Today’s Political Headlines – 26 February 2018

Today’s Political Headlines include a Labour stance on Brexit, new powers for the Office for Students, Northern Ireland’s status post-Brexit and Lidington’s Brexit speech.

Labour would keep UK in a customs union with EU after Brexit
Jeremy Corbyn is to clarify that Labour would keep the UK in a customs union with the EU after Brexit in a speech today, The Guardian reports. However, he will warn that staying in the single market could stop the delivery of the party’s ‘ambitious economic platform’. Writing in The Daily Telegraph, Brexit Secretary David Davis says that the plan ‘would necessitate two serious breaches of Labour’s manifesto’.

Watchdog given new powers over universities
The Times has seen documents detailing the powers to be given to the new Office for Students, which show that the watchdog will force universities to act on high pay, grade inflation and support for disadvantaged students. The regulatory framework is to be put before parliament on Wednesday, with the powers to be taken up in April.

EU’s draft Brexit agreement threatens to break truce over Northern Ireland
The Financial Times warns that the ‘truce’ over Northern Ireland’s status post-Brexit may be ‘shattered’ this week, when the EU publishes a draft withdrawal agreement which leaves out the compromise language secured by Theresa May. The draft omits the commitment to ‘no new regulatory barriers’ between the UK mainland and Northern Ireland, with the EU claiming that it was waiting for ‘workable UK proposals’.

Brexit bill changes will ‘strengthen and enhance’ devolution, Lidington to claim
Speaking at the Airbus plant in Flintshire, Cabinet Office Minister David Lidington is to say that ‘very big changes’ to the EU (Withdrawal) Bill will ‘strengthen and enhance’ devolution settlements, but the BBC says the Scottish and Welsh governments have described the current proposals as a ‘power grab’. Meanwhile, according to The Sun, Tory whips are planning an away-day ‘bonding session’ for all the party’s MPs.

Energy tariff cap legislation introduced
The BBC reports that legislation to cap expensive energy tariffs is to be introduced to Parliament today, which the Government claims will protect 11 million people. The bill will limit the cost of standard variable tariffs until 2020, with the cap then being extended on an annual basis until 2023. Energy UK said it was vital that the cap did not stifle competition.

New plans will spare domestic violence victims from facing abusers in court
The Times reports that proposals to be announced by Amber Rudd, the Home Secretary, today will spare victims of domestic violence from having to come face-to-face with their abusers in court. Instead, they will be automatically eligible to give evidence via video link or behind screens. Writing in the paper, Rudd outlines various proposals which will form part of consultation on the draft Domestic Abuse Bill.

UK targets Indonesia as part of ‘Global Britain’ strategy
The Daily Telegraph says that the UK is targeting Indonesia, in what it claims is ‘one of the first tests of the UK’s post-Brexit “Global Britain” strategy.’ British firms could gain contracts to regenerate Indonesia’s road and rail networks, UK Export Finance is offering ‘increased support’ and there has been a ‘surge’ in bilateral meetings.

Momentum sees membership grow after press attacks on Corbyn
Data seen by The Guardian shows that Momentum, the Corbyn-supporting group, experiences surges in membership immediately after negative newspaper articles about the Labour leader. The organisation claimed that attacks on Corbyn were being seen as a ‘sign of approval’, with negative stories in the Daily Mail being an effective recruitment tool.

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Five things You shouldn't have missed

Five Things You Shouldn’t Have Missed – 23 February 2018

This week’s Five Things includes the billion-dollar power of Kylie Jenner’s tweets, Corbyn’s media attack, the Westminster council lobbying story, KFC’s chicken crises and the Guardian’s new media editor.

 

1. Kylie Jenner wields the sword of influence

Snapchat

Last week’s Five Things, included a report that revealed 44% of the public think influencer marketing is damaging to society. This week, we’ve learnt that 100% of Snapchat’s shareholders think influencer marketing is damaging to their company.

On Wednesday, Kylie Jenner tweeted: ‘sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad’, and promptly wiped $1.3bn off Snap’s stock market value. Within ten minutes she said she still loved snap, her ‘first love’, but the damage was done.

The biggest issue facing Snapchat is its recent update, which prompted a petition that’s achieved over a million signatures. While Snapchat bullishly said people would get used to it, this recent dip may cause them to change their minds. And for what it’s worth, a member of the Vuelio Political Services team has stopped using Snapchat because of the update too (though we think the share price is safe from him).

 

2. The name’s Corbyn, I-love-and-hate-the-press Corbyn

Corbyn

By now we’ve all heard the ‘Corbyn was a Czech spy’ allegations that seem to have little to no evidence as support, as pointed out by Andrew Neil on Daily Politics:

While at first, the Labour Party and Corbyn ignored the allegations, the remarks from the press and Conservatives reached fever-pitch this week and Corbyn addressed the accusations in a video. But his focus was less on how ridiculous the accusations were and more an attack on the press – Corbyn outlined (in a little bit of a passive aggressive/threatening kind of way) that if Labour gets into power, ‘change is coming’. Needless to say, his video rubbed the press up the wrong way.

Watch the full video below:

 

3. Westminster councillor schmoozed

Westminster from above

Robert Davis, Conservative deputy leader of Westminster city council, has been described as the ‘most schmoozed politician in Britain’ this week, after details of 514 gifts and hospitality events came to light.

Labour has called the register of interests, evidence of a ‘broken culture at Westminster council’, and said there was a ‘clear perception that senior Conservatives councillors have a very close relationship with developers’. The concerns are around the property developers on the list of ‘schmoozers’, as the district has failed to meet affordable housing targets, and Davis chairs the council’s planning committee, which is responsible for approving deals with developers over affordable housing levels.

A Westminster city council spokesman said ‘the idea that any councillor has been ‘bought’ by the property lobby is demonstrably untrue’. Davis further defended his meetings, saying: ‘These meetings were all properly declared and open to anyone to examine. Their sole purpose was to ensure and encourage the right kind of development in Westminster and ensure that anything put before the council was going to benefit the city as a whole.’

 

4. OMG, WTF KFC

FCK

KFC hit the headlines this week for all the wrong reasons, when the UK’s branches ran out of chicken. Due to teething problems with the company’s new delivery partner, chicken wasn’t reaching stores. Outrage has hit the nation, with one woman furious with the closure, complaining: ‘I had to go to Burger King’ (This woman became the focus of escalating offers from KFC and Burger King, including a year’s supply of fresh ‘King Boxes’ from Burger King.

KFC’s initial response was relatively low key, and as a business that’s mostly made up of franchisees, the company is in a tricky position to resolve a branch-by-branch issue. That didn’t stop it from today launching a full-page newspaper apology with the letters ‘FCK’. [We’re shocked it didn’t go with any of the three alternative crisis plans we suggested].

 

5. Jim Waterson appointed media editor at the Guardian

Media editor

BuzzFeed UK’s political editor has been appointed media editor at the Guardian. The role is prestigious within the industry, as regardless of one’s political leanings, the Guardian’s media pages are read widely by journalists and media professionals.

Waterson has been the political editor at BuzzFeed UK since he helped launched news coverage for the site. Before that, he was a politics and business reporter at City AM. Waterson is likely to shift the section’s focus onto digital media, something both Waterson and Guardian editor Katharine Viner have mentioned about his new role.

Many people on Twitter have suggested stories for Waterson, which led to our BuzzFeed-inspired ‘10 Story Leads for the Guardian’s New Media Editor’.

The news comes off the back of BuzzFeed’s recently announced staff cuts – and the company has yet to name a replacement for Waterson. Media fans will be keen to note that Waterson went from traditional media to a digital start-up, dragging the latter towards traditional media status, and is now joining a traditional media company that’s arguably going in the other direction.

 

1 video you shouldn’t have missed:

Today’s Political Headlines – 23 February 2018

Today’s Political Headlines include Brexiteers claiming victory after the policy meeting at Chequers, May plans for migration U-turn, Jeremy Corbyn to announce Labour’s support for staying in the customs union and Gove possibly banning plastic straws.

Brexiteers claim victory after Brexit policy meeting
The Daily Telegraph claims that ‘Brexiteers were claiming victory’ following yesterday’s meeting to decide Brexit policy. A source said Chancellor Philip Hammond was ‘shocked’ by the consensus in favour of divergence. The UK will remain close enough to the EU that trade ‘should be as frictionless as possible’, but the paper warns that the EU has ruled out May’s favoured ‘three baskets’ strategy. The Financial Times suggests that the meeting also pleased pro-Europeans, with one saying it was wrong that divergence had ‘prevailed’, while another source said ‘It seems like everyone thinks they got what they wanted.’

May plans for transition period migration U-turn
The Times says the Government is planning a U-turn on its policy that immigrants from the EU during the Brexit transition period should not be allowed to stay permanently. Instead, the Government is considering making a unilateral guarantee that EU citizens who arrive during the period can remain. Meanwhile, a ‘senior EU source’ tells The Guardian that the UK will lose its rebate from the end of 2020, if it extends the transition period beyond then.

Jeremy Corbyn to signal UK staying in customs union
The Guardian says that Jeremy Corbyn is expected to signal that Labour will support the UK staying in a customs union with the EU in a speech on Monday. The paper reports that Tory rebel Anna Soubry has tabled an amendment calling on the Government to remain in a customs union, and that if Labour decide to back it, May is facing a ‘highly damaging defeat.’

Gove says that plastic straws could be banned in Brexit Britain
Speaking on a Daily Telegraph podcast, Michael Gove, the Environment, Food and Rural Affairs Secretary, has said that plastic straws may be banned. He said that banning plastic straws would be easier after the UK leaves the EU, but also spoke of the need for a balanced approach. The paper says that the UK uses an estimated 8.5m billion plastic straws a year.

Hunt sets out plan to tackle medication mistakes
Health Secretary Jeremy Hunt has written about medication mistakes for The Daily Telegraph. He warns that errors could be responsible for up to 22,000 deaths and sets out steps to tackle the problem, including improved data, electronic prescribing and working with the clinical community. The paper reports that the errors cost the NHS £1.6bn a year.

Net migration from the EU falls to lowest level for five years
As the BBC reports, the number of EU citizens leaving the UK is at its highest level for a decade, according to figures produced by the Office for National Statistics. Net EU migration was at its lowest level for five years. Immigration minister Caroline Noakes said that the UK was still attracting the ‘brightest and best people’.

Government back organ donation ‘opt-out’ bill
The Mirror says that the Government is supporting a bill to change the law on organ donation, which is due to be voted on today. The bill will create an ‘opt-out’ organ donation system in England and at a reception organised by the paper last night, health minister Jackie Doyle-Price said the Government would give its backing to the bill.

Labour considering land value tax
According to The Guardian, Shadow Chancellor John McDonnell has said that Labour is considering a land value tax to boost local government revenues. Speaking at an event organised by the Resolution Foundation, he said that cuts to local services mean ‘that people are now willing to consider more radical solutions than they have in the past.’

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The Car Expert

Blog Spotlight: Stuart Masson, The Car Expert

Stuart Masson is The Car Expert. Featuring in the Top 10 UK Automotive Blogs, The Car Expert covers car news and reviews as well as focusing on financing and buying new cars. We spoke to Stuart about developing his blog, the issues in the automotive industry and being honest with products and services from brands.

What makes your blog successful?
Independence and authenticity. We don’t pander to anyone or offer opinions in exchange for free stuff. We provide plain-English advice and information to car buyers without catches; no commissions and no compromises.

I also take time every day to answer reader questions, and The Car Expert has become a powerful resource for confused car buyers and owners.

How has your blog developed from when you first started?
The Car Expert started off with me writing articles that answered a lot of questions that I used to get when selling cars (like ‘Should I buy a diesel car or a petrol car?’ and ‘How does car finance work?’).

It is now part of a larger company, and employs freelance journalists to provide specialist reporting. We’ve had to upgrade server hosting numerous times to accommodate continually growing traffic, and have had to deal with ever-increasing demands on our time to keep producing quality news and advice articles, weekly newsletters, fulfil media opportunities and other things I was never expecting.

We are now more rigorous about producing content to deadlines and on a regular basis, whereas it used to be very much an ad hoc thing where I would write articles as and when inspiration struck and time allowed.

Alfa Romeo 8C Supercar

What’s the best car you’ve ever driven?
Certainly the most memorable was an Alfa Romeo 8C supercar. It was a very rare limited-edition model, in left-hand drive and very noisy, and I had to navigate it across south-west London in peak hour traffic, through Hyde Park and out onto the Westway. 80% of the drive was at about 20mph and I was terrified of damaging a £150,000 car that was for sale! It was like being a celebrity, as people were taking photos of the car every time I stopped.

What’s your dream car to own?
A classic 1960s Ferrari. Entirely analogue, beautiful to look at and (apparently) beautiful to drive.

Ferrari California
What do you drive at the moment?
My day-to-day car is currently a MINI Cooper hatch, and I also have a 1973 Jaguar XJ6 Series 1 [pictured below] that only comes out on weekends and sunny days.

Can you predict what year autonomous cars will become ubiquitous?
Ubiquity is still a long way away – probably sometime in the 2040s. It’s not about when the first truly autonomous cars will arrive (probably the mid-2020s), but when the majority of used cars are autonomous. It will take decades to eventually replace the 35 million cars currently on UK roads with autonomous versions.

What’s the biggest issue facing the automotive industry at the moment?
Cheap credit propping up sales figures. The car industry is totally reliant on people buying cars they don’t need with money they don’t have. It can’t be a sustainable business model to force your customers into ever-increasing debt to afford new cars every three to four years, and that bubble is going to burst sooner or later.

How do you like to work with PRs?
When they have taken the time to understand who we are and what we do, rather than simply trying to shoehorn mentions, links and ‘brand messages’ for whatever they’re promoting into our content. Unfortunately, that’s becoming the exception rather than the rule these days, and we end up swerving a lot of PR ‘opportunities’ because they involve compromising our values for the benefit of a large, rich company that can frankly afford to behave better.

What’s the best campaign you’ve worked on and why?
There have been a load of highlights along the journey so far, but the common thread – whether huge and elaborate or small and simple – is where brands or agencies don’t try and place expectations, and welcome constructive criticism rather than trying to spin their way out of it. We don’t bash brands or products for sensationalist purposes, but we will criticise where we think it’s fair. Some brands are fine with that, others seem to have dropped us off their Christmas card lists…

What do you call yourself (blogger/influencer/content creator etc)?
I actually don’t know anymore. It feels like these titles have all become blurred and rather meaningless. I’m not a trained journalist, although we do employ journalists for specialist reporting. I suppose when I write, I’m a blogger, but I tend to think of bloggers as people writing about their own personal life stories, whereas I write advice articles based on professional experience.

I’m also an editor, a sub-editor, a publisher and a director, but those roles are all much more easily defined!

What other blogs do you read?
All sorts – I tend to read by topic, rather than following specific authors or bloggers. While I’m following a topic, I’ll zero in on particular authors, but then once I’ve moved on to another topic I tend to leave them behind. That’s probably a reflection of how my own website has always been structured, which is topic-based rather than the story of my personal adventures (or anyone else’s).
 Jaguar XJ6

Stuart and The Car Expert are listed in the Vuelio Blogger Database, alongside thousands of other influencers including journalists and editors.

Today’s Political Headlines – 22 February 2018

Today’s Political Headlines include Cabinet disagreements over May’s transition strategy, Unilever choosing the Netherlands over the UK, Williamson warning of a Russian threat and Abbott causing controversy.

Cabinet did not agree May’s transition strategy
The Daily Telegraph reports that the Cabinet did not agree Theresa May’s strategy for the transition period before it was sent to the EU. The strategy prompted a backlash after raising the prospect of an open-ended transition period. The paper also reports that David Lidington has offered to transfer to Scotland all powers repatriated from the EU that involve devolved policy areas, in an attempt to break deadlock. As the BBC says, ministers are to gather at Chequers this afternoon to agree the Government’s approach to Brexit. The Times adds that Jeremy Corbyn is planning a major Brexit speech on Monday to set out his approach, while fears of defeat over the customs union have prompted the Government to delay the Taxation (Cross-Border Trade) Bill for up to two months.

Government braced for Unilever to pick Netherlands as its new HQ
According to the Financial Times, Theresa May is braced for the Anglo-Dutch conglomerate Unilever to announce that it has chosen the Netherlands rather than the UK for its unified headquarters following months of political pressure. The paper adds that the UK hasn’t lost all hope and believes it could still benefit from the reorganisation in other ways.

Williamson warns of Russian threat, announces new combat air strategy
Appearing before the Commons Defence Select Committee, Defence Secretary Gavin Williamson said that ‘state-based threats’ are his department’s ‘top priority’, citing threats from Russia, China and North Korea. The Times says that this is a change from earlier policy, which put terrorism first. The Financial Times adds that Williamson promised a new combat air strategy in the summer and a review of national security capabilities by the end of March,

Abbott causes controversy by comparing UK attitudes to immigration to 1930s Germany
The Daily Telegraph claims that Diane Abbott has ‘sparked fury’ by comparing those with concerns about immigration to the UK to people who ‘scapegoated’ minority groups in pre-Nazi Germany. Abbott used Weimar Germany as an example in a speech on immigration policy, arguing that ‘economic collapse has always led to scapegoating the other’.

Domestic abusers to be given longer sentences
According to The Times, new guidance drawn up by the Sentencing Council will see domestic abusers given longer sentences than those who commit similar offences outside the home environment. The change has been made because such behaviour is rarely a ‘one-off’.

Tories set to lose at least three London boroughs
The Mirror reports that a poll shows the Conservatives are set to face a ‘humiliating’ defeat in at least three London boroughs this May. Across the capital, Labour has 54% of the vote and the Tories have 28%. If this result is replicated at the London council elections in May, Labour would have the highest share won by a party in the elections since 1968.

Gove asks Ofwat to investigate water companies’ behaviour
Environment, Food and Rural Affairs Secretary, Michael Gove, has written to Ofwat asking it to investigate concerns over prices, leaks, executive pay and payments to shareholders by water companies, the BBC says. He is willing to give Ofwat new powers if it asks for them.

Sinn Fein says May has no plan to save powersharing
Sinn Fein has accused Theresa May of having no plan to save powersharing in Northern Ireland, and claim the Prime Minister is ‘facilitating’ the DUP in blocking the process, The Guardian reports. The party’s leader, Mary Lou McDonald warned that a political vacuum would be ‘extremely dangerous’.

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PMQs: Theresa May’s word cloud – 21 February 2018

During this week’s PMQs, the Speaker John Bercow was forced to intervene on several occasions in what was a particularly rowdy session (as it always is after half term). The questions this week focused on Brexit, crime and the NHS. We present the world cloud for Theresa May’s answers during PMQs on 21 February 2018:

Theresa May

Brexit
In the past, Corbyn has received criticism for avoiding Brexit at PMQs. This week, he devoted all six of his questions to the subject. In a typical battle of soundbites between the two-party leaders, Corbyn accused the Government of ‘waffle and empty rhetoric’. His first question was on David Davis’ speech yesterday, in which the Brexit Secretary reassured the country that leaving the EU would not turn the country into a Mad Max-style dystopia. He asked the PM if the bar could be set ‘just a little bit higher’. May took a swipe at Labour’s shifting position on Brexit, saying that the only fiction is coming from Labour, which cannot decide what its policy is.

Corbyn ploughed on with his attack on the Government’s apparent divisions over Brexit and criticised the PM over the protection of workers’ rights and the environment. Corbyn made a reference to a letter published in The Telegraph today, in which 62 Brexiteer Tories outlined what they wanted from Brexit in favour of weakening protections. May insisted that she desires a ‘bespoke economic partnership’ with the EU. Corbyn also attacked Boris Johnson, criticising him for neglecting to mention Northern Ireland in his ‘road to Brexit’ speech last week and said, ‘this Government isn’t on the road to Brexit, Mr Speaker, it’s on the road to nowhere’.

May hit back with her own gag about the allegations over Corbyn’s contacts with a Czech spy in the 1980s. She said, ‘normally he stands up and asks me to sign a blank cheque, I know he likes Czechs but really that is terribly depressing.’

Policing
Conservative MP Eddie Hughes, asked about the need to see more police on the streets, asking the Prime Minister to join him in urging the Labour police and crime commissioner in his constituency to put more police on the streets. May said that she is keen to ensure that police are out there, not in back-office jobs.

She said that the funding settlement for next year provides extra money for policing. Labour MP Anna Turley asked about the rise in crime and antisocial behaviour in her constituency, commenting on the cuts to Redcar’s local police budget. May assured the house that extra funding is being provided for police forces.

Health & NHS
Labour’s Tulip Siddiq argued that the UK’s decision to leave nuclear regulatory treaty Euratom when it leaves the EU will limit our access to vital cancer treatments, arguing that if medical isotopes used in radiotherapy treatments are delayed, ‘they could be deemed useless on arrival’. May accused her of being wrong on two accounts and said the Government wants to continue freedom of trade with the EU and insisted that the import of radioactive isotopes will not be affected.

Conservative MP Sir Mike Penning, asked if the Prime Minister has any ‘good news’ for people who have suffered side-effects from the pregnancy drug Primodos. May said that concerns raised by campaign groups have shown there is an issue with our regulatory healthcare system and that there needs to be a ‘faster, more understanding response’ to people who raise concerns. She informed the house that Health Secretary Jeremy Hunt will be setting out plans for a review in this area later today.

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Paul Hadley

Blogger Spotlight: Paul Hadley, Motor Verso

Paul Hadley is the author of Motor Verso, a Top 10 UK Automotive Blog. Covering the hottest cars and latest rides, Motor Verso has built a huge following from visually stunning content. We spoke to Paul about amazing cars he’s driven and wants to own, how he works with brands and what’s next for the car blog. 

What makes your blog successful?
One of the things that has made Motor Verso such a success, in my opinion, is our way of delivering the content to the user. We focus on consumable, highly visual content that is easy to digest. It’s no surprise that attention spans are short these days, so we try our best to work with that rather than against it.

How has your blog developed from when you first started?
Every day has been a school day on this blogging journey. I’m obsessed with learning and improving Motor Verso to grow both the audience and the business. Since we first started, everything has changed – from how we write content and take pictures to the overall look and feel of the website. I have learned so much over the five years of operation – and most of it the hard way.

What’s the best car you’ve ever driven?
This is the number one question you get as a motoring journalist, and certainly one of the most difficult to answer. Every year I’m impressed with the range of crazy cars I get to drive, and picking the best car is tough. Of course, it always depends on what you’re looking for. Last year the most expensive car I drove was the Rolls-Royce Ghost that I took on a tour of Wales. The fastest was the McLaren 720s which is warp-speed crazy. Still, I personally love the Tesla Model S P100D. It’s insanely practical, its 0-62mph is faster than most supercars and it’s full of the latest technology.

Rolls Royce Phantom

What’s your dream car to own?
Following on from the previous question, the Tesla Model S P100D is my current dream car. It’s not too crazy or out there – I’m not talking about owning a McLaren F1 or LaFerrari, but it is really the car that I’d want to drive every day. It’s certainly a car I think is well built, well priced and lots of fun.

Tesla

What do you drive at the moment?
For the past few years, I’ve been in the process of testing cars on a weekly basis and haven’t really needed my own car. However, in 2018 I’m focusing a bit more on the business side of things, and improving the reach of the quality content we have. When not driving a test car around, I use a Range Rover Evoque for a bit of luxury. I most recently bought the Nissan Leaf. It’s actually a bit of a Motor Verso project car at the moment; we’re going to create content around the Leaf, exploring daily life with a pure electric car. As the automotive industry is looking at moving away from combustion engines, we want to make sure we’re testing relevant cars and creating relevant content.

Can you predict what year autonomous cars will become ubiquitous?
In short: no, I can’t tell you that for sure. But I can certainly tell you that it is coming. There are lots of cars about out there with certain elements of autonomous capabilities. Here are a few examples: today you can  buy a Kia Picanto that has autonomous emergency braking. So if the car thinks you are about to have an accident it will perform an emergency brake for you. Cars such as the Discovery Sport have features such as automated parking that will steer the car and parallel or bay park for you, no hands needed. And then we look at the Teslas and Volvos of the world that currently have pilot assist features, which perform motorway driving to a high standard. So, the technology is definitely out there and working, but the question is more when will we be ready as a society to accept it.

Volvo autonomous

What’s the biggest issue facing the automotive industry at the moment?
Emissions have certainly been a hot topic for many years. As much as I love fast cars with big engines, I do think that it’s important to look at the damage cars do to our environment, and how long things can be sustained for. The use of alternative fuels like electric and hydrogen-powered cars are real feasible options. I’m excited to witness this transition in the motoring industry as we move away from fossil fuels and onto whatever comes next.

How do you like to work with PRs?
All year round we work with different brands on editorial content. We’re not only creating the best possible content for our audience to enjoy, but also maximising the reach and exposure to the companies that we work with. We’ve done photography work, editorials, social media promotions, face-to-face interviews, workshops and product testing with a wide range of brands.

What’s the best campaign you’ve worked on and why?
We have worked on lots of good campaigns with different clients over time. One of the most memorable, purely from a selfish perspective, was creating content around the new Kia Picanto. We travelled to the coast of Tuscany, Italy, on a luxury private jet, and stayed in one of the best hotels I’ve ever seen. We got to drive their cars around the Tuscany area for two days to create some promotional content for Motor Verso – I enjoyed that.

Kia Picanto

But another noteworthy campaign that we worked on was for a car brake company called Textar. They put on a workshop at one of the facilities so I could take my car down and learn the correct process for installing their braking components. I found that this method on a one-on-one basis was very valuable, and allowed us to create some good cornerstone content on the topic. It really provided a great basis for sharing knowledge on brake refittings while promoting Textar’s brand.

Engineering

What do you call yourself (blogger/influencer/content creator etc)?
I mostly class myself as a motoring journalist, but I admit I’m a blogger when it comes down to it. I don’t think it really matters too much. I create content across forms – whether that’s written, photographic, or on video – so it always depends on how you interpret that.

Bentley

What other blogs do you read?
I used to follow a lot of what was going on in motoring online through other car blogs; however, now I’m focusing that time and energy on building my business instead. The blogs I do end up reading are mostly SEO and marketing related. It turns out it’s less BHP and LB-FT and more CTR and SEM nowadays!

 

Motor Verso and Paul Hadley are listed in the Vuelio Blogger Database, alongside thousands of other influencers including journalists and editors.

PR Spotlight: Lisa O’Keeffe, Day Out With The Kids

Lisa O’Keeffe is the brand manager at Day Out With The Kids, the family adventure planning service and network. The site aims to make it as easy as possible for families to find great days out near them, from the biggest names to the hidden gems. We spoke to Lisa about amazing days out, the secret plans for Easter and why the site is about family, adventure and fun.

What’s your role as brand manager?
In short, it’s making as many people aware of us as possible, through everything from PR and influencer outreach, to planning and delivering seasonal campaigns! As a brand, we understand the challenges of modern family life, so my role involves making sure that everything we do is part of that story. It’s about making sure that families are not only aware of us, but they feel a part of our community, and how that message can be relayed through all channels.

How do you work with other brands and experiences for recommendations?
We have a lot of parents working in the team itself, so we always have a good idea of the brands and experiences that parents trust and love. We have a number of different ways we can connect brands to our audience, and the focus is always on making it a genuine connection. We know our audience and what makes them tick, so we’re really confident in working with brands and attractions to get results!

Have you got a favourite ‘Day Out’?
With over 6,000 on the site, I couldn’t possibly pick just one! What I can tell you though is that in the last 12 months, sightseeing attractions like museums and theme parks make up the most-viewed category, while soft play centres, children’s farms and parks are the most popular subcategories. It’s about those everyday favourites as well as the bigger trips, something which we see each month.

What’s your audience breakdown/demographic?
We have 26 million visitors to our website every year, made up of people looking for things to do locally. Our audience is predominantly made up of parents looking for days out, but we also get some lovely messages from grandparents, aunties, uncles and even teachers who have used our site to find inspiration and ideas! We have the most engaged social media audience in the sector too, so we’re a great way to connect with real parents in real time.

Family fun

How do you work with bloggers and journalists?
We’re happy to work with journalists in lots of different ways! With our targeted audience all actively looking for days out, we’re perfectly placed to talk about the most popular, the most unusual or anything around a theme – anything goes really!

We’re also really proud of our data driven stories, talking about the trends that are emerging, how the weather can affect the types of days out parents are searching for there and then, plus general insight into seasonal events and consumer behaviour. It all sounds very technical, but we love working with journalists to share what we know and turn those into attention-grabbing stories.

We also do a lot of blogger outreach, and have a dedicated blog section within the site. With attractions all over the UK, it’s important for us to build relationships with bloggers and influencers in all areas so they can provide local insight to inspire other readers. We’re always happy to hear from bloggers who might want to work with us, across opportunities including attraction reviews, local guides, family talking points and even things like arts and crafts!

What does a successful campaign look like for the brand?
Our campaigns usually run across multiple channels, including the site itself, social media, blog and PR, so success comes in lots of different ways! Generally, if a campaign drives new people to visit our site, encourages quality family time and increases brand awareness, then we’ve done what we set out to do as a business. Of course, with any campaign, we’re also looking at the numbers in detail, including reach, click through rate, page views and conversions, so there’s always a quantifiable measure of success, it just varies from campaign to campaign!

What was the half term campaign, and what’s in the pipeline for Easter?
With Valentine’s Day falling in half-term this year (for most of the country anyway!), our campaign was all around crowning the UK’s most-loved attractions. Based on categories on our site, like animals, water and sightseeing-themed days out, we picked our favourites using site data and real customer reviews, with a whole campaign revealing the top picks. We’ve also been able to partner with some leading family brands to support the campaign, and have had some great results so far.

We have some egg-citing plans for Easter (sorry!), but we can’t give too much away… all I will say is that something exciting will be hatching and there’s set to be some really great content!

staff

How do you engage with your community – what works well?
The key to engaging with our audience is to truly understand their needs and their day-to-day lives, and seamlessly fitting in with that. We’re here to make their lives easier by connecting them to great days out, but we’re also a community sharing in every aspect of family life. On social, relatable memes and regular humour keep our engagement the highest in the sector, while attraction posts showcase amazing experiences all over the country that parents want to be a part of. We make it our mission to know what’s important to parents, when it’s important to them and then deliver content and inspiration to match. Good engagement comes when you achieve that, something we do week in, week out!

How do you go about creating content for the blog?
Our blog is all about ideas and inspiration, whether that’s seasonal, attraction driven or just the things parents are searching for online! We have a fab SEO Manager who keeps track of keywords and search terms, and then we work together to come up with creative ideas around those. I write a monthly round-up of 15 things to do that month, which is regularly one of our most-read blogs, alongside guides to Christmas days out, the school holidays and even things like where to go pumpkin picking in October. As mentioned previously, we also work with bloggers who regularly write reviews for us or other themed content, so there are loads of opportunities!

What’s next for Day Out With The Kids?
2018 is set to be huge for us, as we build on our fantastic first year following the relaunch! We’re gearing up to launch a brand new product especially for members (watch this space!), and we’ve already had some really exciting conversations with brands and attractions about working together this year. It’s a really exciting time to be a part of the DOWTK story, I guess you’ll have to follow us to find out more!

To find out more about how Day Out With The Kids can connect you to millions of families each year, email [email protected] or visit the Facebook page

Today’s Political Headlines – 21 February 2018

Today’s Political Headlines include Tory MPs’ demands for a harder Brexit, Corbyn attacking the press, the continuing Oxfam scandal and Diane Abbott calling for fairer immigration for families.

Over 60 Tory MPs write to May demanding harder Brexit
The Times reports that over 60 Conservative MPs have written to Theresa May, telling her they will no longer support her Brexit plans if the Cabinet agrees to keep the UK too closely aligned to the EU. Their demands would make it impossible for the UK to stay in EU agencies, and reject the transition period unless a trade deal is agreed by next March, which the paper reports that ‘experts believe is all but impossible’. The Daily Telegraph claims that Boris Johnson has told German officials that the negotiations are ‘a mess.’

Corbyn attacks press over spy accusations
As the BBC reports, Jeremy Corbyn has warned the press that ‘change is coming’ and accused the media of publishing ‘lies and smears’ about his contact with a Czech spy in the 1980s. In a statement, The Sun said that it would ‘keep asking’ questions. According to The Guardian, intelligence experts who have seen Czechoslovakian files say that there is no evidence that Jeremy Corbyn was a spy or agent of influence.

Oxfam accused of being ‘quite possibly deliberately’ misleading by minister
The Times reports that International Development Secretary Penny Mordaunt accused Oxfam of ‘quite possibly deliberately’ misleading governments, the police, and the public over sexual exploitation by its staff in Haiti in 2011. Meanwhile, Save the Children has apologised to three women who raised concerns about its former chief executive, Justin Forsyth.

Diane Abbott to call for fairer immigration for families
Diane Abbott will announce a pledge to end ‘family break-up through the immigration system’ in a speech today, The Guardian says. She will renew Labour’s commitment to scrap the Government’s migration target, allow parents or carers of admitted child refugees to come to the country, and end the practice of deporting children without entitlement to be in the UK once they turn 18 even if their parents are entitled to be here.

New FCA and Charity Commission chairs face criticism
Two public appointments came under scrutiny in the House of Commons yesterday. The Financial Times says that Charles Randell, incoming chairman of the Financial Conduct Authority, was questioned over his use of a film partnership accused of being a tax-avoidance scheme. The Guardian reports that the Digital, Culture, Media and Sport Committee has unanimously refused to endorse Baroness Stowell of Beeston as chair of the Charity Commission because she lacked ‘any real insight, knowledge or vision’.

Committee launches investigation into social media’s impact on children
According to the Daily Mail, the Commons Science and Technology Committee has opened an investigation into the effect of social networks on children. Norman Lamb, the committee’s chair, said ‘Social media and smartphones are increasingly being used by children and young people. It is vital that we understand the impact this is having on them – the benefits as well as the risks.’

Labour and Lib Dem peers should resign to cut size of Lords, says Prime Minister
Theresa May is calling on Labour and the Liberal Democrats to encourage their peers to retire in order to cut the size of the House of Lords, claiming that the Conservatives were better at ‘embracing retirement at the appropriate time’, the BBC reports.

Lib Dem spokesperson steps down over sex for favours accusation
In an exclusiveThe Sun says that Lord Lester has stood down as a Liberal Democrat spokesperson over a sex for favours scandal. A female campaigner has launched a complaint alleging that the peer tried to grope her when she approached him for help to pass legislation, and offered support in return for a sexual relationship. Lester denies the claims.

Find out more about Vuelio Political services, which are bespoke for your needs.

media

Social or traditional?

Social media is often seen as the death of traditional media, as more people go online for their news. The ease with which competitive news sites can be created – coupled with low advertising rates – has stunted revenues and traditional media’s grip on the industry.

But for the PR industry, and often agency clients, it is traditional media that holds the appeal – a mention in an article in The Times is considered, by many, to be a greater achievement than a trend on Twitter.

On the other hand, new agencies are now popping up with a dedicated focus on social and digital media – promising results with huge numbers and Instafame.

Which is right? Traditional or social?

The answer, unsurprisingly, depends on your brand and what you want to achieve, but chances are, you should be focused on both.

Social boasts the audience numbers and one mention can make or break a business. But what social lacks, is respect. A timeline on Twitter can publish a tweet from the Pope alongside your cousin Dawn and Geoff from accounting, which for brands makes it less attractive.

In a printed newspaper or magazine, the content is hand curated, and the audience expects quality. Sure, the reader numbers may be low (or tiny in comparison) but the engagement levels are high and your mentions can again make or break a business.

So, if you’re still trying to work out if you should be monitoring social or traditional then the chances are it’s both. If you focus on one, you risk missing half the conversation about your brand and with that, opportunity to react, grow and evolve.

No business can afford that.

That’s why Vuelio is integrating our social monitoring and measurement alongside traditional (print, broadcast and online news). You’ll be able to see how you’re performing across every platform, all from one dashboard.

Vuelio integrated social media monitoring allows you to monitor the topics and influencers that your audience is engaging with by tracking their activity across social media platforms such as Facebook, Instagram, Twitter, YouTube and many more. This content will now appear next to your traditional monitoring and metrics, so your success is clear on all fronts.

We have also introduced pre-built reports to help you compare social media coverage to traditional media and understand the impact social has on your campaigns and brand.

Tired of curating stats and monitoring mentions? Don’t waste time researching reports, let Vuelio do all the hard work for you.

KFC chicken crisis

Kentucky Fried Crisis: 3 alternative crisis plans

KFC has dominated headlines this week due to a delivery problem causing a chicken shortage. The latest news is that stores are reopening, but for some people’s hunger, it’s already too late.

The issue arose because of a new delivery partner in the shape of DHL and some ‘teething problems’. KFC tweeted the following on Saturday:

Responses ranged from the concerned:

To the ridiculous:

Most closed shops put up the same message on tacked paper outside their stores, explaining they were shut due to a lack of chicken supplies. This may seem a bit of a lacklustre response from a company that advertises with a chicken dancing to X Gon’ Give It to Ya, but with 95% of the UK’s KFC outlets run by franchisees, how easy is a joined-up crisis comms plan?

Andy Nairn, founding partner of Lucky Generals, has written for PR Week about how KFC has done well to address the problem. Focusing on KFC’s Twitter announcement, Andy says: ‘This won’t have been easy, given the extraordinary frustration they must be feeling right now, but is the right call: it suggests confidence and is true to their brand in a way that a robotic, corporate statement wouldn’t be.’

Obviously, a corporate statement would be inappropriate for a brand that is known for being both creative and fun. But what else could KFC be doing in the face of such adversity?

Here’s three, completely unsolicited, suggestions:

1. Roll out the Colonel
At times of struggle, we look to our leaders. Now is the time for the Colonel (yes we know he’s not real) to be holding press conferences – he should be in all the papers and chatting on Good Morning Britain (If he plays his cards right, he might even get invited to manage Arsenal by Piers Morgan). No one can own this crisis like the Colonel. A man of action (maybe), the Colonel will make KFC customers confident that chicken is on its way.

2. Kentucky Fried Cheese
We all know that the secret to a great fried chicken comes down to 11 original herbs and spices. But why wait for a chicken delivery? Cheese is cheap and readily available everywhere – and coated in crispy KFC goodness, it’s sure to be a hit. It’s vegetarian friendly (at last, am I right?) and because chicken and cheese start with the same letter there’s no need to rebrand.

3. KFC at home
Stores not open? No problem. KFC chefs should be making home visits, bringing their secret recipe coating to the chickens in people’s fridges up and down the country. KFC is still paying staff in non-franchised stores and encouraging its franchise owners to do the same – this way the company can still make money and the employees can still work. But most importantly, people get their KFC. Win, win, win.

How would you react to the KFC chicken crisis? Let us know on Twitter.

Today’s Political Headlines – 20 February 2018

Today’s Political Headlines include Brexit Britain NOT being a Mad Max-style world, Michael Gove paying farmers for looking after animals, Corbyn to rethink the financial sector and Academics planning to escalate strike action.

David Davis: Brexit Britain will not be a ‘Mad Max-style world’
David Davis is to tell business leaders in Austria that fears that Brexit will turn the UK into a ‘Mad Max-style world borrowed from dystopian fiction’, are unfounded The Guardian reports. He will say that the UK will continue to uphold high standards and say ‘fears about a race to the bottom are based on nothing’. The Financial Times says that Theresa May will keep cabinet ministers at a meeting at Chequers on Thursday until they have agreed a Brexit plan with a high level of alignment between EU and UK rules.

Michael Gove announces farmers will get paid more cash for looking after animals better
Michael Gove is to address the National Farming Union today, outlining his plans for agriculture after Brexit, according to The Daily Telegraph. He will say that farmers will be given larger subsidies for taking better care of livestock, as will landowners who encourage people to be more ‘connected’ to the countryside and increase understanding of farming.

Corbyn to call for ‘fundamental rethink’ of the financial sector
Jeremy Corbyn will call for a ‘fundamental rethink’ of the financial sector when he addresses the EEF manufacturers’ organisation today, the BBC reports. Corbyn will say that finance should be ‘the servant of industry, not the masters of us all’ and promise new powers for the Government to prevent hostile takeovers.

Academics announce plan to escalate strike action
Academics have announced plans to escalate strike action, The Times says, with as many as 42,000 staff walking out on Thursday and Friday in the first of 14 days of strikes, with further dates being planned. Separately, The Guardian reports that Theresa May admitted in her speech yesterday that the education system was failing to serve the ‘needs of every child’.

Oxfam executives to be questioned by MPs
Senior Oxfam executives are to be questioned by the Commons International Development Committee today, as the BBC reports. Those giving evidence include chief executive Mark Goldring and chair of trustees Caroline Thomson, as well as Kevin Watkins of Save the Children and Matthew Rycroft, Permanent Secretary of the Department for International Development. The Times reveals that Goldring is under investigation by Oxfam for his handling of a sexual assault case.

24 smart meters need to be installed every minute to reach target
The Times reports that analysis of official figures by Which? shows that energy companies would need to install 24 smart meters a minute to meet the deadline of installing one in every home by 2020. Which? says that this is ‘unlikely given the current pace of installation’.

Aid review warns of prioritising ‘short-term and immediate results’ over ‘lasting change’
A report by the Independent Commission for Aid Impact warns that foreign aid risks making countries dependent on handouts by prioritising ‘short-term and immediate results’ over ‘lasting change’, The Daily Telegraph reports. The Department for International Development was criticised for not measuring long-term transformative change and not reflecting its commitments on development effectiveness in its value for money approach.

Documents covering Corbyn spy accusations revealed
The Daily Mail has seen secret papers which show that Czech secret agent Jan Sarkozy told his bosses that Jeremy Corbyn had ‘an active supply of information on British intelligence services’. The Mirror reports that Conservative MP Ben Bradley has deleted a tweet making accusations against Jeremy Corbyn after Corbyn threatened to take legal action.

Do you need Vuelio Political services? They’re available on a bespoke basis

Media editor

10 story leads for the Guardian’s new media editor

The Guardian has announced the appointment of its new media editor. Jim Waterson is joining the paper from his role of political editor at BuzzFeed UK. Jim has been with BuzzFeed since 2013, when he helped start the site’s UK news coverage.

On his new role, Jim said: ‘The media business is going through a period of enormous change, the public is waking up to the impact that major internet companies are having on society, and there’s huge interest in the behind-the-scenes forces which shape the news agenda.

‘I’m looking forward to reporting on these stories during an incredibly turbulent age for the industry.’

But where should Jim start? What stories should he be covering? And where will get inspiration for new stories?

Thankfully, Twitter exists. And when Jim announced his new role, the replies came flooding in. To honour the outlet Jim’s leaving, we’ve curated the best and present 10 story leads for the Guardian’s new media editor:

1. ‘Start with the Liverpool Anderson Echo
Not particularly media-related but a solid place to start, Jim!

2. ‘Social media has replaced film as THE tool to influence and direct masses
This may be a good point, though IS film the tool to influence and direct masses?

3. Please do something about the @mediaguardian online pages, which often appear stale and unloved
Especially important for corporate bloggers looking for media news…

4. Can’t think of anyone better to cover GDPR implementation and how GDPR will disrupt social media
GDPR will dominate the news on 25 May, but obviously the smart move is to get out ahead of it and publish a white paper on what is changing and what actions you need to take

5. Could you begin your tenure by folllowing the Guardian style guide, in which the ‘media’ (being derived from ‘medium’) are plural?
This should be everyone’s priority. The media ARE dying (don’t worry, it’s not)

6. ‘Will you address the appalling Guardian reporting on @jordanbpeterson that @theknifemedia gave an integrity rating of below 20%?
Retrospectively assessing other people’s work is likely to be Jim’s first job

7. ‘I hope you will be presenting Jeremy Corbyn in a better light than he has been
He’s MEDIA editor people, MEDIA

8. ‘There were still journos over the weekend claiming the US ‘only found’ 13 Russians at troll farm so that’s proof of no collusion/didn’t influence results. Shows a dire misunderstanding of digital marketing. Lots to do to educate your profession
Yeah Jim, educate your profession

9. Please analyse the ideological migration in BBC news coverage over the last four decades
This could quite literally be complaining about the BBC being too left or too right, who can tell nowadays

10. We the people don’t want partisan media we want a free press who will hold to account the ruling party rather than scapegoat the other parties for the ruling party. Stop trying to control everything with politics it’s ruining free speech! Social media is breaking the propoganda
Stop ruining everything with politics, Jim.

We wish Jim the best of luck in his new role; the Guardian’s media pages are must-read across the industry.

Jim’s profile will be updated in the Vuelio Media Database.

Lucy Wood

Vloggers, YouTube and Brands – who is responsible?

Logan Paul’s controversial video, in which he showed a suicide victim and joked about the experience, catapulted vlogging into the public’s conscience and raised questions over moderation, censorship and quality control. 

YouTube changed its rules, making it harder for creators to make money off videos, and kicked Logan Paul off the platform. The response protected the brands who didn’t want to be associated with negative content, but who is managing the uploads in the first place?

On Wednesday 7 March, Vuelio will be joined by top vlogger and freelance journalist Lucy Wood, who will guide us through the confusing world of brand collaborations on the video-sharing network and what best practice really is.

Sign up to the webinar here

As a journalist, writing for publications such as the Metro, Lucy is regulated. The press industry has standards bodies (IPSO and to a lesser extent IMPRESS), which manage complaints over accuracy and privacy. If Logan Paul had been working for a newspaper site – his video would never have been published.

But as a vlogger, Lucy is not restricted by such rules. Vloggers generally manage their own content – they may sometimes have agents and managers, but to a large extent their videos are created, edited and uploaded without passing through an external source. If someone made a controversial video at a newspaper, it would have to pass through editors and legal teams, who would advise on whether it’s sensible to publish the content – vloggers have no such luxury.

Since the controversy, Logan Paul’s videos are now being checked by his legal team – he thinks he is being censored but this is a man who seems to have learnt nothing.

So, what is the answer? Thankfully, we don’t have to work it out here, because we’ll work it out on 7 March with Lucy. And even if you can’t join us live, sign up for our webinar ‘Vloggers, YouTube and Brands – who is responsible?’ and we’ll send you the recording.

 

PR lessons

PR lessons from Center Parcs and Richard Littlejohn

Last week, Tom Daley and his husband Dustin Lance Black announced that they’re expecting their first child. Daily Mail columnist Richard Littlejohn then wrote a piece headlined ‘Please don’t pretend two dads is the new normal’, which led to Center Parcs withdrawing their advertising from the Daily Mail altogether.

Littlejohn’s article was at best controversial and at worse homophobic and bigoted. But it’s not surprising, Littlejohn has written dozens of offensive articles and the views he expresses in this article are not out of character – so why the furore?

Stop Funding Hate, the campaign group that informs brands that their adverts are appearing next to offensive content, has gained huge traction in the 18 months it’s been running. It encourages readers to screenshot or photograph articles that are offensive next to advertisers on the same page and tweet them at the company. Among the group’s ‘victories’ are Lego and the Body Shop, both of which ended their relationship with the Daily Mail after public pressure.

For many brands, the issue is their advertising slots are not handpicked – in a digital world, your advert can go out through a third-party network and appear in places you might not have expected or desired. The brands can limit which outlets they appear on, but with the Mail’s huge online audience and massive output makes it an advertiser’s dream.

But when it goes wrong, what should you, as a PR, do?

Center Parcs was asked the following on Twitter:

 

And it responded: ‘We take where we advertise very seriously and have a number of steps to prevent our advertising from appearing alongside inappropriate content.

‘We felt this placement was completely unacceptable and therefore ceased advertising with the Daily Mail with immediate effect.’

This caused division online with some believing they have made the right move by showing their values, and some believing they’re against free speech and should be boycotted themselves. The right action depends on your business and what you want to achieve, but these arguments are worth considering.

Brand Values
It’s building a brand 101 – what do you, as an organisation, believe in and stand for? This can be important to reach the right audience and grow as a company. Center Parcs’ corporate website explains the company’s concept is about ‘bringing families together and back to nature’.

It’s reasonable to believe that Littlejohn’s article, which suggested some families weren’t ‘normal’, goes against these values. And it is easy to argue that in doing nothing, Center Parcs could be seen as endorsing or supporting the content. Your values are your choice – and the decisions you make should align with them. If people don’t like it, they may not be the customers you want.

Getting political
It’s up to you if the brand makes political decisions or actions. Imagine telling Lush it shouldn’t be political – the brand is known for its support of animal welfare (among dozens of other issues) and its customers expect it to make decisions that align with that position. If a brand’s audience doesn’t like it taking a stance, perhaps the company has misjudged their customer base or their customer base has misjudged them.

Censoring free speech
No one is required to advertise in a publication and it’s not a publication’s right to be funded no matter what it publishes. Pulling your adverts is not censoring free speech, it’s making a decision that aligns with your company values and ultimately that decision is going to have an effect on you.

What do you think of the Littlejohn/Center Parcs issue? Let us know on Twitter @Vuelio.

Politics on Sunday – 18 February 2018

The Sunday political shows continued despite Parliament being in recess for the last week. To quote a former Prime Minister, the focus was ‘education, education, education’.

The Education Secretary, Damian Hinds was out to represent the Government; his position was that courses that cost less to run could come with lower fees as he conceded that the Government expected more variety in tuition fees under the current system. Unsurprisingly, Hinds was not supportive of the Labour policy to scrap tuition fees.

Shadow Education Secretary Angel Rayner also appeared on Marr’s show, arguing that the reintroduction of the maintenance grant is needed. Rayner did not express any hope in the review due to be conducted – she said, ‘another review really isn’t going to solve the problem’. When questioned about the policy the Labour Party put forward before the election to wipe out student debt, Rayner switched focus and said the priority for the Labour Party is making sure that schools are safe.

Robert Peston made sure his show would not be outdone on education with Justine Greening and Lord Willets appearing. Before leaving the Cabinet, Greening said she wanted to make sure the cost of education was not just continuously looked at as action needed to be taken – implying that the review may be more inaction. Greening also pointed out that cutting fees for subjects in the arts or social sciences may lead to students from poorer backgrounds not applying for STEM subjects.

There was mention given to Brendan Cox’s decision to step down from the charities formed in memorial of his late wife, after allegations of his behaviour towards women in a previous role. The scandal around charity abuse was something focused on by Ruth Davidson who said the abusers are in the ‘lowest circle of hell’. She also said the scandal has made it much harder to make the case for UK aid, which is much needed.

It wouldn’t be Politics on Sunday without Brexit being mentioned and Andrew Marr interviewed Guy Verhofstadt, the European Parliament’s representative in the Brexit negotiations. Verhofstadt does not think that the UK will be able to get a deal like Canada with additional benefits. He also said Theresa May should think twice before she thinks she can pick and choose which EU regulations the UK adopts once it leaves the EU.

Check out the dedicated Canvas of political coverage by clicking here or on the image below.

Find out how you can make a canvas for any type of story, campaign or coverage.

Education andrew marr robert peston

Today’s Political Headlines – 19 February 2018

Today’s Political Headlines include the Education review, the visa cap limit being repeatedly met, Labour not compensating PFI investors and the MPs’ report on Carillion.

 

Education review
Theresa May is to claim that too many people go to university and pay too much for their courses The Daily Telegraph says. She will announce a year-long review of tertiary education and university funding, with the paper suggesting that cuts to fees for arts and social science courses and improved vocational education are favoured. The Times warns that May’s plans have already come under attack, with Justine Greening, the former Education Secretary, claiming that they risk damaging social mobility and Mark Leach, chief executive of the think tank Wonkhe saying that the proposals ‘simply don’t add up’.

Visa cap hit for unprecedented third month
The Guardian reports that the UK has hit its cap on visas for skilled non-European workers for an unprecedented third month and that this is deepening the staffing crisis in the NHS. Danny Mortimer, chief executive of NHS Employers, said NHS organisations were ‘increasingly concerned at their inability to obtain permits for essential medical colleagues’.

Labour might not compensate PFI investors
John McDonnell, the Shadow Chancellor, has suggested that some investors in private finance initiatives might not receive compensation if Labour renationalised contracts, the Financial Times reports. Addressing a meeting of Labour activists, McDonnell said ‘Parliament will determine the value of every industry and sector that we nationalise’ and told the paper that ‘Some of the schemes we know could well be in perilous difficulty, so it’s almost like handing them back rather than us giving compensation’.

MPs publish report on Carillion
A joint report published today by the Commons Work and Pensions and Business, Energy and Industrial Strategy Committees finds that Carillion’s annual reports were ‘worthless’, that investors were fleeing the firm and that one major investor had considered suing the company, the BBC reports.

Corbyn to disappoint Labour MPs by not committing to customs union
According to The Times, Jeremy Corbyn will disappoint Labour MPs today by not making a clearer commitment to remaining in a customs union with the EU following Brexit. The paper said that backbenchers had expected Corbyn to make the commitment following a meeting of the shadow cabinet’s Brexit sub-committee today.

May to resist pressure to abandon plan to reduce the number of MPs
The Times says that Theresa May is to resist calls to abandon plans to cut the number of MPs to 600 from the current 650. Today the Commons Public Administration and Constitutional Affairs Committee will call on the Prime Minister to accept that MPs are unlikely to vote for the change and put in place arrangements for a new boundary review. May is apparently confident that she will win the vote in September, as the DUP is no longer opposing it.

James Brokenshire returns to Parliament after lung surgery
James Brokenshire, the former Northern Ireland Secretary, has announced that he is to return to frontline politics, The Daily Telegraph says. He stepped down to have lung surgery, but says that he is ‘recovering strongly’ and will return to Westminster on Tuesday.

Labour MPs paid up to £10,000 to meet spies during Cold War
The Daily Mail reports comments by Jan Sarkocy, a former Czech spy, that Labour MPs were paid up to £10,000 to meet Eastern Bloc agents during the Cold War. Jeremy Corbyn has denied Sarkocy’s claim that he was a paid informant of the Czech secret police.

Do you need Vuelio Political services? They’re available on a bespoke basis

Five Things You Shouldn’t Have Missed – 16 February 2018

This week’s five things, includes misconceptions about influencer marketing, Unilever’s digital ads threat, the consolidation of Ogilvy PR, Max Mosley and Google’s adblocker.

The public doesn’t understand influencer marketing

Bloggers and vloggersA survey has found that 71% of people don’t think there are rules for brand collaborations with influencers, and 61% believe influencers don’t have to disclose they’re being paid to talk about a product. The survey, on behalf of Prizeology, also found that 44% of respondents thought influencer marketing was damaging to society.

The problem is a lack of understanding around an industry that is regulated by the ASA and has to comply with the same advertising rules as anyone else receiving money for exposure. This isn’t helped by the spate of recent negative stories, from Elle Darby’s hotel request (not really her fault) to Logan Paul’s suicide video (definitely his fault).

Influencer marketing and brand collaborations will be part of the discussion in Vuelio’s next webinar with top vlogger Lucy Wood. Sign up for Vloggers, YouTube and Brands – who is responsible?

 

Unilever threatens to withdraw digital ads

UnileverThe world’s second biggest marketing spender, Unilever, has threatened to remove digital ads from platforms that fail to deal with negative content. Chief marketing and communications officer, Keith Weed, told a US conference: ‘It is in the digital media industry’s interest to listen and act on this. Before viewers stop viewing, advertisers stop advertising and publishers stop publishing.’

While he didn’t name platforms, Google and Facebook take the lion’s share of digital ad spend and face the most criticism for failing to deal with user content.

Weed’s speech was one year on from a similar speech given to the same conference by Marc Pritchard, of P&G. P&G went on to cut its digital ad spending by $100m and saw no negative effects on the business. Whether Unilever’s call will be heeded is unknown, but businesses are much better placed to force change where governments are currently struggling.

 

Goodbye Ogilvy PR – hello Ogilvy

FrohlichOgilvy PR and other ‘sub brands’ of Ogilvy are likely to disappear in the UK as the company follows the agency’s global approach of consolidating into a single, branded, integrated operating company. In an interview with PRWeek, newly appointed CEO Michael Frohlich [Pictured] made it clear the ‘One Ogilvy’ integrated operating system was a priority.

He said: ‘Ogilvy will be known as Ogilvy; that means the Ogilvy PR, Ogilvy One and the Ogilvy advertising logos will be replaced by one single Ogilvy brand. That’s coming in the next couple of months, we hope.’

 

Max Mosley and the newspaper industry

Max MoseleyMax Mosley’s lawyers are attempting to use data protection laws to stop the press from talking about his past or accusing him of controlling government-back regulator IMPRESS.  The papers, especially The Times and Daily Mail, have run negative stories this week and are concerned about being censored.

If the challenge was successful, papers would have to remove historical stories from their sites and not run future stories if they contained personal information. Mosley has defended his lawyers’ actions in an article for Press Gazette. Check out the full story on the blog here.

 

Google turns on adblocker

ChromeGoogle has started automatically blocking intrusive adverts within Chrome. The update released on Thursday, means that the browser 56% of internet users are on, will block full-page prestitial ads, flashing animated ads and auto-playing video ads with sound. The websites that will be targeted by the blocker are to be decided by the Coalition for Better Ads, a group made of members including Google, Facebook, Microsoft, P&G, Unilever, News Corp and Reuters.

Not only will the blocker select websites that repeatedly show the offending advert formats, but it will also target sites that have an advert density of over 30%. Sites that fall foul of Chrome’s new conditions will first be informed, so they have 30 days to change, before Chrome blocks the ads.

Snapchat

Snapchat petition passes 1 million signatures

People don’t like change, and nowhere is that truer than on social media. Whenever a platform makes a change, no matter how insignificant, there is a backlash. But for Snapchat, that backlash has come with a petition that’s achieved over one million signatures.

Released on 29 November last year, Snapchat’s ‘new and improved’ format was intended to be organised around the user’s relationships. In a blog post and video, Snapchat founder Evan Spiegel explained how the changes would make the platform more personal to the user.

Snapchat was attempting to get out ahead of a problem that every social network to some extent faces – content from the people users want to follow being overwhelmed by content from external sources, such as publishers and advertisers. Facebook has recently announced changes to its News Feed to tackle this exact issue.

For Snapchat though, the changes have not been welcome. In a short petition on change.org, Australian Nic Rumsey explains the update has made ‘many features more difficult’.

The petition goes on to say: ‘There is a general level of annoyance among users and many have decided to use a VPN app, or are using other risky apps or steps, to go back to the old Snapchat as that’s how annoying this new update has become.

‘Many ‘new features’ are useless or defeats the original purposes Snapchat has had for the past years.

‘This petition aims to help convince Snap Inc. to change the app back to the basics, before the new 2018 update.’

While any petition with a million signatures is a big deal, that number is dwarfed by Snapchat’s daily users of nearly 200 million people. But it’s not just the petition Snapchat has to deal with, celebrities have also complained.

As the BBC reports, Chrissy Teigen (model and social media star), tweeted [take that Snapchat!] that she didn’t like her followers not being ‘friends’ and said ‘How many people have to hate an update for it to be reconsidered?’. Kylie Jenner has also complained on Twitter – and if Kylie Jenner isn’t happy with your social network, you’re probably doing something wrong.

Platforms are infamous for ignoring their users who complain about changes and it’s easy to see why (is anyone still complaining about the star icon changing to a heart on Twitter?).

Snapchat’s official response was: ‘We hope the community will enjoy it once they settle in’.

Considering platforms are built on their user base, it is surprising how little power those users seem to have. But then, a petition isn’t power. If those that have signed really wanted to force change, they’d leave the platform altogether. And we all know how likely that is.

Max Moseley

Max Mosley Vs Newspapers

Max Mosley is reportedly attempting to use data protection laws to stop the press from talking about his past and accusing him of personally funding the Government-backed press regulator IMPRESS (a charity his family trust supports funds it). The Times reports his lawyers are demanding that papers stop processing data related to their client and block or erase data the legal team believes to be inaccurate.

Data protection laws, which are soon to be updated with GDPR, don’t apply in the same way to journalists, who generally have broad exemptions. If the case was successful, papers would have to remove existing online stories about Mosley and not write further stories about his well-reported past. The case would also likely be challenged again after GDPR comes into force on 25 May.

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Mosley has responded to the story, writing in the Press Gazette about his lack of control over IMPRESS and how he has won, in court, the right to privacy. He writes: ‘It seems to me that I should do everything I can to ensure that reporting on the subject of press regulation is accurate and lawful, given that the newspapers’ self-interest prevents any balanced debate.

‘It is simply untrue to assert, as it [The Times] does in its first leader column, that I am seeking to prevent the public from knowing how Impress is funded. The reverse is true: I am seeking to ensure that they report this accurately.

‘Quite clearly we desperately need Impress or, indeed, any other independent Leveson-compliant regulator and the legal mechanisms to facilitate it.

‘No amount of lies and misconduct by sections of the press can conceal that.’

This is a complicated area as IMPRESS is considered largely unpopular and inadequate, while IPSO (the press regulator of choice for the press) is still run by the publishers and is considered unpopular and inadequate.

The press, to some extent, are almost certainly keen to paint Max Mosley – strong advocate of IMPRESS – in a negative light as they are hugely resistant to Government-backed regulation.

The Government is currently running a consultation into whether it should enact Section 40 of the Crime and Courts Act 2013, which states that any publisher not signed up to a Government-recognised regulator will be liable to pay legal costs of both sides of a complaint, no matter the outcome of the case. IMPRESS is the only recognised regulator and few titles are signed up to it.

While Government-backed regulation for the press is probably not good for free speech, attacking Mosley seems like a counter-productive approach to making this point. Now is the time for the press industry to make clear, sound arguments about why the Government shouldn’t be involved in regulation without resorting to the tactics that everyone wants to see an end of.