you shouldn't have missed

Five Things – Trump, Vine, SNP, McDonald’s and M&As

This week, Five Things You Shouldn’t Have Missed does not include the World Cup, despite Robbie Williams sticking his middle finger up to the world, because it’s going on for a month. We might mention the final (if England win). We are covering Trump meeting Kim, Jeremy Vine’s new show, SNP MPs pulling a stunt in the House of Commons, McDonald’s joining the anti-plastic-straw brigade and two massive mergers and acquisitions.

1. Trump Kim

Summit

Donald Trump had a whirlwind week – the man who turned 72 yesterday, insulted his allies at the G7 Summit, offended Canada and met North Korea’s Kim Jong-Un. While the last of these was an historic occasion, Trump being the first sitting President to meet a North Korean leader, many have pointed out that Trump has signed an agreement with North Korea promising economic support (among other things), while all North Korea has agreed to is a plan to denuclearise. Which they’ve promised before. Twelve times. If you’re after some explanation about what’s going on and why it’s good or bad (seems to be mostly the latter), check out #BBCdad Robert E Kelly’s Twitter feed.

 

2. Through the GrapeVine?

Vine

Matthew Wright said his goodbyes this week after 18 years presenting his Channel 5 show, The Wright Stuff. All in all, it was an emotional affair. But fans of current affairs programming on weekday mornings fear not, for a new host has been revealed. Jeremy Vine, king of playing devil’s advocate on BBC Radio 2, Egghead host and election night cowboy, will take up the role from September. More details, including the title, are yet to be announced, but it has been confirmed that Vine will continue to present his lunchtime show on BBC Radio 2 (which means fans will be able to catch him for a couple of hours in the morning on Channel 5, listen to him over lunch on Radio 2 and then tune in early evening to Eggheads for their full daily Vine fix).

 

3. SNP MPs pull PR stunt at PMQs

SNP

SNP MPs this week brought Wednesday’s PMQs to more people’s attention than usual, by staging a walk out. After some disagreement with John ‘ORDER, ORDER, ORDER, ORDER, ORDER’ Bercow, Ian Blackford, the party’s Westminster leader, got kicked out (some have suggested on purpose) and was then followed by his cohort, who mockingly waved goodbye. There was a mixed reaction on Twitter as to whether it was a shrewd move (‘if you’re ignoring the Scottish people, we’ll not take part in the charade’) or a desperate act of attention seeking. Either way, as a stunt, it gave PMQs a lot of attention and the SNP MPs a voice to explain why they did what they did. Whether it makes a difference to anything, remains to be seen.

 

4. McDonald’s kills off plastic straws

Straws

McDonald’s has announced it will replace plastic straws with paper ones in all of its UK and Ireland restaurants from September. The move, which is a huge victory for Blue Planet II (and latterly Daily Mail campaigning and Michael Gove making his mark as Environment Secretary), sees the end of McDonald’s’ serious single-use plastic habit that is currently burning through 1.8m straws a day. That’s every day and only in the UK and Ireland. Paul Pomroy, chief executive of McDonald’s UK and Ireland said: ‘The Government’s ambitious plans, combined with strong customer opinion, has helped to accelerate the move away from plastic and I’m proud that we’ve been able to play our part’.

 

5. Mergers and Acquisitions

AT&T and Time Warner

American supergiant, AT&T, has had its $85.4bn takeover of American supergiant, Time Warner, approved by a judge. This is seen as a blow to Trump, whose administration is against the deal. It’s also considered a watershed moment, with the floodgates possibly about to open on giant M&As in the States.

You wait all Five Things for a mergers story and then two come along at once.

Comcast has launched its official bid for Fox, in an attempt to scupper Disney’s own efforts. It has offered $65bn, which is significantly higher than Disney’s $52.4bn offer. This will be a long, drawn-out process, which will end without a clear winner being discernible. But for now, it’s mind blowing numbers and the future of the media landscape that, one way or another, is going to change forever.

Did we miss anything? Let us know on Twitter @Vuelio

NHS logo

Political Headlines – NHS funding, Brexit deal, Universal Credit and the Lewisham by-election

Today’s Political Headlines include extra funding for the NHS, Government abandons deal with rebels, Universal Credit unlikely to ever be value for money and Lib Dems cut Labour’s majority in Lewisham by-election. 

May set to announce £4bn a year extra for the NHS
The Daily Telegraph expects Theresa May to announce a £4bn a year increase in NHS funding on Monday. The 3% per annum boost will be funded through a ‘Brexit dividend’, a possible freeze of some tax thresholds, and some borrowing. Speaking to the Oxford Union this week, NHS England chief, Simon Stevens, reportedly told students that an increase of 3.5-4% was needed to ensure a ‘responsive, well-functioning health service’.

Government abandons deal with rebels
The Times claims that pro-EU Conservative rebels are ‘up in arms’ after the Prime Minister abandoned a compromise over allowing Parliament to influence the direction of Brexit in the event of no deal. Lead rebel Dominic Grieve said that the Government’s decision to abandon an agreement was ‘incomprehensible and unacceptable’.

Universal Credit unlikely to ever deliver value for money, NAO finds
The Guardian carries details of a critical report on Universal Credit by the National Audit Office. It finds that the policy is unlikely to ever deliver value for money as it may end up costing more than its predecessor, can’t prove that it has helped claimants back to work and has left many in hardship.

Lib Dems cut Labour’s majority in Lewisham by-election
As The Guardian reports, Labour’s Janet Daby has won the by-election in Lewisham East, with the Liberal Democrat candidate Lucy Salek finishing second, cutting Labour’s majority from almost 45% to 25.6% and forcing the Conservatives into third. Lib Dem leader Vince Cable claimed the party benefited from Labour’s ‘failure’ to oppose hard Brexit.

Government backs bill against ‘upskirting’
The Daily Mail reports that the Government is to support a private members’ bill to crack down on ‘upskirting’, introduced by Liberal Democrat MP Wera Hobhouse. The bill will see perpetrators face sentences of up to two years and put on the sex offenders’ register.

Introduction of new maximum stake on betting machines delayed
The Times claims that the new £2 maximum stake for fixed odds betting terminals will not be introduced until April 2020, following a deal between bookmakers and the Treasury. Bookmakers claim they need time to reprogramme the machines, but this claim has been disputed by campaigners and, privately, by manufacturers.

Split over post-Brexit security partnership
According to The Daily Telegraph, the EU is ‘fighting’ to avoid an internal split over the post-Brexit security partnership. It claims that Horst Seehofer, German’s interior minister, has told French and Dutch counterparts that ‘nothing must change’ which could threaten citizens’ security after Brexit. This stance is in opposition to that of the European Commission and Chancellor Angela Merkel.

More pensioners to benefit from ‘warm home’ scheme
The Sun reports that Claire Perry, the Minister of State for Energy, is to announce that thousands more pensioners will receive the ‘warm home’ discount on their energy bills. The threshold over which suppliers must participate in the scheme is to be reduced, so that smaller energy firms are included, following a campaign run by the paper.

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Helen Reynolds

Vuelio at the Communications Conference 2018

#CommsConf18 took place on Tuesday, kicking off the NHS Confederation’s annual conference and exhibition. The very best of internal and external communicators came together in Manchester to listen to, learn and share the latest thoughts on health comms and best practice for the future. Vuelio was delighted to join the Communications Conference 2018, and hear from some of the leading experts in health comms.

Host Helen Reynolds, from Social For The People and of Comms Cartoons fame, presented The Comms Unicorn, which ‘poos insights’, ‘flies over chaos’, ‘sweats engaging content’ and delights the NHS comms crowd.

Helen Reynolds

She also created cartoons for each speaker, including the This Girl Can campaign lead Kate Dale, comms2point0’s Dan Slee and CIPR president Sarah Hall.

This Girl Can

The This Girl Can campaign is known for its inspirational tv spots and advertising, but Kate was able to lift the curtain to give a behind-the-scenes look at how the campaign was put together, the challenges they faced and the difference they’ve made to women’s sports participation.

Comms 2point0

Dan Slee is always a favourite among comms audiences, and #CommsConf18 was no different. Using a variety of examples, Dan was refreshingly honest about digital comms: only use it when it’s appropriate and genuinely the best option, don’t just focus on Twitter and make sure you’re engaging with your audience, not just broadcasting.

He also highlighted this incredible thread from Rochdale Council responding to a ‘dig’ at the town.

FuturePRoof

CIPR President, Sarah Hall, has just released #FuturePRoof edition three, titled ‘The NHS at 70 with Lessons for the Wider PR Community’, making her an obvious choice for #CommsConf18. As ever, Sarah advocated best practice and the need for comms at all levels for the NHS to thrive. With 25 experts backing her up, it’s hard to disagree that comms is vital for the health service’s future.

As you’d expect, there was a lot of chat across social media for #CommsConf18, which we’ve gathered together in this Vuelio Canvas. To see the full Canvas, click here or on the image below.

If you’d like to make your won Canvas, and show off your coverage, share visual link or replace boring slides, get in touch

Communications Conference 18

Pensive

Political Headlines – Labour rebels, Dominic Grieve, immigration and SNP MPs

Today’s Political Headlines include rebel Labour MPs, Grieve’s visit to the European Commission HQ, the easing of immigration restrictions and Sturgeon’s pride. 

90 Labour MPs rebel on single market vote
As The Times reports, 90 Labour MPs defied Jeremy Corbyn’s instructions to abstain on a vote on remaining in the European Economic Area, with 75 voting in favour and 15 against. Laura Smith, Shadow Cabinet Office Minister, resigned to vote against the amendment, with five parliamentary private secretaries also resigning to vote for it. The Guardian says that it has learnt from Downing Street sources that a compromise amendment on a meaningful vote on the deal, which must be tabled today, has not yet been agreed.

Grieve spotted visiting European Commission HQ
The Daily Mail reports that Conservative rebel Dominic Grieve visited the European Commission’s London headquarters yesterday for a private meeting of anti-Brexit campaigners. Other attendees included Alastair Campbell, Conservative and Lib Dem peers and members of pro-EU campaign groups. Grieve claimed that he was attending to ‘explain something about what was going on Parliament, just as I go and talk to all sorts of groups.’

Immigration restrictions to be eased for highly-skilled migrants
The Daily Telegraph says that Home Secretary Sajid Javid is to announce a ‘major easing’ of the immigration system, allowing thousands more highly-skilled people to move to the country. Foreign doctors and nurses are to be excluded from the cap and, as a result, businesses will be able to recruit an extra 8,000 skilled migrants a year.

Sturgeon ‘proud’ of SNP MPs for walking out of PMQs
As the BBC reports, Scottish First Minister Nicola Sturgeon has said that she was ‘proud’ of SNP MPs’ decision to walk out of Prime Minister’s Questions yesterday, and that it had made sure that ‘Scotland’s voice was heard’. The row erupted after Ian Blackford, the SNP’s leader at Westminster, demanded the Commons sit in private as a protest about the ‘lack of debate’ over the Scottish Government’s concerns about the EU (Withdrawal) Bill.

Rees-Mogg defends firm’s decision to establish Irish fund
The Daily Telegraph reports that Somerset Capital Management, set up by Brexiteer Jacob Rees-Mogg, has established an investment fund in Ireland and is warning clients of the dangers of a hard Brexit. Rees-Mogg, who still works part-time for the firm, claimed that the launch of the new fund ‘was nothing whatsoever to do with Brexit.’

Serjeant at Arms under investigation over verbal abuse
The Daily Telegraph claims Kamal El-Hajji, the Serjeant at Arms, is under investigation over claims that he verbally abused a female security official last week. Yesterday, he defended the Speaker, John Bercow, against bullying allegations, describing them as a ‘witch-hunt’.

Lib Dems confident of coming second in by-election
According to the Financial Times, the Liberal Democrats are confident they can overtake the Conservatives and come second in the parliamentary by-election in Lewisham East today, increasing their share of the vote from 4% to 25%, because of concerns over Brexit. Labour, which holds the seat, warned in an internal email that turnout was a ‘huge issue’.

EU members vote to exclude UK from Galileo contracts
The Guardian reports that a ‘fresh row’ has broken out over UK participation in the EU’s Galileo satellite navigation programme, after a majority of member states voted to procure the next round of contracts, despite a British request for a delay to permit negotiations over continued British involvement. Science minister, Sam Gyimah, claimed that the UK was ready to ‘walk away’ from the project as a result.

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Dadbloguk.com

Spotlight with top daddy blogger John Adams of Dad Blog UK

John Adams is a leading daddy blogger who writes the award-winning Dad Blog UK. Winner of the Best Dad Blog at the Vuelio Blog Awards 2016, John has consistently been ranked in the Top 10 UK Daddy Blogs. With Father’s Day just around the corner, we caught up with John to talk all things daddy blogging, from spending time with the kids and finding time to post, to working with brands and being part of the incredible dad blog community.

What makes your blog unique?
What makes my blog unique is that I am a man living the equality dream. It’s my wife who works full time and provides materially for the family whereas it’s me who is in the playground twice a day doing school drop off and collection.

My blog has transitioned. A lot of dad bloggers are very focused on the earliest years of childhood but I’m now focused on the school years.

I remain the stay-at-home parent, but with both kids at school I dedicate more time to blogging. This is quite a common pattern for mum bloggers but not so with dads who are usually the ones working full time.

Dad Blog UKWhat’s the best thing about being a dad?
There are so many it’s hard to pick one. There is nothing quite like putting your phone away and simply spending time kicking a ball around a park or reading to your child. Spending one-on-one time with your kids is simply priceless.

Alas, we’re in the midst of a house move. This has totally dominated the past five months of my life. I’ve not spent the quality time I would have liked with the kids. I’m looking forward to correcting that balance over the summer holidays when we’re all moved in.

How are daddy and mummy blogs different?
This is a very good question. I think the big difference is that most dad bloggers are holding down full-time jobs so for the majority, it is a hobby with the occasional perk. For many mums, blogging is their main source of income or a way to promote some other business interest.

Needless to say, mums also excel at sharing their birth stories. I’m not too sure what us dads can do to rival mums at this game.

How would you describe the daddy blogging community?
The dad blogging community is generally very supportive. As you might expect it’s very diverse, taking in stay-at-home dads, working dads, same sex couples and so on.

There’s no question the dad blogging community is much larger than it once was and I see there is more competition than ever before. There’s also been a trend towards dads who put the majority of their content on Instagram.

The campaigns guys are working on and brands they’re working with are much bigger than they once were. It’s a further sign the dad blogging world has matured.

When do you create most of your content?
Things have changed for me over recent months. I became my kids’ main carer seven years ago, so my wife could focus on her career.

My youngest daughter, Izzy, is now at school so I can dedicate more time to blogging and producing content. Whereas I used to write mostly before the kids got up between 5am and 7am, these days I produce most of my content during school hours.

I still do 5am starts once or twice a week but it doesn’t happen every day. Sometimes I wish there were more hours in the day and days in the week!

What are the biggest issues facing dads in the UK today?
I think a lack of paternity pay is one of the biggest men’s rights issues of this era. Many men, as they’re the main earners in their families, simply cannot afford to take paternity leave and yet it’s one of the most crucial times in forming a healthy and lasting relationship with your child.

There’s also the ongoing issue with shared parental leave (SPL). We introduced a very weak form of SPL in the UK and it’s bitten us on the behind because, surprise surprise, men think they’ll harm their careers if they ask employers for time off to be with a newborn child. If you want detail, see this blog post I wrote a few months ago.

Dads also face many of the issues mums do. Discrimination at work, what to do about screen time, how to monitor tech your kids are using and so on. It’s not easy being a parent!

Do bloggers need their own association or industry institute (and why)?
Oh my word, yes, yes and yes again. Blogging is no longer ‘new media’. It is an established form of media and a significant amount of marketing spend makes its way to the blogging community.

This cuts both ways. We should have a trade association to ensure we are not taken advantage of by unscrupulous agencies and businesses. Likewise, if we had an association and had to abide by a code of conduct, it would give the PR world some reassurance they were dealing with credible, responsible bloggers.

We don’t have an authoritative voice to offer advice on issues like the GDPR or what we should do regarding disclosure of paid-for content and that kind of thing. We also have no one representing bloggers at a government or policy level. Considering how much money is invested in the creative industries, that’s a ridiculous situation.

I wrote about this for the Vuelio blog a little while ago, as did my blogging chum Tim of Slouching Towards Thatcham. It’s a discussion us bloggers need to have.

What one thing should PRs/brands know about you?
I have experience of working in PR so I can think like a PR rep and have a good idea of what agencies and their clients are trying to achieve. I am also a very experienced blogger and I think I can get away with saying that I have a high media profile. I regularly make print and broadcast media appearances commenting on parenting and lifestyle issues.

I am also flexible and thoroughly enjoy what I do. Don’t be shy, get in touch with me!

Reach-the-right-influencers-with-the-Vuelio-media-database

What are your favourite collaborations?
I worked on a superb campaign last year with Goodyear Tyres. A group of us went out to Luxembourg and were let loose on a test track to try out its Vector All Seasons tyre.

I also enjoyed working with Graco, which produces car seats, travel cots and the like. I tested a lot of products and we still use one of the Graco car seats I reviewed at the time. The campaign also involved working with agony aunt Suzi Hayman, who is just lovely.

Another great campaign was one I worked on for a small electric car rental company called EVR Go Electric. I tried out five different electric cars in five days. It was a very busy week but I learned a lot about electric vehicles.

What other blogs do you read?
Diary of the Dad written by Tom Briggs is one I come back to very frequently. Jo Middleton’s Slummy Single Mummy is a perennial.

I’m doing more and more on Instagram so thoroughly enjoying what @tobyandroo and @london_dad do.

Can I get away with putting a podcast on this list? I’m a huge fan of a US podcast called This American Life. I love its in-depth reports about life on the other side of the Atlantic.

John Adams and his award-winning blog are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Tim Liew

Leading daddy blogger Tim Liew on family, brands and community

Slouching Towards Thatcham has steadily climbed its way up the daddy blog ranking and most recently reached the third spot. Written by Tim Liew, Slouching Towards Thatcham reports from the ‘frontline of fatherhood’ and features tales of Tim and his three kids. A popular figure among daddy bloggers, Tim is also well-known for his hilarious musical parodies. Tim told us about the daddy blogging community, how he likes to work with brands (including the fact he’s cheap!) and the many other blogs he likes to read.

What makes your blog unique?
For starters, I’m a dad, I work full-time and I’m Asian, which makes me a rarity in the parenting category. I also focus a lot on audio content. I hosted parenting podcasts for two-and-a-half years (although I’m currently taking a break) and, despite my less than stellar ability to hold a tune, I regularly write and perform parody songs about my experiences as a parent.

Tim LiewWhat’s the best thing about being a dad?
Just being there to watch the kids develop and grow. Our three are all so different: Isaac takes after his mum, Toby is basically my mini-me and Kara has a personality that is all her own. It’s incredibly rewarding to see them take some of the best bits of both their parents, while building their own unique skills and experiences. I think the best part is seeing them become more than just the sum of their mum and dad.

How are daddy and mummy blogs different?
I’m not sure they really are that different, insofar that I don’t believe there’s any such thing as a typical mum blog or a typical dad blog. 99% of the time we write about the same things. Okay, the male perspective on childbirth or period pains is never going to be the same as a woman’s. But even so, I think the biggest differences arise as a result of environment rather than chromosomes.

The blog of a mum in a traditional nuclear family is going to be very different from a single mother or one half of a lesbian couple. Similarly, my experiences as a 40-something working dad of three aren’t going to be the same as a 20-something stay-at-home father with a Down’s syndrome child. Fundamentally, we’re all parents with our own takes on this parenting life.

How would you describe the daddy blogging community?
Small but perfectly formed – and under-utilised. There are some fantastic dads with lots to offer in terms of their diverse parenting experiences and creativity, covering the LGBT, adoption, stay-at-home and autism communities among others. Brands are starting to appreciate the value of working with dads. We’ve come a long way in the past few years – but there’s still a wealth of untapped opportunity (and talent) out there.

When do you create most of your content?
I’m a night-owl so I do a lot of my writing late at night and at weekends. But I’m also constantly jotting down notes and taking and editing photos in spare moments during the day. Blogging is 24/7 – there’s no such thing as a 9-to-5 day.

What are the biggest issues facing dads in the UK today?
It’s a real challenge for modern dads to establish their place in a world that hasn’t always moved with the times. Many of us are deeply involved in all aspects of our children’s lives; in some cases as the primary carer. And yet, there is still a huge gap in societal attitudes towards dads, from the old ‘dad as babysitter’ jokes to baby-changing facilities and the low adoption of shared parental leave. That’s not to say that mums don’t face many issues of their own – of course they do – but too often dads are the forgotten half of the parenting equation.

Do bloggers need their own association or industry institute (and why)?
Yes! The blogging industry is getting bigger and more complex, faster than ever, with the rise of influencer marketing and the arrival of GDPR, among other things. I think a blogging association is desperately needed to help raise standards among bloggers and PRs, and to give brands the confidence that bloggers they work with are credible and professional. I wrote a piece outlining my thoughts on this topic for the Vuelio blog.

What one thing should PRs/brands know about you?
That I’m very selective about who I work with, simply because I don’t really focus on monetising my blog. I work only with brands I’m genuinely interested in, so any content I produce comes from a place where I’m passionate about the brand or what it stands for. (Also, I’m cheap!)

Reach-the-right-influencers-with-the-Vuelio-media-database

What are your favourite collaborations you’ve worked on?
I’ve worked on some fantastic projects over the years, but my personal favourite was the year I collaborated with Gadget Show Live because it meant giving the boys a fantastic experience too. They loved the show but they were particularly thrilled about something as simple as having press passes, which made them feel like VIPs. We even produced a podcast review of the show together afterwards. Those kinds of experiences are worth more than payment or product for me.

What other blogs do you read?
In the parenting niche there are too many to mention but my favourites include John at Dad Blog UK, Matt from Man vs. Baby and the incomparable Sarah of The Unmumsy Mum fame. As a long-suffering Arsenal fan, I also read Arseblog every day. And, as a former TV reviewer, I religiously read many of the major pop culture blogs/websites, although The A. V. Club is probably my go-to.

Tim and Slouching Towards Thatcham are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Amanda Coleman

Crisis Comms: lessons from Greater Manchester Police

What if a crisis is a matter of when, not if? What if it’s unpredictable but inevitable? What can you do to make sure you expect the unexpected?

Amanda Coleman is one person who knows how to stay calm in a crisis. As head of corporate communications at Greater Manchester Police, Amanda has been through some challenging times, including last year’s Manchester Arena terrorist attack, the murder of police officers in 2012, the August 2011 riots and the death of a former chief constable.

From unexpected events that resonate around the world to local matters that affect ordinary people, Amanda has a wealth of experience in crisis comms and has learned valuable lessons from every crisis she’s been through. We’re delighted to say that Amanda will share these lessons with you on an exclusive webinar on Tuesday, 26 June.

Webinar: Crisis Comms – Lessons from Greater Manchester Police 
Date: Tuesday 26 June 2018
Time: 11:00 am BST 

In this webinar you will learn:

  • Best practice when a crisis strikes
  • Why your comms needs to continue after the crisis
  • How you can prepare so your organisation is never caught out

Amanda has over 25 years’ experience across journalism and communications, with the last 18 years spent in senior comms roles within the police service. She recently spoke about ‘communicating in an age of terror’ at the World Public Relations Forum and is keen to promote best practice for the entire comms industry.

If you work in PR or communications and have to deal with crises, or perhaps a crisis is yet to strike, then this is the perfect webinar for you – helping you prepare for the unexpected.

Government votes

Political Headlines – Brexit votes, NHS funding, Grenfell Tower and care costs

Today’s Political Headlines include Brexit votes in parliament, Hammond giving the NHS more money, May regrets her Grenfell Tower response and councils warn of cuts to care costs. 

Tory rebels may defeat Government on meaningful vote on Brexit deal
The Guardian says that it has been told by ‘several leading Conservative rebels’ that they are not satisfied by changes to the meaningful vote on the Brexit deal proposed by ministers, but that a defeat over the customs union has been avoided. The Government is to back an amendment on the issue backed by Nicky Morgan and Jacob Rees-Mogg, and the issue will be deferred until the customs and trade bills. A compromise amendment on the meaningful vote has been tabled by Dominic Grieve, but has not been accepted by the Government.

Hammond prepares to raise up to £10bn for NHS
The Times claims that Chancellor Philip Hammond is preparing to raise up to an extra £10bn to find the NHS, while Theresa May is to lift a cap on skilled workers from outside the EU which is blocking Foreign doctors from working in the service. Hammond wants a real terms increase of under 3% a year, funded through tax increases and borrowing, and has defeated Cabinet proponents of a dedicated NHS tax.

May regrets Grenfell Tower response
The Guardian reports that Theresa May has admitted that her response to the fire at Grenfell Tower was not good enough and that she would ‘always regret’ not meeting survivors. She has pledged to learn lessons from the tragedy and to light Downing Street in green on Thursday as part of a wider series of commemorative events.

Councils warn of cuts to care costs
The BBC carries the results of a survey by the Association of Directors of Adult Social Services which shows that councils expect to spend £21.4bn on care services this year. The organisation warns that that this is not enough, with three-quarters of councils cutting services and almost half planning to introduce higher charges.

Arron Banks denies receiving Russian money
As the BBC reports, Leave.EU founder Arron Banks is to give evidence to the Commons Digital, Culture, Media and Sport Committee today, following claims that he met Russian officials ahead of the Brexit vote. He has denied receiving Russian money, saying that this was ‘part of a fake news narrative’. According to The Guardian, Home Secretary Sajid Javid told MPs that the Government are treating the allegations ‘very seriously’.

Johnson backs ‘Brexit Bridge’ between Scotland and Northern Ireland
According to The Daily Telegraph Foreign Secretary Boris Johnson has thrown his support behind proposals for a £15bn ‘Brexit bridge’ between Scotland and Northern Ireland. A source close to Johnson told the paper that it was ‘an interesting idea which ought to be looked at more seriously’.

EU outlines reasons for rejecting UK’s Irish border proposals
The Financial Times says that the EU has outlined its reasons for rejecting UK proposals on the Irish border. According to slides published by the European Commission, British proposals ‘leave key questions unanswered’, ‘do not cover regulatory controls’ and are ‘time-limited’. The paper also reports that the UK will apply to remain in the European standards system.

May describes G7 summit as ‘difficult’
The BBC reports that Theresa May told MPs that the G7 summit at the weekend was ‘difficult’ and that there were ‘strong disagreements’ between President Trump and other leaders. She said that US trade policies had ‘deeply disappointed’ her and praised Justin Trudeau for the ‘skilful’ way in which he had hosted the meeting.

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Politics on Sunday – Brexit, borders and Brown

Following the announcement that Robert Peston’s show would move to Wednesday evenings, Andrew Marr is now the focus of Sunday’s political programming. This week, Marr hosted former Prime Minister Gordon Brown, the First Minister of Scotland, Nicola Sturgeon, the Shadow Brexit Secretary, Keir Starmer and the Minister for the Cabinet Office, David Lidington.

Gordon Brown spoke on Brexit, and gave his view that the Brexit vote was not a vote against the technicalities of the EU but rather down to lost jobs and low earnings. He also suggested that none of the options the Government are putting forward are good enough.

Brown spoke about the NHS and how to solve the problems it is currently facing; his favoured view is to increase national insurance contributions as people will be prepared to accept it so long as they see the money going into healthcare. The former Prime Minister also said that the Brexit votes coming up this week could be a major point of crisis for the Conservative Government.

Nicola Sturgeon was the next guest on Marr, and she repeated remarks she made at the SNP Conference by saying the obsession with securing another chance of voting for independence needs to stop. The First Minister of Scotland wants to maximise the opportunities for Scotland and provide answers to people who have questions over whether it should be an independent country. Sturgeon then criticised the infighting in the Cabinet concerning Brexit.

Sturgeon also appeared on Ridge on Sunday and said there would be a second independence referendum during her time as First Minister but she is well aware that Brexit will impact a lot of things and these decisions should not be made until further clarity is available. Sturgeon also said that if Northern Ireland gets a bespoke deal on Brexit then Scotland should also be offered a bespoke deal.

Continuing the topic of Brexit, the next guest on Marr was Keir Starmer, who criticised the lack of movement by the Government on the customs union. Marr pointed out that nearly half of Labour peers voted for the UK to stay in the European Economic Area (EEA) yet the Labour leadership is telling MPs to abstain on this vote in Commons. Starmer said he is sympathetic to the view of needing a customs union, however he does not think the EEA will provide a suitable solution to the issues around the Irish border. Starmer said he went to the Norway/Sweden border, which is a hard border, and said this will not happen as a commitment has been made to make sure there is no hard border dividing Ireland.

There was more border talk when Marr asked Starmer where the UK border will be; Starmer said it will be around the custom union countries. The Labour proposal is that the UK would be in a customs union with the EU so no need for a hard border with Ireland. Marr said for this to happen, the UK would need to be part of the Single Market. The conversation went back to the EEA, as some view this as the best way to protect jobs and the prospects of the country.

The Brexit chat did not stop with David Lidington. He made it clear that the UK will have left the EU by the end of 2019; he said everyone is working towards getting Brexit sorted. He said it is in everyone’s interest to get all facets of Brexit sorted as soon as possible. Lidington endorsed Theresa May’s toughness and said rhetoric does not matter so much. Grant Shapps was on Ridge and he also spoke about Theresa May and said it is conceivable that Theresa May could lead the Conservative Party into the next general election.

Shadow Business Secretary, Rebecca Long Bailey, spoke about workers in the hospitality sector. She looked at two areas the Labour party want to legislate in, firstly by stopping non-disclosure agreements that stop staff exposing sexual harassment. She also said Labour will legislate to make sure staff receive 100% of the tips they earn and stop practices by employers that currently stop this.

Housing Minister, Dominic Raab, apologised to the remaining families who have not been housed after the Grenfell Tower tragedy. He said as much support as possible will be given to those effected and progress is being made. Ridge asked Raab about whether there needs to be more Cabinet discipline – Raab thinks there should be, which was in reference to comments made by Boris Johnson.

Check out our Canvas of all the best coverage from the Sunday Political shows here and find out how to make your own Canvas here.

 

Andrew Marr Ridge on Sunday

James Herring

How to win PR awards, with Taylor Herring

Taylor Herring is a multi-award-winning agency, known for disrupting the news cycle and getting its creative campaigns onto the front pages. Whether its Greggs’ Gregory and Gregory or Samsung’s QuickDrive, Taylor Herring’s work pushes boundaries and the agency is reaping the rewards.

Here, co-founder James Herring tells us what it takes to win awards including PR Week’s Agency of the Year and Campaign of the Year, and the Drum’s Best PR Strategy.

Taylor Herring has won a lot of awards (49 since 2014!), what’s behind the success?
Creativity. Creating a work culture that thrives on bold and brave ideas to solve client problems. With no risk, there’s no reward.  This only comes by having client partners that are prepared to do things differently and take a few calculated risks.

For example, last year Greggs came to us and said, ‘We’ve had a balanced choice range for the last three years but no one knows about it because ultimately our steak bakes and sausage rolls are so famous they drown out the conversation about the rest of the range.’

We needed to find a radical idea to get the balance choice range front and centre, so we pitched Greggs the idea of putting four people on a Greggs-only diet, for one month, eating just from the balance choice range (but with a sausage roll and doughnut treat once a week). It was a reverse Morgan Spurlock Super Size Me idea, and, to their credit, Greggs took very little persuading. Recently we took Greggs undercover at a gourmet food festival, under the name Gregory and Gregory, to promote their salad range and in the immediate aftermath, sales of the featured product line rose by 200%.

I’m also really proud of the work we have done for Samsung. They take an ‘agency neutral’ approach to where ideas come from and, as such, alongside our PR work we are now making TV ads, cinema spots and designing billboards. Last year, we pulled off the UK’s longest-ever TV commercial. It featured a locked-off shot of a washing machine drum in a homage to slow TV. The follow up was to commission Hollywood pianist Michael Nyman to compose a 72-minute score for a wash cycle – and then stage a West End premier of ‘Washing Machine The Movie.’

The same with Pimm’s. We run an efficient press office but as their lead creative agency we also produce all the content for their social media channels and their digital outdoor.

Another example is easyJet, who wanted to raise their family-friendly credentials. We did a piece of research that revealed the number of children reading books on holiday was at an all-time low. So, we turned an entire fleet of planes into ‘flybraries’ by putting 7,000 children’s book onto planes – turning them into holiday lending libraries. A purposeful campaign loved by flyers and the media, which has helped drive brand love and sales to that distinct audience.

Campaigns that come from the heart rather the head are the ones that win awards.

Campaigns that come from the heart rather the head are the ones that win awards. It’s a question of finding the right clients to go on that journey with you.

Do you ever turn clients down?
Yes, all the time.

We did a big piece of work last year into who our sweet spot client was. I think most agencies can relate to the fact that you waste a lot of time on pitches you should never have got involved with in the first place. Cash-grabbing short termism is a distraction.

We looked back at the pitches we didn’t win from the previous 12 months and the types of client they were and saw a pattern. The sweet spot for a Taylor Herring client is a ‘bold, enlightened challenger’. They need to have that same fire in their belly that you’d expect to see from a start-up. They want to stand out within their category and to do things differently. When gauging if the client is the right fit, we’re looking for evidence of a disruptive passion that runs right through the business from the CEO down. Sometimes the PR department are desperate to shake things up – but there might be some conservative voices in the c-suite who just don’t get the value and power of earned of media.

Is PR doing more work for brands than before?
Yes – I think we’re living in a golden age of PR. The advertising industry is under so much pressure from technology that’s cutting out ads; 90% of people fast forward through TV commercials, 25% of us have an ad blocker on their phones. It’s becoming harder to reach people with interruptive advertising.

Also, the emperor’s new clothes of the paid influencer, which lasted all of 18 months, is over, thank god. People have realised that lobbing £30K at a YouTuber to say, ‘wow I love this lipstick’ just doesn’t cut it any more. It’s bad for consumers and bad for the brand. The news media will always be the most valuable of influencers because they apply the all-important credibility filter to brand communications. If you’re going to work with social media stars – they need to be fully immersed in the campaign and 100% credible. Otherwise, save your money.

I suspect the ad industry will raise their game and get better at PR because they have to. I read an opinion piece in Campaign magazine from a top ad exec saying: ‘what’s the point of doing a campaign if it doesn’t cut through the news cycle?’ That’s what the PR industry has been telling the marketing industry for the last hundred years! We’ve always been the best story-tellers. If you can make it entertaining and interesting, put a smile on people’s face or open their eyes to seeing the brand in a different light, it delivers.

There are two great expressions I’ve heard from features departments that sum it up. The Sun’s features department says when they’re deciding if a story is good enough to run, it needs to pass the ‘F*ck me Doris’ test. It’s based on two archetypal Sun readers, Mr and Mrs Smith let’s call them, and Mr Smith is reading a feature in the paper and says, ‘F*ck me, Doris, have you seen this?’. I love that.

The Daily Telegraph features department calls that their ‘marmalade dropper’ moment, which feels quite appropriate for the stereotypical Daily Telegraph reader; the vicar or headmaster splutters reading a story while their toast and marmalade goes all down their front.

Is that the approach that makes Taylor Herring successful?
Very much so. Our challenge is to deliver a story that makes a news editor, features editor or special correspondent say, ‘people are definitely going to share that’ or, ‘that’s going to drive online conversation and comments’. And we’re definitely getting better at it.

If you do a campaign that does well, the phone rings off the hook for the next week because people will want to reach the people who did it.

Good work delivers more clients.

We haven’t ever cold called for clients in the history of Taylor Herring because doing good work brings success.

James Herring also spoke to us about how to break the news cycle and why he purchased top PR blog, PR Examples.

UK EU

Political Headlines – Brexit, abortion laws, student fees and Russian meetings

Today’s Political Headlines include the Brexit bill votes, Afghan interpreters win right to live in UK, abortion laws in Northern Ireland and ‘unfair’ student fees and loans. 

May tells MPs to unite ahead of Brexit bill votes
The Daily Telegraph reports that Theresa May will tell backbench Conservative MPs that they need to unite, ahead of this week’s votes on amendments by the House of Lords to the EU (Withdrawal) Bill. Addressing the 1922 committee this evening, the Prime Minister will say that MPs must ‘deliver on the decision made by the British people’. According to The Guardian, the Government is ‘quietly reassured’ that it has the votes to pass the bill.

Afghan interpreters win right to live in UK
The Daily Mail is claiming victory in its campaign to allow Afghan interpreters who worked with the British army to settle in the UK. Defence Secretary Gavin Williamson writes in the paper that the Government will be introducing plans to make the existing relocation scheme ‘fairer’ and pledges to ‘do what is right to honour their extraordinary service’.

MPs target Javid over Northern Irish abortion law
According to The Guardian, over 30 MPs have promised to send the Home Secretary, Sajid Javid, written questions demanding that the domestic abuse bill is brought before parliament by the autumn, so that an amendment giving Northern Irish women the right to access terminations can be tabled.

Student fees and loans ‘unfair’, Lords report claims
The BBC says a report by the House of Lords Economic Affairs Committee claims the student fee and loan system is ‘deeply unfair’ and the Government is using ‘accounting tricks’ to conceal the cost of higher education, delivering poor value for money for taxpayers. It calls for ‘immediate reforms’ including lower interest rates and restoring grants.

Banks to tell committee that he told CIA about Russian meetings
The Times claims that Arron Banks, the founder of Leave.EU, will tell the Commons Digital Media and Sport Committee tomorrow that he briefed the CIA on his meetings with the Russian Ambassador. The meetings were revealed in emails leaked over the weekend.

Homelessness could be ended in a decade, report claims
The BBC carries details of a new report by the charity Crisis, which claims that the Government could end homelessness in 10 years, if its proposals are followed, including building 100,500 social homes a year. The Daily Telegraph says that a report by the Local Government Association warns that the Right to Buy scheme might collapse, as the UK is running out of council houses.

Hancock refuses to legislate on children’s access to devices
The Guardian reports that Digital, Culture, Media and Sport Secretary Matt Hancock does not allow his children to have mobile phones and thinks children shouldn’t have access to them overnight, but will not follow the French and legislate on the matter. Meanwhile, The Daily Telegraph has launched a campaign calling for social media and online gaming firms to have a statutory ‘duty of care’ to protect children from mental ill health, abuse and addictive behaviour.

Doctors will not be sacked for ‘honest mistakes, Hunt says
The Times reports that Health and Social Care Secretary Jeremy Hunt will announce that he is to accept the main findings of a review into the use of gross negligence manslaughter, claiming that doctors and nurses who make ‘honest mistakes’ should not be prosecuted. A system of medical examiners will be created, with the ability to refer cases to coroners.

Want the latest political briefings? You need Vuelio Political Services.

Taylor Herring and Kier Group win big at #CIPREXCEL

Taylor Herring, which won three awards, Kier Group, which managed two, and Loughborough University, which also won two were big winners at last night’s CIPR Excellence Awards. And for fans of Vuelio webinars, Battersea Dogs & Cats Home: Five Year Sentences For Animal Cruelty will be a familiar campaign, which last night picked up the Public Affairs Campaign award – an inevitable decision for outstanding work. JamJar PR and Cwm Taf University Health Board won the Best Use of Digital, sponsored by Vuelio, for their #JoinCwmTaf campaign to solve the health board’s staffing crisis.

The biggest winner of the night was surely the PR industry, which proved its diversity and strength with 31 awards presented to an outstanding selection of comms experts.

CIPR President Sarah Hall kicked off the event, praising the PR industry for its important role in society and those before her for always striving towards best practice. With a crowd of 700-strong, the Awards is a clear sign that the PR industry is in rude health and is as relevant and necessary as ever.

In the public sector, there was recognition for the London Met Police for their crisis response to the terror attacks and Borough Market for its own response following the tragic events of 2017.

In terms of the ‘big’ awards, Large Public Relations Consultancy went to Instinctif Partners, Mid-Sized to Manifest and Small to Talker Tailor Trouble Maker – all three picked out by the judges for their USPs and commitment to their own individual styles of PR practice.

English Heritage won In-House Public Relations Team and Bridget Aherne from Bridget Aherne Communications received the Independent Practitioner award.

The full list of winners is available on the CIPR Excellence Awards website, including each winner’s entry to the competition and judges’ remarks.

Obviously, the most hotly contested part of the night was the Vuelio caption competition. Using custom Instagram frames, guests posed and snapped throughout the evening for a chance to win a bottle of Champagne. Unfortunately, we could only have one winner – congratulations to Amy Hegarty from BT, who pouted her way to first place.

We’ve created a full Vuelio Canvas of our favourite entries to our competition, click here or on the picture below to see who made the cut.

Want to make your own Canvas? Our unique presentation tool is great for pressbooks, lookbooks, newsletters and newsrooms. Make a Canvas.

CIPRExcel

BBC doc

Paul Dacre steps down, Twitter reacts

Paul Dacre has announced he is to step down from his role of editor of the Daily Mail, after 26 years in charge. The media giant will become chairman and editor in chief of Associated Newspapers (which changed its name to DMG Media), but this move still marks the end of an era in British news.

It’s difficult to know where to begin when talking about Dacre, his success as an editor is unquestionable but his role in society has often been contentious and many are celebrating the news of his departure.

Dacre used his announcement to staff to talk about the success of the Mail under his editorship, the paper’s victories – from the famous Stephen Lawrence front page to the recent anti-plastics campaign – and the whole team’s effort in the ‘battle for freedom of expression against those who seek to impose statutory regulation of the press’.

Lord Rothermere, who owns the publisher but has always given Dacre editorial freedom, said, ‘Paul is, quite simply, the greatest Fleet Street Editor of his generation’.

The BBC’s media editor, Amol Rajan, who seemingly broke the story last night, said, ‘Paul Dacre was the last of his kind’.

On Twitter the reaction was more mixed.

His support of the current Conservative Government and its leader Theresa May has also been highlighted by many, including Matt Chorley in his hugely influential Red Box email. Chorley wrote: ‘Theresa May reads The Times because she likes the Sudoku. She reads the Daily Mail because she likes to know what Britain thinks. Well, her idea of Britain. And really it’s about what Paul Dacre, her loudest cheerleader, thinks.’

Chorley also quotes an unnamed government source who text him saying ‘Bad news for Theresa. Dacre’s the last person in the country who thought she was any good’. Ouch.

As for Dacre’s replacement, there are many contenders being touted by the press, from The Sun’s Tony Gallagher and the Telegraph’s Chris Evans to the Mail on Sunday’s Georgie Greig:

What hasn’t been overlooked is one particular outside choice. Before Paul Dacre became editor of the Mail, he had a brief stint editing the Evening Standard. Someone else who is currently a short period into his editorship of the Evening Standard is George Osborne. Though suggestions he wanted the job were quickly denied by the man himself:

Dacre will step down in November, before his 70th birthday.

David Evans

Top Men’s Fashion Blog: Grey Fox

Grey Fox is the ‘mature search for style’, written by David Evans. The blog recently ranked in the Top 10 UK Men’s Fashion Blogs and has been a stalwart of the male fashion blogging scene for years. With fashion and menswear content for all men, Grey Fox has built a loyal following and provides a unique perspective in the blogosphere.

We spoke to David about the origins of men’s style, how shoes can make or break an outfit and the amazing campaigns he’s collaborated on.

Grey-FoxWhat makes your blog unique?
I’m a men’s style blogger aged 63. The blog started as my search for style as an older man. There are few enough men’s style blogs and even fewer that cater for the man over forty (in fact I only know a very small handful). However, while my main readership is over 40 on the blog, on Instagram it’s aged between 25 and 35! I describe a fairly classic menswear style and, at the moment, that appeals to all ages.

Will Men’s Fashion ever catch up with Women’s Fashion?
I suspect that men’s fashion has already overtaken women’s in terms of amounts being spent. Some studies show that men spend monthly more than women and it’s certainly the case that the men’s clothing market is growing twice as fast as women’s. Interest in menswear is huge; I see this on my blog and social media.

Who is your favourite ever designer?
I don’t really have one as I like to find inspiration from many directions. Having said that, I love what New & Lingwood and Oliver Spencer are doing and there are many small menswear businesses here in the UK that deserve our attention, such as SEH Kelly, Marwood, Lamler and others.

What up-and-coming designers will be tomorrow’s stars?
Again, I can’t really say. The world of men’s style is different from the more volcanic fashion world where names come and (usually) go, and are quickly forgotten. My interest is in the durability of classic styles inspired by Savile Row and Jermyn Street but which includes many newer and younger brands.

What’s the best fashion show for men?
Oliver Spencer always do a great show at London Fashion Week Men’s, but looking more widely at the world of menswear, Pitti Uomo in Florence is, for me at the moment, the greatest display of men’s fashions and style. While it is largely Italian, there are some 100 plus British brands there this June and it’s a great place to see the best-dressed men in the world. I’d love to see something similar in London where there is so much creativity and, arguably, the whole concept of men’s style originated.

Grey FoxShoes or watch?
Shoes can make or break a look. Poor ones can ruin the best outfit, while good shoes can lift a mundane look. I do like a good watch though – a vintage example adds a real touch of style.

Beards: in or out?
Men should wear what they like – it’s a question of style, not fashion.

What one thing should PRs/brands know about you?
I represent a demographic that is growing fast. Over fifties are wanting to spend time and money on style, holidays and consumer goods. They are responsible for nearly half of consumer spending and brands ignore them at their peril.

What are the best campaigns/collaborations you’ve worked on?
Driving a Maserati in Northern Ireland recently for Maserati UK. Designing a summer collection with Alexandra Wood. Driving a Range Rover Velar in Norway. Having hats made by Taylor Red Millinery – there are so many which have been great fun.

What other blogs do you read?
It probably sounds terrible, but I don’t. Time is precious and I prefer to follow on Instagram where I follow all the main menswear Instagrammers. One blog I do like to follow is That’s Not My Age in which Alyson Walsh talks about style for older women.

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David Davis

Political Headlines – David Davis, NHS funding and University Diversity

Today’s Political Headlines include David Davis in open rebellion against Theresa May, Hunt’s significant increase to the NHS budget, uni fees cut if diversity doesn’t increase and MPs call for more women to give evidence to select committees. 

David Davis in ‘open rebellion’ against Prime Minister
The Daily Telegraph claims that Brexit Secretary David Davis is in ‘open rebellion’ against the Prime Minister and is refusing to front her plans for a customs backstop in order to avoid a hard border in Northern Ireland. While Downing Street has insisted that this will be ‘time-limited’, no end date has been included in details of the plan sent to the EU. The Times claims that Eurosceptic cabinet ministers are accusing Theresa May of deception, with remain-supporting ministers being shown the plans days before they were given them.

Hunt confirms ‘significant increase’ to NHS budget
Speaking to The Guardian, Health and Social Care Secretary Jeremy Hunt has revealed that Theresa May will announce a ‘significant increase’ to the NHS’s budget when it celebrates its 70th birthday in July. He also admitted that he is unlikely to meet his target of 5,000 more GPs in England by 2020, that ‘patient safety in the NHS is still deeply flawed’ and that Brexit had contributed towards NHS staff shortages.

Regulator warns universities that he’ll cut tuition fees if diversity doesn’t improve
Writing for The Daily Telegraph, Sir Michael Barber, chair of the Office for Students, has warned that universities which don’t improve diversity will see their tuition fees cut by a third. However, Professor Graham Virgo, vice-chancellor of the University of Cambridge, has instead that his institution will not give black and minority ethnic applicants ‘special treatment’, despite criticism from Universities Minister Sam Gyimah.

MPs call for more women to give evidence to select committees
The BBC says that the House of Commons Liaison Committee has called for more women to give evidence to select committees, after it found that just 33% of witnesses in the last year were female. A target of reaching 40% female ‘discretionary witnesses’ (i.e. not ministers or senior officials) has been set for the end of this parliament.

Javid promises ‘fairer, more compassionate’ immigration regime
The Guardian reports that Home Secretary Sajid Javid told Parliament’s Joint Human Rights Committee that he wants a ‘fairer, more compassionate’ immigration system. He admitted that the treatment of those affected by the Windrush scandal was not ‘personal enough and not sympathetic enough’ and that things had gone ‘profoundly wrong’.

Gove attacks ‘crony capitalists’
The Daily Mail says that Michael Gove, Environment, Food and Rural Affairs Secretary, has called for a crackdown on ‘crony capitalists’ who have ‘rigged the system’. He called for the tax system to be changed to encourage investment and for bosses’ bonuses to be curbed. He also criticised quantitative easing, which he claimed had made the wealthy wealthier.

1.5m Britons living in destitution
The Daily Mirror carries details of a report by the Joseph Rowntree Foundation that reveals that over 1.5m British people are living in destitution. The charity has warned that social security policies are leading to destitution ‘by design’ and has called for changes to the system, including to the use of Universal Credit sanctions.

Archbishop of Canterbury calls for higher taxes
According to The Daily Telegraph, Justin Welby, the Archbishop of Canterbury, has called on the Government to find the ‘courage’ to increase taxes to fund public services, including the NHS. He also called on the Government to increase borrowing, saying that interest rates showed that there was ‘little reason to be so afraid’ of doing so.

Vuelio Political Services are here to assist you. Find out how.

MENSWEARSTYLE

Craig Landale – the number one men’s fashion blogger

Craig Landale continues to dominate the men’s fashion and lifestyle scene with his blog MenswearStyle. Topping the Men’s Lifestyle ranking and winning two awards at the Vuelio Blog Awards 2017 – Best Men’s Lifestyle Blog and Best UK Blog – now Craig has been named number one in the Top 10 Men’s Fashion Blogs.

We spoke to Craig about his favourite designers, working collaboratively on experiential PR campaigns and why he no longer reads the competition.

What makes your blog unique?
MenswearStyle is unique because it brings an informative but light-hearted voice to the menswear industry, covering not just the high street and high designers but start-ups and crowdfunded brands too. We bring an authentic and honest outlook to current trends as well as bringing focus to important movements such as sustainable fashion. The blog isn’t the only way of consuming our publication as we also have a Podcast and Street Style gallery, as well as a shop which lists thousands of products from online retailers.

Will Men’s Fashion ever catch up with Women’s Fashion?
I don’t think men will ever consume fashion in the same way women do. The average woman is more inclined to buy for the season and dispose of prior season’s garments, whereas the average man is looking to buy higher quality items with an interesting story that is expertly manufactured and will last years to come. The number of designers, collaborations and developments within the industry is certainly gaining traction though.

MenswearStyle

Who is your favourite ever designer?
Oliver Spencer is my favourite. The style of clothing he makes basically sums up my taste in clothing. It’s relaxed, understated and everyday comfortable wearable pieces that fit really well. I always look forward to his fashion shows each season in London too. I like how he uses non-model guys (usually his friends) mixed in with the usual runway models too.

What up-and-coming designers will be tomorrow’s stars?
That’s a tough one, If I knew this I’d be in a different job but I’ve recently interview Genevieve Sweeney for MenswearStyle and I really like her British-made knitwear. Her designs are so interesting, yet not too overbearing or trend-led. Definitely a brand to watch for the coming AW18 season.

What’s the best fashion show for men?
I always prefer catwalk shows where the garments are wearable. Some designers go for the theatrical element to a show and that’s ok, but I personally don’t like it. I love menswear for what it is and I like to see it being worn in the way it is intended to be in normal life. In fact, when I think back to my favourite ever runway show, it was back when LFWM was LCM and Hackett put on a show with a live orchestra and it gave me goose bumps. It made me proud to be working within the British menswear industry.

Menswear Style

Shoes or watch?
I really like to wear a good watch and I find them a bit trickier to buy compared to shoes. With shoes I’d always suggest a British made Brogue or Oxford as an essential, but watches are completely evolving. I really like what Shinola and Uniform Wares are doing at the moment.

Beards: in or out?
They’re still in and show no signs of going anywhere just yet. Even in high-summer you should expect to still see them. However, they will be trimmed down with reduced thickness to avoid being itchy and uncomfortable.

What one thing should PRs/brands know about you?
I run the UK’s best blog according to Vuelio and I’m also a CIM qualified marketeer. Not only do I love menswear but I like interiors and homeware too.

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What are the best campaigns/collaborations you’ve worked on?
Over the six years of running MenswearStyle there have been many, but a few recent standouts are Gore-Tex where I headed out to Berlin to see their most recent developments in garment technology, Volvo where I test-drove their new XC40 car in Barcelona and Slaters where I styled two partywear inspired outfits for a London photoshoot and was interviewed for their in-store magazine.

What other blogs do you read?
I’m actually trying a new thing at the moment where I don’t look at my competition. I had read that if you pay too much attention to the competition you start to replicate them and you lose your creativity and all-important unique angle that gives you your difference and sets you apart from the crowd. I seem much happier for doing it and an unnecessary pressure has been lifted as a result.

Craig and his award-winning blog are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Labour leader

Political Headlines – Labour on Brexit, Heathrow expansion, Islamophobia and NHS funding

Today’s Political Headlines include Labour’s new single market proposal, Heathrow expansion plans, accusations of Islamophobia against the Conservatives and raising National Insurance to fund the NHS. 

Labour proposes new single market Brexit amendment
The Times says that Labour is proposing a new amendment to the EU (Withdrawal) Bill, calling for ‘full access’ to the single market and ‘shared institutions and regulations’. The paper says that while this would be ‘the softest possible Brexit’ outside membership of the single market, the proposal has left pro-EU MPs ‘unhappy’ and the EU ‘baffled’. Meanwhile, The Sun claims that Exiting the European Union Secretary David Davis has ‘threatened to humiliate Theresa May’ by asking the Cabinet to overrule a decision not to publish a white paper before a key summit later this month.

Heathrow expansion plans announced
As the Financial Times reports, the Government has put forward the final plan for a third runway at Heathrow, and it will be voted on within the next 21 days. Transport Secretary Chris Grayling has announced £2.6bn in compensation for local residents and that planning permission would only be granted if air quality obligations were met. The paper expects the proposal to pass ‘fairly easily’ as it is supported by the Conservative and SNP leadership and many Labour MPs. Boris Johnson, who has opposed the proposal, is expected to be overseas.

Conservative Muslim Forum chair accuses party of not taking action on Islamophobia
According to the BBC, Mohammed Amin, chair of the Conservative Muslim Forum, has accused the party of failing to take action on Islamophobia and called for an independent inquiry. He said that the party is seen as ‘anti-Muslim’ and had not taken ‘decisive action’.

Most voters back National Insurance increase to fund NHS
The Mirror reports that a new poll has found that 82% of voters would be willing to pay 1p more in National Insurance if the money went directly to the NHS. The poll also finds that voters are more likely to back the party which pledges extra funds for health and social care at the next election.

Westminster should not ‘impose its will’ on Northern Ireland, Bradley says
The BBC says that Northern Ireland Secretary Karen Bradley has said that while she would personally like the abortion law in Northern Ireland to be changed, Westminster should not ‘impose its will’ and the matter ‘should be decided by the people of Northern Ireland’.

Deradicalisation programme found to be ineffective
The Times reports that a study for the Home Office has found that over 95% of deradicalisation programmes are ineffective. The study by the Behavioural Insights Team examined 33 schemes, mostly part of Prevent, and found that just two were effective, while some were counterproductive. The projects had claimed success rates of over 90%.

Poorer people eat fatty food for ‘comfort, solace and pleasure’, Gove says
The Daily Telegraph says that Environment, Food and Rural Affairs Secretary Michael Gove told the All Party Parliamentary Group on the Environment that poorer people eat food which isn’t good for them because it gives them ‘comfort, solace and pleasure’. He said that the Government needed to be ‘more proactive’ and ‘more than a nudge’ was needed.

Military secondments to the EU will not be renewed
The Financial Times reports that the EU has told UK military staff that their secondments to Brussels will not be renewed after Brexit, while talks on security and defence co-operation have ‘proved much harder than expected’. The paper also reports that a threat by the UK to obstruct the procurement of the Galileo satellite navigation system has been neutralised after the EU agreed to take on the European Space Agency’s liabilities.

Vuelio Political Services are dedicated to providing custom political intelligence for clients. Find out more.

Anthony McGrath

Spotlight on top men’s fashion blog Clothes Make The Man

Anthony McGrath is the editor-in-chief of Clothes Make The Man, which was recently ranked in the Top 10 UK’s Men’s Fashion Blogs. Aimed at the ‘ordinary man’, Clothes Make The Man helps its devoted audience make well-informed sartorial choices.

We caught up with Anthony, who told us about the genius of Tom Ford, the return of the tasche and working with PRs.

What makes your blog unique?
We answer the needs and wants of our reader, catering to them and ALWAYS thinking what they would want to read and know about. We offer a unique, knowledgeable, realistic and true perspective on menswear.

Will Men’s Fashion ever catch up with Women’s Fashion?
Sorry to burst that bubble, but no, women’s fashion and trends move so much faster than menswear and we mustn’t forget well-made menswear tends to be more expensive, generally, than womenswear. We are fighting a losing battle here lads.

Who is your favourite ever designer?
Tom Ford. Undisputedly, undeniably, a true genius

What up-and-coming designers will be tomorrow’s stars?
Ohh good question! I think James Long is already on his way. Likewise, Christopher Raeburn isn’t faring too badly.

What’s the best fashion show for men?
Now the best fashion show I’ve ever been to was the last Tom Ford show for Gucci; the atmosphere was literally electric!

Shoes or watch?
Mmm tough one. I can’t resist either to be honest; two of my biggest weaknesses are shoes and watches.

Beards: in or out?
Out, sorry. I mean it is up to the individual’s choice but beard are a bit Zzzzzz. Although, I hear a re-make of Magnum PI is in the making so maybe the question will be tasches: in or out?

What one thing should PRs/brands know about you?
I’m organised so approach me in time.

Reach-the-right-influencers-with-the-Vuelio-media-database

What are the best campaigns/collaborations you’ve worked on?
Ahh everyone I’ve worked has been great or I wouldn’t have worked on them. It has to be enjoyable.

What other blogs do you read?
When I have time I really enjoy catching up on blogs like The Chic Geek and The Style King.

Anthony McGrath and Clothes Make The Man are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

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Political Headlines – EU Withdrawal Bill, Northern Rail and Heathrow Airport

Today’s Political Headlines include amendments to the EU Withdrawal Bill, Northern Rail chaos, and plans for a third runway at Heathrow Airport. 

MPs to vote on amendments to EU Withdrawal Bill as Brexit white paper is postponed
The Times reports that the Government has scheduled votes by MPs on the House of Lords’ amendments to the EU Withdrawal Bill for next Tuesday, giving it a week to win over potential rebels. The paper adds that the twelve backbenchers who are threatening to rebel on customs arrangements doubt that the Government will be able to reach a satisfactory compromise. The Financial Times claims that the Government has abandoned plans to publish a white paper on the future UK-EU relationship ahead of this month’s European Council meeting and it will now be published at a later date.

May under pressure over Northern rail chaos
The Guardian says that Theresa May is coming under further pressure to act on the rail chaos in Northern England, as 25 newspapers across the region united to call for an emergency summit to find a solution and a review of rail franchising. Facing questions from MPs yesterday, Transport Secretary Chris Grayling announced an inquiry into the problems.

Heathrow plans to be approved by cabinet sub-committee
The BBC reports that the Cabinet’s economic sub-committee is expected to approve plans for a third runway at Heathrow today. The plans will then be sent to full cabinet, with MPs expected to vote on them in ‘the coming weeks’. Foreign Secretary Boris Johnson has previously said that he would ‘lie down in front of bulldozers’ to stop the proposal.

Government announces action plan for carers
The Daily Mail says that the Government is to announce a series of measures to support informal carers today. The care action plan, published by six Government departments, includes flexible work hours, paid ‘carers’ leave’, and emotional support, and is being led by care minister Caroline Dinenage.

Government sells shares in RBS at £2.1bn loss
The Financial Times reports that the Government has sold a 7.7% stake in Royal Bank of Scotland, making a loss of £2.1bn, and that further shares could be sold later this year. Chancellor Philip Hammond has argued that public ownership is a drag on the firm, but as the paper adds, both Shadow Chancellor John McDonnell and Lib Dem leader Sir Vince Cable have criticised the Government for making a loss on the sale.

Government considers investment in Welsh nuclear plant
The Times reports that the Government is considering investing billions of pounds in a new nuclear plant in Wales, which could deliver cheaper electricity than Hinkley Point. Sources suggest that the Government could invest £1-2bn in the Wylfa plant, near Anglesey, with equal investments by Hitachi and the Japanese government, with the rest of the £15bn cost met by Government-guaranteed loans.

Committee criticises aid spending in China
The Daily Telegraph says that the Commons International Development Committee has released a critical report on aid spending in China. The committee warns that spending aid on projects to develop the Chinese film industry and reduce Chinese children’s salt intake risks ‘undermining faith in UK aid’.

Brown calls for NI increase to fund NHS
According to the Daily Mirror, Gordon Brown has made a ‘dramatic intervention’ in the debate about NHS funding, calling for a 1p increase in National Insurance to help meet funding pressures. He has warned that the service is currently in ‘mortal danger’.

Vuelio Political Services are available for custom political intelligence. Find out more.

vloggers

Why now is the right time for a blogging association

This is a guest post from Tim Liew, blogger at Slouching Towards Thatcham, about the need for a blog association. Have your own opinions about this? Want to write a guest post? Email Jake O’Neill or tweet us @Vuelio.

At a time of massive growth and increasing complexity, now more than ever blogging needs its own trade association.

The world of blogging has changed immeasurably – and mostly for the better – since I published my first post 11 years ago. Improved technology. The rise of social media. The explosion in influencer marketing and paid opportunities.

All of this has driven a much more professional approach to blogging. It is no longer the domain of hobbyists sharing information and opinions. It is now a booming industry in its own right, with thousands of practitioners earning a full or part-time salary from content creation.

The most successful bloggers and vloggers are now brands in their own right. Louise Pentland’s beauty and lifestyle YouTube channel Sprinkleofglitter has 2.6 million subscribers. That’s about the same number of people who tune in to watch University Challenge on TV every week. Sarah Turner (The Unmumsy Mum), Katie Kirby (Hurrah for Gin) and Matt Coyne (Man vs. Baby) lead a vanguard of parent bloggers whose books have topped the Sunday Times bestseller charts. From sports to gaming and food to politics, there is a blog – make that hundreds of blogs – for every niche.

Blogging and bloggers have gone truly professional, influencing people far beyond their loyal readerships and being rewarded by brands desperate to reach these audiences as traditional broadcast media continues to decline. It’s no surprise that a growing number of aspiring influencers want a piece of the action.

As investment in bloggers and influencers explodes, so does scrutiny and regulation. Bloggers have long wrestled with how best to disclose their relationship with brands who want sponsored posts or to place pre-written content or web links. More recently, the arrival of the General Data Protection Regulation (GDPR) has caused considerable confusion about ensuring compliant collection and use of personal data. With further ePrivacy legislation still to come, the regulatory environment is only going to become more complex.

Now most bloggers are sole traders who don’t have access to expert legal resources in the way that big companies do. So, when it comes to GDPR compliance or chasing a brand for late payment, bloggers are generally reliant on the knowledge and expertise of other bloggers to point them in the right direction. Google ‘GDPR for bloggers’ and you will discover hundreds of posts and articles from bloggers and marketing experts. Some are very good; some are ill-informed; many contradict one another. And there is frequently no correlation between a blogger being well-known and their factual accuracy.

So, who do you trust?

In a world that is changing rapidly and becoming ever more complex, the need for a single, impartial and trusted source of advice and best practice is greater than ever. For bloggers to be respected as professionals, it is vital that we know how to operate professionally. There are too many negative consequences in terms of bad publicity and financial penalties for us not to do so.

I work on both sides of the blogging fence. I’m an experienced blogger but by day I’m also a social media manager working with brand marketers and PR agencies on influencer programmes. I see lots of good practice but also some that is distinctly unprofessional, if not illegal. The individual interests of bloggers, brands and agencies alike would benefit from a body whose role it is to look after our collective interests, raise professional standards and support new entrants.

For our industry to survive and thrive, we cannot continue to rely on our informal, inexpert half-truths. Proper help and support is critical. And that’s why we need a blogging association, now more than ever.