revealed that former Conservative Party Chairman Grant Shapps has resigned from two appointments after a secret pay deal was discovered, despite Shapps listing his role as ‘unpaid’. The MP was set to receive cryptocurrency tokens ahead of public sale, which could have amounted to hundreds of thousands of pounds.

Cameron’s failing ‘big society’
The Guardian reports that a youth scheme set up by former Prime Minister David Cameron is failing to reach teenagers. Councils have called for ministers to divert funds into local government schemes rather than into the National Citizen Service (NCS), set up by Cameron in 2010. According to the Local Government Association, just 12% of eligible people used the NCS in 2016.

Vaz accused of bullying Commons clerk over expenses
The Guardian reports on claims broadcast by Newsnight on Wednesday that Labour MP Keith Vaz intimidated a House of Commons clerk, after she tried to control Vaz’s behaviour on trips abroad. Vaz is alleged to have bullied the clerk of the home affairs select committee, which he chaired at the time, after she raised concerns over an unscheduled dinner he attended in 2008 on a trip to Ukraine.

Scottish Government criticised over education tests
The Telegraph has reported on hundreds of complaints made to the SNP Government over primary school assessments introduced this year. The criticisms were revealed following a Freedom of Information request, which revealed 172 pages of comments detailing the ‘soul destroying’ impact of the tests.

Feeling the pressure to keep up with all the latest political news? You need Vuelio Political Services

Claire Hall

The top family travel blog in the UK: Tin Box Traveller

Tin Box Traveller has just been named the number one family travel blog in the UK. Written by Claire Hall, the blog follows the adventures of the Tin Box family as they travel around the UK and Europe experiencing everything from holiday homes and spas to the best beaches and cruises! We spoke to Claire about the joy of staycations, the amazing family travel blogging community and the best campaign she’s worked on.

What makes your blog stand out?
I think my blog represents achievable travel for everyone. I focus on the UK and Europe because that’s what our travel budget and limited days off work can stretch to. I also seriously love writing. My blog has turned from hobby into a business thanks to my experience in journalism and PR. I enjoy trying out new ways of sharing our adventures in video and on social media to reach new audiences.

What’s the family travel blogging community like?
Amazing! I’ve made some lifelong friends in the blogging community and even discovered a long-lost cousin (Carrie who writes Flying with a Baby) over a few glasses of wine at a networking event. Everyone is so supportive and keen to see each other succeed.

Where is the best place in the world for families?
There’s no place like home! I’m a great believer in staycations and, with so many people feeling the pinch since the Brexit referendum, why not consider a holiday in the UK? There are some incredible destinations like the Lake District, Peak District and Wales where families with older kids can find adventure and the South West is wonderful for beach holidays with children of all ages.

Tin Box Family

What’s the scariest experience you’ve had while travelling?
We’re lucky not to have had any major dramas while travelling with our kids. But one occasion when my heart was in my mouth was a late-night taxi journey from Barcelona airport into the city with my then 13-month-old baby on my lap and arm around my then three-year-old to hold her down. Our driver had a very heavy right foot and thought he was on Circuit de Barcelona. We’ve flown with car seats ever since.

Where haven’t you been that you’d still like to visit?
I’d love to do a road trip around Scotland with our caravan. Croatia is also high up my wish list, as are the Isles of Scilly and Porto in Portugal.

What advice would you give families who are worried about travelling?
It’s really not as scary as it seems. Take the advice of people who have visited a destination before you. Family travel blogs are a great source of information and tips. Most importantly, make sure you give yourself plenty of time, work around your kids’ normal routines and know that children are adaptable.

What one thing should PRs and brands know about you?
As well as running my blog I also work in the PR industry so I understand they have to deliver against targets. I can help get the right results when I know the campaign messages and objectives.

Claire Hall

What is the best campaign you’ve collaborated on?
This year I worked with Parkdean Resorts on their #CoastalAdventures campaign to create blog, YouTube and social media content highlighting the brilliant things to do close to one of their holiday resorts on the Isle of Wight. It was great fun to film and we managed to get three generations of my family involved, including our dog. I’ve had some excellent feedback on the content and from The Home Agency who ran the campaign.

Do you think bloggers need their own industry association?
Yes and I think that a lot of people who have taken their blog beyond being just a hobby would say the same. The time has come for more robust guidance and support for the blogging community, giving bloggers the recognition they deserve and standards to uphold if they want to be treated as digital professionals.

What other blogs do you read?
There’s too many to mention but I love reading about the amazing experiences of TraveLynn Family, the world-wide adventures of Go Live Young and scrolling through the gorgeous travel photos on Otis & Us.

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France

Political Headlines – May, Macron and Corbyn

Today’s Political Headlines include May to meet Macron, further anti-Semitism claims against Labour, gender pay gap report and criticism of the Home Office’s approach to child refugees from Calais. 

May to meet Macron after cutting short summer holiday
The Times reports that Theresa May is set to meet Emmanuel Macron on Friday for a Brexit summit at his summer residence in the south of France. May is seeking to persuade Macron to agree to her Chequers deal, and to soften his stance on security cooperation and financial services. The Guardian claims that Macron is unlikely to make an agreement without the approval of Brussels.

Further anti-Semitism claims against Labour
The Times’ Henry Zeffman has revealed that Labour leader Jeremy Corbyn hosted an event at the House of Commons in 2010 which compared the Israeli government to the Nazis. Jeremy Corbyn has since released an apology for the event. The latest revelations come after leading figures in the party condemned NEC member Peter Willsman for questioning the legitimacy of anti-Semitism claims in Labour.

Report on gender pay gap calls for new approach to pay negotiation
The Telegraph is reporting on guidance set to be released today by the Government Equalities Office, which aims to address the issue of pay disparity. The guidance suggests women should seek salary increases by focusing on ‘pay ranges’ rather than specific figures. It also calls for employers to increase the number of women on job shortlists, in order to increase selection of female candidates.

Home Office criticised for approach to child refugees from Calais
The Telegraph reports on the recent Court of Appeal ruling which criticised the Home Office for its treatment of child refugees. Judges said there were flaws in the assessment process, saying that inadequate reasons were provided for their refusal, with the Government acting in an ‘unfair and unlawful’ manner.

Hunt says possibility of no-deal Brexit is increasing
The Telegraph has reported on Foreign Secretary Jeremy Hunt’s remarks that the likelihood of the UK leaving the EU without a deal are ‘increasing by the day’. Hunt met with counterpart Jean-Yves Le Drian in Paris on Tuesday and called for the European Commission to change its approach to Theresa May’s Chequers deal.

Kent lorry park may remain in place years after Brexit, Conservative councils say
Sky have obtained Brexit impact reports from Conservative-run Dover District Council and Kent County Council, that suggest the conversion of the M20 motorway into a lorry park could remain in place for ‘many years’ after the UK leaves the EU. The report from Dover District Council also expressed exasperation at the pace of the Government’s preparations for Brexit.

Latest Tory leadership contenders
The FT reports that Home Secretary Sajid Javid is the favourite to succeed Theresa May as Prime Minister, following a strong return to ministerial office after previously being described by an ally of May as a ministerial flop. However, The Times reports that Boris Johnson is the favourite among Conservative party members, despite being backed by just 8% of members a month ago in a poll by ConservativeHome.

Wish you could stay on holiday AND get the latest political briefings? Find out more about Vuelio Political Services

Nichola West

Interview with leading family travel blog: Globalmouse Travels

Nichola West writes Globalmouse Travels, which was recently ranked in the Top 10 UK Family Travel Blogs. Travelling off the beaten track and giving her audience a taste of adventure, Nichola explores the world with her family of five. In this interview, Nichola tells us about the best places in the world, working with brands and PRs and exploring the unexpected family-friendly side of global travel.

What makes your blog stand out?
We always say we don’t like being tourists, so we get off the beaten track and search out the unusual. We love to turn any destination in to a family-friendly one and we really enjoy trying out places that aren’t seen as being particularly family friendly, such as Russia, and showing how much fun you can have there. We love taking our readers on the journey with us and the quality of our output is really important to everything we do.

What’s the family travel blogging community like?
It’s lovely, the family travel blogging community is so friendly and supportive. I love working on campaigns with fellow bloggers and there are a group of us that work together to increase our reach and drive results for the brands we’re working with, which works really well. It’s a very collaborative place.

Where is the best place in the world for families?
Oh gosh that’s so hard. Our favourite country so far has been Oman as it felt like it had everything – stunning beach resorts, forts and castles to climb, nomadic camps in the desert to spend the night in and turtles hatching on the beach! And best of all, it was such a friendly country. Every time I travel to somewhere new I think it’s the best place though, we’re just back from Aruba and I had serious pangs of wanting to live there as it has the coolest, laid back lifestyle.

Nichola West

What’s the scariest experience you’ve had while travelling?
Thankfully I haven’t had any really scary experiences but one of the more unpleasant experiences was taking a night train through Vietnam when my then four-year-old spotted a ‘squirrel’ in the carriage with us (after he described it there was no doubt he’d seen a large rat). We could hear it scuttling about and I spent the rest of the night with a sheet over my head, despite the heat, wishing the time would past faster as I was so worried it was going to jump on me.

Where haven’t you been that you’d still like to visit?
There are so many places I still really want to visit from Namibia to Costa Rica and the Philippines to Texas. My three children absolutely adore travelling too and get so excited when we’re planning a new trip and are starting to come up with their own requests (including New York and the Maldives) so we still have lots to see and do.

What advice would you give families who are worried about travelling?
I would say start small but most of all just start. It’s easy to build up travelling with children as something that’s daunting but you soon realise how adaptable kids are and also how wonderful it is to see the world through their eyes. The welcome we receive, around the world, when travelling with kids is always so warm and children really help to break down barriers. Just book that first trip and I have no doubt it will be the start of something wonderful for you and your family.

What one thing should PRs and brands know about you?
I’d like PRs and brands to know that I love writing and storytelling and spend time crafting the pieces I put out. It isn’t simply about snapping a few photos and video clips and putting some words down, for me it’s about really taking my readers on a journey with us, to make destinations come alive. From everywhere we travel we have people booking trips based on our reviews so it’s really important to me to put the time and care in to everything we do as I think travel blogging holds real responsibility to its readers. So, I would say it’s important for us to make sure that everything we are doing is authentic and that we can have some input to help direct the trip to things we know we will love and that our readers will love too.

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What are the best campaigns you’ve collaborated on?
We’ve been lucky enough to work on some amazing campaigns. I’ve got a great relationship with Universal Orlando Resort and have worked with them on some really fun trips, which have also allowed us to explore different areas of the USA (Georgia, for example, was beautiful) so they have been wonderful to work with. I also adore Crystal Ski who really understand that we want to visit different, interesting places and we have a shared vision of making skiing more accessible for families, so I absolutely love working with them. Some of the smaller campaigns have also been fun, a beautiful winter trip to Ayrshire last year felt quite magical and stands out as being really memorable.

Do you think bloggers need their own industry association?
Yes, I think that would be great. I think to have guidance on things like privacy policies and even standardise the rates to some extent would really help.

What other blogs do you read?
I love reading blogs, from the beautiful Tigerlilly Quin to more family travel inspiration with Mums do travel. I love checking in with Five Adventurers, The Family Adventure Project, My Travel Monkey, mummytravels and the Pigeon Pair and Me amongst many others.

Nichola West and Globalmouse Travels are both listings in the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Creative moment

Why PR and comms is as creative as ever says PRMoment’s Ben Smith

The backlash from Cannes this year – and the relatively poor showing of PR agencies at the International Festival of Creativity – has again raised the question of how creative the comms and PR industry really is. In the Q&A below, Ben Smith, founder of PR Moment and the recently launched Creative Moment believes the industry is as creative as it has ever been, but it needs to concentrate on effectiveness and relevance as well.

How creative is PR as an industry?
Public relations is such a broad sector this is a difficult question to answer. Creativity needs to be seen within the context that it exists to be judged.

Many corporate and indeed public affairs work can be deeply creative because they involve an insight and a creative solution to a problem. But they are hard to compare with what most people think of as creativity, those consumer campaigns, be that in whatever form – advertising, PR, video, experiential, etc.

But to answer your question in the way I think you meant it, there is a growing argument that the prominence of earned-media success within most high-profile consumer marketing campaigns currently requires an understanding of the news cycle and how to engage consumers through it. If you’ve had a career in consumer PR, you are probably more likely to have that news and earned-media insight than if you’ve spent your career at an advertising agency, either as a creative or as part of an account team.

I discussed this a bit more in a recent podcast I did with Hope&Glory’s James Gordon-Macintosh.

 

Any great examples of campaigns/work to showcase this?
Trying to identify one or two campaigns is too tough – there are some examples of great work and frankly some examples of pretty poor work that we can all learn from. The best thing to do if you want this insight is to head over to Creative Moment and subscribe to our weekly campaign review updates.

 

Has PR become more creative as an industry – how is this expressed and what factors are at work?
I suspect this is like trying to compare Messi with Pele, or Faggio with Hamilton. Advertising and PR campaigns from yesteryear may sometimes look tired, but at the time they may have had a significant impact.

So no, I don’t believe PR today is more creative than it has been in the past, I suspect some PR people have always been pretty creative. It’s important to recognise not all PR people are creative, and to to be fair they may not need to be. I call it the Cannes effect – there is a danger we by default believe all marketing needs to be creative to be effective. That is not always the case.

Creativity needs to be used when it is appropriate. And when creativity is appropriate it is definitely the case that if a creative campaign based in a true insight can deliver far more impact than a non creative campaign.

From a PR perspective what has changed is that digital and social media have increased the budgets that PR people have the potential to get, which has broadened the scope of the most PR work and increased its potential impact. As a result, currently PR’s creativity is perhaps more vocal and more powerful than it has ever been.

 

Are there more creative directors in PR than before – why? And what do they do?
Yes, without a doubt. PR firms have to an extent replicated the creative director role that advertising agencies have successfully used for decades.

The scope of those creative directors does vary across PR firms. Some of them are there to encourage company wide creativity through culture and structure, others (and there are far fewer of these types of creative in PR) are pure creatives – the ‘go away not talk to anyone for a couple of days and come back with an amazing idea’ creatives.

There are also a few examples of a combination of the two, where a creative expert creates a range of processes in an agency that are designed to encourage company wide creative thinking.

 

Why is this the time right for Creative Moment? Who is it for and why should PRs and communicators visit/read it?
Creative Moment is for marketing and communications professionals who are interested in expert creatives reviewing creative campaigns. It’s not exclusively for PR people, far from it, but I definitely think PR people will be interested in reading expert creatives giving thoughtful, credible and unbiased reviews of different types of creative marketing.

Is it the right time for Creative Moment? Who knows – ask me again in a couple of years!

 

Ben Smith is the founder and editor in chief of PR Moment and the recently launched Creative Moment.

 

Bikes N Stuff

Juliet Elliott: One of the most influential women in cycling

Juliet Elliott is the former pro-snowboarder, model, PR consultant and journalist behind top cycling blog, Bikes ‘N’ Stuff. Named one of the most influential women in cycling by Bikebiz, Juliet covers all forms of cycling from mountain biking to road racing. We caught up with Juliet who told us about her passion for cycling, her unique perspective and the best work she’s done with brands. Oh, and lots and lots about cycling.

Bikes n stuffWhat makes your blog unique?
My blog has a female perspective but isn’t ‘for women,’ it’s for everyone. I like to mix personal experiences, training tips, reviews and opinion pieces, and share my YouTube videos. I have, and have had, a very unique life, ranging from pro snowboarding and modelling on the catwalk at Milan fashion week, to turning cycling into my career. People seem to be interested in my life and I am more than happy to give them an insight into what makes me, me.

I am honestly taken aback with the response to my channel and really appreciate all the support I have received. Some of my followers have been supporting me for over 10 years! It’s amazing to think just how many people I have influenced over the years, even now it still gives me that warm feeling when I receive messages from people.

What’s the cycling blogging community like to be part of?
Honestly, I don’t feel like I’m part of a cycling blogging community per se, however there is a strong sense of community amongst cycle vloggers such as myself, Francis Cade, Keira McVitty and Levi Blue. We all get on well and like to collaborate, mainly just because it’s fun to do so.

Within the cycling community, especially the fixed gear one, I feel a real sense of kinship. I have formed new friendships, been on amazing trips, raced all over the world and I even met my husband at a trade show. I race a variety of disciplines and love how friendly the scenes are. The cycle community really is like one big family.

What’s the best bike you’ve ever ridden?
Hmm, that’s a super hard question as I’ve ridden a lot of good ones. I really enjoyed testing the Cervelo S5 at the ASSOS London Track Day. My current favourites are my Liv Envie Advanced, my custom Wyndymilla track bike and Marin Wolfridge.

How many bikes do you own?
The number varies as I often borrow bikes and frequently long-term. I have a few frames and wheels sets in my loft too so if I added them all up if would be a lot.

Bikes n Stuff

What’s the best cycle route in the world?
Well I couldn’t say definitively what the best is as I haven’t ridden them all, however the best I’ve ever ridden is the Shiminami Kaido in Japan.

What will the next big thing (technological/cultural/design) in cycling be?
If I knew that I’d be rich! There seems to be a lot of progression at the moment, I suppose disc brakes on road bikes are totally going to take over, but as far as new trends that depends if the UCI changes its rules on frame restrictions etc…

What one thing should PRs know about you?
That I really, really enjoy my job and my enthusiasm comes across – I do this because I truly love it. Cycling, fitness, tech and travel projects are my big passions. My followers enjoy watching what I get up to and like hearing my opinion.

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What is the best campaign you’ve collaborated on?
Working with SKODA is amazing, they’re such great supporters of cycling and it’s an honour to be a part of their team! I’m really enjoying working with them on their women’s cycling projects as encouraging and promoting women’s cycling is really important. I want my daughter to grow up with the same opportunities that men have. Travel wise, going to New South Wales in Australia was incredible.

Do you think bloggers need their own industry association?
I can’t speak for everyone else, but I don’t feel the need to be a part of an association. I enjoy just flying solo.

What other blogs do you read?
I don’t have heaps of time to read other blogs but I have always liked the Radavist and I enjoy seeing what Chris Hall is up to.

Juliet and Bikes ‘N’ Stuff  are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

EU

Political Headlines – Barnier, Willsman, Corbyn and the Aid sector

Today’s Political Headlines include Barnier softening his opposition to Brexit finance plans, Labour NEC Member Peter Willsman attacking Corbyn critics, the culture of denial in Aid sector and John McDonnell’s criticism of Corbyn. 

Barnier softening his opposition to May’s post-Brexit plan
The FT reports that chief EU negotiator Michel Barnier has relaxed his opposition to Theresa May’s Brexit plan for financial services. After initially rejecting May’s proposals, Barnier has amended his position after clarification from the UK that Brussels would have control over the City of London’s access to EU markets.

Labour NEC Member attacks critics of Corbyn
The Jewish Chronicle has revealed a tape of Peter Willsman, an ally of Jeremy Corbyn and member of Labour’s ruling body, in which he angrily questions whether colleagues had experienced anti-Semitism in the Party, blaming Jewish ‘Trump fanatics’ for false anti-Semitism claims. Labour MP Luciana Berger has called for Willsman to be suspended to enable a formal investigation, while Deputy Leader Tom Watson has criticised Willsman on Twitter.

International development committee warns of ‘culture of denial’ in Aid sector
The Guardian leads with the latest report from the international development committee, which condemns the aid sector for failing to deal with endemic sexual abuse. The report has claimed that charities are more concerned for their reputation rather than dealing with cases, with the UN failing to demonstrate leadership in dealing with abuse.

Shadow Chancellor criticises Corbyn over antisemitism
The Times reports that Jeremy Corbyn’s closest ally and Shadow Chancellor John McDonnell has met with Corbyn to criticise his handling of anti-Semitism in the Labour Party. He is said to have urged Corbyn to end the disciplinary process underway against Margaret Hodge, who is alleged to have sworn at Corbyn and called him an anti-Semite.

Leaked Labour democracy review calls for online voting at conference
Labour’s ‘Democracy Review’ has been entirely leaked to The Huffington Post, who report that the review proposes to introduce e-voting to Labour meetings. The move is aimed at handing more power to the party membership, allowing online ballots for conference and local constituencies.

Jeremy Hunt gets the nationality of his wife wrong
Sky News reports that during talks with Chinese foreign minister Wang Yi and officials, the Foreign Secretary accidentally stated that his wife is Japanese, when she is actually Chinese. As well as risking upsetting his wife, Mr Hunt’s blunder also threatened to offend the Chinese officials sat across the table from him.

Find out more about Vuelio Political Services

Sarah Stimson stepping down from the Taylor Bennett Foundation

The Taylor Bennett Foundation has announced that Sarah Stimson will step down from her role of chief executive in October. Stimson has been with the charity, which works to improve ethnic diversity in and access to the communications industry, since its creation in 2007 and CEO since 2016.

Taylor Bennett FoundationStimson has been at the forefront of the Taylor Bennett Foundation’s work for many years and is a popular figure in the industry. Among her many achievements as CEO, Stimson has seen the Foundation become the PRCA’s charity of the year, quadrupled the number of people it supports and made it more financially sustainable.

Stimson said: ‘I am enormously proud of everything we have achieved at the Foundation since 2007 including charitable status, numerous awards and supporting a generation of young BAME people into the PR industry. I am leaving the organisation with a strong team of staff and dedicated trustees, and I look forward to continuing supporting the Foundation’s cause.’

On her blog, Stimson added: ‘After over a decade it was a terribly hard and emotionally challenging decision to leave, but it is the right time to explore some new opportunities.’

She is launching her own business in the autumn, a creative talent consultancy called Ladder Talent. Ladder Talent will deliver consultancy around attracting, developing and inspiring talent in the creative industries.

Stimson is leaving the Taylor Bennett Foundation in rude health, in the last 11 years, the Foundation has won multiple awards and 97% of graduates who have been through its flagship programme are now in full-time employment.

A process to identify Stimson’s successor is now underway, with the charity keen to appoint someone who will take the Foundation to the next stage of its growth. The Foundation has recently expanded its support and offering to help greater numbers of BAME young people via mentoring and the Summer Stars programme, which successfully launched this year. It also created a shadow board, led by Kuldeep Mehmi, to support the Foundation’s alumni.

Kuldeep recently joined Vuelio for a webinar about diversity in the industry, where he also discussed the work of the Taylor Bennett Foundation.

Sarah Pinch FCIPR, MIoD, Chair of the Taylor Bennett Foundation said: ‘It was with great reluctance that I accepted Sarah’s resignation. She has given so much to the Foundation and affected the lives of many BAME young people, supporting them to forge successful careers in PR. She leaves the Foundation in its strongest position ever, as we continue to work closely with our supporters and partners to achieve the next level of growth.

‘We have ambitious growth plans and we will be searching for a new CEO who shares our passion to continue to improve diversity in the PR industry.’

If you are interested in leading the Foundation, please contact Claudia Mair at Taylor Bennett.

PRWEEK

Taylor Herring and The Romans lead PRWeek Awards shortlist

Taylor Herring and The Romans are leading the shortlist for the PRWeek Awards 2018 with 13 and 11 nominations across all categories, respectively.

Both agencies are shortlisted in the Small Consultancy of the Year category, along with Talker Tailor Trouble Maker, Cow, Ready10 and Manifest.

In the Large Consultancy of the Year category, Golin, Instinctif Partners, Hill+Knowlton Strategies, Weber Shandwick and FleishmanHillard Fishburn will battle it out for the top prize.

In the Best Influencer Marketing Campaign category, which Vuelio is sponsoring, there are five campaigns shortlisted, including two featuring the work of Tin Man.

The five campaigns nominated are: #ISeeMore by Tin Man for The Institution of Engineering and Technology; I’m On by Tin Man for Pink Parcel; Soapland Security by Unity for ADT; Flight HIV101 by 90TEN for Gilead; and Yay Delay by The Romans for Diageo.

PRWeek will announce the winners at the awards evening on Tuesday, 16 October in central London.

Political Updates 30th July 2018

Image result for uk government logo  Government Whips

Mark Spencer has been promoted to Comptroller of HM Household.

Andrew Stephenson has been promoted to Vice Chamberlain of HM Household.     

Mike Freer has been promoted to Government Whip (Lord Commissioner of HM Treasury).

Iain Stewart, Michelle Donelan and Jeremy Quin have been appointed Assistant Government Whips.

Image result for uk government logo  Government Departments

Shailesh Vara has been promoted to Minister of State at the Northern Ireland Office. 

Shona Dunn has been appointed as Second Permanent Secretary at the Home Office. (more info)

Mims Davies has been appointed as Parliamentary Under Secretary of State at the Wales Office.

Mark Worthington has been appointed as independent HS2 Construction Commissioner at the Department for Transport. (more info)

Richard Robinson has been appointed as Chief Operating Officer of High Speed 2 Ltd at the Department for Transport. Michael Bradley has been appointed as Chief Financial Officer(more info)

Chris Gosden has been named as the  Society of Antiquaries trustee of the British Museum at the Department for Digital, Culture, Media and Sport. (more info)

Max Hill will replace Alison Saunders as Director of Public Prosecutions at the Crown Prosecution Service. (more info)

 

house-of-commons-logo

 

 

House of Commons

Clive Efford has replaced Christian Matheson as a member of the Digital, Culture, Media and Sport Committee.

Kate Green has replaced Naz Shah as a member of the Home Affairs Select Committee.

Tanmanjeet Singh Dhesi and Teresa Pearce have replaced Mike Amesbury and Jo Platt as members of the Housing, Communities and Local Government Committee.

Maria Caulfield has replaced Jack Lopresti as a member of the Northern Ireland Affairs Committee.

Helen Whately has been appointed as the Conservative Party Vice-Chair for Women.

Tom Pursglove has been appointed as the Conservative Party Vice-Chair for Youth.

The House of Commons will be in recess from 24 July to 4 September.

House of Lords

 

The House of Lords will be in recess from 24 July to 4 September.

Image result for national assembly for wales National Assembly for Wales

Simon Thomas has resigned as Plaid Cymru AM for Mid and West Wales.

 

 

Brexit

Political Headlines – No deal planning, Labour’s dark place, IEA and ID Cards

Today’s Political Headlines include Tory Brexiteers’ criticism of May’s no-deal planning, Corbyn accused of taking Labour to a dark place, the IEA’s offer to ‘US donors’ and the reintroduction of ID Cards. 

May facing criticism over no-deal Brexit
The Telegraph reports that May is facing further criticism from Brexiteers in her own party over the Government’s planning for a ‘no deal’ Brexit. They are angry at what they perceive to be overly negative planning, after viewing some of the 70 reports due to be released in August that set out Britain’s approach to ‘no-deal’. Jacob Rees-Mogg has added his assessment in the Mail, describing the plans as ‘Fretful, weak and incompetent’.

Corbyn accused of taking Labour to a ‘dark place’
The Times has reported that Jeremy Corbyn is facing further pressure over anti-Semitism in the Labour Party. It follows reports of Labour MP Ian Austin clashing with the party chairman over the failure of the party to adopt the full IHRA definition of anti-Semitism.

IEA offered ‘US donors’ introductions to UK ministers working on Brexit
The Guardian has revealed a video in which the director of the Institute for Economic Affairs is recorded offering possible access to the Brexit ministers. Mark Littlewood is recorded saying his organisation knew high-profile Brexiteers such as Boris Johnson, Michael Gove and Liam Fox, and that donors could fund and shape IEA research, which would always support the argument for free-trade deals.

Policy Exchange calls for a reintroduction of ID Cards
The Times reports on a Policy Exchange paper due to be released later today that calls for the reintroduction of a national identity system after Brexit. The report states that the Government plans to give 3.8 million EU citizens should be administered through an ID card system, with the scheme extended to UK-born citizens.

Fears over Brexit food crisis
The Times reports that plans have been drawn up by Ministers to call in the army if Britain leaves the EU without a deal, to help deliver food, medicines and fuel in the event of shortages. This follows from recent reports that the Government is preparing to stockpile food and essential medicines as part of their ‘no deal’ planning.

Report calls for state loans for young house buyers
The Guardian reports on new analysis released by the Housing and Finance Institute that urges the Government to offer loans to young people to enable them to pay for a deposit. The HFI say the initiative should be part of a wider strategy to increase the number of homeowners by one million by 2035.

Environment secretary Michael Gove summons water companies
The Times reports that Michael Gove has summoned chief executives of several water companies to explain why water leakages targets set by regulator Ofwat have not been met. Gove has said that customers expect a ‘reliable and resilient supply’, despite recent dry weather. The call comes ahead of a ‘drought summit’ between farmers and the Government, to discuss the effect of the recent dry weather on food supplies.

Northern Rail restoring cancelled services
The Telegraph reports that Northern Rail are set to reinstate three-quarters of services initially removed in May. The move comes after hundreds of delays, a situation described by Mayor of Manchester Andy Burnham as ‘rail chaos’.

Struggling to deal with political news? You need Vuelio Political Services

Mr Kipling

4 tips on creating a GIANT comms campaign with true impact

Combine insights and creative magic to create comms campaigns with impact says Cirkle’s Jodie Hull.

From pest control – to stop the BFG being eaten! – to securing the right food artist, there was a lot of planning and work behind the scenes to ensure the giant found the right home in London’s Primrose Hill and that the media and influential bloggers told his tale.

Here are Jodie’s top tips for creating a comms campaign with impact.

1. Bring insight, or logic, together with creative magic to deliver impact
‘Logic is the starting point for any campaign. At Cirkle, this is the strategy part where we work with our planner to uncover relevant insight and the right comms platform. We knew that this campaign needed to be intrinsically linked to the recognisable Roald Dahl characters. People instantly recognise who they are and this formed one of our key insights.

‘Then, we apply the ‘Magic’ and get really creative with ideas, working with our creative director.

‘The danger with ideas like this, however, is that you face the temptation to be too heavily branded. The beauty of this stunt is that the Mr Kipling product is so recognisable and therefore we didn’t have to include other visual branding.’

2. Create great, authentic content that resonates
‘Premier Foods asked us to create excitement and drive fame around Mr Kipling’s limited-edition Roald Dahl range of themed ‘Splendiferous’ cakes and its on-pack promotion – to win Roald Dahl inspired family holidays and adventure days out – this summer.

‘From our point of view, the campaign not only needed to be linked to the identifiable Roald Dahl characters but it needed to be subtly Mr Kipling branded as well as intertwined with family summer fun. The life-sized BFG – an instantly recognisable Dahl character – made entirely from 7,000 Mr Kipling cakes was part of a multi-layered, integrated, campaign that provided content and also delivered product range messages and blogger endorsement.

‘It’s important not to be seen to be simply jumping on the ‘super-size stunt’ bandwagon but our giant edible statue was so authentic we felt it wasn’t an issue. It resonated as people knew what it was as soon as they saw it – the statue really brought the BFG to life in a creative way.’

3. Get the planning right and small details are crucial
‘When we were selling the idea in to the client, we got professional sketches done of ‘The BFG made from cake’ to bring the concept to life. A big consideration was finding the right food artist and, then, when the giant was ready, we had to deter ‘pests’ from eating the sculpture!

‘We had worked with Michelle Wibowo before, when creating an edible billboard for Mr Kipling, and I knew how amazing her food art was so we decided to partner with her again.

‘Pest control was an operation in itself. From 5am, when we delivered the sculpture to Primrose Hill (a huge logistical and military operation in its own right), we had a team member on ‘dog watch’ and scarecrow erected nearby to keep birds away.’

4. Integrate your media and influencer relations
‘Our media strategy ensured that we targeted the right journalists with news relevant to them. We also made authentic claims that could be substantiated; for example, how many cakes were used and how long the sculpture took to build.

‘Before sending our picture story to journalists we also determined whether the information is relevant to the publication’s target audience. A seeding campaign helped to warm up the media and, although the campaign is still delivering results, we already have coverage in The Metro and the Daily Star, as well as the Mirror Online.

‘Content is vital too and we made a time-lapse video of the build. For social media impact, we applied our ‘Influence in the Round’ model where we mapped out an eco-system of influencers so that we were 100% clear on who we were targeting from the outset. In addition, we were able to use our ‘Social Inner Cirkle’ to access leading online influencers to share the content.’

political headlines 27.07

Political Headlines – Custom’s proposals, second referendum, anti-Semitism

Today’s Political Headlines include Barnier rejecting May’s customs proposals, support for a second referendum and the Shadow Cabinet rebelling over antisemitism defintion. 

Barnier rejects May’s customs proposals
The Guardian reports that the EU’s chief Brexit negotiator, Michel Barnier, has rejected Theresa May’s proposals on customs, effectively killing off her Chequers plan. He also warned that attempts to go behind his back and appeal directly to EU leaders would be a waste of time, but said that the was ‘pleased’ with the progress of discussions on foreign policy and security. The BBC adds that May is in Austria today to hold Brexit talks with the country’s Chancellor, Sebastian Kurz.

Majority now back second referendum, poll finds
According to a YouGov poll for The Times, the proportion of voters backing a referendum on the terms of the Brexit deal has overtaken those who don’t. The poll also shows a narrow lead in favour of remaining in the EU if a referendum on membership was held tomorrow.

Shadow Cabinet in ‘open rebellion’ over antisemitism definition
The Daily Telegraph says that members of Labour’s Shadow Cabinet are in ‘open rebellion’ over Jeremy Corbyn’s failure to accept the international definition of antisemitism. Deputy Leader Tom Watson has warned that disciplining Dame Margaret Hodge for calling Corbyn antisemitic is ‘counter-productive’, while Shadow Health Secretary Jon Ashworth and Shadow International Trade Secretary Barry Gardiner have also been critical.

Private probation firms face early contract termination
The Guardian says that the eight private firms running ‘community rehabilitation companies’ in England and Wales are to have their contracts terminated two years early, in 2020, abandoning reforms introduced by Chris Grayling. Justice Secretary David Gauke claimed that the reforms were ‘ambitious and innovative’ but there were ‘clear lessons that need to be learned’.

McVey urges teenagers to get summer jobs
Writing in The Daily Telegraph, Work and Pensions Secretary Esther McVey has claimed that a decline in the number of teenagers taking summer jobs is leaving people unprepared for the workplace. She is launching an initiative to improve ‘essential skills’ by advertising 20,000 holiday jobs on a Government website.

Medical cannabis to be available on the NHS within weeks
The Daily Mirror reports that Home Secretary Sajid Javid has confirmed that medical cannabis products will be available on prescription from the NHS within weeks. This follows the high-profile case of the epileptic child Billy Caldwell, whose medical cannabis was seized by the Home Office, leading to reviews of the drug by the Advisory Council on the Misuse of Drugs and Chief Medical Officer Dame Sally Davies.

Home Office suspends co-operation with US in jihadi case
The Guardian says that the Home Office has temporarily suspended co-operation with US authorities over the case of two British jihabis facing execution in the country, following a request from a legal representative of the family of one of the detainees, in order to allow for a ruling by the courts.

New business envoy appointed
The Financial Times reveals that Theresa May has appointed a new business envoy, whose role will be to strengthen links with British companies and foreign investors. The post, which has been vacant for a year, will be held by William Vereker, a former executive at UBS who has also worked at Morgan Stanley, Lehman Brothers and Nomura.

Need help navigating the political landscape? Find out more about Vuelio Political Services and how they can help you. 

Jeremy Corbyn

Political Headlines – Antisemitism, grooming gangs, Fiona Onasanya

Today’s Political Headlines include Jewish papers criticising Labour over antisemitism, the Home Secretary’s research into grooming gangs, and Fiona Onasanya’s suspension

Jewish papers join forces to criticise Labour over antisemitism
The Guardian reports that the UK’s three most prominent Jewish newspapers have joined forces with a joint editorial and similar front pages attacking Labour for its failure to fully adopt the internationally accepted definition of antisemitism. The Jewish News, Jewish Telegraph and Jewish Chronicle claim that a Corbyn-led government would pose an ‘existential threat to Jewish life in this country’ and that the party was seen to be ‘institutionally racist’.

Javid orders research into grooming gangs’ ethnic origin
The Times reveals that Home Secretary Sajid Javid has ordered research into why men convicted of grooming-gang sex crimes come disproportionately from a Pakistani background. He said that knowing the ‘particular characteristics’ of the offenders was ‘critical to our understanding’ of the crimes and would ‘support a more targeted response’.

Labour whip charged with perverting course of justice
The Daily Telegraph says that Labour whip Fiona Onasanya has been charged with perverting the course of justice, following allegations that she tried to pass on speeding points a month after she was elected. Her constituency, Peterborough, is one of the most marginal in the country – she defeated Tory incumbent Stewart Jackson by 607 votes at last year’s election.

Gary Lineker backs calls for a referendum on the final Brexit deal
As the Daily Mail reports, Gary Lineker has backed the campaign for a People’s Vote on the final Brexit deal, claiming that this was ‘more important than football’ to him. The People’s Vote campaign is planning a ‘summer of action’ including rallies and protests across the country. The Financial Times says that research by the Centre for Cities shows that Wales would be worst hit by a bad Brexit deal for the financial sector.

Irish foreign minister warns against ‘talking up’ no deal Brexit
The Guardian reports that Simon Coveney, Ireland’s foreign minister and deputy prime minister, has warned that too many people are ‘talking up inappropriately’ the chance of a no deal Brexit, although he believes that this outcome is unlikely. He also called for the UK to show flexibility in the Brexit negotiations.

Heatwaves could kill 7000 a year, MPs warn
The Sun says that a report by the Commons Environmental Audit Committee claims that heatwaves could kill over 7000 people a year by 2050 if ministers don’t take action. The report also warns that roads could ‘melt’. It calls for annual heatwave plans and an alert system to be set up, as well as changes to building regulations.

Labour to hire lawyers to draw up nationalisation plans
According to The Times, Labour has agreed to hire lawyers to draw up draft legislation and to ensure that its nationalisation plans are legally sound. The party is also considering devolving more powers to local and regional government, with Shadow Chancellor John McDonnell to launch a consultation later this year.

MPs call on Chancellor to cut tax relief on pensions
The Financial Times carries details of a new report by the Commons Treasury Committee which recommends that the Chancellor should cut back tax relief on pensions contributions used mostly by the well-off and make savings incentives more attractive to the poor. The measures would also save the Treasury money.

Need help navigating the political landscape? Find out more about Vuelio Political Services and how they can help you. 

iGen report front cover

Brands must give the iGen generation ideas to express themselves says Good Relations report

Do you know how to communicate and engage with the iGen? The latest report from Good Relations – Meet the iGen – provides invaluable advice on the importance of speed and relevance in brand comms. Here are the top five things comms and PR professionals should bear in mind when targeting the iGen demographic.

Brands can engage with consumers under 23 if they give them ideas to help them express themselves, says David Wiles, executive director, consumer at Good Relations, the PR and content agency.

His insight comes from a recent Good Relations report – Meet the iGen – which is based on the findings of a survey more than 1000 people, backed up by qualitative research with some 80 ‘iGeners’ between the ages of 16 and 21.

Wiles adds that there are five points communicators and PR professionals should bear in mind when they are getting messages out to people in the iGen (16-23 year olds born between 1995 and 2012) demographic group:

1. It’s not just playing with their phones, it’s augmenting their lives.

‘We know that the iGen have grown up with technology and this shapes how they see the world,’ says Wiles. ‘It also changes how they access content, which is changing how they communicate. They expect brands to keep up with these communication trends too.’

‘However, they are not just playing with their phones, they’ve integrated technology into their lives. They use their smartphones as the tool to better themselves and the world around them, not just as a vehicle to waste time and play Candy Crush. Brands must make sure they are building in their new reality, and communicating in their new language.’

2. They’re not just taking selfies, they are managing their personal brands.

Crafting and managing their own personal brand, as well as understanding their impact on society, are two of the key objectives for the next generation as they enter adulthood, says the Good Relations report.

iGen use social media as a tool by which to manage their personal brand, and believe that it determines a person’s future success – socially, professionally, and romantically.

‘Selfies may have started as a light-hearted tool of self-promotion, but actually, they exhibit a mindset that puts the individual at the core of personal brand. Emphasis on the self has never been stronger,’ Wiles explained. ‘Brands must be confident that they are giving the iGen ideas that are helping them to express themselves. Does your brand’s content express a sentiment that the iGen can relate to and share?’

3. They’re not vain, they’re worried about their careers, politics, and their future.

According to Wiles, if they don’t put the effort into curating their online personas, they are more likely to be bullied. This is leading to an increase in depression and anxiety. With 36% worried about bullying and 34% about trolling.

4. It’s not a short attention span, it’s an eight second filter.

‘With so much content available, they have had to develop incredible filters,’ Wiles adds. ‘This is called the eight second filter. iGens control so many accounts and channels that they are suffering from an attention diversion crisis which has changed how they observe life around them. Brands now only have eight seconds in which to grab consumers’ attention.’

5. They’re not consuming different things, just in different ways.

The content is largely the same, just consumed through different channels. Wiles explains: ‘They follow brands and watch TV just like everyone else. But they’re not waiting for Match of the Day, they’re watching it 24/7 on Copa90. They’re not turning to magazines for the latest beauty and lifestyle hacks, they’re getting it from their favourite influencers on Instagram and YouTube.’

He adds: ‘When it comes to engaging the iGens, the simplest and most useful thing a brand can focus on is adapting to the sheer speed of their communications. From the moment they wake up in the morning and go to sleep at night, their efficiency of communications and content consumption is, regardless of channel, neck-breakingly fast and highly reactive.’

Peter Linsley

Interview with top cycling blogger Peter Linsley

Peter Linsley is the man behind ragtime cyclist, the blog that was recently ranked in the Top 10 UK Cycling Blogs. Writing about everything cycling, including the best snacks and his own humorous take on races . We chatted to Peter about the best bike he’s ever ridden, his favourite cycle route and whether bloggers need their own industry association.

What makes your blog unique?
I zero in on the detail.

If I write about a bike ride you won’t get route descriptions and practical advice, but descriptions of the mid-ride flapjack and the way, in a certain light, that my riding partner looks like Gareth Southgate.

What’s the cycling blogging community like to be part of?
Generally, it’s great. Here in the UK, cycling has become such a huge cultural phenomenon and many of us are still a bit wide-eyed with surprise at the way it nudges the mainstream from time to time.

Also, cyclists are funny, handsome, and smart. Even wearing Lycra. Don’t let anyone tell you any different.

What’s the best bike you’ve ever ridden?
Like many cyclists I have a slightly ridiculous and almost emotional attachment to my current best bike: a Wilier Triestina Zero 9. However, if I’m honest, the Raleigh Burner I got for my eighth birthday takes some beating.

How many bikes do you own?
Just two. A Wilier Zero 9 for the summer months, and a Pinarello Angliru for the winter. Never got into mountain biking. Not too bothered about cyclo-cross.

Maybe I should buy another road bike?!

What’s the best cycle route in the world?
Ahh, that’s a tough one.

I can highly recommend basing yourself at Barcelonette in the Southern French Alps. From there, you ride the Three Cols: up the Col d’Allos, over the Col des Champs, and back via the Col de la Cayolle, for a total of 120 kilometres and 3500 metres of vertical climbing.

It’s a big day on the bike, and not for the faint-hearted, but the chance to head above 2000 metres in altitude three times in a single day is worth every pedal stroke.

What will be the next big thing in cycling?
Oh man, who knows?

With the benefits around ride comfort, improved rolling resistance, and a promise of fewer punctures, I have a feeling the time is right for tubeless tyres to finally take off. Obviously, the “puncture fairy” might have one or two things to say about that!

The cycling world – professional and amateur alike – has been resistant for years, but with tubeless ready rims now available from tons of manufacturers we might be just be on the cusp of change.

What one thing should PRs know about you?
For the right collaboration I’ve even been known to cancel a bike ride. That’s how committed I am.

Reach-the-right-influencers-with-the-Vuelio-media-database

What is the best campaign you’ve collaborated on?
It’s a secret!

I worked with one of the world’s top bike brands to develop a convincing “voice” for a new range of their products, and my lips are contractually sealed. The chance to see how they work at that level of the industry was hugely impressive.

Also, it was nice little reminder that the big-boys do care what goes on in the blogging world – I took it be a little respectful tip of the hat!

Do bloggers need their own industry association?
Blogging is peculiar in that it’s almost exclusively an amateur pursuit, which encroaches on the professional world (of journalism). Perhaps an industry association could legitimise the standards bloggers hold themselves too, and are held against? It might help those bloggers who take it seriously, be taken seriously. Where do I sign?!

What other blogs do you read?
I get my pro cycling fix from INRNG.com – an absolute authority on the sport.

I also like humancyclist.wordpress.com for his take on everyday cycling. He has a great turn of phrase, and a really genuine bitter/sweet love/hate thing going on.

I still read Velominati.com. Is that a blog? Whatever – it’s funny, and inspires me to write!

Peter and ragtime cyclist are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Four tips for true comms integration

Four tips for true comms integration from Angie Moxham at The Fourth Angel

Truly integrated PR, comms and marketing campaigns are not common enough, says Angie Moxham, founder and Arch Angel of the North of Integrated comms agency The Fourth Angel.

However, she says there are huge benefits to be reaped if you can deliver true integration.

Moxham, who also founded award-winning PR consultancy 3 Monkeys, shares with us four tips for in-house teams and agencies if they want to set-up and run a successful integrated campaign:

1. Get buy-in from the top and involve everyone from the outset

‘The most important thing is that everybody is involved from day one. When I worked with Microsoft, at 3 Monkeys, our client would brief out all the agencies and say: “May the best idea win!” In effect, they wanted the best ideas – regardless of the agency’s core discipline – to be looked at in an integrated way. As a client, they are very discipline-neutral.’

‘I also worked with United Biscuits (now part of pladis) and, not only was there a very enlightened marketing and comms team, the chief executive Martin Glenn (now at the FA) knew the importance of getting the marketing right and the power of PR. This meant different agencies worked together as one team, led by the client.’

2. Shatter internal silos

‘A big challenge to integration is when you have to battle through internal silos. This usually occurs with big brands with complicated internal structures. Another challenge you can encounter is insecure or inflated egos. And, of course, there can be the traditional marketing heirachy which tends to see advertising – as a discipline – sitting at the top table and PR parked at the bottom. You have to rise above it all and leave egos and the usual budget buckets at the door.’

3. Introduce an integration manifesto

‘You need one person in charge and, at the kick-off meeting, agree rules of engagement between in-house teams and any agencies that are involved. One way of ensuring people don’t fall short is to introduce an integration manifesto to get them to ‘sign-up’ to. In my experience, everyone starts off with best intentions to deliver one story brilliantly, but they may sometimes need help and guidance to keep on track. It’s too easy to fall back into old patterns of behaviour and working, and the ‘day job’ can get in the way too.’

4. Bring people on the campaign together

‘You need to have someone in charge, but it helps to have two people ensuring integration happens – one on the client and one on the agency side. And it’s not just about how people work together and how they behave in meetings. Help them build into a fully functioning team.’

‘I created a model called Tribe – and the concept of tribal working. It might sound a little shallow, but, as well as working hard together, it really helps if the team working on an integrated brief ‘plays’ together a little bit too. Go out for a few cheeky beers so you all bond better, get to know each other outside of the office; have fun and celebrate key milestones. Critically you also need to empower people and give them permission to try something new.’

It’s worth getting integration right, she adds. ‘You absolutely do get better results and maximise the spend,’ Moxham believes. ‘You’ll get the best thinking out of the teams involved and make sure the measurement and evaluation is factored in at the beginning. Output’s fine but real achievable outcomes – an ultimate bottom-line business benefit – need to be measured. That’s what the CFO, the CEO, and ultimately, you, will want to see. Integration is a way to ensure you get way more bang for your buck.’

Angie Moxham founder of The Fourth Angel

 

Angie Moxham is an award-winning founder and manager of PR consultancies. She sold 3 Monkeys to Zeno, part of the DJ Edelman Group, to ‘help my baby fly’. Two years later (in March this year) she launched The Fourth Angel, a Soho-based full service consultancy which is ‘testing the boundaries of traditional PR and marcoms thinking and execution’.

Andrew P Sykes

Cycling adventures with leading cycling blogger Andrew P. Sykes

Andrew P. Sykes created CyclingEurope.org, the blog that was recently ranked in the Top 10 UK Cycling Blogs. Sharing his adventures as he cycles around the UK and Europe. We caught up with Andrew to talk about what makes the cycling community different, the next big thing in cycling and how he likes to work with PRs.

What makes your blog unique?
2018 marks the 10th birthday of the blog so I suppose that in a world of websites that come and go, CyclingEurope.org does at least have longevity. Over the last 10 years I’ve probably written about most aspects of cycling in nearly 3,000 posts so it has become a useful source of reference for people wishing to find out about travelling with a bike, especially within Europe.

What’s the cycling blogging community like to be part of?
Very much like the cycling community. People who cycle have a take on life, which is subtly different to those who don’t; a combination of adventure and free-spirit but above all friendly. They don’t take themselves too seriously either.

What’s the best bike you’ve ever ridden?
My Ridgeback Panorama, Reggie, of course… He’s been the star of three books so how could I say anything but!

How many bikes do you own?
Just the two; Reggie is currently ‘resting’, so at the moment most of my time is spent sitting on a Cannondale CAADX 105 cross bike called (what else?), Dale… He’s not as forgiving as Reggie on the steep Pennine hills of Yorkshire however.

What’s the best cycle route in the world?
The next one you plan on taking, especially if it’s got a good view from the top.

What will be the next big thing in cycling?
When I started the blog in 2008, disc brakes were sneered upon as a fad for mountain bikers. Now they are fitted as standard on most bikes, even touring bikes. I’m hoping that the next big shift will be away from derailleurs and towards hub gears and carbon belt ‘chains’. Time will tell.

What one thing should PRs know about you?
Don’t send me an email that has clearly been sent to a thousand other people as well simply consign it to the trash. If you want my attention, call me Andrew (rather than my email address!) and give me a clue that you’ve spent at least a few minutes looking at the website to discover whether it really is a suitable one for your client to be associated with.

Reach-the-right-influencers-with-the-Vuelio-media-database

What are the best campaigns you’ve collaborated on?
I recently worked with two organisations in the travel industry relating to train and ferry travel. The nice thing about the collaboration was that some really useful information was made available to readers about combining cycling with taking the train or ferry.

Do bloggers need their own industry association?
Probably not; bloggers are no longer the new kids on the block. We know our stuff and are increasingly savvy about the ways of the PR world. Respect us for that and we can have a fruitful relationship without needing a governing body to regulate things

What other blogs do you read?
How long is a piece of string?? It changes every week. Currently, I’m planning my next long ride along the entire length of Japan in 2020 so anything connected to that is attracting my attention.

Andrew and CyclingEurope.org are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.