Blog Posts - Vuelio

Global PR associations agree new ethics code

August 28, 2018/0 Comments/in PR Pulse, PR, PR News Media Analysis, PR Blog Posts /by Phoebe-Jane Boyd

A task force of public relations and communication management organisations has identified 16 principles for ethical practice that they deem to be universal and fundamental to the practice of PR and comms.

The organisations, which includes the UK’s PRCA, based the principles on an analysis of the most prominent codes of ethics in public relations and communication management to build on the 2003 global protocol on ethics, the recent Helsinki principles and the IABC code.

Francis Ingham, of the ICCO and PRCA, said: ‘Less than a year ago, we expelled one of our most high-profile members from the UK Public Relations and Communications Association (PRCA) because of a breach of ethics. Building on that decision, the International Communications Consultancy Organisation (ICCO) developed the Helsinki Declaration – our global principles of ethical practice. We warmly welcome these complementary principles from the Global Alliance. Seen together, our collective work represents the new gold standards of ethical public relations practice.’

The principles are split into two parts – guiding principles and principles of professional practice:

Guiding principles

Working in the public interest
Obeying laws and respect diversity and local customs
Freedom of speech
Freedom of assembly
Freedom of media
Honesty, truth and fact-based communication
Integrity
Transparency and disclosure
Privacy

Principles of professional practice

Commitment to continuous learning and training
Avoiding conflict of interest
Advocating for the profession
Respect and fairness in dealing with publics
Expertise without guarantee of results beyond capacity
Behaviours that enhance the profession
Professional conduct

Jose Manuel Velasco, chair of the Global Alliance, which represents more than sixty organisations, said: ‘We are happy to announce that the members of the Global Alliance and IABC have agreed on sixteen principles that should be covered in every code of ethics for our profession. We are also happy to announce that these principles have the support of ICCO, the PRCA UK and PRCA MENA.

‘Our combined efforts will help elevate the profession and promote ethics from a position of strength.’

Project lead, and GA past chair Jean Valin said: ‘As communicators and public relations professionals, we have the potential to influence economies and individuals. This carries obligations and responsibilities to society and to organisations. Ethics must be at the core of our activity. In our world of fake news and concerns over privacy as artificial intelligence ramps up, we are at an ethical crossroads. There is no public relations/communication profession without ethics.’

All members of the Global Alliance (sixty plus organisations) will be reviewing their codes of ethics to determine if they align with the new global principles within six months. The Global Alliance has updated its own 2003 code to reflect the new global principles.

Members of the task force included representatives from:

Public Relations Society of America (PRSA)
Canadian Public Relations Society (CPRS)
Public Relations Institute of New Zealand (PRINZ)
Middle East Public Relations Association (MEPRA)
International Communications Consultancy Organisation (ICCO)
International Association of Business Communicators (IABC)
Public Relations and Communications Association (PRCA) United Kingdom and Middle East North Africa

Recognising the importance of putting principles and codes into practice, the task force has also assembled a repository of critical resources such as case studies, podcasts, newsletters and advisories culled from the members of the Alliance and other organisations, which is available here.

If you’d like to add anything to the resource list, please contact Jean Valin directly.

Political Headlines – May in Africa, Macron on Brexit and plastic bag tax

August 28, 2018/0 Comments/in Political Headlines, Government, Public Affairs Political Services, Political Database Blog Posts /by Thomas Stevenson

Today’s Political Headlines include May’s plan to increase investment via the private sector in Africa, Macron turning down the appeal for Brexit help, Treasury opposes plan to double plastic bag charge and Corbyn distances himself from plan to punish vexatious antisemitism complaints.

May to announce plans to increase investment in Africa
The BBC says that Theresa May will use a visit to South Africa today to reveal plans to increase the UK’s investment in Africa following Brexit. She will set a target of becoming the G7’s largest investor in the continent by 2022, adopting an ‘ambitious new approach’ to aid by ‘unleashing the entrepreneurial spirit’ of the private sector. Her three-day trade mission will also see her visit Nigeria and Kenya.

Macron turns down appeal for Brexit help
The Times reports that French President Emmanuel Macron has turned down an appeal for help to break the deadlock in Brexit negotiations from Theresa May. He used a speech to warn that Brexit ‘cannot come at the expense of the European Union’s integrity’, although France does want ‘to maintain a strong, special relationship’ with the UK. The Guardian adds that Theresa May has said that a no-deal Brexit ‘wouldn’t be the end of the world’ and that the Government ‘can make a success of it’.

Treasury opposes plan to double plastic bag charge
According to The Daily Telegraph, the Treasury is opposing Theresa May’s plan to increase the tax on plastic bags to 10p, with a senior source telling the paper that it ‘looks like profiteering’ and that ‘consumers don’t want to feel like they are being hammered with more taxes on the cost of everyday living’.

Corbyn distances himself from plan to punish ‘vexatious’ antisemitism complaints
The Times says that Jeremy Corbyn is distancing himself from claims that Labour would penalise those it thinks have made ‘vexatious’ antisemitism allegations for ‘factional’ reasons. The claim was made by The Skwawkbox, a website with close ties to Corbyn’s team, but a party spokesman described it as ‘inaccurate’.

Immigration rules doubled in length since 2010
The Guardian reports that over 5,700 changes have been made to immigration rules since 2010, causing them to double in length to almost 375,000 words. Lord Justice Irwin has described this as ‘something of a disgrace’ and the Law Commission is currently working on a review of the rules.

Thinktank calls for more use of stop and search
The Daily Mail carries details of a new report by Iain Duncan Smith’s Centre for Social Justice, which calls for a dramatic increase in the use of stop and search in order to tackle increasing violence driven by drugs gangs. Duncan Smith claims that this would help ‘the poorest communities in our country’.

Taxpayers funded non-disclosure agreement between MP and his aide
The Daily Telegraph says that the taxpayer has funded the cost of a non-disclosure agreement between Khalid Mahmood and his parliamentary assistant and former lover Elaina Cohen, who is Jewish, after she accused him of religious discrimination at an employment tribunal. The cost was covered by insurance funded as part of the expenses system.

Watson calls for investigation into Russian interference during Brexit vote
The Guardian reports that Shadow Digital, Culture, Media and Sport Secretary Tom Watson has called on the Government to confirm where the National Crime Agency is investigating Russian interference with the leave campaign during the EU membership referendum. He suggested that the vote may have been ‘stolen’ and called for a full public inquiry.

Is more investment an opportunity for you? See the bigger picture with Vuelio Political Services.

Five Things: BDC, Netflix, Dec, Brexit and Fabricant

August 24, 2018/0 Comments/in Five Things, PR Pulse, PR, PR News, Blogger Media Database, Media Analysis, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

This week’s five things includes the Corbyn’s proposal for a BDC, Netflix acquiring the rights to the Bake Off, the new Ant, pick your own Brexit and Michael Fabricant in a whipping.

1. BDC

The Edinburgh International Television Festival is on at the moment, which always throws up a multitude of gems. For example, Ian Katz, director of programmes at Channel 4, today revealed that Sacha Baron Cohen’s Who Is America? is the first Channel 4 series to have a bigger audience on All4 than live TV.

However, the story from the festival that has grabbed all the headlines is Jeremy Corbyn’s Alternative McTaggart lecture. The leader of the opposition used his speech to propose a British Digital Corporation (BDC), that would, as reported by The Guardian, ‘commission online TV, offer easy access to archive material held by public sector institutions and operate a social networking arm that could play a role in direct democracy’.

While his full speech explains some of the functions of the BDC, it’s unclear how it would be funded to compete with the likes of Facebook, Google, Amazon or Netflix (all would be direct competitors), nor how it would be different from the BBC (which presumably it would be sharing the licence fee with, or perhaps the aim is to replace the broadcaster).

The BDC is not Labour policy but the leadership is committed to the proposals as part of its plans to reform the media.

2. The Great British Baking Show

Netflix has acquired the rights to air the Great British Bake Off in the US. The streaming giant will show last year’s series (the first from Channel 4) on 31 August, with this year’s series showing later this year. It has also secured the rights to a third future series, which will stream next year.

The show will be streamed under the title ‘The Great British Baking Show’, which is what it is known as in the US. The previous BBC series aired on PBS.

Let’s be honest, this story is included so I can remind everyone that this year’s Bake Off starts on Tuesday. Exciting.

3. ? and Dec

Ant McPartlin will not feature on the next series of I’m a Celebrity… Get Me Out Of Here, as he is recovering from his addiction to prescription drugs. While it had been assumed Dec would be presenting the show alone, Kevin Lygo – director of programmes at ITV – has revealed at the Edinburgh TV festival that Ant will be replaced.

Different outlets are suggesting different presenters are favourite to fill the space, with Scarlett Moffat and Holly Willoughby the most likely frontrunners and David Walliams, Vicky Pattinson, Philip Scofield and Cat Deeley also in the mix.

4. Bloomberg’s Pick Your own Brexit game

It’s hard to write a great deal about this, you really have to play it. Bloomberg has created a choose your own adventure game with two options for each round. Your aim? To get a Brexit outcome, whether that’s hard, soft or not at all.

5. Michael Fabricant’s whipping

Michael Fabricant MP ‘hit’ the headlines after publishing a video explaining what the Government Whips are and do. Above is a picture of him whipping someone with a shoe horn. Below is the full video:

Spotlight with leading literature blogger Dane Cobain of SocialBookshelves.com

August 24, 2018/0 Comments/in PR Pulse, PR, Blogger, Blogger Spotlight Media Database, PR, Press and Bloggers Blog Posts /by Merryn Williams

Dane Cobain is the blogger behind SocialBookshelves.com, the book review blog with a difference. Recently ranked in the Top 10 UK Literature Blogs, SocialBookshelves.com posts reviews where the word counts are determined by the number of pages in the book. We caught up with Dane to talk about his favourite authors and books, being a writer himself and why PRs need to cut through the noise.

What makes your blog unique?
SocialBookshelves.com is unique because each of my reviews has the same word count as the number of pages that the book has. On top of that, it’s a log of my personal reading and includes a review for every book that I can ever remember reading, as well as reviews for each book that I’ve read since starting it.

What’s your favourite book ever?
I get asked this a lot and I usually say Northern Lights by Philip Pullman, which is also known as The Golden Compass in the United States. It was my ‘gateway drug’ and the book that really cemented my love for reading as a kid. And the ending of The Amber Spyglass, the third book in the trilogy, is the only time a book has ever made me cry.

Who is your favourite author?
This one’s a harder one to answer and so I’m going to go for Terry Pratchett because he’s my most-read. Here’s the list:

Terry Pratchett: 59 books
R.L. Stine: 51 books
Agatha Christie: 43 books
Graham Greene: 41 books
Stephen King: 40 books

Which new authors should we all be aware of?
Me! I’m a writer as well as a reader and have seven books out including my latest, a quirky cosy detective novel called Driven. I’ve also been really enjoying the Doris books by fellow indie author Charles Heathcote. They’re inspired by old comedies like Keeping Up Appearances and they’re hilarious.

What’s the best book you read in the last year?
So far, it’s The Handmaid’s Tale by Margaret Atwood. I think it’s going to be tricky for anything else to top it, but we’ll see.

Have you ever judged a book by its cover?
I think we all do to some extent. It’s certainly a factor when I’m skimming through dozens of pitches from PR agents, but I also buy a lot of my books from charity shops and with those, I don’t really look at the cover. I just have a long list of books that I want to buy, and charity shops help me to find them.

What one thing should PRs/brands know about you?
I’ve been blogging for years now and also have a reasonably successful BookTube channel, which means I get a lot of requests for review. I don’t respond to pitches because I get so many of them, so please don’t take it personally if you don’t hear back from me. I also don’t accept many of the pitches (maybe around 1% of them), which means that if I do agree to accept your book, you managed to cut through the noise and attract my attention.

What are the best campaigns/collaborations you’ve had with PRs?
Well the most recent highlights for me included a press trip to Latvia (with Abegail Morley from The Poetry Shed and some others) and sitting in the shadow panel for the Young Writer of the Year Award (with Clare Rowland from A Little Blog of Books and others). It was too to see both of their blogs on this year’s Vuelio list, too.

Do you think bloggers need their own industry association?
Probably not. I think it’s becoming more accepted as a subgenre of journalism these days and bloggers tend to be more informal etc. anyway. I personally wouldn’t join an association unless there were obvious benefits to it purely because I think I do okay without. But I’m sure it’s just personal taste.

What other blogs do you read?
Honestly, these days I tend to get most of my book news from BookTubers and there are too many to mention there, although one of them is Savidge Reads who was also in this year’s Vuelio list of bloggers. I also use Goodreads a lot and follow most of my blogger friends there as they usually cross-post their reviews. I know I do!

Dane Cobain and SocialBookshelves.com are both listed in the Vuelio Influencer Database along with thousands of other blogs, vlogs, outlets and opportunities.

Political Headlines – Hammond, Salmond, Brexit and Berger

August 24, 2018/0 Comments/in Political Headlines, Government, Public Affairs Political Services, Political Database Blog Posts /by Thomas Stevenson

Today’s Political Headlines include Hammond’s no-deal warnings, Salmond accused of sexual assault, the no-deal Brexit papers and Luciana Berger feeling unwelcome in Labour as a Jew.

Hammond warns of ‘large fiscal consequences’ of no-deal
According to The Daily Telegraph, Philip Hammond has been accused of undermining the Government’s Brexit strategy by warning that a no-deal Brexit would have ‘large fiscal consequences’ for the UK in a letter which he wrote to the Commons Treasury Committee. The letter did not receive approval from Downing Street and the paper claims that it has been ‘infuriated’ by Hammond’s intervention.

Salmond accused of sexual assault
The Daily Record says that former Scottish First Minister Alex Salmond has been reported to police over historic allegations of sexual assault, dating from his time in the role. Salmond denies the allegations and has launched legal action against the Scottish Government, claiming that its Permanent Secretary ‘is behaving unlawfully in the application of a complaints procedure, introduced by her more than three years after I left office.’

Government publishes no-deal Brexit papers
The Times reports that the 24 technical papers outlining what would happen in the event of a no-deal Brexit published by the Government yesterday would increase bureaucracy, impede access to medicines and increase credit and debit card charges for holidaymakers.

Berger claims that Corbyn comments make her feel ‘unwelcome’ in Labour as a Jew
The Daily Mail reports that Labour MP Luciana Berger has attacked Jeremy Corbyn after footage emerged of him claiming that British Zionists ‘don’t understand English irony’ despite ‘having lived in this country for a long time, probably all their lives’. Berger said that the comments made her ‘as a proud British Jew feel unwelcome in my own party’. Jewish Chronicle editor Stephen Pollard said that the recording showed that Corbyn thought Jews were ‘somehow a breed apart from ‘normal’ English people’.

Tories block Arron Banks from joining party
The Guardian reports that the Conservatives have blocked an attempt by Leave.EU founder Arron Banks and Andy Wigmore, his business partner, to join the party. They claimed that they had joined the party to have their say in a leadership contest which they believe will happen shortly, arguing ‘that the battle for Brexit is now within the Conservative party’.

Corbyn accused of ‘hypocrisy’ over BBC class plans
According to The Daily Telegraph, Jeremy Corbyn has been accused of hypocrisy after he urged the BBC to publish data on its journalists’ class, despite the fact that much of his team went to independent schools. The Daily Mirror lists Corbyn’s seven ‘most radical ideas to shake up the media’, including a digital licence fee, journalists electing editors and a state-owned version of Facebook.

Starmer slaps down Gardiner over second referendum claims
The Daily Mirror claims that Shadow Brexit Secretary Sir Keir Starmer has ‘slapped down’ Shadow International Trade Secretary Barry Gardiner for suggesting that a second referendum on Brexit might cause ‘civil disobedience’ and give ‘succour to the extreme right’. While he refused to back another referendum, Starmer said that ‘all options should be on the table’.

Gibb fails to explain new GCSE grading system
The Sun reports that Schools Minister Nick Gibb failed to explain the new GCSE grading system in an interview yesterday, telling LBC’s Nick Ferrari that grade 8 is the ‘midway point between grades 7 and 9’. Later, he refused to answer a maths question posed to him by TalkRadio’s James Max, claiming that he’d been told ‘not to answer them’.

Worried what the future holds for Brexit? Vuelio Political Services can keep you in the know.

How to make the most of Party Conferences

August 23, 2018/0 Comments/in PR Pulse, Communications, Public Affairs Political Services, Political Database, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

Party Conference Season is just around the corner, and with Brexit looming large over every major party, we’re in for an explosive autumn. If you’re gearing up for Conference, don’t miss our next webinar.

Party Conferences give MPs and party leaders the chance to announce new policies and strategies, and debate key issues that matter to their members and the country as a whole. They also give you an unrivalled opportunity to lobby MPs and the party’s constituents directly.

But with so much activity packed into just four days – not including the long nights – how do you know where to start? How can you get the most out of the Conferences without missing anything that matters to you?

Our next webinar – hosted by political and communications supremo Lionel Zetter, author of Lobbying, the Art of Political Persuasion – will guide you through Party Conference season, revealing how you can get the most out of every day and the biggest return on your time.

Webinar: Making the most of Party Conferences
Date: Wednesday 12 September 2018
Time: 11:00 – 11:30 BST

Lionel is a former President of the CIPR and former Chairman of the Government Affairs Group. He is the current Chair of the PRCA Public Affairs Group and has been attending Conservative Party Conferences since 1974. Lionel is also a regular attender of Labour, Lib Dem and SNP conferences.

Altogether he has attended over 100 party conferences and when we asked for his top tip for conference, he said: ‘It is all about pacing yourself. If you are going to do morning events, and stay late in the bar in the evening, it is important to have some down time in the middle of the day – even if that means sneaking back to your hotel for a siesta!’

Lionel will be joined by Jonathan Isaby, editor of BrexitCentral and Sabine Tyldesley, account manager at PLMR.

Jonathan has been editor of BrexitCentral since its founding in September 2016. His journalistic career has seen him working for the full range of broadcast, print and online media, having initially joined the BBC as a political analyst in the corporation’s busy Westminster newsroom in 1999. Four years later he was recruited by the Daily Telegraph, where he spent five years, latterly writing his own political column, as well as blogging about politics on its website.

In 2008 he became co-editor of ConservativeHome.com, making him the first journalist from a British national newspaper to leave the mainstream media to become a full-time professional blogger.

Sabine specialises in immigration and home affairs, rights, justice and employment. She is part of PLMR’s Brexit Unit, has extensive knowledge in parliamentary processes and tracking legislation. At PLMR she primarily advises on integrated public affairs campaigns, political engagement and journalist engagement but also supports PR campaigns and crisis work across different sectors.

Sabine has been leading on organising PLMR’s Conservative Party Conference exclusive events and meeting space, the Business Hub.

Join this webinar to learn:

Why Party Conference is your best opportunity to make a difference
How to maximise your time at Conference to get the most from every session
The secrets of successful conference networking
How to avoid the pitfalls and the pratfalls!

Interview with Aaron Mark, editor-in-chief of Boyfriend Magazine

August 23, 2018/0 Comments/in PR Pulse, journalism, Journalist Spotlight Media Database, PR, Press and Bloggers Blog Posts /by Christina Pirilla

We recently spoke to Aaron Mark, a fashion stylist and editor-in-chief at the recently launched Boyfriend Magazine. Aaron discusses the motivation behind launching the magazine, what sets it apart from other fashion magazines, why no two days are ever the same, and dancing for Atomic Kitten at Wembley Arena…

Boyfriend Magazine launched its first print issue in August. Can you tell us a bit about the publication and how it came about?
Boyfriend Magazine is a fashion forward publication that explores themes of masculinity and femininity. We pride ourselves on celebrating the works of successful creatives, while also showcasing emerging ones, and we believe this concept to be unique within the publication market.

I initially thought of the magazine and its concept when I was submitting my own work to publications, and I felt so frustrated at the lengthy process, which felt like a lot of work for little to no reward at times. I wanted to create a magazine that didn’t base its published works criteria on the CVs of the creatives, we simply wanted to publish works based on talent and creativity.

What sets it apart from other fashion magazines? Who is the target audience?
We believe our submissions criteria sets us apart from other magazines, getting us to focus on the stories themselves and not the individuals creating them, and that gives us some of the strongest content out there. Our target audience is anyone with a passion for fashion, and appreciation for editorial works, but we ensure we remain commercial in our approach by also including some great beauty product reviews, celebrity and industry interviews and features.

What are the main challenges when launching a new magazine?
I think the most challenging thing for us has been getting our name out there. We have been very lucky with the brands and PRs that have approached us who love what we’re doing and embrace working with us with open arms, and the press exposure we have received to date has been amazing – but marketing to a wider audience of people outside the industry is difficult, and is something we know will continue to challenge us.

I understand that you are also a stylist. Can you tell us a bit about your work as a stylist? How do you juggle your various roles? Does your work as a stylist give you a different perspective when creating content for the magazine?
I think my work as a stylist gives me a different perspective as an editor – I look at the wardrobe first and that’s a typical stylist trait – whereas my Beauty Editor will go straight for the make-up – and ultimately you need that balance on the editing panel to really build a beautiful product. It’s my understanding of future trends and commercial opportunities within retail that help me build the magazine into something that not only tells a beautiful story, but ensures it’s supporting the industry in its endeavours.

I have worked with various industry professionals and seen all the aspects of how the industry works, from photoshoots to runway shows and working with brands on their route to market. That gives me a well-rounded approach to my work.

I would certainly say that the word ‘juggling’ is appropriate when describing how I manoeuvre my way around my various roles, but I wouldn’t change it for the world and I think that’s what makes me appreciate my down time even more.

Can you describe a typical working day for you? What do you enjoy the most about your job, and what are some of the more difficult aspects of your work?
A typical working day for me starts at about 6am. I usually spend the first half hour of my day answering emails before getting myself ready for the day. I then find my days to be very diverse, some can be spent working with retailers operationally as this has been a strength of mine even before I was styling, or I could be on a photoshoot, or even running around the city between PR appointments and editors meetings – no two days are ever the same and that makes it even more exciting!

I do, however, have a routine of getting home and for the last hour or two of the day, I will go over the graphic design elements and layouts of the upcoming issue and any online exclusives we’re releasing, and I’ll make notes of any amendments etc. I find this is the best time of the day for me to do this for some reason.

Do you have a good relationship with PRs? What top tips would you give to PR professionals who want to work with you?
We have some great relationships with some fab PRs, but we know there are even more relationships to build and we look forward to expanding our network even further.

I would simply ask any PRs that want to work with us, to really consider our magazine’s concept, and be open to collaborations that you normally wouldn’t have thought of, because that’s the beauty of our focus on talent and not credits.

What type of press material are you interested in receiving?
We are currently receiving a variety of press materials to create some diverse content for our readers, which includes but is not limited to beauty and hair products, fashion products, lookbooks, news and updates including fashion, beauty, lifestyle and entertainment, and anything else that you feel may be relevant to our zine – we will always strive to get back to you and let you know if it’s something we feel will work for us so get in touch!

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Aaron Mark and his new magazine are both listings in the Vuelio Media Database along with thousands of other blogs, vlogs, outlets and opportunities.

Political Headlines – Raab, Corbyn, Williamson and Rees-Mogg

August 23, 2018/0 Comments/in Political Headlines, Government, Public Affairs Political Database, Political Services Blog Posts /by Thomas Stevenson

Today’s Political Headlines include Raab’s blame game, Corbyn’s tech giants plan to subsidise the licence fee, Williamson’s crackpot ideas and Rees-Mogg urging the PM to chuck Chequers.

Raab to ask the EU to do more to prepare for no-deal Brexit
The Times reports that Dominic Raab is to use his first major speech as Brexit Secretary to start a ‘blame game’ with the EU. He will accuse the bloc of failing to do enough to keep data and goods moving in the event of a no-deal Brexit. The first batch of UK plans for a no-deal Brexit will be published today, including a commitment to fund EU aid projects carried out by British organisations. The Sun adds that the 25 notes show that UK citizens who work or have worked in the EU may lose access to their pensions, the City could face ‘turmoil’ and that borders will be opened ‘unilaterally’ for goods by the Government.

Corbyn to make tech giants subsidise licence fee
The Guardian says that Jeremy Corbyn is to propose taxing large technology firms in order to subsidise the BBC licence fee. Other ideas to be outlined by the Labour leader in a speech today include having representatives elected by licence fee payers on the BBC’s board and making the corporation publish equality data, including social class, for all content creators.

Williamson attacked over ‘crackpot ideas’
According to The Sun, the Defence Secretary Gavin Williamson has ‘stunned military chiefs with crackpot ideas’, such as mounting guns on tractors, converting old ferries into beach assault craft and disguising missile systems as Coca-Cola lorries. A source told the paper that ‘The man is out of his mind. No one knows what to do.’ Military leaders are now said to fear that Williamson’s behaviour will prevent them from receiving extra Treasury funding.

Rees-Mogg uses letter to urge Prime Minister to ‘chuck Chequers’
The Daily Telegraph says that Jacob Rees-Mogg and over 60 other Conservative Eurosceptics have written to Conservative Associations, with a point-by-point analysis of Theresa may’s Chequers plan, which claims that it is the ‘wrong deal for Britain’. The letter insists that the Prime Minister should ‘believe in Britain’ and ‘chuck Chequers’, claiming that the EU needs a deal with the UK but the UK does not need a deal with the EU.

Founders of ‘pioneering’ free school hand it over to academy chain
The Guardian reports that the Greenwich Free School, which was one of the first to be approved by Michael Gove, and whose founders include a former Department for Education head of strategy, have decided to hand it over to a larger academy trust as the governors did not have the ‘capacity’ to provide the level of oversight needed.

Poll shows May would perform better in election than rivals
The Daily Mail carries the findings of an ICM poll which shows that the Conservatives would do better at a general election if they were led by Theresa May than by any of five named alternatives, including Boris Johnson and Jacob Rees-Mogg. The only scenario in which may would do worse was if the party was led by someone ‘quite young and able’ and ‘not currently in Government’.

Labour raised £10m more than the Conservatives last year
The Financial Times reports that the Labour Party’s membership surge led to it raising £10m more than the Conservative Party last year, according to figures released by the Electoral Commission. The party’s revenue from subscriptions rose from £6m in 2014 to £16m in 2017.

Government asked to take action against ‘essay mills’
The Times claims that the Government is being urged by the Quality Assurance Agency for Higher Education to ban so-called ‘essay mills’ which enable cheating by students. The Government has previously pressed the agency to tackle the problem without legislation but the QAA now believes further action is needed.

Are you prepared for the future of politics? Let Vuelio Political Services guide you.

Political Headlines – Gove bans puppy farming, Javid’s Windrush apology and criminals released

August 22, 2018/0 Comments/in Political Headlines, Government, Public Affairs Political Services, Political Database Blog Posts /by Thomas Stevenson

Today’s Political Headlines include Gove’s ban on puppy farming, Javid’s Windrush apology overshadowed, botched criminal reforms and the EU’s monitoring of the UK’s access to financial markets after Brexit.

Gove bans puppy farming
The Daily Mirror is celebrating the victory of the Lucy’s Law campaign to end puppy farming, which it had supported. Environment, Food and Rural Affairs Secretary Michael Gove has announced that the Government is to ban the sale of puppies by pet shops, online dealers and third parties, claiming that too many pets ‘have been brought up in squalid circumstances, in circumstances of pain and suffering and misery which should never be inflicted on any living thing’.

Javid’s Windrush apology overshadowed by new removal and detention figures
The Guardian claims that an apology by Home Secretary Sajid Javid to 18 members of the Windrush generation who were ‘most likely’ treated ‘wrongly’ by the Home Office has been overshadowed by new figures that reveal that 164 Windrush people may have been wrongly detained or removed, although the precise details of these cases have not been determined.

Suspected serious criminals released without conditions after botched reforms
According to The Times, the use of police bail has fallen by 90% year-on-year, leading to high-risk suspects being ‘released under investigation’ without conditions. The paper attributes the changes to ‘poorly planned’ and ‘rushed’ Government reforms, described by an unnamed senior police officer as ‘a disaster’.

EU will strictly monitor UK’s access to financial markets after Brexit
The Financial Times reports that the EU official responsible for financial services, Valdis Dombrovskis has warned that the bloc will strictly monitor the UK’s right of access to its market after Brexit. He said that the EU was not offering the UK ‘super equivalence’ and that assessments would need to be conducted ‘sector by sector and legislation by legislation’. The Guardian adds that the UK’s no-deal impact paper for financial services is expected to be published in the first batch, due on Thursday, although this could change.

Corbyn accuses May of abandoning ‘moral duty to refugees’
The Guardian says that Theresa May has been criticised by Jeremy Corbyn for abandoning the UK’s ‘moral duty to refugees’, after the outsourcing firm Serco threatened to evict up to 330 refugees in Glasgow. He will meet some of the families affected by the firm’s action.

EU citizens will not be ‘turfed out’ in no-deal Brexit
The BBC reports that Brexit Secretary Dominic Raab has promised to ‘move swiftly’ to safeguard the status of EU citizens during a no-deal Brexit, saying that it was ‘inconceivable’ that they’d be ‘turfed out’. According to The Times, Business, Energy and Industrial Strategy Secretary Greg Clark has been holding urgent talks with Irish officials in an attempt to secure Northern Ireland’s electricity supply in the event of a no-deal Brexit, in order to avoid having to publish contingency plans involving the use of generators.

Low tax councils to be hit hardest by funding changes
The Financial Times carries details of new research by the Institute for Fiscal Studies which shows that a redistribution of central government funding for local authorities could force boroughs with low council tax rates to bear more of the cost of services, while benefiting councils with high tax rates.

Chris Williamson praises pro-Assad blogger
The Daily Mail says that the Corbyn-supporting Labour MP Chris Williamson has ‘sparked fury’ by praising Vanessa Beeley, a pro-Assad blogger, at the Beautiful Days festival this weekend. Around a year after the MP Jo Cox was murdered, Beeley described her as ‘a warmongering Blairite and White Helmet Al Qaeda advocate’.

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How to manage public relations at a tech start-up

August 21, 2018/0 Comments/in PR Pulse, PR, PR News, PR Spotlight PR Blog Posts /by Phoebe-Jane Boyd

Elder is a tech start-up that aims to revolutionise the way people age through accessible live-in care. Rebecca Watkins is the PR manager at Elder. Previously a journalist in the US, Rebecca came to the UK four months ago and has hit the ground running.

We spoke to Rebecca about how Elder can change the way we age, how she builds and measures brand awareness and her simple advice for other PRs.

Can you introduce us to Elder?
Elder was started two years ago by the founders of Mopp, a home cleaning service. Mopp was very successful and was eventually sold to an American company. While this sale was being negotiated, one of the co-founders was struggling to find his nan suitable care; she wanted to stay in her home rather than go into a care home. They could not find anyone to do live-in care, so they created Elder, a service that allows you to match live-in care by personalities and what health issues carers have worked with in the past, so there’s a perfect match between carer and the person receiving care.

It sounds like a dating app…
It’s funny you say that, I do actually compare it to a dating app, so that’s a very accurate description. If we use dating apps as an example, the way live-in care currently works with a lot of providers, it would be like a dating app where you have to date the person closest to you. With Elder, it doesn’t matter if you’re in Skye and your perfect carer is in Bournemouth, we’ll put you together.

It’s amazing hearing stories back from the carers, they become such a big part of the family and some of them become the best of friends too, because they’re properly matched to each other.

How are you building brand awareness?
We’re using partnerships to raise awareness at lower levels, that’s with people like physios and lawyers who have direct contact with our potential clients. On the PR side, it’s about reaching out to journalists, so that key decision makers can learn who Elder is and what we do. We are trying to set up meetings with various MPs and hospital discharge teams. And we’re creating relationships with a lot of medical papers and universities, so people can learn about us that way. Who we are and what we’re trying to do is so important to show and that it’s not just all about money.

What is your day to day role?
The biggest part of my role is making sure people know who we are. We aim for media contacts at every level: local, national and international. My role is a lot of reaching out to journalists to build relationships, and also meeting charities to build awareness. Typically, charities don’t partner with businesses, but when I call charities, they’ll say they don’t partner with businesses, and I tell them what we’re doing and suddenly they’re really excited.

What’s the biggest challenge Elder is facing?
Positioning ourselves as the alternative to care homes and making people care about that. It’s about changing opinions, getting the idea across that we’re trying to be a force for good and we want to give control back to the person receiving care.

For example, we’re trying to tackle bed blocking. Right now, 20% of people who take up hospital beds have dementia – they could be at home, they just need care. That would free up 20% of beds for the NHS, as well as all the time, money and resources that goes along with hospital care. You end up in a horrible cycle – people stay in hospital and then get sick. Also, councils are being crippled by how many seniors they have to care for and they have nowhere to put them. We need those people to understand us, and help us make the changes the country actually needs.

We also want journalists to consider us as reputable source for comment. We deal with everything from dementia and diabetes to cancer – we care for so many different areas and we have opinions and ideas to improve all of those different sectors.

An issue getting media coverage is that I never realised quite how much what we read in newspapers and see on TV is paid for. So, trying to find opportunities that we can actually afford to do that is difficult – we’re a start-up so we can’t afford £12,000 for five minutes on a news show.

Have you ever used an agency?
Before my time, Elder did have an outside PR agency – but decided to bring it in house. It’s difficult for agencies to do PR, because they tend to have so many different accounts to work on, they can’t necessarily have one person dedicated and focused on one business and that’s what Elder needed.

How do you measure your work?
We’re still trying to work out how we measure brand awareness. At the moment we’re seeing that people are starting to recognise the name, and people get really excited about Elder. So, we can measure things like how many journals contact us, how many journalists and editors come back to us and ask for a pitch. In future we’d like to be able to ask customers, ‘How did you hear about us?’ so we can work out what’s working or not working. More than anything we want to make sure we’re getting to the people who need us.

What advice would you give other PRs?
Be nice – that’s the best advice I can give. So many people I’ve spoken to have said I’m really nice to talk to because I make the conversation upbeat. People don’t get enough nice, and they really engage with nice. Give people a second to tell their stories and you meet incredible people. Be nice and it can unlock so many doors.

Ready to take your PR and public affairs to the next level? Vuelio is here to help.

4 Simple Steps for Writing a Killer Press Release

August 21, 2018/0 Comments/in PR Pulse, PR, PR News Media Database, News Distribution, PR Blog Posts /by Phoebe-Jane Boyd

Despite the rise of digital and social media, the basic principles of a press release still hold true more than 100 years after the first PR communication was composed.

In our latest guide, The Press Release Blueprint, we outline the four essential steps that you should take every time your write a press release in order to gain coverage and get results.

Stephen Waddington, industry influencer, blogger and partner and chief engagement officer at Ketchum, believes there are good reasons why the press release has endured in a changing media communications landscape. He said: ‘The reason press releases continue to be used despite a multitude of alternative formats is that they are well understood by organisations. It’s a common format, created through a process of iteration and approval, for communication with external publics. Everyone knows how they work.’

As the first step in our guide is to get to the point, we’ll keep you no longer. Download the guide here, and start writing the best press releases of your career.

Political Headlines – Hunt, NHS, Fox and Corbyn

August 21, 2018/0 Comments/in Political Headlines, Government, Public Affairs Political Services, Political Database Blog Posts /by Thomas Stevenson

Today’s Political Headlines include Jeremy Hunt’s call for the EU to copy US sanctions on Russia, NHS trusts warning against a no-deal Brexit, Liam Fox’s pledge to make the UK an exporting superpower and the Corbyn staffer writing the guide to rid Parliament of Israel-supporting MPs.

Hunt calls for EU to copy US sanctions on Russia
The BBC says that Foreign Secretary Jeremy Hunt is to use a speech during his trip to the USA to call on the EU to impose further sanctions on Russia, emulating those introduced by the USA. He will warn that there must be a ‘serious price’ for violating international rules of conduct. During the trip, Hunt will meet the Secretary of State Mike Pompeo and address the UN Security Council on Islamic terrorism.

NHS trusts warn of no-deal Brexit impact
The Times has obtained a leaked warning by NHS Providers (the association of NHS trusts) to NHS England and NHS Improvement. In a letter, the body’s chief executive Chris Hopson warns of the impact of a no-deal Brexit on the pharmaceutical supply chain, public health, disease control and the workforce. He claims that both other bodies have not planned sufficiently for this scenario and that communication has been poor.

Fox pledges to make UK an ‘exporting superpower’
The BBC reports that International Trade Secretary Liam Fox will claim that the UK can be a ’21st century exporting superpower’ in a speech later today, promising to increase exports from 30% of the country’s GDP to 35%. He will say that the UK needs to ‘set its sights high’.

Corbyn staffer wrote guide to ridding Parliament of Israel-supporting MPs
The Sun reveals that Nicolette Petersen, who has worked for Jeremy Corbyn since 1994, wrote a guide advising people on how to rid Parliament of Israel supporters for the Palestinian Solidarity Campaign. She advised readers to look at the Jewish Chronicle and ‘look at websites that will show you who not to vote for’. Jewish Chronicle Editor Stephen Pollard told The Sun that ‘This isn’t about helping Palestinians. It’s about attacking Jews.’

Umunna to call for ‘national mission’ to combat youth violence
The Guardian says that Labour MP Chuka Umunna is to use a speech in Brixton this evening to call for a ‘paradigm shift’ in the understanding of youth violence, rejecting the ‘populism of left and right’ and calling for a ‘national mission’ to tackle the problem, arguing that it was necessary to go further than Scotland, which treats it as a public health issue.

Hague warns against changing Tory leadership election rules
Writing in The Daily Telegraph, former Conservative leader Lord Hague warns that his party should not change its rules to give its membership a greater say in choosing the next leader, warning that this could lead to entryism and the party being ‘swamped by new recruits’. He pointed to the example of Labour’s changes to its election rules and warned that party activists are ‘not remotely representative of society at large or even of their voters’.

Over 60,000 left in lurch after mortgage benefit withdrawn
According to The Daily Mirror over 60,000 people have been ‘left in the lurch’ following the abolition of Support for Mortgage Interest. It was replaced by a loan, but over half of those affected turned down this down when they were offered it. Lib Dem MP Stephen Lloyd has written to Work and Pensions Secretary Esther McVey, asking her to conduct a study into the reasons people are rejecting the loan.

Treasury guidance too ‘negative’ about no-deal Brexit
The Daily Telegraph claims that Chancellor Philip Hammond was forced to amend the Treasury’s technical notices on a no-deal Brexit because they were too similar to ‘Project Fear’. Sources told the paper that the documents were too ‘upbeat’ about EU membership and too ‘negative’ about no-deal, but had now been made ‘more factual’.

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rEvolution, The Louis Vuitton America's Cup World Series Chicago

A revolution in sports marketing: rEvolution acquires Revolution

August 20, 2018/0 Comments/in PR Pulse, PR, PR News, Media PR Blog Posts /by Phoebe-Jane Boyd

rEvolution, the US-based integrated global sports marketing agency, has acquired London-based Revolution Sports Marketing Group.

Revolution works with a variety of clients across golf, equestrian, tennis, motorsports and rugby, and its clients include SAS, Land Rover and the FEI World Equestrian Games™ Tryon 2018. The acquisition boosts rEvolution’s current roster of global clients, particularly those active in international sports, including Continental Tire, Polaris, Shell, Samsung and YouTube.

Revolution was co-founded in 2003 by Merrick Haydon, an established sports marketer who previously worked both in communications and sponsorship consulting across golf, athletics, tennis, equestrian, sailing, motorsport and rugby with a variety of global brands, including Barclays, BMW, UBS, Unilever and American Airlines.

John Rowady, president and founder of rEvolution, said: ‘Merrick and I both share the collective values about how to deliver world-class sports marketing services, while also advancing the expectations for what global sport can do for the growth of brands.

‘Having a true integrated sports marketing services platform on the ground in the UK is an essential step toward achieving our vision, and with this acquisition we are excited to create a new, legitimate pathway for international sports brands interested in deepening their connection with fans within North America (and vice versa).’

Haydon, who is joined by all of his existing staff as part of the acquisition, said: ‘It’s a tremendous opportunity for Revolution to join another independent agency that has the scale to broaden our role globally with existing clients. London is a major artery for sports business not only in Europe, but in the entire world. As part of the rEvolution team, we are excited to offer more expanded services for all of our client partners.’

The acquisition of Revolution creates a new London location, which is the ninth satellite office for rEvolution. Outside of rEvolution’s global headquarters in Chicago, rEvolution has offices across the US in Indianapolis, Atlanta, Charlotte, Connecticut, Denver, Southern California and Minneapolis.

Pembroke and Rye’s Charlie Hampton on how PRs can take advantage of silly season

August 20, 2018/0 Comments/in PR Pulse, journalism, PR, PR Club Media Database, News Distribution, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

Silly season is the period in August when Parliament is on Summer Recess, many people are on holiday and less serious stories fill up the news agenda. While some items may be frivolous, silly season provides a great opportunity for PRs to fill column inches and score some excellent coverage for their brands and clients.

Charlie Hampton, chief client officer at Pembroke and Rye, has over 20 years’ experience in communications and now oversees the agency’s account strategies – delivering programmes for companies ranging from Panasonic to Canadian Affair. We spoke to Charlie about his approach to silly season and what PRs should do to score a summer success.

What kind of stories do well during silly season?
The relative shortage of political and business news during silly season means that stories in these two areas tend to do well. Just look at huge number of column inches that Boris Johnson and Jeremy Corbyn have received in the past couple of weeks.

That said, the reduction in these types of story creates more space in the media overall, so many outlets have more capacity than usual for stories of any kind.

The drop in political and business news is partially rebalanced by stories such as celeb holiday news – which seems to be everywhere at this time of year! – so competition to place celeb-related stories during silly season remains as high as ever.

How does your pitching/media outreach change during silly season?
We don’t step back from pitching stories during silly season but do sometimes look to place stories that are less time-specific – especially business stories – as the media may have more space to consider them than at other times of the year.

Our media outreach changes a bit as many journalists are on holiday, and therefore working to longer lead times and deadlines, so we look to develop stories further in advance wherever possible.

What are the benefits of getting coverage when the news agenda is quieter?
In a nutshell, you have the potential to achieve wider and deeper coverage for stories than might be possible at other times of the year. A story that might result in a nib in October, could well be an article of several paras in August.

This enables comms professionals to create a bigger impact for their clients, driving greater recognition and engagement with their key stakeholder groups.

We saw this all too clearly in recent weeks when a story we’d developed on behalf of an aerospace client about a new location with the creation of new jobs was very widely covered in the industry, business and local media, and to a greater extent than would have happened after silly season.

Need to reach the media during silly season? Get Vuelio.

Political Headlines – HMP Birmingham, EU migrants, Corbyn’s takeaway and Syrian aid

August 20, 2018/0 Comments/in Political Headlines, Government, Public Affairs Political Services, Political Database Blog Posts /by Thomas Stevenson

Today’s Political Headlines include the Government taking control of HMP Birmingham, EU migrants to be offered the right to stay in the event of a no-deal Brexit, Corbyn’s takeaway with the Hamas leader, and ending aid to rebel-held areas of Syria.

Government takes control of ‘violent’ Birmingham prison
The Times reports that the Government has taken control of HMP Birmingham from G4S. The move follows the Chief Inspector of Prisons Peter Clarke’s call for the Government to open an independent inquiry into ‘appalling violence and squalor’ at the prison. He also warned of drug use, bullying and loss of control by prison staff. This is only the second time that the Government has taken over a private prison.

EU migrants to be offered right to stay in no-deal Brexit
The Daily Telegraph has obtained details of the UK’s policy towards EU migrants in the event of a no-deal Brexit. According to leaked cabinet papers, the UK will try to take the ‘moral high ground’ by allowing them to continue to live in the UK, use the NHS and claim benefits. The plan is to be set out in one of the no-deal technical papers, the first of which will be published on Thursday.

Corbyn had takeaway dinner with Hamas chief
The Sun reveals that Jeremy Corbyn admitted in a column for the Morning Star in 2010 that he had held a ‘long meeting’ and a takeaway dinner with Khaled Mashal, the Hamas leader, who the paper claims is a ‘renowned Holocaust denier’. Polling conducted for the paper finds that 47% think Labour had a serious problem with anti-Semitism, with 27% thinking that Corbyn is an anti-Semite. The Times adds that Labour MP Chris Williamson has been reprimanded following a complaint that he had belittled anti-Semitism accusations.

Aid to rebel-held areas of Syria to end
The Times says that the UK is to halt its support to the opposition in Syria, admitting that the rebels have lost the conflict. The Foreign Office and the Department for International Development have decided that the aid programmes are unsustainable, with the last rebel-held area expected to be attacked by President Assad’s forces imminently.

Adonis warns Labour will be ‘finished’ if it backs Brexit in an election
The Guardian reports that Lord Adonis has claimed that the Labour Party would be ‘finished’ if it backs Brexit at the next election. New polling shows that the Conservatives would be 4% ahead of Labour in a snap election if Labour adopted an anti-Brexit position, but 9% ahead if Labour was pro-Brexit, with the Liberal Democrats just 2% behind Labour.

MPs call for increased staffing budget because of Brexit
In an exclusive, The Daily Telegraph claims that MPs have been lobbying the Independent Parliamentary Standards Authority (Ipsa) for an increase in their staffing budget because Brexit is increasing their ‘workloads’. The former Chairman of the Committee on Standards in Public Life, Sir Alistair Graham, has warned that the system is ‘open to abuse’ and that Ipsa should be ‘very cautious about raising budget’.

Tory MPs express entryism fears
The Guardian reports that Conservative MPs including Anna Soubry, George Freeman, Nicky Morgan and Phillip Lee have expressed concerns about entryism in the party after Leave.EU urged its supporters to join so that they could vote for Boris Johnson or Jacob Rees-Mogg in the next party leadership election.

Wright considers addressing conference as a hologram
According to The Times, Digital, Culture, Media and Sport Secretary Jeremy Wright is considering addressing the Conservative Party conference as a hologram, under plans that he inherited from his predecessor Matt Hancock, designed to highlight the work being done by British businesses with the technology.

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Five Things: influencer marketing, Google in China, Alex Jones, Scottish papers and Heat

August 17, 2018/0 Comments/in Five Things, PR Pulse, journalism, PR, PR News Press and Bloggers, Media Analysis, PR Blog Posts /by Phoebe-Jane Boyd

While everyone in the office is trying the Dele Alli challenge (easy when you know how), here are the stories you probably missed, but shouldn’t have.

This week, Five Things includes the CMA influencer marketing investigation, Google staff protesting censorship plans, Alex Jones banned (again), Scottish papers to merge and 1,000 Heat magazines.

1. CMA launches influencer marketing investigation

The Competition and Markets Authority has launched an investigation into celebrities and social media stars who aren’t disclosing paid-for content. The CMA has identified the practice as a major issue and has written to a number of users to find out how they are working with PRs and brands.

We spoke to leading industry experts to gauge their reaction to the announcement, with the overwhelming response being in favour of anything that standardises practices across content creators and their collaborators.

2. Google staff protest China plans

Over 1,000 Google employees have signed a letter to protest the company’s plans to a build a censored search engine for the Chinese market.

As reported by The Guardian, the letter calls for executives to review the company’s ethics and transparency – the latter point referencing the secrecy of the project codenamed Dragonfly. Google staff demand to know what they are building and why.

Google, which left China in 2010 due to censorship and ‘state-sponsored hacks’, has made only vague references to the project and claims it is ‘not close to launching a search app in China’.

3. Alex Jones banned from Twitter

Obviously wanting its own headline in Five Things, Twitter waited a week to join every other major social network in banning right-wing conspiracy theorist, and Info Wars owner, Alex Jones. The platform appeared in last week’s edition defending its decision to leave Alex Jones’ account running as he hadn’t broken any rules.

Now the account has now been considered to have broken to rules against abusive behaviour but the punishment is small; Alex Jones has only been banned for one week and a majority of his tweets remain on the platform. The Independent suggested Twitter, which often faces criticism for its handling of abusive users, was responding in the most ‘minimal way it possibly could’.

4. Daily and Sunday paper to merge

Glasgow’s Herald is merging its editorial team with the Sunday Herald, as the publisher seeks to save on costs. Plans being mooted include rebranding the Sunday Herald as the Herald on Sunday, and making the papers share the same editorial line and broadsheet format.

As The Guardian points out, The Sunday Herald was the only paper to back independence in the referendum, a move which saw the paper’s readership double in 2014. It has since declined, though, as many pro-independence campaigners accuse the paper of turning on the cause.

The news is just the latest blow to the print industry, which continues to suffer in the digital age.

5. 1,000 Heat magazines

Heat magazine is celebrating its 1,000th issue this week with a bumper edition, including a mini mag that features all the original content from its first issue in 1999. While the magazine boasted a massive print circulation of nearly 600,000 copies back in its 2006 heyday, now it has fallen to less than 120,000.

However, as the Press Gazette reports, thanks to its app, radio station, website and social platforms, the brand claims to reach 4.3m, keeping it relevant to a modern audience.

Marking the thousandth issue, a Heat spokesperson said: ‘Like the Queen and a cup of builder’s tea, Heat is a much-loved British institution – and one that has entertained millions of loyal readers over the years and is still going strong, outperforming our competitors on a weekly basis.’

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Political Headlines – McCluskey, Hunt, prisons and vaping

August 17, 2018/0 Comments/in Political Headlines, Government, Public Affairs Political Services, Political Database Blog Posts /by Thomas Stevenson

Today’s Political Headlines include Len McCluskey’s input in the anti-Semitism row, Hunt says no-deal Brexit would be a mistake, £10m crackdown on drugs and phones in prisons and the vaping report.

Len McCluskey accuses Jewish leaders of ‘truculent hostility’ towards Labour
The Guardian reports that Unite general secretary Len McCluskey has accused Jewish leaders of ‘truculent hostility’ towards Labour, but also called for the party to adopt the full International Holocaust Remembrance Alliance definition of antisemitism. Margaret Hodge has told Sky News that when she was investigated for confronting Corbyn over antisemitism, it made her think about ‘what it felt like to be a Jew in Germany in the 30s’.

Hunt says no-deal Brexit ‘would be a mistake we would regret for generations’
The BBC says that Foreign Secretary Jeremy Hunt, who has just completed a tour of northern Europe has warned that a no-deal Brexit ‘would be a mistake we would regret for generations’ and refused to rule out accepting EU environmental and social legislation. The Times reports that Business, Energy and Industrial Strategy Secretary Greg Clark warned in a meeting with Austrian and Finnish counterparts that if the European Commission rejected the UK’s proposals it would cause ‘lasting economic harm’ to millions across the continent. The Sun adds that the UK will publish its first batch of technical notices for a no-deal Brexit next week, covering topics including farming, fishing, customs and cigarette packets.

£10m crackdown on drugs and phones in prisons
The BBC reports that the Ministry of Justice is to invest £10m to counter the proliferation of drugs and mobile phones at ten of England’s most ‘challenging’ prisons. The policy will see the introduction of new body scanners and sniffer dogs, prison governors sent to military-style colleges and repairs and improvements to windows and perimeter walls.

Committee’s vaping report causes ‘outcry’ from scientists
The Daily Mail claims that a new report by the Commons Science and Technology Committee on vaping has caused ‘outcry’, with leading scientists describing it as ‘one-sided’. The report recommends reconsidering bans on vaping in public places, making it easier to obtain vaping devices on prescription and relaxing advertising restrictions.

Lord Sheikh claims calls for his expulsion from Tories are ‘politically motivated’
The Times reports that Lord Sheikh has claimed that Zac Goldsmith and Robert Halfon’s calls for him to be expelled from the Conservatives for attending the same event in Tunisia as Jeremy Corbyn are a ‘politically motivated’ attack. He denies meeting Hamas and says that he did not participate in the wreath-laying ceremony.

BMA warns of ‘potentially catastrophic consequences’ of no-deal Brexit
The Financial Times says that the British Medical Association has ‘stepped up’ its warnings about a no-deal Brexit, claiming that it poses ‘potentially catastrophic consequences for patients, the health workforce, services and the nation’s health’. A briefing paper suggests that care for those suffering from rare diseases and cancer would be disrupted, while the country’s response to pandemics would also be put at risk.

Ministers considering ‘inheritance insurance’ plan to fund social care
In an exclusive, The Sun reveals health ministers are considering proposals for ‘inheritance insurance’, under which elderly people would take money out of their pension on a tax-free basis and buy insurance to pay for their care. The insurer would guarantee to protect their home, allowing it to be passed onto their children.

New apprenticeships fall by 31% as business groups call for reforms
The Financial Times reports that new figures show that there has been a 31% drop in the people starting apprenticeships. Business groups have warned that the Government is in danger of missing its target of 3m apprenticeships by 2020 and called for it to take action.

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CMA investigates influencer marketing

August 16, 2018/0 Comments/in PR Pulse, PR, PR News, Blogger, Influencers PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

The Competition and Markets Authority (CMA) has launched an investigation into celebrities and social media stars who are not disclosing paid-for posts. If the CMA determines that influencer marketing is regularly breaking consumer law, it can take enforcement action and tighten up the rules.

The use of influencer marketing is on the rise; according to last year’s CIPR State of the Profession research, more than half (52%) of public relations professionals now spend most or some of their time working on influencer relations.

Ethics is a huge area of concern in influencer marketing, whether it’s not disclosing paid-for posts or buying fake followers to swell numbers – as Scott Guthrie, freelance influencer marketing consultant, discusses here.

As the CMA explains: ‘Online endorsements from celebrities and influencers can help brands reach target audiences and boost sales. Where influencers are paid or rewarded to promote, review or talk about a product in their social media feeds, consumer protection law requires that this must be made clear.

‘If they do not label their posts properly, fans or followers may be led to believe that an endorsement represents the star’s own view, rather than a paid-for promotion.’

As part of its investigation, the CMA has written to celebrities and social media influencers to gather more information about their posts and the nature of their agreements with brands and PRs. It has also welcomed contributions from the public, especially anyone who has made a commercial decision based on a social media post – you can contribute to the investigation here.

Industry reaction
The CIPR has welcomed the announcement. Alastair McCapra, CIPR chief executive, said: ‘Influencers’ endorsements must always be clearly labelled. The public have a right to distinguish between authentic and paid-for endorsements. PR professionals need to be aware that working with influencers who fail to declare a paid-for endorsement is a breach of our Code of Conduct.

‘PR practitioners have a responsibility to their clients, the profession and the public to place ethics at the heart of all they do. I’d urge anyone unsure of the rules to contact the CIPR or the CMA for guidance.’

In the recent Vuelio Webinar: ‘How to improve your influencer relations’, Anne-Marie Lacey, managing director of Filament PR and Debbie Sharratt, independent PR practitioner and blogger at My Boys Club discussed this very topic, explaining why everyone needed to be using the ASA guidelines and disclosing paid-for collaborations.

Commenting on the CMA announcement, Anne-Marie said: ‘As PR professionals, it’s our job to protect the reputations of the brands we work with. At Filament PR, we’re leading the way when it comes to guiding our clients through the minefield that is influencer marketing, showing them what best practice looks like and teaching them how to successfully implement campaigns that work, while still adhering to the ASA guidelines and CAP Code.

‘A huge part of building brand trust is about integrity and transparency when engaging with a brand’s audience through all communication touch points. We welcome the CMA investigation if its outcomes will be clear-to-follow guidelines that can be implemented by PRs and the influencers they engage with, allowing brands to build their reputation online without misleading its audience. Ultimately, this is in everyone’s best interests – comms professionals, brands, bloggers and other influencers too.’

Debbie said: ‘Working as both a PR and a blogger I am very aware of the importance of being both professional and ethical. Influencer marketing and PR is a hugely exciting discipline and brings many benefits to brands, organisations, bloggers and, most importantly, the consumer.

‘However, this developing industry does need to continually look at its practices and evaluate how they impact on its reputation and further success. I very much welcome any developments that make honest disclosure a simple process that is both clear and transparent, building strong relationships between all parties involved based on trust.’

The need for an association?
The investigation raises further questions over the needs for standards across the entire blogging industry, which would be much easier to implement through a centralised association. Parenting bloggers John Adams, of Dad Blog UK, and Tim Liew, of Slouching Towards Thatcham, have both written guest posts for Vuelio advocating the need for a bloggers association.

In John’s post, he specifically suggested an association could produce a code of conduct, which members would have to follow, that would include elements such as disclosing paid-for content. Commenting on the CMA investigation, John said: ‘So long as the aim is to create a level playing field between print and online media, this investigation is to be welcomed and I would be delighted to contribute to it.

‘This is an area creating intense debate and interest among the general public. There’s a clear need for bloggers and content creators to be open and transparent. At present this doesn’t always happen, and it leads to a lack of trust. I hope this investigation will result in the production of clear rules or guidelines that anyone using social media on a commercial basis can and will adhere to.’

Tim, who wrote in his post that, ‘The individual interests of bloggers, brands and agencies alike would benefit from a body whose role it is to look after our collective interests, raise professional standards and support new entrants’, also welcomes the investigation.

He said: ‘I’d welcome any investigation that leads to pragmatic standards that are easy to understand for influencers, brands and consumers alike. As influencers, our relationships with our followers are built on authenticity and transparency. Anything that helps to build trust can only be a positive.’

Vuelio supports the need for an industry association and a code of conduct that makes collaborations between brands and influencers more transparent, ethical and ultimately successful for all interested parties. Let us know your thoughts in the comments below or on Twitter @Vuelio.

Interview with the new Nursing Times editor, Steve Ford

August 16, 2018/0 Comments/in PR Pulse, journalism, PR, PR News Media Database, PR, Press and Bloggers Blog Posts /by Christina Pirilla

Steve Ford was recently appointed editor at Nursing Times. Having previously worked as the news editor at the publication, Steve speaks to us about stepping into the editor’s shoes, the future of Nursing Times, traditional and social media trends, and going to the same primary school as Russell Brand!

How are you settling into your role as editor at Nursing Times? What is a typical working day like for you?
It’s been great so far. It’s a brand I know well and am passionate about, having previously been news editor for quite a few years. Being in the editor’s chair brings new challenges but also lots of opportunities. We’ve got a lot done in terms of improvements, especially to the website, over the last couple of months. But it’s an ongoing journey.

My typical day involves many meetings – both internal and external – lots of problem solving and communication, some editing and possibly writing the odd leading article.

What are some of the best things about your job? What are some of the more challenging aspects?
Being the editor of a publication with such a rich history and feeling like my team and I are supporting a profession that really matters is a rare opportunity in publishing. It’s also exciting being the editor of brand that is doing well – touch wood – but that also has so much potential.

Rarely having enough time to do as much as I want to do in a day or week is a challenge.

What role does social media have to play in your work? How do you engage your audience?
It is a vital and increasingly important tool for telling people about our content and engaging with our audience. I, alongside the Nursing Times brand, mainly use three platforms – Twitter, Facebook and Instagram. I mainly use my personal Twitter account for work, but we have corporate accounts across all three as well.

What can we expect from Nursing Times over the next 12 months or so?
Our usual great quality clinical, news and opinion content – but with a slightly sharper, more campaigning edge and backed with more strategic use of social media. You should also notice increased integration between the different types of content that we produce, so that it complements each other. In addition, we might dip our toe into trying to develop some audio-visual packages.

Are there any trends you are noticing/can predict?
A tough question. We’ve been on a journey over the last decade from being entirely print focused to becoming very digitally focused, but now find ourselves using the two very much to complement each other. Whether this continues will depend on what our readers tell us they want, as with all things.

Generally, we are seeing social media become the new place where news breaks and engagement takes place – how traditional media adapts to this will be both interesting and key to its survival. Social media moguls could become the new media moguls full stop. It remains to be seen whether the tabloids will survive the transition.

What advice would you give to PR professionals who want to work with you?
Write me an email clearly setting out why you think your press release or other pitch is important to my readers. If I don’t get back to you after you’ve sent a follow-up reminder email, then take it as likely that it’s not the right fit for Nursing Times. Call me if you know me. If it’s a clinical news release, where possible include a quote from a specialist nurse as well as all the usual doctors.

What type of press material are you interested in receiving?
Anything of interest to nurses and the nursing profession really. That can be about a range of subjects – policy and guidance on workforce, education and regulation, or best practice, clinical research and local innovation. We are interested in writing and commissioning news, opinion pieces and clinical articles; but not really features or case studies.

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Political Headlines – Spying on the EU, anti-Semitism, Corbyn and Grayling

August 16, 2018/0 Comments/in Political Headlines, Government, Public Affairs Political Services, Political Database Blog Posts /by Thomas Stevenson

Today’s Political Headlines include EU fears that the UK is spying on them, Labour’s anti-Semitism compromise, Corbyn pictured with an alleged terrorist and hauliers criticism of Grayling.

EU negotiators fear UK is spying on them
The Daily Telegraph alleges that the EU’s Brexit negotiators are worried that they are being bugged by the UK’s secret service. Concerns arose after sensitive documents were obtained by the UK just hours after they were presented at a meeting of EU civil servants. The paper adds that the documents, which set out the EU’s opposition to the UK’s plan to remain in the single market for goods, were scheduled to be published on the day of the Chequers summit but this was cancelled following representations ‘at the highest level’. Speaking to The Guardian, ‘diplomatic sources’ have rejected the suggestion that the UK might be able to negotiate directly with the other 27 EU countries at a summit in Salzburg next month.

Labour plans anti-Semitism compromise
According to The Guardian, the Labour Party is preparing to back down and incorporate the full International Holocaust Remembrance Alliance definition of anti-Semitism into its rules as long as it can incorporate protections which allow legitimate criticism of Israel. The party hopes that the changes will have been made by its conference next month.

Corbyn pictured with terrorist on Tunisian visit
The Times claims that one of Jeremy Corbyn’s fellow attendees on a controversial trip to a Tunisian cemetery in 2014 was Maher al-Taher, leader of the Popular Front for the Liberation of Palestine, which was already proscribed by the EU and which claimed responsibility the month after for an axe attack that killed four rabbis at a synagogue in Jerusalem.

Hauliers criticise Grayling following Brexit meeting
Leaders in the road haulage industry have spoken to The Daily Telegraph following a meeting with Transport Secretary Chris Grayling, accusing him of ‘knowing nothing’ about the sector. They warned that his department had not put in place credible contingency plans for a no deal Brexit and that he seemed unaware that in that scenario they would be left unable to carry goods within the EU as their licences and qualifications would not be recognised.

Johnson plans comeback speech at conference fringe event
The Sun reveals that Boris Johnson is planning to make a comeback speech during a fringe event at the Conservative Party conference and is in talks to participate in at least one other event. The paper claims that Johnson will use the opportunity ‘to spearhead a pro-Brexit push’.

Johnson’s Afghan trip cost £20,000
The Guardian reports that Boris Johnson’s visit to Afghanistan on the day of the vote on the third runway at Heathrow cost taxpayers £20,000. Shadow Chancellor John McDonnell said that Johnson had ‘scuttled out of the country at the taxpayer’s expense rather than honouring his promise to his constituents’ to vote against the plan.

Javid criticised May’s decision to block police pay rise
The Daily Telegraph claims that Home Secretary Sajid Javid wrote to the Prime Minister after she rejected a recommended 3% pay increase for all police, warning her that she had made the ‘wrong decision’ and that officers would only see their pay increase by 1%. The Police Federation has accused May of ‘stabbing them in the back’.

Three year tenancies to be made mandatory
In an exclusive, The Sun says that Housing, Communities and Local Government Secretary James Brokenshire is backing plans to make three-year tenancies mandatory, despite opposition from landlords. The news, expected to be announced next week, has been welcomed by housing charity Shelter.

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