Marketing PR Influencer Marketing

Pitch perfect: how PRs can own influencer marketing

PR and marketing are waging a war over who owns influencer marketing. PRs still have an edge, but to keep it they need to understand the influencers they’re working with and be responsible for their organisation’s relationship with bloggers, vloggers, content creators and Instagrammers. Luckily, we can help.

Not only does Vuelio have an unmatched database of UK creators, the market-leading Vuelio Blog Awards and the world-famous rankings – we also regularly interview bloggers in exclusive spotlights.

These keep us, and our clients, up to date with the industry – we know what’s working and what’s not, what best practice looks like and, for PRs, what makes the perfect pitch.

And it’s the last point that we’re focusing on today, following our travel spotlight with Monica Stott, The Travel Hack. Along with telling us about the best street eats in the world, the joys of electric bikes and the fact she accepts press releases – Monica also gave us a template for working with bloggers, and influencers, on any project or collaboration.

So, what does the perfect email look like? For Monica, it’s this:

‘We’ve got a new product and we’d like you to feature it on your blog and Instagram feed. Attached is a description of the product and some photos.

‘We’d like two blog posts, one to be a dedicated review and one to be an editorial style post where the product is naturally featured. We’d like two Instagram photos which we’d like to re-share on our feed and we want them to be candid and natural photos similar to the style on the mood board attached. If you’re interested, please tell us your fee and your turnaround time for this content.’

There’s a couple of key points in this, which nearly every creator tells us when we ask about working with PRs:

  1. Make it clear what type of content you want featured and the channel you want it to be featured on
  2. Be upfront about budget, even if there isn’t any, because they need to know straight away to see if it fits with their business model
  3. Be clear about the product, service or campaign you want them to cover
  4. Include a brief – whether it’s a mood board like this example or a detailed description of your target market and positioning
  5. Don’t restrict the creative – being too specific turns a lot of creators off, they’ve built a relationship with their audience based on their authentic content and your brand needs to fit into that. Only their creativity will work.

These five points can help build a strong and fruitful relationship.

And as it’s all based on good communication, PRs can fly ahead of marketing to manage and maintain influencer outreach, and ultimately win the influencer marketing war.

Monica Stott

Travel spotlight: Monica Stott, The Travel Hack

Monica Stott has been ranked once again with her blog The Travel Hack in the top 10 travel blogs. Originally started while camper vanning her way around Asia and New Zealand in 2009, The Travel Hack is now based in the UK but includes global adventures with Monica and her family.

Here, Monica tells us all about her use of different social media channels, the best places in the world for food, her advice for PRs – including the best example of a collaboration request – and her favourite other bloggers.

How do you describe what you do to other people?
It really depends who I’m talking to. I tell most people I’m a travel blogger and I feel like most people understand what that means. They usually assume my blog is a hobby rather than an established business and I often have an awkward couple of minutes where I try and tell them I actually make a living from blogging! I tell them I write about my travels and share advice, inspiration and guidance for anyone wanting to replicate my trip and that I work with travel and lifestyle brands to promote their products, services and destinations.

But if I’m talking to someone who is older or someone who doesn’t really use the internet then I tell them an ‘online travel writer’. This is essentially what I do, and it saves myself a lot of time and questions!

Travel Hack

How do different social channels work with your blog?
I do use different social channels very differently.

Pinterest (if you can call it a social channel) drives a lot of traffic but I mostly have that all automated through Tailwind.

Facebook also drives a lot of traffic and has the most potential for something to go viral thanks to the ease of sharing posts, so I try to focus on creating posts people want to share.

Twitter seems to be mostly other travel bloggers so this is a great space for networking with my fellow bloggers and PRs.

Instagram is my favourite, although can be tricky with the algorithms and the need to spend a lot of time on the channel to see any major results. I see my Instagram grid like a shop window into my blog, one glance at this and you should get a feel for what The Travel Hack is all about. My grid is currently very blue and outdoorsy and this reflects a lot of the outdoor trips I’ve been taking recently.

Instagram stories is where the magic really happens. This is where I share everything and where I feel a real connection with my followers. This is where we chat and they ask questions and they get a glimpse into my whole life, not just my travels.

Travel Hack

Do you think travel blogging will be your job forever?
I really hope so, but I think it will be VERY different in years to come. Travel blogging has changed so much over the past five years so it’s really exciting to see how it will change and evolve over the next five years.

Travel blogging is my dream job and it’s equally amazing and terrifying to find yourself doing your dream job! I feel so lucky but I’m constantly nervous about slipping and the dream shattering. I don’t think this is a bad thing though, it keeps me on my toes and pushes me to keep learning and evolving. Blogging is all about learning new skills and adapting with the ever-changing technologies available to us.

It’s a very exciting time to be a blogger and I can’t imagine doing anything else!

Where’s the best place in the world for street food?
I think everywhere has good street food these days because it’s such a huge trend and so many people are entrepreneurial foodies who want to start small businesses as side hustles to their day jobs.

But I’m going to have to say Thailand because this is where I properly discovered street food (many, many years ago!) I’d never had such fresh, tasty, delicious and cheap food before in my life! I hadn’t eaten much Thai food before my first trip to Thailand and I was instantly hooked on those creamy, spicy curries with sticky rice.

Travel Hack

Which country has the friendliest locals?
Every country I’ve ever visited has the usual mix of horribly rude people and wonderfully welcoming people. I think people are essentially the same all over the world, it’s just some countries have chattier locals than others. I think it’s often down to confidence too.

I really enjoyed a trip to the Maldives when my son was nine-months-old because the locals were so friendly and welcoming with babies. We hadn’t expected it to be such a baby-friendly place to visit but they loved our son and were so kind to him. Everyone on the island knew his name and the hotel staff would offer to entertain him while we ate our dinner. I think you can tell a lot about a person by the way they react to children and the people in the Maldives were lovely.

What’s your favourite mode of transport?
Electronic bike! I’ve just returned from a trip to Switzerland where I did some mountain biking on an e-bike and it was amazing. You can either choose to put very little effort in and coast along without breaking a sweat, or you can put a normal amount of effort in and ride twice as fast! It’s so much fun and I really can’t wait for e-bikes to become more affordable so they’re an everyday mode of transport.

Other than e-bikes I’d have to say planes because they open up the whole world for us. Flying is incredible and it’s relatively inexpensive too, making the world such an accessible place for us.

Do you accept press releases?
Yes!

Like most bloggers I get over a thousand emails a day so I usually read a small percentage. If something sparks my interest, I’ll definitely read it and it often leads to something on the blog. I’m much more likely to read it if it comes from a PR already in my address book or someone I’ve worked with already.

I think press releases can be an opportunity many bloggers miss out on. It’s worth noting that when a brand or a PR sends you a press release, it’s because they have something they want to promote so it’s a great opportunity to get in touch and see if there’s a way to collaborate.

Travel Hack

What are the best collaborations you’ve worked on?
I’m currently on a press trip with Jurys Inn, the hotel chain. It’s my second time working with them and I love working with this brand. They let me know what they want to achieve, the messaging they want to get across and the purpose of our collaboration, and then they allow me to make the creative content decisions. They trust me to incorporate their messaging into my content and, because it’s a brand I genuinely love and their whole ethos aligns perfectly with The Travel Hack, it’s a message I can incorporate naturally and with wholehearted enthusiasm!

I’ve been doing this for 10 years and I understand what my audience respond to and what type of content has the biggest impact, both for immediacy and longevity. I’ve worked with countless brands to incorporate their messaging into my content so I love it when I’m given the trust and the freedom to create the content I know my audience will respond to.

What advice would you give to brands and PRs reaching out to you?
Know what you want to get out of a collaboration and tell me straight away! I often spend days going back and forth on emails with brands while I try and decipher their cryptic messages and find out what they really want!

It’s so much easier when a brand emails and says, ‘We’ve got a new product and we’d like you to feature it on your blog and Instagram feed. Attached is a description of the product and some photos. We’d like two blog posts, one to be a dedicated review and one to be an editorial style post where the product is naturally featured. We’d like two Instagram photos which we’d like to re-share on our feed and we want them to be candid and natural photos similar to the style on the mood board attached. If you’re interested, please tell us your fee and your turnaround time for this content.’

This would be the dream!

But if the brand is new to working with bloggers then I’m equally happy if they’re honest and say they don’t know what kind of content I can produce but they have a budget of X and they’d love to know what I could do with that and the kind of reach I would expect to achieve.

I get so many emails from brands saying, ‘Please send us some ideas about how we can collaborate.’ I’m definitely an ideas person and I could sit down and spend all day writing down a thousand ways we could collaborate, so it’s really nice when a brand are specific about what they want to get out of a collaboration and the size of the collaboration they have in mind. Once I know the purpose of the collaboration and the budget they have in mind, I can reply with a detailed proposal with clear examples and reports from similar campaigns I’ve worked on in the past.

What other blogs do you read?
I read so many!

I love Hand Luggage Only as they travel so much and have such a huge variety of incredible trips.

I like Twins that Travel for their honesty when it comes to travel and I love the way they encourage people who feel nervous or anxious to get out of their comfort zone and travel.

I love seeing the collaborations between Wanderlust Chloe and An Adventurous World. They have separate blogs and often travel separately but the newly engaged couple also make incredible videos when they’re together.

I like Katie Ellison for family travel and WishWishWish for stylish travel guides. I love girl tweets world for honest and funny travel posts, especially now she has an adorable baby boy. I follow Tigerlilly Quinn because she has this amazing way of making everything look so stylish! And I’ve recent discovered Emily Norris for family content and clever mum hacks!

And finally, I love The Girl Outdoors as her whole blog makes me want to put my walking boots on and go outside! So many ‘influencers’ are all about selling clothes and makeup but Sian’s blog is the opposite and is a breath of fresh air that always reminds me that happiness comes from the little things and being outdoors!

Reach-the-right-influencers-with-the-Vuelio-media-database

Digital innovation public sector

Digital innovation in the public sector

The Government is continuing to make use of digital innovation to progress a sector that is often criticised as lagging behind the private sector. A panel session on digital innovation in Government at the Public Sector Solutions Expo gave insight into how the Government is making best use of new technology while supporting SMEs across the UK.

Chaired by Sue Bateman, deputy director – innovation GDS at the Cabinet Office, the panel discussed how the Government keeps on top of developing technology and the importance of innovation to help consumers and users.

Joining Bateman on the panel were Sebastien Krier, policy advisor at the Office for Artificial Intelligence, and Ian Tester, head of product – GovTech Catalyst at Government Digital Service (GDS).

With artificial intelligence the current industry buzzword, Krier talked about how the Office for AI is creating a guide for how to use AI in the public sector. Covering best use, how to use it ethically, fairly and safely, and making sure it meets the users’ needs, the guide is a living product and Krier welcomes feedback from across the public sector.

Encouraging innovation and helping to build more efficient public services, Tester explained how GovTech Catalyst work to solve the challenges felt across local and central government and the wider public sector. By focusing on the problem first, rather than the solution, the aim is to work with companies to create effective and innovative products, so the end result is a product that works for everyone.

Since the launch of GovTech Catalyst, Tester said they’ve received 93 challenges from the public sector and, out of 416 supplier bids, they’ve started working with 35 different companies. By opening out the tender process to SMEs, the team has seen diversity in both technology and the people they are helping.

Vuelio, as the leading provider of combined media and political communications software, was exhibiting at the Public Sector Solutions Expo 2019.

Brexit roulette

Political Headlines – Johnson’s latest campaign activity and the Salisbury attackers

Today’s political headlines includes Johnson’s no-deal Brexit budget, BBC censoring Johnson calling the French turds, May to urge Putin to hand over Salisbury attackers and Verhofdtadt attacks Johnson’s false promises. 

Johnson plans no-deal Brexit budget
According to The Times, Boris Johnson is preparing an emergency budget for a no-deal Brexit, including tax cuts, reforms to stamp duty and cutting regulation. He reportedly offered Sajid Javid the role of Chancellor at the weekend, with Javid expected to endorse him in the next fortnight. Johnson’s budget plans will be discussed next week at a meeting chaired by Sir Edward Lister, who is planning Johnson’s first 100 days as Prime Minister.

BBC censored Johnson calling the French ‘turds’
The Daily Mail claims that the BBC covered-up Boris Johnson accusing the French of being ‘turds’ about Brexit after the Foreign Office requested that it be removed from a fly-on-the-wall documentary. A Government memo said that broadcasting the remark would have made relations between the two countries ‘awkward’, while senior diplomats claimed that it would have made reaching a good Brexit deal even harder.

May to urge Putin to hand over Salisbury attackers
The Daily Telegraph says that Theresa May will use a meeting with Vladimir Putin at today’s G20 summit in Japan to urge him to hand over the suspected Salisbury attackers so that they can be ‘brought to justice’. She will also call on Russia to stop undermining ‘our collective security’. The Russian President has given an interview to the Financial Times in which he claimed that ‘the liberal idea has become obsolete’ but expressed hope that ‘a few preliminary steps’ could be made in restoring relations between the countries.

Verhofstadt attacks Johnson’s ‘false promises’
Writing in The Guardian, the European Parliament’s Brexit co-ordinator, Guy Verhofstadt, attacks Boris Johnson’s ‘false promises, pseudo-patriotism and foreigner-bashing’, saying his claims showed that he is ‘a man who continues to dissemble, exaggerate and disinform’.

Johnson refuses to rule out proroguing Parliament, says ministers must support no-deal
The Times says Boris Johnson has refused to rule out proroguing Parliament to enable a no-deal Brexit, despite his ally Liz Truss having claimed that Johnson had ruled it out. Johnson has also said that he will only appoint Cabinet ministers who are ‘reconciled’ to the idea of a no-deal Brexit, suggesting that he might be able to win round some opponents, such as Amber Rudd. He will today promise a ‘bold vision to rejuvenate our high streets’.

Leaked Home Office report criticises hostile environment policy
The Guardian says that a leaked version of a report into the causes of the Windrush scandal, commissioned by the Home Office, says that the department failed to follow its legal duty to counter racial discrimination when it implemented the hostile environment policy. The report says that the Home Office’s failure to effectively evaluate its policies’ effectiveness was ‘particularly reckless’ and recommends making an ‘unqualified apology’.

Vaz calls for Williamson decision to be reconsidered
The Daily Mirror reports that Labour MP Keith Vaz has called for the party’s decision to readmit Chris Williamson to be ‘reconsidered’, despite the fact that he sat on the panel which made the decision and voted for it, overruling the recommendations of party staff. He argues that as details of the meeting were leaked, the decisions it made ‘cannot stand’.

Government plans ‘fat tax’ on milkshakes
In an exclusiveThe Sun reports that the Government is planning a ‘fat tax’ by extending the ‘sugar tax’ to ‘sugary milk drinks’ such as milkshakes unless manufacturers improve their recipes. The proposal is contained in a new green paper on improving children’s health and air quality and was apparently inserted by Number 10.

Get meaningful political intelligence with Vuelio Political Services.  

Bojo

Political Headlines – Johnson’s immigration system and social care bosses warn that services may be cut

Today’s political headlines includes Johnson pledging Australian-style immigration system, social care bosses warn that services may be cut, new plan to block n0-deal Brexit and pro-cannabis Tory group is funded by cannabis manufacturers. 

Johnson pledges Australian-style immigration system
According to The Daily Telegraph, Boris Johnson has promised that he will bring in an Australian-style points-based immigration system in order to restore ‘public faith’. Migrants won’t be allowed to ‘cut ahead in the queue’ by taking jobs which could be done by British workers and won’t be entitled to benefits when they first arrive in the UK. He also called for the country to be ‘much more open’ to highly-skilled immigrants, but didn’t say what his immigration target would be as he wanted to consult the Migration Advisory Committee.

Social care bosses warn that services may be cut
The Guardian carries details of the Association of Directors of Adult Social Services’ annual survey, which warns that the social care system is ‘not only failing financially, it is failing people’, putting them at risk of being denied basic support. Without urgent funding guarantees, local authorities might have to start decommissioning services this autumn. The association is calling for an urgent cross-party agreement.

New plan to block no-deal Brexit
The Times says that Dominic Grieve and Margaret Beckett are putting forward a plan to block Government spending if the new Prime Minister attempts a no-deal Brexit without Parliament’s approval. The move, expected to be backed by Labour in Tuesday’s vote, would make approval of the latest ‘estimates’ (Government expenditure) on policies including schools, benefits and aid contingent on MPs approving either a deal or no-deal.

Pro-cannabis Tory group is funded by cannabis manufacturers
The Daily Mail reports that a new pro-cannabis legalisation group, the Conservative Drug Policy Reform Group, is to launch today, chaired by the MP Crispin Blunt. The group, which is not affiliated to the party, has received £400,000 from firms which sell cannabis for recreational and medicinal use in Canada and the USA.

Johnson plans to turn on the ‘spending taps’ with Javid as Chancellor
The Financial Times says that Sajid Javid is emerging as Boris Johnson’s ‘favoured choice’ of Chancellor, as he has worked at the Treasury before and has links to the City. A source close to the Johnson campaign told the paper that Johnson ‘really is planning to turn on the spending taps’.

Hunt pledges to protect pensioners’ free TV licence
The Daily Mirror claims that a new poll shows that 85% of senior citizens would refuse to pay for a TV licence if they lose their entitlement to a free one. Jeremy Hunt has said that he would protect the benefit if he is elected, expressing concern that failing to do so ‘would be against our manifesto’.

Williamson readmitted by Labour
The Guardian says the Labour Party has readmitted the MP Chris Williamson, who had been suspended after he claimed that it was ‘too apologetic’ about antisemitism. Other MPs have expressed their displeasure, with Ruth Smeeth saying that she was ‘horrified’ while Jess Phillips claimed to be ‘disgusted’. Party investigators had recommended tougher sanctions, but were over-ruled by a panel which included MPs Keith Vaz and George Howarth.

Party conference recess may be scrapped
According to The Sun, talks are underway to axe the parliamentary recess for the party conferences in late September and early October. A Eurosceptic claimed that the move would to give ‘MPs more time to stop us leaving’, but a senior Tory told the paper that the new Prime Minister would need more time to get a deal through Parliament.

Keeping up with the race to be PM or need intelligence beyond the headlines? Vuelio Political Services.  

CIPR Excellence Awards – what does success look like?

Last night, the great and the good from the PR industry came together to celebrate 29 winners, and each other, at the CIPR Excellence Awards 2019. The big winners of the night will perhaps come as no surprise – it was the agency that’s still on a very long hot streak, Taylor Herring.

Taylor Herring picked up three awards: its Gregory & Gregory campaign for Greggs picked up best Consumer Relations Campaign, its easyJet tackle gender bias in pilot recruitment campaign won best Travel, Leisure or Tourism campaign, while the agency itself scooped the top prize of the night when it was named Outstanding Public Relations Consultancy.

Vuelio spoke to James Herring, co-founder of the agency, last year and he gave detailed advice on how to win PR awards – something he’s been doing for many years now.

Vuelio was also delighted to see Mandy Sharp’s Tin Man pick up the STEM Campaign award for its work with The Institution of Engineering and Technology (IET) on The Sound of Engineering. Tin Man and IET have both previously joined Vuelio for a webinar, again discussing how to create award-winning campaigns.

Congratulations to every winner on the night, as well as the entire industry that once again showed it knows how to have a good time and celebrate in style. But what does success look like? We’ve put together a Vuelio Canvas using top social posts to show you…

CIPR Excellence Canvas

 

You Could Travel

Travel blogger spotlight: Cory and Gergely Varga, You Could Travel

Husband and wife team Cory and Gergely Varga are the couple behind You Could Travel. Recently ranked in the Top 10 Travel Blogs, You Could Travel covers travel in all its forms with tips, advice and stunning photography from amazing destinations all over the world. We caught up with the couple to find out how blogging fits in with their lives, the best places to eat in the world and their advice to work successfully with brands.

How do you describe what you do to other people?
At You Could Travel, it is our mission to inspire couples to travel to regain their sense of adventure, capture intimate moments together and pursue experiences during which they can learn about our beautiful blue planet through science, conservation, photography and storytelling.

How do different social channels work with your blog?
We believe social media is for building a community online, where readers can ask us questions with ease. Our social media offers a glimpse of what we do on our blog. Our blog is our soul, full of in-depth information about destinations and experiences. They are very intertwined but oh, so different!

You Could Travel

Do you think travel blogging will be your job forever?
At the moment, we can say with confidence that we are not going anywhere. We love our work and love pouring our soul into our platforms. We can see other travel-related businesses as an extension to our blog and community. We definitely want to stay within the travel industry.

Where’s the best place for street food in the world?
Easy: Japan. Both our favourite cities, Tokyo and Kyoto offer incredible street food. If you are after more traditional or unique experiences, head to the Japanese country side and try the small food stalls at the city centres or at any landmark. Yum!

You Could Travel

Which country has the friendliest locals?
We visited so many countries and while we had so many pleasant encounters, we think Greece had the friendliest locals. Warm, welcoming and genuinely curious.

What’s your favourite mode of transport?
Our car. I’m an avid driver and my husband is an avid passenger so we work really well. Road trips are our forte as driving by car enables us to see so many beautiful things along the way. It also provides us with the flexibility to create our own adventures.

You Could Travel

Do you accept press releases?
We don’t usually. Sometimes, when press releases are in-tune with our blog and audience, we reach out to the PR to arrange a mutually beneficial marketing campaign.

What are the best collaborations you’ve worked on?
We recently did a promotional campaign for Destination Canada which was a lot of fun. We also really loved working on a true Intercontinental trip in partnership with Intercontinental Hotel Groups. We enjoy working on campaigns and collaborations where our marketing ideas are valued and taken into account. We have over a decade of experience working with digital agencies and both of us have a marketing background, thus it is refreshing when we are partnering up as marketers and not just content creators.

You Could Travel

What advice would you give to PRs/brands reaching out to you?
We both come from a corporate and marketing background, and we’d love to partner up with you in order to maximise the ROI of your campaign. We are more than just content creators and we want to work closely with you and your client to come up with innovative solutions that lead to long-lasting results. Working with us will enable you to gain access to a team of professionals eager to offer creative ideas.

What other blogs do you read?
We tend to focus more on travel magazines. When it comes to blogs, we like to check Japan-related blogs so TokyoCheapo or TrulyTokyo. I sometimes check Hand Luggage Only and The Blonde Abroad as I enjoy their photography.

Reach-the-right-influencers-with-the-Vuelio-media-database

Kash

Travel blogger spotlight: Kash Bhattacharya, BudgetTraveller

Kash is the man behind BudgetTraveller a new entry in the top 10 UK travel blogs. An experienced luxury-on-a-budget traveler, Kash is also an author and professional speaker. We caught up Kash to find out how many strings he has to bow, why South Africa has the friendliest people, his use of social and how he works with PRs.

How do you describe what you do to other people?
There are so many layers when it comes to working with a professional, experienced blogger – explaining the work we do is often my hardest challenge. I don’t thinks there is a word to describe the work I do.

I’m first and foremost a blogger, publisher and the man behind the BudgetTraveller blog. I’m also ‘the hostel guy’ and a published author; in August last year I published ‘The Grand Hostels: Luxury Hostels of the World’. I’m also a speaker and have been invited to speak at several digital tourism conferences on the topic of content and influencer marketing. In order for people to understand the value of our work I also became a content marketeer and developed a number of campaigns involving influencers some of which have won major tourism marketing awards. Examples of projects include MustLoveFestivals.com with Expedia, a project developed in partnership with 20 Destination Marketing Organisations (DMO) that included Visit Finland, Visit Austria, German National Tourism Office, BlogVille for Emilia Romagna & Blogmanay for Visit Scotland & Unique Events in partnership with iAmbassador and Film Traveller Cote d’Azur for Cote d’Azur Tourism.

How do different social channel work with your blog?
Instagram has been particularly effective in helping me building a community, especially stories which are great at keeping people posted about my recent travel adventures but also a place to ask questions, get ideas and learn more about travel trends that might be the focus of my blog in the future.

Twitter also has been great for cultivating a network – from bloggers and journalists to agencies, marketing directors of DMOs and brands. It’s a great source of contacts, work and also inspiration.

Facebook remains the best platform for seeding video content from campaigns but again requires some form of budget spend.

With all the platforms throttling organic reach increasingly, I’ve started to be invest less time in social and keeping it the bare minimum. The blog remains the key platform I focus on and I’ve also been focusing also on my newsletter, which offers a much better reach vs social.

Do you think travel blogging will be your job forever?
I can’t see myself doing anything else to be honest! I love helping people travel better, love writing and sharing my stories and obviously love how a life of travel has brought me into contact with so many amazing people from across several hemispheres. It is a job, a gift that continues to give and help me grow.

Where’s the best place for street food in the world?
It would be a tossup between Bangkok and Chiang Mai. Nothing makes me happier than a bowl of steaming noodles or a Pad Thai or simple Khao Man Gai – Thai-style chicken rice. The variety of food stalls and the quality is mind boggling. Plus the price.

Which country has the friendliest locals?
South Africa. The most beautiful, warm and passionate people I’ve met in the world. I’ve been twice and each time, the people welcome me with open arms. I can’t wait to go back.

What’s your favourite mode of transport?
Give me a train any day, especially in Europe. Nothing beats seeing the world from a train window. With a beer or a glass of wine in hand. I can walk around, read a book and it gets from A to B with minimum fuss, even if it takes a few hours more. Flying is so stressful nowadays.

Do you accept press releases?
I welcome press releases that are tailored to my interests. I like when someone sending a press release has invested some time into reading my blog and at least knows my name. The lack of personalisation in press releases is what drives most bloggers mad. I also welcome introductions via Twitter or Instagram – much more effective than a bland drab press release.

What are the best collaborations you’ve worked on?
I’m really proud of the work I’ve done with my friends at iAmbassador to help launch the concept of BlogVille back in 2013 for the Emilia Romagna Tourism Board-project that continues to grow and develop to this day and has spawned several similar ideas. I’ve had a fantastic relationship with the German National Tourism Office over the last few years – we’ve collaborated on a number of wonderful creative content campaigns ranging from promoting the country as a leading youth tourism destination to one that focused on the country’s amazing wealth of street art. Last Autumn I completed a month long residency in Latvia where I created a guide on how to enjoy the country on a budget. The tourism board was very supportive of my ideas and gave me complete creative freedom to create the content-still a rare thing in the world of brand collaborations.

What advice would you give to PRs/brands reaching out to you?
Be open to ideas and also send me yours – let’s start the creative process. Don’t come with a fixed brief and tie me down in umpteen deliverables; that can kill the creativity and passion within me or any decent digital storyteller. Please do take the time to read my blog and DO reach out to me on social. I’m always up for a beer or coffee so let’s meet up if possible.

What other blogs do you read?
Current blogs that I love or follow include: Messy Nessy Chic, Along Dusty Roads, Bridges and Balloons, Uncornered Market, As the Bird Flies and Time Travel Turtle.

Reach-the-right-influencers-with-the-Vuelio-media-database

Boris and Carrie

Political Headlines – Johnson defends his right to privacy and Hunt promises £15bn defence spending

Today’s political headlines includes Johnson defending his right to privacy, Hunt promising £15bn defence spending, Labour MPs given a fortnight to decide if they want to stand again and financial reporting on Johnson’s proposed tax cuts. 

Johnson defends right to privacy as donor demands explanation
The Daily Telegraph says that Boris Johnson has defended his right to privacy saying that it was ‘unfair’ to drag his ‘loved ones’ into things, but has been accused of hypocrisy after photos of him holding hands with his girlfriend were passed to the press. He used a BBC interview last night to relaunch his campaign for the leadership and will attend a series of events in Surrey and South London today, after criticism from a number of sources including leading party donor John Griffin, who said that members ‘deserve an explanation’.

Hunt promises £15bn defence spending
The Times reports that Jeremy Hunt is to announce that he will increase defence spending by £15bn if he becomes Prime Minister, ensuring that it reaches 2.5% of GDP in the next five years. However, he has not given a detailed explanation of how this will be funded. The money would be used to increase the UK’s presence in the North Atlantic and Indo-Pacific regions and to expand the UK’s cyber-security defences.

Labour MPs given a fortnight to decide if they want to stand again
The Guardian reports that the Labour Party has given its MPs a fortnight to decide if they wish to stand again at the next general election. Following a rule change last year, those who wish to restand will need to secure the support of two-thirds of local branches and local trade union branches; if they don’t, they can be challenged by other candidates.

Johnson tax cuts could cost £20bn and would mostly benefit the rich
The Financial Times carries details of new analysis by the Institute for Fiscal Studies, which says that Boris Johnson’s proposed tax cuts could cost up to £20bn a year and would mostly benefit richer households. Tom Waters from the thinktank said it was ‘not clear that spending such sums on tax cuts is compatible with both ending austerity in public spending and prudent management of the public finances’.

Top jobs disproportionately held by private school pupils
The Guardian says that a new study by the Sutton Trust and the Social Mobility Commission shows that members of the UK’s elite, who hold top jobs in politics, the judiciary, the media and business are five times more likely to have attended a private school than the population as a whole. Shadow Education Secretary Angela Rayner said that Labour would give ‘every child the chance to flourish, not just a lucky few’.

Ireland under pressure from other EU countries over no-deal Brexit plans
The Daily Telegraph claims that Ireland is coming under pressure from six other EU countries, including France and Germany, to detail how it would manage a no-deal Brexit as they are concerned that this may now be unavoidable. The countries are said to fear that Ireland could pose a threat to the integrity of the single market.

May to make everyone eligible for sick pay
The Sun reports that Theresa May is to announce that sick pay will be extended to everyone. Companies that treat their staff well will be given a ‘conditional rebate’. The measure forms part of May’s attempt to establish a legacy, with the Government also considering higher accessibility standards for new homes and increased support for disability benefit recipients.

Davies reselected despite recall petition
The Times reports that the Conservatives have selected Chris Davies as their candidate for the Brecon and Radnorshire by-election, despite it having been caused by a recall petition triggered after he admitted submitting two false expenses invoices. He said that he was ‘the right person’, despite almost one in five constituents having backed the petition.

Don’t miss a thing in the world of politics, get Vuelio Political Services.  

5 PR tips from the hotel industry

5 PR tips from the hotel industry

This is a guest post from Frank Marr of AM+A Marketing and Media Relations.

Frank has compiled a list of AM+A’s top tips for creating and putting into action an effective hotel PR and marketing strategy, which the whole PR industry can benefit from. From adopting an integrated approach to channelling your inner journalist, every successful PR and marketing campaign should consider these five steps.

1. Regularly update creative strategies
The media, PR and marketing industries are extremely fluid. Regular creative brainstorms are useful for keeping your brand on trend. Launching a hotel or product is easy, keeping it in the press is not. Creating a major annual event or unique promotion will help maintain exposure. Big events should also be supplemented with smaller, tactical ideas. This is a fine line to tread. You want to keep your brand in the media and engaged with customers without bombarding journalists/ audiences to the point of apathy.

2. An organised integrated PR & digital approach
The key to any successful PR campaign is organisation. It’s true that we must react to news and trends as they emerge, but the best campaigns involve a proactive 12 to 18 month plan incorporating key dates throughout the year from national days to major holidays. Creating smaller, six-month plans allows you to regularly catch long lead media and consistently keep your hotel in the news.

3. Build a network of influencers
As social media continues to hold its position, the importance of building a high-quality influencer network cannot be overstated. According to Havas Group’s Meaningful Brands 2019 report, 81% of brands sold across Europe could disappear and consumers would not care. Building a trustworthy brand is therefore vital for engaging consumers. Create a rapport with your influencers, bring them back time and time again and utilise their contacts to create an even greater reach for your brand.

Influencer marketing is still a murky area but there are a few pointers to help you get ahead: to ensure you make the most out of the relationship include looking for an engagement rate of 4% – 6% on posts; define expectations beforehand to ensure they are met; and aim to state what you want before working with them, so if you want 10 photos, ask for 10 photos.

It’s important to research your influencers and ensure they’re a good fit for your target audience to produce content that maximises your assets.

4. Think like a journalist and blogger

To generate publicity for your brand, try to understand what appeals to journalists and online audiences – and what doesn’t. By thinking like a journalist, you can tailor your campaign and present your assets in a way that is far more likely to be picked up. To be able to think like a journalist or your audiences, you should be constantly monitoring media not just within your industry, but a wide variety. Devour the media, find the angles behind features and learn to spot current trends, journalists love anything new and anything that taps into their calendars. Winning the media over is vital to a successful marketing campaign.

5. Maximise your assets and production
Even if you use all of these tactics and create an innovative, well-structured campaign, you cannot succeed if you don’t have the assets in place to maximise your product. Stay on brand and build up a vault of high-quality images, videos, blog posts, graphics, animations, infographics and articles while ensuring any logos and branding materials are designed to the highest standard. This should be your starting point for any successful campaign.

Looking to make new relationships? Monitor the press? Prove and report on your success? You need Vuelio

Today's Political Headlines

Political Headlines – Hunt calls Johnson a coward in Tory leadership latest

Today’s political headlines includes Hunt accusing Johnson of cowardice, Johnson and Symonds have been driven out of their flat, and Johnson’s Brexit stance while being contradicted over no-deal tariff claims. 

Hunt accuses Johnson of cowardice
Writing in The Times, Jeremy Hunt accuses Boris Johnson of being a ‘coward’ who is willing to ‘slink through the back door’ of 10 Downing Street while avoiding being questioned, telling him to ‘man up’. He has been refusing to provide an explanation of the incident at the flat he shares with his partner, Carrie Symonds, which led to police being called after neighbours heard screaming. Johnson has also only agreed to participate in two broadcast debates, both of which will only take place after ballot papers are sent to members.

Anarchists drive Johnson and Symonds out of flat
According to the Daily Mail, Boris Johnson and Carrie Symonds have been forced to go into hiding after anarchists from the group Class War staged a protest outside their flat, with a friend of the couple telling the paper that the couple have ‘a very loving and stable relationship’ and have ‘spent the weekend together’. The Daily Mirror says that Johnson’s friends claim that he is ‘yearning’ to be with his estranged wife, while The Sun claims that the row followed a series of four over the last six weeks in what a friend described as ‘an incredibly volatile relationship’, including the couple nearly splitting up earlier this month.

Johnson says he won’t ‘bottle’ Brexit
Boris Johnson has used his column in The Daily Telegraph to promise that he won’t ‘bottle’ Brexit and that ‘we can, we must and we will leave’ the European Union on 31 October. He also claims that once Brexit has been completed, the focus should be to ‘turbocharge’ the economy, promising higher pay not higher taxes.

Cox and Fox contradict Johnson over no-deal tariff claims
The Financial Times claims Attorney-General Geoffrey Cox has told the Government that, despite claims by Boris Johnson, the UK would probably not be able to maintain its existing tariff-free trade with the EU in the event of a no-deal Brexit, even for a time-limited period. Cox’s stance has also been backed by International Trade Secretary Liam Fox.

Hunt says UK would consider joining US attack on Iran
In an exclusive, the Daily Mail reports that Foreign Secretary and leadership contender Jeremy Hunt has said that the UK would consider joining a US-led military attack on Iran, but that it would do so ‘on a case-by-case basis’. He added that Iran should ‘stop its destabilising activity throughout the Middle East’ and said that it was ‘almost certainly’ responsible for recent sabotage to oil tankers.

NHS boss raises prospect of compulsory tax on gambling firms
The Times says that Simon Stevens, the head of NHS England, has said that the voluntary levy on the gambling industry wasn’t raising enough to pay for the treatment of addicts and ‘the possibility of a mandatory levy’ should be left open. Health and Social Care Secretary Matt Hancock said he was ‘determined to do everything I can to help anyone affected’.

Most types of Brexit to worsen UK’s finances
The Guardian reports that a new report by the UK in a Changing Europe thinktank finds that most types of Brexit would lead to the UK’s finances becoming worse, giving the country less capacity to tackle issues such as child poverty, social care and left-behind communities.

Report claims current technology could make backstop obsolete
The Daily Telegraph carries details of a new report by the thinktank Prosperity UK, which claims that a hard border on the island of Ireland could be prevented using existing technology to deliver ‘invisible’ customs checks, making the backstop ‘obsolete’ within three years. The report was led by Nicky Morgan and Greg Hands and is supported by Brexiteers such as Iain Duncan Smith, Jacob Rees-Mogg and Steve Baker.

The Tory leadership campaign is not the only political campaign Vuelio Political Services.  

Meera Selva CIPR

CIPR AGM hears from Reuters Institute’s Meera Selva

The CIPR held its AGM last night, reflecting on last year’s results, the Institute’s accounts and presenting this year’s Sir Stephen Tallents Medal to Laura Sutherland (congratulations from all at Vuelio!). Following official business, the audience heard from Reuters Institute for the Study of Journalism’s Meera Selva, who talked through the current state of digital journalism around the world.

Selva discussed the Digital News Report, which is based on 75,000 respondents in 38 countries.

The general theme of the report is one of concern for digital media, which is still struggling to keep up with audience requirements and societal pressure. While some mediums are doing better than others – the popularity of podcasting in particularly is rapidly increasing – there’s still issues of trust, payment and competition.

Selva pointed out that people seem to be putting more trust in news brands, but it is in established brands while others are seen as suspicious. And while more individuals in the US, UK and Nordic countries are willing to pay for quality news, the technology is currently creating a barrier, as readers too often come up against paywall login screens.

A demand for a ‘Spotify for news’, where one login gives you permanent access to all paywalled brands, is very unlikely to materialise according to Selva, as there will always be publishers that believe readers will come directly to them who don’t want to subsidise lesser brands.

There’s also an issue of competition, which is increasingly likely to come from outside traditional news organisations. In the US, most people have one online subscription, but that isn’t just for news. For example, a US citizen might make a choice between the Wall Street Journal or Netflix. Again, funding models have not found a way to compete with slick entertainment services and are therefore falling behind.

Selva also discussed the impact social media has had on news, where people are increasingly likely to access their news via social platforms rather than go directly to news sites. As such, algorithms and tech companies are the de facto news editors while publishers are having to become SEO wizards.

This is a problem for PR and communications because it allows fake news and misinformation to spread unchecked and makes the ‘official line’ of communication harder to determine.

The PR industry should be taking the decline of trust in the media and its reduced ability to hold those in power to account very seriously – without a robust, trusted, independent media, the PR industry cannot survive to serve its current function.

Impact vs Value

Impact vs Value in PR

One of the questions our clients often ask us is how to calculate the value of editorial coverage. In the past, the accepted measure was Advertising Value Equivalent (AVE) but this is now held in such low esteem that PR industry bodies actively campaign against its use.

AVE is flawed because it doesn’t consider the influence that editorial coverage has beyond advertising. It doesn’t consider that impact on a target audience is determined by the sentiment of coverage or the type (and reach) of a publication. Above all, in a world where Google ranking is king, AVE doesn’t consider search engine optimisation (SEO) benefit.

So, what’s the alternative? The Barcelona Principles 2.0 went a long way to improving how the industry considers evaluation. It reinforced our view that the value of PR is in terms of outcome not output.

To understand outcome, at the beginning of any activity you must define the key audiences you want to reach and the action you want PR activity to prompt. It could be a shift in awareness, understanding or engagement, which is then evaluated using quantitative measures such as website traffic, downloads of content or interactions on social media. For a complete picture, these should be combined with qualitative research into likelihood to recommend and buy.

By aligning PR to strategic targets, the value of PR is in terms of impact against ‘bottom line’ beyond an arbitrary measure of AVE. There’s no doubt this is a more involved approach, but by applying it you’ll create irrefutable evidence of the importance of PR to the ambition of the organisation. It helps move PR from being considered a ‘nice to have’ to essential for overall success.

Want to understand the true value of your PR? Find out how Vuelio can help

Michael Gove

Political Headlines – Johnson supporters try to knock out Gove

Today’s political headlines includes Johnson supporters trying to knock out Gove, Stewart knocked out, Javid wants to be Johnson’s Chancellor and BBC debate questioners suspended.  

Johnson supporters to try to knock out Gove
The Daily Telegraph claims that Boris Johnson’s supporters will try to knock Michael Gove out of the leadership race today, with one claiming that they wanted him to be ‘humiliated’. They intend to lend Sajid Javid enough votes in this morning’s round to eliminate Gove and are pressuring former supporters of Rory Stewart to back Javid or Jeremy Hunt. Johnson’s supporters believe that Hunt will be the easiest to beat in a head-to-head contest.

Stewart knocked out of leadership contest
The Guardian reports that Rory Stewart was eliminated from the Conservative leadership contest last night, having lost ten votes since the previous round. This prompted speculation that he might have previously been lent votes by Boris Johnson in order to ensure that Dominic Raab was eliminated. Stewart said that ‘all sorts of things might be happening in strange secret ballots’.

Javid wants to be Johnson’s Chancellor, rivals claim
The Times claims that according to his rivals Sajid Javid wants to be Boris Johnson’s Chancellor. According to Javid’s allies, Johnson spend yesterday trying to persuade him to pull out and endorse Johnson instead, but there weren’t any face-to-face talks. He has said that he is the ‘change candidate’ and will not be ‘pulling out’.

Two BBC debate questioners suspended
The Daily Mail says two of the questioners from the BBC’s Conservative leadership debate have been suspended from their jobs over offensive social media posts which the corporation’s vetting didn’t find. Abdullah Patel, the deputy head of a primary school, was suspended over tweets blaming women for rape and containing antisemitism, while Aman Thakar, who used to work for Labour, has been suspended from the law firm he works for after he tweeted that Hitler’s most harmful legacy was his ‘abuse of nationalism’. Iain Duncan Smith said there was ‘clear bias’ against the Tories and called for Ofcom to investigate.

Johnson tells rivals they don’t disagree on ‘much’
According to The Sun, Boris Johnson’s stance on Brexit is being questioned after he was overheard telling his opponents that ‘we don’t disagree on that much’ following the leadership debate on Tuesday, adding that they ‘hardly’ disagreed on dates. The candidates’ microphones were still attached as the exchange happened while they left the studio.

Corbyn rejects calls to move to pro-remain stance
The Guardian claims that Corbyn used yesterday’s shadow cabinet meeting to indicate that he was not happy to move to a more pro-remain stance despite pressure, including from John McDonnell, telling attendees that he had been getting inspiration from Harold Wilson’s autobiography. Wilson allowed ministers to campaign on both sides of the referendum.

Hammond to accuse candidates of not being realistic
The Financial Times says Chancellor Philip Hammond will use a speech at Mansion House to say he is trying to prevent a no-deal Brexit and none of the leadership contenders is being realistic. He will add that ‘if the new Prime Minister cannot end the deadlock in parliament, then he will have to explore other democratic mechanisms to break the impasse’.

Living standards improvements have stalled, thinktank says
The Sun carries details of a new report by the Resolution Foundation which finds that 18-29 year olds are spending £23 a week less on recreation compared to 20 years ago as basics rise in cost, but pensioners are spending £47 more due to them working longer and the ‘triple lock’. David Willetts of the thinktank said that ‘big living standards gains that each generation used to enjoy over their predecessors have stalled’.

Need political intelligence that means something? Get Vuelio Political Services.  

Boris Johnson

Political Headlines – Tory leadership and Labour’s Brexit position

Today’s political headlines includes rivals raising the heat on Johnson, Corbyn to set out Labour’s Brexit stance, Raab’s campaign manager accuses Tory MPs of pretending to support him and Farage says he could do a deal with Johnson. 

Rivals raise heat on Johnson
The Times says rival leadership candidates used last night’s debate to raise the heat on Boris Johnson, who softened his stance on Brexit, moved away from his suggested tax cuts on high earners and refused to commit to blocking Heathrow expansion. Rory Stewart also came under scrutiny, later agreeing that his performance was ‘lacklustre’. In the second round of voting, Johnson got 126 votes while Dominic Raab was eliminated. Jeremy Hunt, Michael Gove and Sajid Javid all grew support marginally, but Stewart’s votes nearly doubled.

Corbyn to set out Labour’s Brexit stance
The Guardian reports that in the ‘coming days’ Jeremy Corbyn will set out Labour’s latest Brexit stance in a speech, but is unlikely to back deputy leader Tom Watson’s calls for the party to adopt a more pro-remain approach. Instead he will develop his existing position of a public vote on any Brexit deal, although some shadow cabinet members are concerned about the impact this would have in their constituencies.

Raab’s campaign manager accuses Tory MPs of pretending to support him
The Times says that Sr Hugo Swire, Dominic Raab’s campaign manager, has said that his elimination was ‘a surprise and a big disappointment’, accusing MPs of pretending to support Raab. He said that most of Raab’s backers were now likely to transfer their support to Boris Johnson as it was ‘difficult to see them not backing’ a hard-Brexiteer.

Farage says he could do deal with Johnson
Speaking at an event organised by The Daily Telegraph, Brexit Party leader Nigel Farage has indicated that he could form an election pact with Boris Johnson, saying that if Johnson chose to fight an election backing a no-deal Brexit there ‘is a deal that could be done’ which would lead to ‘a massive, massive majority’.

Hammond threatens to resign over school funding plan
The Sun says that Chancellor Philip Hammond openly threatened his resignation yesterday over a dispute with Theresa May about plans to boost school funding by £27bn. Asked if he had quit, he said ‘no, not yet’. Cabinet ministers have indicated to the paper they are backing Hammond and believe the decision on the plans should be left to May’s successor.

Johnson rebuilds links with business leaders
The Financial Times says Boris Johnson held a private breakfast with business leaders yesterday, accompanied by Chief Secretary to the Treasury Liz Truss, in an attempt to rebuild his relationship with them after his ‘fuck business’ remarks last year. He told attendees these had been taken out of context and pointed to his record as Mayor of London.

Khan accuses Tory candidates of adopting far right language
The Guardian says Sadiq Khan is to accuse Tory leadership contenders of adopting the language of the far right, warning that it could lead to events such as the massacre at the mosque in Christchurch, New Zealand. He will describe the Conservatives’ approach to Islamophobia as ‘utterly shameful’. The paper adds that during yesterday’s debate Sajid Javid got the other candidates to commit to an investigation into Islamophobia in the party.

Labour to announce plans for warnings on alcohol
The Sun reports that Labour’s Shadow Health Secretary Jon Ashworth is to announce plans to make alcohol carry warnings about the dangers of drinking too much, with details of calories and national drinking guidelines. He will warn that ‘the current voluntary approach is simply not fit for purpose’, but Chris Snowdon of the Institute of Economic Affairs claimed that ‘the nanny statists are at it again’.

Don’t miss anything important, get Vuelio Political Services.  

Terrorism crisis comms

How to manage crisis comms for terrorist related events

New guidance has been published by the CIPR and CPNI for best practice communication management before, during and after terrorist incidents.

The CIPR has partnered with the Government’s Centre for the Protection of National Infrastructure (CPNI) on the 38-page guide, which features a communications toolkit designed to help PR professionals mitigate the harmful effects of terrorist incidents on brands, businesses and communities.

Download Crisis Management for Terrorist Related Events here

The guidance explains that communications can help deter terrorists and encourages professionals to be wary of the diverse threats facing organisations, from left- and right-wing terrorism to cybercrime and hacktivism.

The comprehensive toolkit is a valuable resource for anyone working in communications (in any industry) and includes guidance on working with the police, the steps to takes before, during and after an incident, and how to deal with different types of terror-related events.

It is informed by CPNI research based on interviews with 30 communications heads and security professionals from 24 organisations that have experienced a terrorist-related incident. The research found that the success of communication is often determined by the strength of security culture within the organisation. As a result, the guidance encourages PR professionals to align closely with the security function as part of crisis preparations.

Emma Leech, president of the CIPR, said: ‘The fear and horror we feel when people and places we work for or represent are targeted by terrorists has to be separated from the way we manage communication in a time of unique crisis. It demands a clear and calm response that demonstrates empathy and understanding for those affected by these tragic incidents.

‘It is imperative that we consider the operational and emotional needs of the organisation and its stakeholders, and allow sufficient time for planning and recovery. I’d like to thank the CPNI for working closely with the CIPR on the guide and hope that the lessons we’ve highlighted provide support and assurance to PR professionals across the UK.’

Sally Alsop, MD of Agfora, which worked on the research, said: ‘Agfora interviewed 30 comms professionals in high risk businesses; 13 had been directly involved in a major crisis. Although generally well prepared, they readily admit they could always do more. The assumption is that a terror related crisis should be treated like any other, but the research shows there are clear differences and demand for specific guidance. Participants shared their experiences with us, the lessons they learned and tips for fellow colleagues who might one day face such an incident.’

The guidance was produced for the CIPR by Sarah Pinch, Dan Gerrella and Claire Spencer.

George McGregor and Emma Petela

Public Affairs Board announces first Executive Committee since PRCA merger

The Public Affairs Board has announced its Executive Committee for 2019/20 to help fulfill its role of ensuring transparency, enforcing high standards, and promoting a wider understanding of public affairs and the contribution it makes to public life.

This is the first Committee since APPC members voted to merge the organisation with the PRCA in November 2018. This led to the creation of the Public Affairs Board as a unified body for the public affairs market.

The 19-person panel is led by continuing co-chairs George McGregor, managing partner at Interel and Emma Petela, director at GK Strategy [both pictured]. The Committee also includes representatives from Scotland, Wales, and Northern Ireland alongside a representative from the NextGen Public Affairs Group, the immediate past leadership, and members from across the PRCA Public Affairs Board.

The full Executive Committee for 2019/20 is:

  • George McGregor CMPRCA, Interel (Co-chair)
  • Emma Petela CMPRCA, GK Strategy (Co-chair)
  • John Morrison MPRCA, Morrison Media (Scotland)
  • Cathy Owens MPRCA, Deryn (Wales)
  • Gráinne Walsh MPRCA, Stratagem NI (Northern Ireland)
  • Tiffany Burrows MPRCA, Newington (NextGen Public Affairs)
  • Paul Bristow FPRCA, PB Consulting (Past Chair)
  • Lionel Zetter FPRCA, Zetter’s Political Services (Past Chair)
  • Laura Blake MPRCA, Connect
  • Flora Coleman MPRCA, Transferwise
  • Gavin Devine MPRCA, Park Street Partners
  • Elin de Zoete MPRCA, PLMR
  • Scott Dodsworth MPRCA, H+K Strategies
  • Tom Frackowiak MPRCA, Cicero Group
  • Mark Glover FPRCA, Newington Communications
  • Liam Herbert MPRCA, Individual Member
  • Chris Martin MPRCA, Ketchum
  • Gill Morris FPRCA, DevoConnect
  • Michael Stott MPRCA, Lansons

McGregor and Petela said: ‘We are lucky enough to have a pool of talented, experienced individuals willing to contribute their time, effort, and ideas to improving our industry. We would like to welcome members of the Executive Committee – old and new – and look forward to working with them all on ethics, transparency, representation, and shaping the very future of our industry.

‘To reiterate our priorities as co-chairs, our aims are to build a more powerful voice for public affairs; to champion and uphold ethical public affairs; and to promote diversity in the public affairs industry.

‘We would like to thank all the members involved: representing PRCA Public Affairs Board members is a privilege and we aim to meet – and exceed – their expectations of us.’

All members take up their positions immediately and remain in place until the time of the next scheduled Public Affairs Board Executive Committee election in June 2020. The co-chairs were re-elected unopposed. The first meeting of the new Executive Committee was last night (Monday, 17 June 2019).

Spy

Political Headlines – Rory the spy, Gove’s Brexit beliefs and homeless camps removed

Today’s political headlines includes suggestions Rory Stewart could have been a spy, Gove’s claims that the final two candidates must believe in Brexit, homeless camps removed and half of Tories would be happy with Farage as leader. 

Stewart may have been MI6 spy
The Daily Telegraph suggests that Rory Stewart may have worked for MI6 as a spy prior to his election, with a ‘Whitehall security source’ telling it that he was recruited while at university and worked for the service for seven years. He has denied being a spy but has also pointed out that even if he had been, he would be legally obliged to deny it. He has now secured the backing of David Lidington, the de-facto deputy prime minister, in the leadership contest, and is the second favourite with the bookmakers. 

Gove claims that the final two candidates must ‘believe in Brexit’
Writing in The Times, Michael Gove calls on MPs to ensure the two leadership candidates they put to the party membership ‘believe in Brexit’, arguing against choosing a pair of candidates who will ‘polarise our party’. The paper claims that this is an attempt by Gove to undermine Rory Stewart’s campaign and secure his own place in the final round. Sajid Javid has also claimed that ‘blue on blue’ attacks are damaging the party’s prospects. 

Number of homeless camps removed trebles
In an exclusiveThe Guardian claims that the number of homeless camps which local authorities forcibly removed has more than trebled since 2014, rising from 72 to 254. Charities say that this is a sign of a growing homelessness problem due to changes to welfare, poorly-funded support services and insecure housing. Over the same period, complaints about such camps have grown by 448%. 

Almost half of Tory membership would be happy with Farage as leader, poll finds
A YouGov poll of Conservative members for The Times finds that 46% of them would be happy for Nigel Farage to become party leader, while 40% would be unhappy. 68% of members want to attract voters from UKIP and the Brexit Party, compared to just 25% from Labour and the Liberal Democrats. Farage has admitted that he has been approached by Tory donors but rejected the idea of a pact between the two parties. 

Parliamentary standards authority doesn’t recognise maternity leave, Creasy says
Writing in The Guardian, Labour MP Stella Creasy claims Parliament is effectively telling her to ‘choose between being a mum and being an MP’. She is pregnant but has been told by the Independent Parliamentary Standards Authority that it does not recognise maternity leave and won’t automatically provide extra support. She was also forced to work as normal without further support after suffering two miscarriages. 

Mothers should live with children in prison
The Daily Telegraph carries details of a new report commissioned by the Ministry of Justice and conducted by Lord Farmer, which argues that women in prison should be kept with their children in mini-prisons in the community in an attempt to break the reoffending cycle. Such a scheme would target those jailed for less than two years for offences such as theft, fraud or minor assaults. 

Government rejects ‘fast fashion tax’
The Daily Mail says that the Government is being criticised after it rejected the Commons Environmental Audit Committee’s suggestion of a ‘fast fashion tax’ of 1p per item in order to cover the costs of collecting and recycling the 300,000 tonnes of clothes incinerated or sent to landfill each year. Instead, ministers claim to have developed their own initiatives, including encouraging voluntary efforts by the industry. 

Hammond criticises Johnson over unfunded spending commitments
According to The Sun, Chancellor Philip Hammond has criticised Boris Johnson for making unfunded spending commitments on tax cuts and faster broadband, with just Rory Stewart acceding to his request that leadership candidates stick to sensible spending plans. Speaking at Mansion House in the City of London, Hammond urged ‘all candidates to be cautious’ and said the lack of agreements was ‘a disappointment’. 

Does Rory’s rise matter to you? Find out with Vuelio Political Services.  

Podcasts

What’s your podcast strategy?

Podcasts have finally become mainstream media, with big tech companies creating infrastructure to support millions of global users. With listener numbers rapidly increasing, podcasts are now a viable channel for PRs to reach new and existing audiences.

Since The Ricky Gervais Show in 2005, every year has been the year of the podcast. They’ve always been the ‘Next Big Thing’ and if you weren’t into podcasts you were probably behind the times (or even worse, too old!). While anecdotally this may have seemed true, it’s only now – in 2019 – that technology is supporting large-scale growth and podcasts are going mainstream.

Whether it’s Spotify making a number of podcast acquisitions and changing its UI to separate music and podcasts; Apple killing iTunes and replacing it with Music, TV and Podcasts; or the BBC launching BBC sounds – podcasts are big business.

How do podcasts fit into your comms strategy?
In many ways, podcast content is still finding its feet. While there are distinct categories – such as fiction stories, comedy, true crime and health – the types of content PRs are used to working with is now playing catch up.

But it’s playing catch up in a big way – the BBC has its own platform and the Guardian and Economist have been creating popular podcasts for years. They’re now joined by many other national titles who cover everything from the arts to business and politics. Presenters and guests are typically traditional journalists and columnists, which means PRs don’t even need to create relationships with new people to reach a podcast’s audience.

Remember it’s a podcast
It may seem obvious but there are a couple of key things to remember that make podcasts different to print or digital content. First, this is a channel for intelligence and thought leadership, which means – at the moment – it’s probably not the right place for campaign promotions. Podcasts are often discussions, so find ways to add value with informed speakers or valuable information. Check out the Journalist Enquiry Service for the typical requests journalists send out for podcast contributions.

The second, and perhaps most obvious point, is this channel is audio only, which means no visual contributions. If you have radio PR experience, then you’ll already be ahead of the competition.

Outside of media relations, PRs can also get involved through advertising – whether that’s via the presenters themselves (in which case it’s very similar to the influencer marketing model) or on the platforms.

The Drum reports that Spotify now allows advertisers to target free users based on podcast preferences, the first time it has segmented its audience by podcasts rather than music. This will allow you to target relevant audiences from business and tech to lifestyle and health. It’s being rolled out across 10 territories with Samsung and 3M already testing the tool.

This is just the beginning for what’s finally deserved the title of the Next Big Thing. As podcasts grow even more popular throughout 2019, expect more sophisticated targeting and advertising, as well as new content types, formats and PR opportunities to emerge.

Did you know Vuelio lists podcasts alongside newspapers, magazines, websites, blogs, vlogs and broadcasters? Find out how the Vuelio Media Database can help you get ahead.

Conservative party

Political Headlines – Tory leadership debate and Watson to challenge Labour to back remaining in the EU

Today’s political headlines includes criticism of Johnson for missing debate, Watson to challenge Labour to back remaining in the EU, May to announce mental health package and Johnson makes broadband pledge. 

Johnson criticised for missing debate
The Times reports that Boris Johnson was taunted by rival leadership contenders during yesterday’s Channel Four debate for refusing to participate, with Jeremy Hunt asking how Johnson would be able ‘to deal with 27 European countries’ when ‘his team won’t allow him out with five fairly friendly colleagues’. The paper adds that the other candidates criticised Dominic Raab for refusing to rule out suspending Parliament to enable a no-deal Brexit, with Rory Stewart branding the suggestion ‘undemocratic’ and ‘deeply disturbing’.

Watson to challenge Labour to back remaining in the EU
According to The Guardian, Labour’s Deputy Leader Tom Watson will use a speech today to challenge Jeremy Corbyn, claiming Labour ‘must argue strongly to remain in Europe’, adding that he supports ‘Europe because I am a socialist’. A Shadow Cabinet meeting has been cancelled at short notice, supposedly because some members couldn’t attend, but the paper says that some remainers believe that the leadership wished to avoid a confrontation.

May to announce mental health package
The Sun is claiming a ‘huge victory’ for its ‘You’re Not Alone’ campaign as Theresa May is set to announce today that all teachers will be trained to spot mental health issues, with updated statutory guidelines on schools’ responsibilities, more support for schools to tackle self-harm and greater funding for councils.

Johnson makes superfast broadband pledge
Writing in The Daily Telegraph, Boris Johnson promises to give every home in the UK access to superfast broadband within six years if he becomes Prime Minister, eight years quicker than the Government’s current plans, which he says are ‘laughably unambitious’. He argues that ending the ‘deep digital divide’ is part of his ‘moral mission to unite Brexit Britain’.

Hancock backs Johnson
The Times reports that Matt Hancock has endorsed Boris Johnson’s leadership campaign, calling him ‘the best candidate to unite the Conservative Party’ and vowing to ‘hold him’ to his promises to be a One Nation Conservative and to support business. A cabinet minister from a rival campaign said it was ‘less of an endorsement and more of a surrender’.

Campaigners worried cannabis is being unofficially legalised
An investigation by the Daily Mail has found that nine out of ten users and growers of cannabis do not receive criminal charges, with the proportion of users charged for possession falling from 27% in 2017 to 22% last year. David Green of the thinktank Civitas sad that the police had ‘unofficially legalised cannabis in many parts of the country’ despite doctors being ‘increasingly worried about the impact on the mental health of cannabis users’.

Tory donors in talks about electoral pact with the Brexit Party
The Daily Telegraph claims that donors to the Conservatives are in secret talks with Nigel Farage about the potential for an electoral pact between the Tories and the Brexit Party. It would see Farage agree not to stand candidates against Brexiteer Conservatives, while the Tories would not stand in northern Labour-held seats. A businessman told the paper that talks were at a ‘very preliminary’ stage.

Corbyn supports ‘Grenfell: Never Again’ campaign
The Daily Mirror says Labour leader Jeremy Corbyn has given his party’s support to its ‘Grenfell: Never Again’ campaign. Corbyn said the Grenfell Tower fire was ‘a symbol of a failed housing system and the grotesque inequality in modern Britain’, criticising the Government’s lack of progress in removing flammable cladding from private buildings.

What policy areas do you need to monitor? Get it all with Vuelio Political Services.