The British Airways passenger that bought advertising on Twitter only to shout back at the airline for misplacing his luggage on a business trip to the EU, claims he’s won the battle – even at ...

‘Content marketing is the only marketing left,’ claims Seth Godin, marketing guru and bestselling author. He’s right because if trend analysis are anything to go by, the future of trade lies right here on the ...

‘If your goal is to drive a particular action via Twitter, Promoted Tweets are a great place to promote engaging content that includes a call to action to users.’ This is how Twitter defines its self-service ...

The BBC’s decision to hire Godric Smith, the government’s former spin chief, to help rebuild its damaged reputation amid the Jimmy Savile child-abuse scandal, seems to have backfired. The news reported first by The Sunday ...

Once again, the Guardian has chosen its top 100 most ‘powerful’ people in television, radio, newspapers, magazines, digital media, media business, advertising, marketing and PR. In a move that’s more than reminiscent of Time magazine’s ...

John Barnes is the MD for digital and tech at Incisive Media. A global B2B publisher, Incisive specialises in the financial, legal, technological and digital industries. John spoke to Cision about online events, digital innovations ...

A London Fashion Week special with the Financial Times’ acting deputy fashion editor David Hayes. David talked to Cision about the FT’s coverage, the importance of PR and the Topshop Café. How extensive is the ...

The countdown to Fashion Week for New York, London, Milan and Paris, the capital cities of style, has begun. But even as the lights and cameras return to runways next month, the real action within ...

Diary of a Clotheshorse is featured in this week’s Media Updates. Author Leroy Dawkins spoke to Cision about London Fashion Week, instant news and being mistaken for a whole team of people. Why should people ...

Make, Do and Push! will be featured in this week’s Media Updates. Author Hannah Jeeves talks about being a fabulous mummy, her PR pet peeve and her very public diary. Why should people read your ...

The Cake Hunter will be featured in this week’s Media Updates. Author Sophie Hunter spoke to Cision about The Great British Bake Off, good pictures and friendly PR. Why should people read your blog? The ...

Social media gurus will often suggest it is the ultimate aim and promise to help you achieve it. But how hard is it to trend on Twitter? And how many tweets make a trend? When ...

Without any fuss (or as much as an announcement) Google updated the link schemes document on its webmaster guidelines last month in a bid to filter out content that manipulates its PageRank algorithm with ‘unnatural’ ...

Which news site is making the best use of social media? With publicly available data, we can compare the volume of shares across different publications. Prince George’s first official photos have been released today which ...

There is much talk on the fate of PR after Google changed its webmaster guidelines on Link Schemes. To get more insight on how agencies are responding and addressing the new rules, Cision interviewed Paul Stallard, ...

The Great Google has come under fire lately for allegedly breaching privacy laws in regards to Gmail accounts, and then for preaching ethical SEO practices that can potentially change the way PR companies use press ...

The Simon Wakeman blog will be featured in this week’s Media Updates. Simon spoke to Cision about communications in the public sector, Neville Hobson and working with PRs. Why should people read your blog? My ...

Confessions of a SAHM will be featured in this week’s Media Updates. Author Rachel Gully spoke to Cision about the most important issue for her blog, guest posts and working with PRs. Why should people ...

The Spice Scribe will be featured in this week’s Media Updates. Author Zoe Perrett spoke to Cision about India’s diverse cuisine, working with PR and Chowder Singh’s amazing blog.  Why should people read your blog? ...

PR is a paradoxical profession. On one hand the industry earns its living by managing client reputation, and on the other, it is terribly lacking in defining its own identity among other marketing disciplines. This ...