Issue spotlight

Making sense of the Carillion Collapse

/0 Comments/in , , , , , , , /by

The Carillion Collapse sent shockwaves throughout the nation’s infrastructure and establishment. The liquidation of a company with such a diverse portfolio of responsibilities, contracts and employees, was always going to lead to a major national crisis.

Now the dust is beginning to settle (though there’s clearly still some way to go), and Carillion’s stakeholders are fighting to be heard. From the Government, which is both regulator and customer, to the unions representing frontline workers – Carillion’s roots run deep.

Vuelio specialises in managing stakeholder relations, whether that’s building relationships with key influencers or tracking incoming phone calls from members of the public. Using our stakeholder tools and the in-house intelligence of our Political Services Team, we’ve been tackling the Carillion fallout since it collapsed.

We’ve read the reports, monitored the mentions and unravelled the endless relationship ties to create one clear picture of Carillion’s Stakeholders. Our white paper ‘Collapse of Carillion’ brings everything together and answers the big questions:

  • How has the Opposition been capitalising on the firm’s demise?
  • What are the conflicts surrounding financial services companies?
  • How have Carillion’s competitors reacted?
  • In what way is the media covering this?
  • What’s being done to stop this happening again?

The white paper also includes an exclusive diagram of Carillion’s stakeholders and research into the political social media reaction – so you can see which politicians and Lords have been saying what.

No matter if you’re directly or indirectly affected by Carillion, download our whitepaper and see how the biggest story of 2018 has unfolded.

Hannah Louise Farrington

Blogger Spotlight: Hannah Louise Farrington, Hannah Louise Fashion

/0 Comments/in , , , /by

Hannah Louise Farrington is the Top 20 Fashion Blogger who writes Hannah Louise Fashion. Covering fashion and lifestyle, the blog focuses on Hannah’s personal style and outfit posts. We caught up with Hannah to chat success, fashion week and working with fashion brands.

What makes your blog successful?
I think that my blog has been successful because I have maintained integrity and stayed true to my interests and my personality when taking on collaborations and working with brands.

How do you use other platforms, and how does that tie back in with your blog?
I use Instagram to share images from my blog and also snapshots from my day to day life and I use Twitter for the same thing, as well as sharing thoughts and opinions, and general chat. Both provide a more well-rounded and ‘real time’ insight into my life, filling in gaps left by my blog.

How do you work with fashion weeks?
I attend shows and presentations and share them on my socials, and use what I learn to inform outfit choices and the things I write about my own outfits on my blog. I also use fashion week as an opportunity to dress as the best version of myself, or to try out new or more daring looks.

How can brands/PRs best work with you around fashion week?
The best way for fashion brands to work with me is by dressing me; fashion week always brings more attention and traffic to outfit posts.

What do you call yourself (blogger/creator/Influencer)?
Blogger.

Hannah Louise is listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

Today’s Political Headlines – 6 February 2018

/0 Comments/in , , , /by

Today’s Political Headlines include Barnier telling the UK to make a choice, Trump’s NHS error, Theresa May marking the centenary of the suffrage act and the EU rules the UK could be forced to accept. 

Barnier tells the UK to ‘make a choice’
Visiting the UK yesterday, the European Union’s chief Brexit negotiator Michel Barnier warned that future trade barriers are ‘unavoidable’ if the UK leaves the customs union. The Financial Times reports that EU officials believe that UK ideas are ‘unrealistic’, whilst Barnier said that it was time for the UK ‘to make a choice’ and that there was ‘not a moment to lose’. The paper also says that the EU is pressing for more clarity over the Irish border as it comes within weeks of publishing a legal text of December’s Brexit divorce agreement.

Trump rebuked over NHS claims
Following a tweet from President Trump, claiming that the NHS was ‘going broke and not working’, the BBC reports Health Secretary Jeremy Hunt hit back that he was ‘proud to be from the country that invented universal coverage’. Downing Street said that Hunt was speaking for the government, while NHS England Chief Executive Simon Stevens has invited Trump to visit a hospital on his trip to the UK later this year.

May marks suffrage act with vow to tackle abuse in public life
The Guardian says Theresa May is to mark the centenary of the 1918 Representation of the People Act today by giving a speech in Manchester. May will address the topic of abuse in public life, and lay out steps to tackle it, including backing some recommendations from a Committee on Standards in Public Life report, publishing a social media code of practice and asking the Law Commission to review legislation on ‘offensive online communications’. The BBC reports that campaigners, including the Fawcett Society and Ruth Davidson, have called for convicted suffragettes to be given a posthumous pardon.

UK could be forced to accept 37 EU rules during transition
The Daily Telegraph has obtained a leaked Whitehall analysis that reveals that the UK could be forced to accept 37 EU directives during the transition period. It suggests that contentious measures include new recycling targets, giving Brussels the power to ‘mount a massive raid on the City of London’ and new renewable and energy efficiency targets.

Soubry tells May to expel hard Brexiteers
Anna Soubry told the BBC’s Newsnight programme that Theresa May needed to ‘get a spine’ and remove 35 ‘hard ideological Brexiteers’ from the Conservative Party, warning that by pandering to them she was forgetting a larger group ‘who are getting sick and tired’. She said that if Boris Johnson or Jacob Rees-Mogg took over the party she would leave.

May’s mission statement criticised by ministers
An internal mission statement drawn up by Theresa May’s aides called ‘Building a Britain Fit for the Future’ has been criticised by ministers as ‘pathetic’ and ‘anaemic’, The Times says. The plan, first shown to the cabinet and ministers, was shared with MPs last week.

East Coast rail franchise may return to public sector
The Guardian reports that the East Coast rail franchise could return to the public sector, with Transport Secretary Chris Grayling telling MPs that Virgin Trains had breached its £3.3bn contract. Another option would be for the Government to offer Virgin Trains East Coast a ‘short-term, not for profit’ contract.

Rural MPs threaten to revolt over council funding cuts
According to the Financial Times, the Government is coming under pressure to increase funding to councils, following the imposition of spending controls on Northamptonshire County Council. The paper reports that ministers ‘have been locked in talks with MPs’ to secure the votes they need to pass the local authority funding settlement on Wednesday.

Do you want Vuelio Political services? You can acces them here. 

Politics on Sunday – 4 February 2018

/0 Comments/in , , , /by

The Sunday political shows gave us guests from local, regional and national government alongside a former head of the civil service and the leader of the Liberal Democrats.

Andrew Marr’s headline guests were Amber Rudd and Gerry Adams. Rudd was asked about Brexit and Brexiteers in the Conservative party; she said they should be aware of the unity in the Cabinet committee on Brexit. Rudd rebuked Jacob Rees-Mogg for his suspicions of how civil servants in the Treasury are reporting their figures. The Home Secretary was confident about the prospects for Britain after Brexit saying the country will ‘absolutely grow’ once the UK has left the EU.

Asked a question about possibly becoming chancellor under Boris Johnson, if he were to become PM, she responded by saying the question was ‘too difficult to answer on a number of levels’ and so passed on answering.

Gerry Adams made what will be his last appearance on Marr in his position as President of Sinn Féin. He expressed a view that the current lack of government in Northern Ireland ‘could be solved by tomorrow’. Adams also gave a warning to Theresa May that her deal with the DUP will ‘end in tears’ once things hit a rocky patch.

He was also asked why he never joined the IRA; his answer was that he was very active in Sinn Féin and despite never joining, he never distanced himself from them. Adams did say that he wished nobody had been harmed in the conflict. He also made clear his view that Brexit will be a disaster for the people of Ireland as the UK Government is unclear on what they want to do. ‘Outstanding’ was the word the Sinn Féin leader chose to use when describing Jeremy Corbyn and said he would like to see him as the next PM.

Vince Cable and Claire Kober were the other guests of note on Marr’s show. The former began positively, highlighting the Lib Dems’ unity on the issue of Brexit. Cable also showed how things can change in a year by pointing out he was not even an elected politician this time last year. Sir Vince believes the Government is making a mess of negotiations with the EU, and he is continuing to press Labour to back the position of a vote on the final deal.

Former leader of Haringey Council, Claire Kober, has had a tumultuous week and she cited the abuse she received in her position and put it down to her being a woman. Kober said that she had not raised any complaints with the Labour NEC due to her lack of faith in it.

A number of pro-Brexit MPs have been voicing concerns that the civil service may not be acting in a completely neutral manner when approaching Brexit, so a former head of the civil service went on Peston on Sunday to say, ‘If you’re selling snake oil, you don’t like the idea of experts testing your product’. Lord O’Donnell did not have any time for the accusations against civil servants, saying they appear to be measures to ‘shoot the messenger’. His wider point was that people like to promote the impartiality of the Civil Service when it is convenient for them.

Shadow Attorney General, Baroness Chakrabarti, used part of her interview with Peston to respond to Claire Kober’s remarks on The Andrew Marr show. Chakrabarti said Labour must do more to get sexism and antisemitism out of the Party but said any complaint made to Labour’s NEC will be investigated. Chakrabarti also called for BBC Director General, Tony Hall, to do more on the issue of equal pay.

Housing Minister, Dominic Raab also appeared on Peston and confidently claimed that the PM would not support the UK remaining in a customs union – contradicting remarks made by Rudd. Raab did support Rudd’s remarks relating to unity in the party. Stella Creasy was another guest on Peston who spoke on the Claire Kober situation calling for Labour to act and sharing the difficulty she has experienced when it comes to making complaints.

Check out the dedicated Canvas of political coverage by clicking here or on the image below.

You can make a canvas for any type of story, campaign or coverage? Find out how easy and effective it is here. 

Peston Marr

Bloggers and vloggers

5 top tips from the Influencers

/0 Comments/in , , , , , /by

Vuelio recently hosted a Meet the Influencers session at the CIPR’s Influence Live event. Jo Middleton, Slummy Single Mummy, and Jane Cunningham, British Beauty Blogger, sat with PR and comms experts to discuss building relationships and outreach best practice.

At Vuelio, we spend a lot of time talking to bloggers, vloggers and Instagram stars, and we hear the same suggestions, grievances and tips over and over. Jo and Jane also covered these points, so we thought it was high time for a refresher.

The top five tips from influencers:

1. Professional bloggers are running a business
Jane, a journalist by trade, pointed out that journalists and bloggers are not the same. Journalists are generally salaried, being paid by an outlet or publisher no matter how much time they spend writing about any given topic. As such, PRs have rarely, if ever, had to pay journalists directly for coverage – and often a free trip can seem like their ‘treat’ (even though it’s their job to cover such things).

For professional bloggers, if they don’t get paid, they don’t pay bills. Some bloggers still accept freebies in return for coverage, but they’re often hobbyists who don’t depend on their blogging income to live. It may feel like a culture shift, but the outcomes can be different too – which leads nicely on to…

2. You can expect to get more from bloggers
If you don’t pay journalists, you generally can’t demand too much of their time for reports or metrics on the success of your content. Bloggers, on the other hand, should be seen as collaborators – they’re working with you on your project or campaign and you can agree metrics and results up front. Jo loves being part of the campaign, and advocated Iceland’s style of requesting analytics and making her work hard, as she prefers knowing how her part in the campaign is contributing and being used by the brand, rather than being just one post in a huge machine. Which is point three:

3. Collaborations should be more than one post
Again, this isn’t traditional media outreach. While journalists could be called ‘influencers’, their role is fundamentally different and the word ‘influencer’ (though disliked by many bloggers) has only risen to prominence with the digital age. So, if you’re looking for publication of a press release, go traditional, but if you’re looking to positively influence an audience (niche or otherwise) and want to see positive results over a sustained period of time – use influencers.

4. Build relationships
This IS the same across traditional and new media outreach. And for some reason, it comes up again and again and again. Don’t start emails ‘Hi dear’, or ‘Hi NAME OF BLOG’ – Jo isn’t called Slummy Single Mummy and Jane isn’t British Beauty Blogger. If you’re struggling to find the right names and merge your emails professionally, you’re obviously not using Vuelio. We list detailed profiles, with names, PR preferences and bios so you can get to know the influencers before you send that first email. And when you’re ready to contact influencers, spend time building relationships – as with traditional outreach, good relationships lead to better results all round.

5. It’s not all about social
This varies brand to brand, company to company, but social isn’t the be all and end all. You may be working on behalf of a client who wants to be ‘big’ on Instagram. That’s fine. You may be working in-house and think a few well-placed tweets are where it’s at – also fine. Only you know what works for you, but remember that social posts are fleeting, audiences are fickle and ‘longevity’ is a word that no one uses in a hashtag.

Yes, you may want social-only collaborations with influencers (and Jo described a dramatic increase in brands who just want Instagram posts), but if you want true influence, and you want your product/service/brand/concept to reach a loyal audience of engaged readers, then remember the blog. Bloggers spend a long time cultivating their blogs, which are their publications, and it would be foolish to overlook them.

Struggling with Influencer Outreach? Don’t know where to begin with bloggers? Check out the Vuelio Influencer Database – it’s been built for you. 

Halima Khatun

Blogger Spotlight: Halima Khatun, HalimaBobs

/0 Comments/in , , , , , /by

Halima Khatun is author of HalimaBobs, the beauty and lifestyle blog, which is all about positivity, not perfection. A former broadcast journalist, Halima is now the owner of PR agency HK Communications. We spoke to Halima about blogging as a PR pro, being real, working in partnership with PRs and blogging since the birth of her child.

Why did you start your blog?
I started my blog for three reasons: firstly, to satisfy my creative juices and write some light-hearted, frivolous content that was far removed from my day job of a PR consultant. Secondly, I didn’t see a blog out there that offered unfiltered, detailed, beauty-based content; a lot of blogs are quite aspirational and advertorial. Finally, I wanted to read something that was aimed at the everyday beauty novice that doesn’t have hours to create the perfect no-makeup-makeup look!

What makes your blog successful?
I write as I speak, so my content is often a dry, witty stream of consciousness! I believe that in a world of filter, real un-airbrushed content is a refreshing novelty!

Is there a difference in how PRs approach you as a blogger compared to how you were approached as a broadcast journalist?
Most PRs are fantastic. But there has been the odd PR who would treat me differently than they would a journalist. Occasionally, I have been on the receiving end of a PR fail, from the failure to follow through on a collaboration, to trying to overtly control editorial content. But thankfully, the bad PRs experiences are greatly outweighed by the good, with most practitioners really valuing the brand recognition bloggers can bring.

As a blogger, how do you like to work with PRs?
I see my work with PRs as more of a partnership, as bloggers and PRs can’t function without one another. So, whether it’s collaborating on a giveaway, a product/service review or a sponsored post, I always work closely with the PR I’m dealing with to ensure we’re both happy. I also aim to offer a critique of most of the products I’m sent for review, not just the good stuff. Lastly, I’ll always keep the PR in question in the loop with the progress of my articles and send a link once live, rather than expect them to look out for their client mention themselves.

Have you noticed a change in what you write about since having a baby?
Absolutely! As my blog is a small window into my life, inevitably I include articles about my biggest life event! So, as well as blogging about baby and mum-to-be products, I’ve written more in-depth articles about life as a working mum, dealing with mother’s guilt etc. These topics have really struck a chord and have also featured on the Huffington Post, where I also blog.

How did you get from your first PR role to your current position?
With some smart choices and a sprinkle of luck! My career grew very organically as I started as a broadcast journalist with ITV and the BBC, and then joined the dark side – PR(!). From there, I made the transition from agency to in-house. I’ve worked with some of the UK’s largest corporates, and after a decade in the industry, I decided to set up my own consultancy, HK Communications. It’s something I’ve always wanted to do, and in 2015, I felt I had the right amount of experience to make it happen.

Reach-the-right-influencers-with-the-Vuelio-media-database

Having worked as a journalist, do you believe you have a different take on PR and communications to other agencies?
Definitely. I believe in the old school PR of finding a great story and telling it. So, having a nose for a story really helps. Plus being a former journalist adds real credibility and a reassurance for clients. After all, it’s easier to write and pitch a story knowing what would interest the journalist, given that I used to be one. Also, I offer PR training as well as consulting, so a big part of this is helping small business owners think like a journalist. Again, having been one myself helps, as I’ve walked the walk.

As a PR professional, do you work with bloggers? If so, are there differences in how you work with bloggers compared with traditional media journalists?
As my consultancy offers more B2B PR, I haven’t had much scope to work with bloggers, but I would certainly be open to it if the opportunity arose!

What changes are you looking to make to your PR strategy in 2018?
Well I’m expanding my team, having brought on associates in the run up to my maternity leave. I’m also focusing more on my PR training arm which is ideal for micro-businesses that don’t have the budget for a PR agency. 2018 is looking to be very exciting indeed!

Do you have a career mantra or a piece of advice that you follow?
Not a mantra per se, but I always advise networking and nurturing contacts. I’m always of the view that every connection you make can add value in some way. You might generate a business lead, learn something new or simply meet a great person. In fact, this interview came about after networking at the Vuelio Blog Awards!

Halima Khatun and HalimaBobs are both listings on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

Today’s Political Headlines – 5 February 2018

/0 Comments/in , , , /by

Today’s Political Headlines include Downing Street ruling out being part of a customs union, Westminster’s Freemasons’ lodges, the UK’s potentially painful trade concessions to South Korea and the warning against a bonfire of regulations. 

Downing Street rules out customs union
Downing Street has confirmed that the UK is to leave the customs union after Brexit, the BBC reports, quoting a source who said, ‘to put this to rest, we are categorically leaving’. Political correspondent Eleanor Garnier says that a bespoke deal could still involve some sort of customs arrangement. The Times adds that the Brexit ‘war cabinet’ is preparing a compromise with ‘a time-limited extension to elements of the existing customs union’.

Westminster Freemasons’ lodges revealed
The Guardian leads with the revelation that there are two lodges of Freemasons operating secretly at Westminster, one for politicians and one for journalists. The paper reports that the identities of the members are unknown, while the United Grand Lodge of England has insisted that there is no contradiction between being a Freemason and a journalist.

‘Painful concessions’ needed to agree South Korean deal
According to The Daily Telegraph, the UK may have to make ‘painful trade concessions’ to South Korea, in order to ensure continuity during the Brexit transition period. A ‘senior trade lobbyist’ told the paper that ‘worries are mounting’ about whether it will be possible to replicate existing trade deals.

Bank of England deputy governor warns against ‘bonfire of regulations’
In an interview with the Financial Times, Sam Woods, deputy governor of the Bank of England, warned against a ‘bonfire of regulations’ after Brexit. He pledged to ‘maintain standards of resilience in the financial sector at least as high as those we have today’.

Former civil service chief says Brexiteers are ‘selling snake oil’
Appearing on Peston on Sunday, Lord O’Donnell, the former head of the civil service, accused Brexiteers of ‘selling snake oil’, The Daily Telegraph says. He said that allegations by Jacob Rees-Mogg that the civil service were ‘fiddling the figures’ with regard to Brexit were ‘completely crazy’.

Hospitals cancel urgent operations
In an exclusive, The Guardian claims that hospitals have cancelled urgent operations for patients with cancer, heart disease and other life-threatening diseases, despite having been ordered not to do so. According to the paper, doctors’ leaders and the Patients Association have warned that people could die as a result.

Justice Secretary to review divorce laws
The Justice Secretary, David Gauke, has agreed to review divorce laws, The Times says. This follows a campaign by the newspaper for reforms, including no-fault divorce. He told the paper that he ‘will study the evidence for change’ but would not ‘rush to a conclusion’.

Lib Dems’ expert panel recommends dedicated NHS tax
A panel of health experts, convened by the Liberal Democrats, has recommended a new ring-fenced tax to fund the NHS, the BBC reports. The panel also recommends that the NHS should receive an extra £4bn on top of inflation in the next financial year and a cap on the amount paid for social care by individuals.

Do you want Vuelio Political services? Find out more about our bespoke services here. 

Security unit

Official unit to tackle fake news

/0 Comments/in , , /by

Not the new security unit, because you can’t shoot fake news

Fake news and disinformation is to be tackled by a new security unit, an attempt to curb the nefarious influences of other states.

Theresa May’s spokesman told reporters: ‘We are living in an era of fake news and competing narratives. The government will respond with more and better use of national security communications to tackle these interconnected complex challenges.

‘We will build on existing capabilities by creating a dedicated national security communications unit. This will be tasked with combating disinformation by state actors and others. It will more systematically deter our adversaries and help us deliver on national security priorities.’

Theresa May has previously accused Russia of meddling in elections and undermining western institutions. The US is particularly vocal about the interference, or lack thereof, of Russia in its democracy, with a major investigation ongoing. Russia, for its part, denies any wrongdoing.

The power and purpose of ‘fake news’ is still being investigated by the government, with the Digital, Culture, Media and Sport Committee next meeting on 8 February. They will question representatives from Google, YouTube, Facebook, Twitter, CBS News, CNN international, New York Times and a host of educational institutes.

Though the Committee is aiming to answer a number of questions (including ‘Where does biased but legitimate commentary shade into propaganda and lies?’), none are around Russian meddling or fake news’ effect on democracy.

The Committee is separate from Facebook’s investigation into Russian paid-for activity on the platform, which was demanded by British lawmakers after Facebook’s original report was deemed unsatisfactory.

As the new unit was part of a wider defence review announcement, there were no further details beyond its creation, including no information on where it would be based, how it would be staffed or how it would operate.

2 February 18

Five Things You Shouldn’t Have Missed – 2 February 2018

/0 Comments/in , , , , , , /by

Happy Groundhog Day! This week’s five things includes BBC pay, Matt Hancockers, Facebook’s users, grid girls and a video of the ‘most British resignation ever’.

Happy Groundhog Day! This week’s five things includes BBC pay, Matt Hancockers, Facebook’s users, grid girls and a video of the ‘most British resignation ever’.

1. BBC Pay

Select Committee

Gender inequality in BBC pay remains under the spotlight, dominating the media world. After Carrie Gracie publicly resigned from her China editor role at the beginning of January, and a number of male presenters agreed to pay cuts, the BBC gender pay story continues into its third week under a number of headlines.

The official review by PwC found there was no gender bias at the BBC regarding pay decisions, though the report said the BBC’s approach to setting pay in general ‘has been far from perfect’. PwC also found a 6.8% gender pay gap among on-air staff. The BBC responded saying there would be substantial pay cuts for some men and pay rises for some men and women. Unfortunately this has only made matters worse as more men (98) will receive these pay rises than women (90).

On Wednesday, Carrie Gracie hit the news again when questioned by MPs on the digital, culture, media and sport select committee. In a two-hour session, Gracie accused the BBC of effectively lying as she was told she would be paid the same as her male colleagues. Gracie specifically called out DG Tony Hall for resisting the publication of on-air presenters’ pay; James Harding, former director of news, who previously said the BBC didn’t have an equal pay problem; and Fran Unsworth, the new director of news, who apparently told another BBC journalist that Gracie worked part time – which wasn’t true.

With issues unresolved, this probably isn’t the last time BBC pay will feature in five things.

 

2. Are you on Matt Hancock?

Matt Hancock

Secretary of State for Digital, Culture, Media and Sport, Matt Hancock, has launched his own app this week – called Matt Hancock. The social media-type platform allows people to get updates from Matt Hancock as well as make friends with other users and post messages (a bit like Twitter). The app’s launch gave a lot of journalists something to do yesterday morning, as they all took joy in Matt Hancocking for a few hours, seemingly dominating the system and potentially drowning out Matt Hancock’s constituents who want to use Matt Hancock to Matt Hancock at Matt Hancock (turns out that gets old real fast).

Vuelio Political Updates are also on Matt Hancock if you want to be friends, but, unfortunately, we don’t have ‘full functionality’ because we’re not verified – as that needs you to submit your name and address to prove you live in Matt Hancock’s constituency of West Suffolk. Either way, we’re currently working out our Matt Hancock strategy, as should you be.

While the general consensus is that people on Matt Hancock are generally nicer than people on Twitter, and the whole atmosphere is currently quite pleasant, it’s not been plain sailing for the new app. The ICO is currently investigating Matt Hancock after concerns were raised about its privacy settings and its ability to access photographs after being told it couldn’t (possibly a Matt Hancock-up).

 

3. Facebook users spending less time online

Facebook

Though Mark Zuckerberg suggested that his upcoming string of News Feed tweaks would decrease time spent on the platform, it turns out users were ahead of the game and had spent 5% less time on the platform in the last three months of 2017 anyway. That equates to around 50 million hours a day. Despite the decline, Facebook’s financial results were better than expected – increasing 47% last year to $40bn (£28.2bn), and profits rose 56% to nearly $16bn.

Facebook’s audience also increased, its monthly active users up 14% to 2.13bn in the three months to December.

These stats are not as bad as they could have been. Zuckerberg is trying to fix the platform, and specifically the News Feed, to ensure the long-term survival of the company, which in the coming months may cause reductions in dwell time, third-party content and user growth (not least because we’re all on Matt Hancock now).

 

4. Grid Girls

Formula 1 monza

Formula 1 has announced that ‘grid girls’ will no longer be used by Formula 1, following a similar recent announcement from the Professional Darts Corporation. Sean Bratches, managing director of commercial operations, said: ‘While the practice of employing grid girls has been a staple of Formula 1 grands prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms’.

The announcement has been met with mixed reviews, some have questioned the decision – including The Sun, current and former grid girls and Stacey Solomon. Bernie Ecclestone unsurprisingly disagrees with the change, claiming the girls were dressed ‘smartly’, and completely missing the point by saying ‘we might as well say we don’t want people to go to a fashion show’.  Niki Lauda bizarrely suggested the decision was ‘against women’.

As Susie Wolff points out, this decision is a step in the right direction. The issue was never whether the grid girls felt offended – no one was forcing them to do it – but with the representation of women in the sport. Dominated by men, F1’s only regular representation of women has been grid girls. Now women aren’t represented at all, which is a new issue owners Liberty Media will have to tackle.

 

5. Lord Bates and the most amazing resignation ever

Lord Bates, the international development minister, offered his resignation this week after arriving late to the Lords for questions. Though it was rejected, his resignation was an incredibly watchable moment and ‘perhaps the most British political resignation speech ever made’:

 

Happy Groundhog Day!

Today’s Political Headlines – 2 February 2018

/0 Comments/in , , , /by

Today’s Political Headlines include the UK’s potential to stay in a customs union with the EU, Brexit migration figures, NHS spending on compensation and medicines under review and ‘Auntie May’. 

UK might stay in customs union with the EU
The Financial Times claims that Theresa May’s advisers are considering striking a customs union deal on trade in goods with the EU, which would allow the UK to strike trade deals on services (although the paper notes that ‘services-only deals are a relative novelty’). The Daily Telegraph reports that International Trade Secretary Liam Fox has ruled out such an arrangement, but the Prime Minister has been less clear.

Brexit economic analysis reveals that EU migration might fall by just 40,000
The Daily Telegraph claims that leaked Government economic analysis of Brexit reveals that ministers are planning for EU migration to fall by just 40,000 a year if the UK reaches a free trade deal with the EU. If the Government fails to agree a deal with the EU, the analysis expects EU migration to fall by 90,000. An estimated 230,000 immigrants migrated to the UK in the year to June 2017.

NHS spending on compensation and medicines under scrutiny
Two articles in this morning’s papers focus on high costs being incurred by the NHS. The Daily Telegraph says that health service leaders have written to the Justice Secretary David Gauke, claiming that unless victims of NHS errors receive less compensation, the service will be bankrupted. Meanwhile, an investigation by The Times finds that the NHS has been overcharged for thousands of drugs.

Labour considers new policy to cut house-building costs
A new policy to cut the cost of council house building is being considered by Labour and is detailed in The Guardian. The proposals, drawn up by Shadow Housing Secretary John Healey, would see an English Sovereign Land Trust established to buy land at its pre-planning consent value, cutting the cost of building 10,000 homes a year by £10bn.

May praised by Chinese state media and dubbed ‘Auntie May’
According to The Guardian, Chinese state-run media has praised Theresa May following her trip to the country. The Global Times reportedly said that she had ‘sidestepped’ issues including human rights and Hong Kong, and had sought ‘pragmatic collaboration’. The Times adds that young social media users in the country have dubbed her ‘Auntie May’ and says that she is set to announce £300m of commercial deals to export British cultural brands.

Groups opposed to hard Brexit join forces
The Guardian reports that groups opposed to a hard Brexit have coalesced under the leadership of Chuka Umunna. The groups, with over 500,000 members, will work together as the grassroots coordinating group (GCG). Other politicians involved include Anna Soubry, Caroline Lucas and Jo Swinson.

Unlimited fines for carmakers who cheat emissions tests
New Department for Transport proposals would see carmakers who cheat emissions tests faced with unlimited fines, The Times says. The proposals, which go beyond EU law, come after the scandal triggered by Volkswagen’s use of ‘defeat device’ software to beat tests.

Brexit minister admits making mistake
Yesterday, in the House of Commons, Jacob Rees-Mogg asked Brexit minister Steve Baker whether Treasury officials had ‘deliberately developed a model to show that all options other than staying in the customs union were bad’, attributing his claim to Charles Grant of the Centre for European Reform. Baker said that Rees-Mogg’s account was ‘essentially correct’, but later had to back down after an audio recording of Grant emerged. Baker will now apologise to Grant and ‘clarify’ his remarks to the Commons, as the BBC reports.

Vuelio Political services are available to you, find out how. 

Influence Live

Meet the Influencers

/0 Comments/in , , , , , , /by

Vuelio recently hosted the Meet the Influencers session at the CIPR’s Influence Live event, where we were joined by two top bloggers to discuss working with PRs and they revealed the secrets of influence.

After Ralf Little’s keynote, the Influence Live group broke up into three groups. Vuelio was joined by Jo Middleton – award winning blogger and number one in the parenting rank with Slummy Single Mummy – and Jane Cunningham – author of British Beauty Blogger, the number one beauty blog. Both bloggers have years of experience working on content creation and brand collaboration.

Taking a table of delegates each, the influencers spent time fielding questions and talking about their work. The intimate environment allowed delegates to chat with each blogger, asking how they like to work with PRs, their approach to charities and the differences between journalists and bloggers.

Jane, who explained that she started blogging because it allowed her to talk about products in a way that magazine journalism wouldn’t allow, advocated having good relationships with influencers, and understanding that as it’s their livelihood, professional bloggers should get paid. She also discussed the importance of disclosure, and explained how all paid-for posts on her site were with established brands that she believed in – and clearly labelled with #ad.

Jo (who resisted the urge to only show pictures of her kittens), highlighted the increasing importance of social for brands, particularly Instagram. Brands are approaching her that now want campaigns specifically focused on Instagram posts or Stories – the latter particularly useful for brands since the addition of the swipe-up functionality for external links.  She also advocated brands pushing bloggers for metrics, as Iceland did with her, and enjoys working hard to meet targets and goals.

The delegates were a real mix of agency, in-house and freelance, with each group bringing their own ideas and perspectives to the conversation. Both influencers gave the PR pros plenty to think about, with some even suggesting campaign ideas by the end of the session.

If you’d like to improve your influencer outreach and work with Jo, Jane or any one of the thousands of influencers we know, check out our Influencer Database.

Ralf Little

Ralf Little on Twitter

/0 Comments/in , , , , /by

At the recent Influence Live event, CIPR President, Sarah Hall, interviewed acting star Ralf Little about his responsibilities on social media. Little was enthusiastic about everything from his high-profile Twitter spat with Jeremy Hunt to the ability to change your mind as you age.

While it was perhaps the former that brought Little to the event, it was the latter that really resonated. He explained how politicians and public figures should feel more able to admit to their mistakes and denounce their views from when they were younger in order to show growth and change. When asked if he would run for political office, Little suggested he had done and said too many controversial things in his twenties, which were too well documented.

This is a big issue for all figures across social media, from Jack Maynard – who left the I’m a Celebrity jungle last year after controversial tweets surfaced from his past – to Toby Young – who deleted his Twitter account after he was appointed to the board for the Office for Students (a role he subsequently resigned from). While Little believes people should be able to explain how they’ve changed since they were younger, he did point out that Toby Young was in his forties when he made the comments and argued that it wasn’t the same thing.

When questioned about his purposes for using Twitter, Little explained that he resisted joining for a long time and now he’s on the platform, he’s found it doesn’t make him happy and he even regrets joining on many days. For public figures in general, he thinks there’s a distinction between self-promotion and highlighting causes. He has considered, for example, doorstepping Jeremy Hunt, but feels that escalation of their argument would make it more about him and less about the issues he perceives within the NHS.

Little suggested the issues with Twitter revolve around the lack of furthering though. He argued that the platform’s brevity made opinions too easy to deliver without thought – and they were too easy to muddle with facts. And if Twitter users are faced with evidence or proof against their position, they dig their heels in more – refusing to be swayed. This is what he feels happened with Jeremy Hunt who initially engaged with Little, before going silent.

Throughout the interview, Little seemed torn between whether Twitter was a good or bad addition to society but he accepts that it’s now a part of life. In fact, after turning off his alarm, Twitter is the first thing he checks in the morning.

You can follow Ralf Little on Twitter.

 

Today’s Political Headlines – 1 February 2018

/0 Comments/in , , , /by

Today’s Political Headlines include the rights of EU citizens in the UK during the Brexit transition, the benefits of EU migrants compared to a US trade deal, May’s talks with China’s Xi Jinping and water companies criticised by Gove. 

May: EU citizens coming to UK during transition should not enjoy same rights
The Guardian says that Theresa May has ‘sparked a new clash’ with the EU, after she argued that EU citizens arriving in the UK during the transition period should not have the same rights as EU citizens arriving at present. The European Parliament’s Brexit co-ordinator, Guy Verhofstadt, told the paper ‘Citizens’ rights during the transition is not negotiable.’

Cost of cutting EU migration to UK revealed; EU strategy paper leaks
BuzzFeed News has released more details from the leaked Government Brexit impact analysis. The analysis reveals that the cost to the UK economy of cutting migration from the EU would be greater than the benefits of a trade deal with the US. The Government will now allow MPs and peers to view the document in a ‘secure reading room’. The Financial Times has obtained a leaked strategy paper, which shows the EU is threatening sanctions to stop the UK from undercutting the EU economy after Brexit.

May to hold talks with Chinese President
Theresa May is to hold talks with Xi Jinping, the Chinese President, later today. According to the BBC, the agenda will include trade and security issues, including the North Korean nuclear programme. The Prime Minister will also raise environmental concerns. Yesterday, May agreed a new trade and investment review with the Chinese Premier Li Keqiang. The Guardian adds that Liam Fox admitted that a trade deal with China ‘may be some time away’, but that trade could be increased despite remaining in a customs union with the EU.

Water companies criticised by Gove
In a letter to Ofwat, Environment, Food and Rural Affairs Secretary Michael Gove has criticised water companies for using ‘opaque financial structures based in tax havens’ and making ‘excessive profits’, The Daily Telegraph reports. He has offered to give Ofwat new powers to reign in the companies.

MPs vote to move out of the Palace of Westminster to allow refurbishment
In what The Times calls a ‘surprise result’, MPs have voted to move out of the Palace of Westminster for at least six years to allow refurbishment work to go ahead. The ‘full decant’ is expected to start in 2025 at the earliest. A plan drawn up by Downing Street and Conservative whips to postpone the decision until 2022 failed, with an amendment by Meg Hillier succeeding. The move now needs the approval of the House of Lords.

Senior minister prepares to resign
In an exclusive, The Sun claims that a ‘senior minister’ is ‘close to resigning’, in a move which could lead to Theresa May’s ‘downfall’. The minister, who has been frustrated by the failure to promote younger MPs, would then call for a new direction from the backbenches.

‘Baby leave’ voting system for MPs likely to be approved
A system that allows MPs who have recently become parents to nominate a colleague to vote in Parliament on their behalf is likely to be approved today, The Guardian says. The proposal, put forward by Harriet Harman and Maria Miller, will be handed over to the Speaker, John Bercow, and the Procedure Committee to consider enacting, if it is approved.

£21bn hole in defence spending
The Ministry of Defence’s equipment plan is ‘not affordable’ according to a National Audit Office report, an article in The Times says. The department has a funding hole of £21bn over ten years, omitted the £1.3bn cost of five new frigates from the plan and experienced a £576m increase in the cost of four replacement Trident submarines.

Vuelio Political services can help keep you informed, Find out more here. 

Lorna Burford

Blogger Spotlight: Lorna Burford, Raindrops of Sapphire

/0 Comments/in , , , , , /by

Lorna Burford is the author of Raindrops of Sapphire, one of the top fashion blogs in the UK. With her love of premium denim and iconic countryside shoots, Lorna’s taken the fashion world by storm. After ranking in the Top 20 UK Fashion Blogs, we caught up with Lorna to chat about the importance of Fashion Weeks to the industry, using social media and working with brands.

How would you describe your blog?
I would say it’s a mixture of fashion, personal style, health, and lifestyle. It originally started out over nine years ago as a place online to share my likes in the fashion world, but has since evolved to be an extension of my life as well.

Raindrops of SapphireWhat makes your blog successful?
Thank you for saying it’s successful, I am always appreciative of that! I would say the amount of time and commitment spent on it. I make sure I only publish the best content and create articles that I am proud of, so that goes a long way in making sure it’s visually appealing as well as full of content people want to read. There’s so much time spent behind the scenes though, so a combination of hard work and imagination I think.

How do you use other platforms, and how does that tie back in with your blog?
I mostly use Instagram, Twitter and Facebook. Each of them are different though so on Facebook and Twitter I will share my blog posts and occasionally a little random photo, but on Instagram it’s like a separate entity. A mini blog in itself if you were. So, I share all different photos, a lot from my blog, but unique ones too and scenery, but the important thing is to find that balance of unique content and promotional content to your blog. They’re all connected, but separate too. IG stories is really useful with the swipe up link feature too!

How do you work with fashion weeks?
I actually no longer do. I don’t attend any shows and I rarely cover them anymore either. I find it much too stressful and hectic, especially with my health issues, so it wasn’t worth it to me as every other blogger covers fashion week so it was never really unique in a way. I do my own thing now really.

Fashion bloggerWhy are fashion weeks important for the industry?
They’re definitely important as they shape the season. Getting a huge worldwide collection of designers showing their latest pieces amidst everyone else is a huge way to see what trends are going to be big. When I watch the shows online (as I do live streams now instead), I’m taking note of the colour palettes, the cuts and angles, or different things that a few designers are all doing. Once you see a pattern emerging, you know it’s going to be big! Plus, it’s a way for everyone to get their name out there and designers to make it big. It’s pretty much the bi-annual event that fashion itself revolves around.

What should we expect to see for SS18?
I’m actually hoping that it might be different for denim. As I work in the denim area, all I’m seeing lately is crazy, un-wearable jeans as designers run out of ideas and just think of pushing the boundaries instead. Some of the things I have seen this year have seriously left me questioning the industry. I would like to see more skinny and stretchy fits and embroidery to come back – normal and wearable denim. I’m pretty sure SS18 is going to be full of pastels and florals though in terms of clothing.

What brands are you particular excited to see this season?
My usually loves are Valentino, Burberry, Gucci, Chanel and Topshop Unique. However, I was left really disappointed by last year’s Burberry show. Christopher Bailey did his last season and there wasn’t one piece I liked from the collection, which shocked me as I usually love everything. It’s hit or miss for me as I can be excited by a brand but then once they get a new designer or decide to take a different approach, it can make or break the season.

How can brands/PRs best work with you around fashion week?
It does get a bit much when your inbox is constantly swimming with press releases on shows and general cold mail like that, so I would suggest making things a little more unique. Make the emails personal, hold interesting and exclusive events perhaps, or work on campaigns where you model some of the latest collections. Anything a little different might shake things up a bit.

What campaigns have you enjoyed working on previously?
There’s been quite a few and I only select campaigns I love and am happy to be part of, but I would say the ones that have stood out to me are not fashion related, but for a cause instead. I’ve been part of Wear It Wild for WWF where I did a video, but also mental health and illness campaigns too to raise awareness. I think those have the most impact and influence.

Want to work with bloggers? Try the Vuelio Influencer Database and get access to 11,000 UK bloggers and vloggers in fashion, beauty, lifestyle & more.

Get in touch

What do you call yourself (blogger/creator/Influencer)?
I call myself a blogger. It’s what I started out as and what I do on a daily basis, so that’s what I always tell someone when they ask. If you become an influencer from that, that’s great, but I’m more comfortable with the term ‘blogger’.

What other blogs do you read?
I read quite a few! I enjoy the fashion blogs that get me thinking and who have a similar style to mine. Cupcakes & Cashmere, Brooklyn Blonde, Fashion Jackson, I Am Chouquette, Fashioned Chic, Mariannan, That New Dress, Not Jess Fashion… There’s a lot that I enjoy!

 

Lorna Burford and Raindrops of Sapphire are just two blogs listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

Glam and Glitter

Blogger Spotlight: Tamara Kalinic, Glam and Glitter

/0 Comments/in , , , , , /by

Glam and Glitter is the Top 20 Fashion Blog from Tamara Kalinic. Glam and Glitter has grown into an online diary of Tamara’s lifestyle treasure trove, including the latest fashion finds, top travel destinations and the best beauty products! We spoke to Tamara about the insider’s perspective at Fashion Week, new designers and working with brands.

How would you describe your blog?
It’s a mixture of Fashion, Beauty and Travel. A diary of all of my purchases, best finds, styling tips and favourite lipsticks, from all around the world.

What makes your blog successful?
I think the fact that I started it out of pure love. There were never monetary calculations involved in the first years of my blogging. I really love what I do and would still do it even if it was unpaid.

Glam and GlitterHow do you use other platforms, and how does that tie back in with your blog?
I have a very clear vision of what each platform is for. Since I come from a different background and I did my masters degree on a topic of branding and strategy thinking, I try to apply the acquired knowledge to my current job. I use Instagram, Facebook, Twitter, Blog and YouTube for different things, and that is also something I often show to brands. It is very important not to get too comfortable and use these platforms for what you want to use them. You have to give your audience what they want to see.

How do you work with fashion weeks?
For more than four years now I have been attending New York, London, Milan and Paris fashion weeks biannually. This means that I spend 8 weeks out of 52 just looking at new collections, talking to designers, meeting the fashion house CEOs and even learning about brands’ histories. Its truly an incredible way of learning the core about fashion. Imagine throwing yourself as a young pharmacist into this whole world of real fashionistas, could there be a better way to learn? From my experience, I don’t think so.

Why are fashion weeks important for the industry?
Fashion Weeks are what makes it all roll. New collections, new trends, buyers, press – everything in one place. Young designers are making their first big sales, and big fashion houses are preparing a real show for their loyal fan base in the industry. It’s an extremely important financial part of the industry, as well as for visibility and PR.

What should we expect to see for AW18?
I am thinking cowboy boots, tailored suits but oversized, more shearling and the colour teal. That is just me judging from the Men’s collections that I have seen so far.

What brands are you particular excited to see this season?
I always love seeing new designers. That is something that inspires me the most. On the other hand, Milan Fashion Week is where I see most of my favourite designers, so after Milan my brain feels a little bit overwhelmed!

Want to work with bloggers? Try the Vuelio Influencer Database and get access to 11,000 UK bloggers and vloggers in fashion, beauty, lifestyle & more.

Get in touch

How can brands/PRs best work with you around fashion week?
This depends on so many factors, but it always helps knowing what their KPI is, that helps me come up with a way I could bring the desired results. I like my jobs to be natural, we are very picky when it comes to brands we work with, and money is not our priority.

What campaigns have you enjoyed working on previously?
My team and I are proud to only accept campaigns with brands we truly love, and with brands we previously worked for free because it was a natural fit. Some of the projects I enjoyed the most are ones with Cartier, Dior, Dolce&Gabbana, Fendi, Louis Vuitton. There is so much I love about my job that it would be hard to name just a few.

What do you call yourself (blogger/creator/Influencer)?
I always go for blogger, because when I starter over seven years ago, that was the only term in circulation.

What other blogs do you read?
I read international blogs and really love supporting my friends from around the globe. Besides the non-fashion ones, such as Career Girl Daily, I love going through feeds of Queen of Jet Lags, Lovely Pepa, Park and Cube, VivaLuxury and The Fashion Fraction. I love their creative input.

Tamara Kalinic and Glam and Glitter are just two blogs listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

PMQs: Theresa May’s word cloud – 31 January 2018

/0 Comments/in , , /by

With the Prime Minister in China, Minister for the Cabinet Office David Lidington took her place, and Emily Thornberry, the shadow foreign secretary, took Jeremy Corbyn’s slot. Lidington faced questions from MPs on Carillion, female representation in Parliament, lowering the voting age to 16 and the leaked Brexit document. Here’s the word cloud for Lidington’s answers:

David Lidington

MPs were left in a flutter throughout the session as they discovered a robin was on the loose in the House. SNP leader Ian Blackford used this as an opportunity to poke fun at David Lidington, asking if he is sending out a round robin letter, hinting that he is eyeing up a leadership challenge.

Carillion
Labour MP Ian Mearns asked if the government will act to stop directors siphoning off money from pension funds, Lidington assured that efforts are being made to ensure Carillion apprentices can stay in work. He said that it will be wrong for him to pre-empt the inquiry from the official receiver and said the government will publish proposals to protect pension funds later this year.

Democratic Representation
With next week marking the centenary of women securing the right to vote, Thornberry asked what can be done to increase female representation in parliament. Lidington agreed that there is more to do to increase female MPs in parliament and reminded the house that the Conservatives have had two female Prime Ministers, while Labour have had none.

Thornberry then asked if the voting age will be lowered to 16, arguing that over 2,000 16 and 17-year-olds having caring responsibilities. Lidington said that 18 is the normal age of majority, and said the age of majority should be set matching rights and responsibilities. He said that while it’s important for young people to be interested in current affairs, the voting age should remain 18. Thornberry retorted that as the Conservative Party and DUP are the only parties that don’t support lowering the voting age to 16, they are not the ‘coalition of chaos’ but the ‘coalition of cavemen’.

Brexit Forecast
SNP Westminster Leader Ian Blackford asked if the minister believes the single market is essential for jobs and prosperity, in light of the leak from Buzzfeed. Lidington said that we must leave the Single Market and Customs Union if we want to leave the EU, and said the UK is seeking ‘a new partnership with our neighbours in the European Union’, which is beneficial to everyone in all EU countries. Blackford described this as a government in crisis and an international embarrassment, adding that the Chancellor and Home Secretary support the Single Market while the PM wants to make everyone poorer. Lidington said that the most important single market for Scotland is the rest of the UK.

Education
Conservative MP Ranil Jayawardena asked about the attainment gap and free schools, and Lidington stated that the government’s ambition is to ensure the schools system works for every child in every community. Cambridge’s Labour MP Daniel Zeichner, asked about the contribution of international students to the economy, arguing that there is a ‘steady increase’ in students threatened by the policies of the current government. Lidington said that the UK is the second-most popular destination for students in the world and added that university-sponsored student visa applications are up by nearly a fifth since 2010. Conservative MP Robert Neill asked about schools funding and questioned the Education & Skills Funding Agency. Lidington admitted that more work needs to be done on this front.

If you would like political intelligence on key topics and areas vital to your business, get in touch today. 

Today’s Political Headlines – 31 January 2018

/0 Comments/in , , , /by

Today’s Political Headlines include the continued controversy surroung the government’s leaked Brexit forecasts, Theresa May’s visit to China and the UK’s skilled immigration cap. 

Brexit analysis causes continued controversy
Brexit minister Steve Baker has claimed that Government economic forecasts are ‘always wrong’ and that the leaked Brexit forecast ‘is not yet anywhere near being approved by ministers’, according to The Daily Telegraph. A ‘Cabinet source’ told the paper that it was ‘Project Fear Mark II’. The Guardian suggests that Baker’s claim has ‘triggered a furious backlash’ and says that Labour is to try to force the Government to publish the analysis using the same procedure previously deployed to force the publication of the Government’s sectoral reports. Theresa May has told the Financial Times that economic assessments will be given to Parliament after the final deal has been agreed, but ahead of the vote on it, 

Theresa May: ‘I’m not a quitter’
The Times reports that Theresa May has told reporters that ‘I’m not a quitter, and there is a long-term job to be done.’ She refused to say if she would fight on in the event of a vote of confidence. May insisted that she had a plan to get ‘the best Brexit deal’ and that ‘we need to ensure that we do speak about the achievements that we’ve seen’. 

Theresa May: China should play by rules
Theresa May has written an opinion piece for the Financial Times ahead of her trip to China, in which she argues for ‘deepening co-operation’ but warns that the two countries ‘will not always see eye-to-eye’, raising issues such as steel overcapacity, intellectual property, and trade rules. The paper describes this as a ‘blunt warning’.

Housing developers to lose right to build
Housing developers should lose planning permission on unused land, if they fail to hit construction targets, a review into land-banking is expected to conclude in the spring, according to The Times. The paper has interviewed Sajid Javid, who said ‘We are on the side of people who want more homes.’

Inheritance tax gifting limit under review
Chancellor Philip Hammond has ordered a review into inheritance tax, The Daily Telegraph says. The review, to be carried out by the Office for Tax Simplification, could lead to an increase in the tax-free gifting limit, which has been frozen at £3000 since 1981. The paper says that the move would ‘help younger generations onto the property ladder’.

UK should add folic acid to flour, study says
The BBC reports on a new study in Public Health News, which suggests that adding folic acid to flour would prevent spina bifida in unborn babies and not harm the public. Ministers in Wales, Scotland and Northern Ireland have already backed the move.

Parliament could be ‘at risk’, Historic England warns
The Guardian has seen a Historic England briefing note, which warns that the Palace of Westminster could be placed on the ‘at risk’ register of historic sites. MPs have a free vote tonight on whether or not to delay making a decision on repairs until the end of parliament, or to set up a delivery authority to draw up options to be voted on in 18 months’ time. 

UK hits skilled immigration cap
The Financial Times reports that the UK has hit the cap for skilled non-EU migrants for two months in a row, attributing this to companies being ‘forced to look further afield to make up for falling numbers of European immigrants.’ The NHS is amongst those being forced to turn away potential workers, whilst the Institute for Directors described it as a ‘particularly big concern’ for businesses.

If you want Vuelio Political services in your life, you can access them here. 

Paid for followers

Celebrities accused of buying followers

/0 Comments/in , , , , , /by

Celebrities, including Paul Hollywood, Baroness Lane-Fox and James Cracknell, have been accused of buying fake followers after an investigation by The New York Times.

The paper investigated a company called Devumi and discovered that more than 200,000 high-profile figures had purchased fake followers. Its report is particularly damning of Devumi’s practices, which seems, in some instances, to be ‘stealing identities’ of existing social media users to create the fake accounts.

This is illegal, and a New York prosecutor is now investigating the firm. Eric Schneiderman, the state’s attorney general, tweeted twice, first: ‘Impersonation and deception are illegal under New York law’, and then: ‘The growing prevalence of bots means that real voices are too often drowned out in our public conversation. Those who can pay the most for followers can buy their way to apparent influence.’

Buying followers to boost your social presence is, at best, unethical and at worst, fraud. Buying followers itself may not be criminal, and selling them seems to be a grey area, but legal issues arise around the purpose of having fake followers. If you buy followers and then, in any way, stand to gain financially – this could be a serious offence.

Gains could be in the form of paid-for posts, brand collaborations, getting jobs or being called upon as an expert. If your following is not genuine, and you know it, then you might be committing fraud.

Devumi is reported to have offered at least 3.5m automated accounts, which could be bought in packages of 1,000 for $17 (£12). The celebrities that have been called out are generally responding with ignorance, including Baroness Lane-Fox who blamed a ‘rogue employee’ for purchasing the followers. One of her acquisitions, for 25,000 followers, was made at about the time she joined Twitter as a board member in May 2016.

Paul Hollywood, who seems to have the biggest profile of any of the accused, also had the strongest reaction. The master baker deleted his Twitter account entirely (The Guardian’s suggestion that @Hollywoodbaker is his new account seems incorrect).

His spokesperson said: ‘Paul deleted his personal account last week when he was alerted to the fake followers. Like lots of high-profile people he followed advice at the time to build up his social media presence without realising what it involved’.

Paid-for follower is a huge industry-wide problem that until now has received little attention in the press. Social media influencers and digital stars have been accused of purchasing and fraudulently growing their following for some time, but little has been done to tackle the issue. Now traditional celebrities are being dragged into the argument, there might be some action from the platforms to curb this practice.

If you’re looking for genuine influence, check out the Vuelio Influencer Database, where individuals are verified and profiled so you know you’re working with the best.

Today’s Political Headlines – 30 January 2018

/0 Comments/in , , /by

Today’s Political Headlines include BuzzFeed’s scoop on the state of the UK economy after Brexit, Tory donors calling on May to quit and all PIP claims to be reviewed following a court ruling. 

Brexit impact assessments leak, as May rejects the EU’s transition terms
BuzzFeed News has obtained a copy of the Government’s economic analysis of Brexit. It suggests that the UK would be worse off outside the EU in every scenario modelled. The news comes as The Daily Telegraph reports that Theresa May is to reject the EU’s proposed transition period terms over free movement and ‘rule taking’, and International Trade Secretary Liam Fox tells The Sun that Eurosceptics will have to ‘live with disappointment’. The Guardian says that a new report by Open Britain and the Labour Campaign for the Single Market argues ‘there is no leftwing case for leaving the single market and the customs union’. The paper also reports that the German ambassador has ascribed British Euroscepticism to a sense of national identity built around the Second World War.

Tory donors call on May to quit
The Times claims that displeasure with Theresa May ‘boiled over’ at a Conservative fundraising event on Thursday. An account of the event that suggests around a quarter of the 50 donors attending called for May to go has been circulating amongst pro-Brexit MPs.

PIP claims to be reviewed following court ruling
The BBC reports that the Department for Work and Pensions will review the claims of every person receiving Personal Independence Payments (PIP) – a total of 1.6m claims. This follows the Government’s decision not to challenge a court ruling that PIP changes were unfair to people with mental health conditions.

MoD housing deal cost taxpayers £4bn
A report by the National Audit Office suggests that British taxpayers could have lost as much as £4bn because of a 1996 Ministry of Defence property deal, The Daily Telegraph says. In the deal, the MoD sold around 55,000 houses and then leased them back.

Robert Halfon suggests referendum on NHS spending increases
Conservative MP Robert Halfon has called for a referendum on raising NHS spending, The Guardian reports. He has suggested the Government should legislate for a referendum every ten years on how much to increase NHS spending, and consider a new hypothecated ringfenced tax for health and social care spending.

China ‘baffled’ over May’s delay in visiting
As Theresa May prepares to leave for her first trade mission to China, The Times reports that the Chinese are ‘baffled’ that it has taken her 18 months to visit. The Financial Times suggests May will not endorse China’s Belt and Road initiative in which it invests in Asian and central and eastern European infrastructure during the visit. The Guardian says that Brexit ‘has severely eroded’ the UK’s negotiating position and its value to China.

Gavin Williamson under pressure over defence spending
The Times says that Defence Secretary Gavin Williamson came ‘under renewed pressure’ when three former security chiefs – Lord Ricketts (Former national security adviser), Sir John Sawyers (former MI6 head) and Robert Hannigan (former GCHQ director) – criticised the removal of defence from the national security capability review as a ‘backwards step’, driven by politics.

MPs could lose seats for sexual harassment or bullying
The Financial Times has seen a copy of draft plans, expected to be published later this week, under which MPs found to have engaged in sexual harassment or bullying could be suspended by the parliamentary commissioner for standards and trigger a recall process.

If you want Vuelio Political services in your life, you can access them here. 

Politics on Sunday – 28 January 2018

/0 Comments/in , , , /by

The leader of the opposition was the big guest on a day that seemed to be all about Piers Morgan and that interview. 

With the exception of Jeremy Corbyn, Sunday’s political shows seemed to lack star power – it was as though high-profile politicians knew they did not have the clout to match up to Piers Morgan interviewing Donald Trump later that day. As such, the guests across all the morning shows mainly find themselves on the fringes of politics.

In his appearance on Andrew Marr, the Labour leader unveiled a new housing police aimed at reducing the number of homeless people. A Labour government would purchase 8,000 homes and make them available to people with a history of homelessness through housing associations. More controversially, Corbyn said his Labour government would allow local authorities to take homes that are being kept empty; he finds the idea of building luxury blocks and keeping them empty ‘grossly insulting’.

Corbyn provided clarity on what Labour does not want from Brexit without saying what they do want. ‘The remain ship has sailed’ was the remark Corbyn made as he ruled out Labour calling for a second referendum. The Norway model was also rejected with Corbyn saying he would want Britain to be able to be an important player in negotiating trade deals in the future. This referred to the fact that while Norway is in the single market, they are unable to influence it.

Andrew Marr spends too much of his time reading the Daily Mail, was an accusation Corbyn made against the presenter when he was told that he has not condemned the actions of the Government of Iran. Corbyn went on to say that the Labour Party has and will continue to take a tough stance on those that abuse human rights.

Minister for the Cabinet Office, David Lidington was one of the other guests on The Andrew Marr Show and he faced a similar line of questioning. Lidington’s presence was particular interesting in light of Philip Hammond’s remarks saying he wants the UK and EU to be as close as possible post-Brexit. Lidington said Hammond ‘is fully onboard’ with the plans of the government and the government wants future trade with the EU to be as free as possible. When asked about homelessness, Lidington did not present as many fresh ideas as Corbyn saying the Government is taking the issue seriously and investing in prevention.

Leader of the House of Lords, Baroness Natalie Evans, appeared on Peston and Sunday and Sunday with Paterson, expressing confidence that the EU Withdrawal Bill would pass through the Lords unscathed. Evans also suggested Jacob Rees-Mogg’s fear that BRINO (Brexit in name only) will happen, did not have any real substance to them. Rees-Mogg was also a guest on Peston and could not resist letting it be known that his view on Philip Hammond should not be expressed in public. Nadine Dorries was not as diplomatic as Rees-Mogg, she said he ‘needs to go’ when asked about Hammond’s future.

Check out the dedicated Canvas of political coverage by clicking here or on the image below.

Want to make your own canvas? It’s easy and effective.