Today’s Political Headlines – 6 March 2018

Today’s Political Headlines include the former Russian spy crisis, EU adviser upsetting May’s free trade plans, the EU/USA trade wars and the country on a diet. 

Former Russian spy collapses in Salisbury following contact with unnamed substance
The BBC reports that Russia claims to have ‘no information’ about what could have caused Sergei Skripal and an unnamed woman to collapse in Salisbury yesterday, following contact with an unnamed substance. Skripal was a former Russian spy, who had been convicted of passing secrets to MI6 and was sent to the UK as part of a prisoner swap. The widow of Alexander Litvinenko, poisoned in London in 2006, said the incident felt like ‘déjà vu’.

EU adviser strikes blow against May’s free trade deal plans
The Guardian says that Stefaan de Rynck, adviser to the EU’s chief Brexit negotiator Michel Barnier, struck a blow against Theresa May’s ‘chances of securing a deep free-trade deal with the EU’ last night, criticising her proposed mutual recognition of standards. The paper also reports that the Irish Taoiseach has dismissed Theresa May’s suggestion that the US-Canada border could be a model for the UK-Ireland border after Brexit.

EU prepares for trade war with the USA and UK-USA air talks are cut short
The Times reports that the European Union is ‘gearing up’ for a trade war with the USA, following President Trump’s decision to impose high tariffs on imported steel and aluminium, and threats towards car imports. Products to be targeted by the EU in retaliation include Harley-Davidson motorcycles, bourbon whiskey and Levi jeans, with the French President, Emmanuel Macron, saying the EU should react ‘quickly’ and ‘in a proportionate manner’. Meanwhile, the Financial Times claims that talks between the UK and the USA over a post-Brexit ‘Open Skies’ agreement have been cut short after the UK was offered a worse deal.

Local authorities and developers deny responsibility for the housing crisis
Following Theresa May’s announcement of a shake-up of planning rules yesterday, the Financial Times reports that local authorities and developers have denied that they are to blame for the housing crisis. The Guardian adds that the Government has yet to enact its pledge in the autumn budget to give councils more powers to crack down on empty homes.

Public Health England recommends calorie cut for processed foods
The Financial Times reports that Public Health England has recommended the calorie content of processed foods is cut by 20% by 2024 and extended the remit of a campaign against childhood obesity beyond sugar. The body estimates that reaching the target will prevent 35,000 premature deaths and save £9bn in health and care costs over 25 years.

Jobs or services would have to be cut to fund public sector pay rise
New analysis by the Centre for Labour and Social Studies (Class) published in The Guardian, reveals that the Government cannot fund a 1% pay increase for public sector workers without cutting jobs or public services. The report, commissioned by the PCS union, casts doubt on the Government’s claim to have lifted the public sector pay cap.

Justice Secretary targets violence and gangs in jails
The BBC reports that Justice Secretary David Gauke is to unveil measures to clamp down on violence and smuggling drugs, phones and weapons in prisons. Gauke will promise to ‘remove the influence of gangs’, so that prisons can become ‘places of hope not despair’.

Safeguarding incidents reported to Charity Commission include claims of child sex abuse
International Development Secretary Penny Mordaunt has said that 26 charities have come forward to report safeguarding cases, including claims of sexual abuse of children and rape, The Guardian reports. Seven groups reported incidents that occurred in the last financial year and reports of serious incidents across all charities have doubled in the last month.

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Do you find collaborations and ad disclosure confusing?

Blogging collaborations and advertisement disclosure is a huge topic in the influencer industry, with many still confused about best practice and how to get it right. With penalties for getting it wrong, now is the time to refresh or learn best practice for all digital collaborations.

The rise of social media advertising, influencer marketing and ease of self-publishing, has led the Internet Advertising Bureau (IAB) to release refreshed guidelines to help all those in digital advertising understand their responsibilities for online advertising.

The guidelines cover three main areas of content and native advertising: brand-owned advertising; publisher hosted and/or made content (either advertiser controlled or joint advertiser/publisher controlled); and native distribution ad units (formatted ads that are populated with different types of content across the web).

The guidelines do not set out the rules, but help individuals and organisations comply with the CAP Code, which is enforced by the ASA.

The IAB has created a flow chart to help everyone understand if disclosure is needed:

Flowchart

The key guidelines are all about making advertising clear and obvious to consumers:

  • Provide consumers with visual cues, or verbal brand mentions in audio formats, so consumers immediately know that they’re engaging with marketing content
  • Brand logos and design features (such as fonts or shading) should be used for native ad units that clearly distinguish them from surrounding editorial content
  • Use a clear, up front label and/or verbal descriptor (as appropriate) to show there’s a commercial arrangement in place and identify the content as marketing (One option where space is limited (e.g. in social media) is the label #ad)
  • Take visibility into account and design disclosures so that they are clear and prominent in different formats and devices (e.g. on mobile and in-app as well as desktop)
  • Ensure the content of the advertising adheres to the CAP Code and all other relevant legislation

When paying for content and adverts, no brand should be trying to hide the true nature of the relationship. Sneaky advertising creates a reputation of distrust among consumers, which in turn leads to confusion and misinterpretations of the influencer industry – and also punishes earned media from hardworking PRs.

Christie Dennehy-Neil, Senior Public Policy Manager at the IAB, said: ‘Transparency is vital, not just because it’s required by the advertising rules, but because it is key to audience trust, which is so important for brands and anyone they partner with to create or publish advertising content.’

The IAB’s guidelines, therefore, not only allow everyone to follow the proper legal requirements, but also help improve the industry for all stakeholders, including the brands and businesses that advertise.

You can download the full guidelines here.

Politics on Sunday – 4 March 2018

This Sunday, the political shows offered up guests from across the political spectrum including the Prime Minister, First Minister of Scotland and the leader of the Lib Dems.

Theresa May was the headline guest on Sunday, with her appearance on Mar. The Prime Minister was, of course, speaking about the Brexit speech she gave on Friday where she was ‘being straight with people’.

The biggest point of note from the interview was May making clear that the UK will not be asking for ‘passporting’ rights in the Brexit negotiations, with May preferring to negotiate access to the EU’s financial services market in a new trade deal. Her reason for this is that the City of London is too important to be at the table without any say in the rules.

The rest of the Prime Minister’s appearance on the show was made up of her defending her speech and attempts at sending messages to Brussels with her ambitious and practical Brexit proposals. May also said that all sides in the negotiations are working for there to be no hard border between Northern Ireland and the Republic of Ireland.

The discussion around the Irish border did not stop there, with the Deputy Prime Minister of Ireland, Simon Coveney, making an appearance (Coveney also holds the positions of Minister for Foreign Affairs and Trade, and Deputy Leader of Fine Gael). Coveney said he was ‘not sure’ whether the EU would support the UK’s plan for the Irish border. He feels that the EU would want to protect the integrity of the EU single market, Coveney said the idea put forward by May was a good way to start the discussion but by no means would it be a solution.

Lord Mandelson and Iain Duncan Smith also appeared on The Andrew Marr Show, in a blast from the past, both giving their take on Brexit. Mandelson pointed out that the UK is targeting the US for a free trade deal but Donald Trump has recently said free trade deals are ‘stupid’. Duncan Smith made the point that big is not always best when it comes to trade, referencing the UK’s financial services.

Robert Peston had his own high-profile guests with the First Minister of Scotland, Nicola Sturgeon, and leader of the Liberal Democrats, Vince Cable. Sturgeon saw May’s speech as more of a concession that the UK will be worse off after Brexit. Vince Cable said it is possible that the Lib Dems could be involved in a new centre party being formed. Cable rejected tribalism and said that he knows of both Conservative and Labour MPs who are very unhappy at the moment.

John McDonnell appeared on Sunday with Niall Paterson and said Tom Watson should think about his relationship with Max Mosley. He said that although Watson said he was of the opinion Mosely had changed his views from years ago, it appears he has not.

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politics on sunday

Time's Up

Time’s Up for PR

At last night’s Oscars, #MeToo and Time’s Up were both recognised; host Jimmy Kimmel highlighted the movements in his opening; and Frances McDormand used her acceptance speech to urge every nominated woman to stand, drawing attention to successful women that STILL need the industry’s support.

McDormand also used her speech to promote ‘inclusion riders’ – but what are these and how can the PR industry use them?

An inclusion rider is a clause in an actor’s contract that insists on 50% diversity in the film’s cast and crew. Backstage, McDormand said that ‘trends’ were not good enough – whether it’s African Americans ‘trending’ or women ‘trending’, it misses the point. The industry doesn’t need trends, the industry needs real change that lasts.

Sexual harassment in PR
The PR industry was last week rocked by the sexual harassment survey from PRWeek, the PRCA and Women in PR, which revealed that one in six women in PR has been sexually assaulted at work, and a quarter said they had experienced sexual harassment.

This is disgusting.

In nearly 45% of the sexual harassment incidents, the offending behaviour was from a line manager or senior member of staff. No one should ever be made to feel unsafe, uncomfortable or lesser in any way at work, and no one deserves their place in management if they abuse it.

The industry is making moves to improve diversity – the PRCA includes it as a feature in their audits, the sexual harassment survey was commissioned by three leading PR groups and the Taylor Bennett Foundation is growing after recently celebrating its tenth anniversary. But it’s not enough – more needs to be done.

Do we need an inclusion rider?
In PR in the UK, 67% of PR professionals are female but a recent study showed that just three years into their careers, women are already earning £10,000 less than men at the same point – and for the most experienced in-house practitioners, this number becomes £75,000.

More diversity doesn’t mean more women in the company or more female faces in the industry, it means more encouragement, support and opportunities for women to rise to the top. It means women at every level, in every department, making all types of decisions. More women in senior roles make “boys’ clubs” harder to exist and start a change in the PR industry that is long overdue.

Ethnic diversity is also struggling in the industry. White people make up 91% of the industry – though this figure is changing with future generations, dropping to 79% among 18-24 year olds. FuturePRoof has pointed out that while 13% of the population is from BME or mixed background (suggesting the PR figures are not too awful), 58% of PR businesses are based in London and 40% of London’s population is BME or mixed background.

An inclusion rider for the PR industry should not just focus on increasing broad numbers but on encouraging people from all backgrounds, genders, cultures and races to have the same opportunities as the homogenous mass.

The ironic thing about privilege is that if you have it, you rarely notice it. You may see women or colleagues from BME or mixed backgrounds in your office and think that’s enough. But do they have the same opportunities to advance as you? Are they being paid the same for the same work as you? Are they woefully lacking among the senior management team and board meetings?

Well time’s up. Enough. No more.

Don’t put it on the agenda, don’t wait until International Women’s Day this Thursday to make a ‘statement’, don’t schedule a meeting for tomorrow. Start today. Start now. Make the changes we need, and make PR the amazing industry it deserves to be.

Today’s Political Headlines – 5 March 2018

Today’s Political Headlines include May’s speech on planning policy, May’s criticism of Trump over the steel tariff plans, higher tax for baby boomers and legal action over immigration data blocks. 

May to give speech on planning policy today
As the BBC reports, Theresa May is due to give a speech on housing today. She will warn firms that are slow to build new homes that they could be refused planning permission in the future and criticise bonuses ‘based not on the number of homes they build but on their profits or share price’. Writing in The Daily Telegraph, May argues that ‘England needs more homes’ but promises ‘extra protection for Green Belt land’, environmental protections, and ‘a stronger emphasis on good design’.

May criticises Trump over steel tariff plans
In a phone call yesterday, Theresa May criticised President Trump for his plans for tariffs on steel and aluminium imports and after he threatened taxes on EU-made cars, The Times says. A spokesperson told the paper that the Prime Minister said that ‘multilateral action was the only way to resolve the problem of global overcapacity in all parties’ interests’.

Willetts to argue for higher taxes on baby boomers
David Willetts, the former Conservative minister and the Chair of the Resolution Foundation, will use a speech today to argue that the Government needs to target the wealth of baby boomers, through capital or property taxes, according to The Guardian. The paper also reports that the Institute for Public Policy Research has said that income tax bands could be scrapped without costing the Government and giving average earners as much as £1,100.

Legal action over Home Office plans to block access to immigration data
Two organisations are to challenge plans by the Home Office to deny millions of people access to the immigration data held on them in court, The Guardian says. The Open Rights Group (which campaigns on data privacy) and the3million (which represents EU citizens in the UK) argue that a clause in the Data Protection Bill breaches EU law.

EU to offer UK a Canada-style trade deal, as Tory customs union rebels back down
The Daily Telegraph claims the EU is to offer the UK a Canada-style trade deal this week, with only a short section on customs and services (and potentially no mention of financial services). The Sun says Conservative rebels are to back down on their threat to vote to keep the UK in a customs union, following Theresa May’s vow to keep the UK aligned in key industries. As the BBC reports, a Sinn Féin delegation is to meet EU chief negotiator Michel Barnier today, with the DUP meeting him tomorrow.

Five-sixths of employers fail to submit gender pay gap data
Just one sixth of employers with 250 or more staff have submitted gender pay gap data to the Government, with just a month before the deadline, according to the Financial Times. The Government expects about 9,000 employers to be captured by the regulations, but the paper’s calculations suggest that 13,500 could be affected. Only 1,442 have reported.

Government did not pursue opportunity to retrieve £364m from Carillion
The Guardian reports that the Government was aware of a plan that could have retrieved more than £360m from Carillion, limiting the cost to taxpayers and sparing cuts to pensions, but it did not encourage the firm to pursue it. The plan, presented by EY in December, would have broken the firm up, selling the profitable parts and liquidating the rest.

Team Sky ‘crossed an ethical line’, committee finds
A report by the House of Commons Digital, Culture, Media and Sport Committee has concluded that Team Sky ‘crossed an ethical line’ by using drugs permitted by anti-doping rules to enhance performance, instead of just for medical purposes, the BBC reports. Team Sky says that it ‘strongly refutes’ the claims in the report.

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Shouldn't have missed

5 Things You Shouldn’t Have Missed – 2 March 2018

This week’s five things includes the sexual harassment survey from PRWeek, the cancellation of Leveson II, Max Mosley’s bad week, Comcast’s attempt to oust the Murdochs and TWO national newspaper editors departing.

And there’s a sneaky sixth for all you PR fans out there.

1. Time’s Up

Time's Up

A survey from PRWeek, the PRCA and Women in PR has made for grim reading this week, after it was revealed that a quarter of women in the industry had faced harassment in the last year and one in six had been sexually assaulted. The shocking report also revealed that in nearly 45% of sexual harassment cases, it was a line manager or senior person within the organisation that carried out the offending behaviour, and in over two thirds of all incidents, the organisation took no action.

Bibi Hilton, president of Women in PR said: ‘We need employers to review policies and ensure there is a clear course of action for cases of sexual harassment: to train and empower men and women across their organisations in how to report and respond to cases, and to put in place clear codes of conduct for relationships between PROs, clients, journalists and influencers. Above all we need to drive real behaviour change. Failing to act is not acceptable.’

 

2. Leveson II cancelled

Matt Hancock

Matt Hancock, the secretary of state for digital, culture, media and sport has officially closed the Leveson inquiry, quashing the hopes of some that the second part would be enacted. Hancock, speaking for the Government, believes the first part of the Inquiry was sufficient in bringing criminal convictions against wrongdoers and creating change within the newspaper industry due to the creation of IPSO (and to a lesser extent IMPRESS).

This a huge win for the press, as the Government has effectively endorsed the none state-backed regulator IPSO, and Hancock even revealed he is going to repeal Section 40 – a controversial piece of legislation that would have seen publishers pay legal fees for accusers in court cases, win or lose. For those that feel they have been victims of press intrusion and corruption, this is disappointing – but with the Government currently waging a publicity war over Brexit, having good relations with the press is a must.

 

3. Max Mosley’s bad week

Only partially related to the above, Max Mosley is having a bad week as he continues his war against the press, and they continue their war against him. Evidence of a racist leaflet Mosley published on behalf of Walter Hesketh (who was running in a by-election for Mosley’s father Oswald Mosley’s Union Movement) was found by the Daily Mail in archives in Manchester. The disputed leaflet reads ‘colour immigration threatens your children’s health’. The story led to this excruciating interview with Channel 4’s Cathy Newman:

Over the rest of the week, the Mail continued its attack on Mosley, discussing right wing links he allegedly had in the past – inadvertently drawing attention to the paper’s own right-wing links from the past.

The row is ongoing, with some members of IMPRESS – which is funded indirectly by Mosley through two charities – saying the revelations have made them reconsider their membership, as the Press Gazette reports.

 

4. Comcast aims to ruin Murdoch family fun

21st Century Fox

Completely unrelated to any of the above, the Murdoch family’s control over their share of the UK media landscape came under threat this week. Giant US corporation Comcast, stomped all over 21st Century Fox’s bid to take over the entirety of Sky, with their own, significantly higher, bid. The Murdochs have been attempting to secure Sky since 2016, but have hit multiple snags including the CMA’s uneasiness at the level of control over the UK media it would give them and the recent takeover of Fox by Disney.

Comcast’s bid may be favourable to the regulators, and a UK Government keen to be seen as open for business post-Brexit, but the Murdoch tradition in UK media is strong so it really could go either way.

 

5. Two National Newspaper editors quit

Express and Star

In a shock announcement, two national newspaper editors quit their roles this week, after their papers were acquired by Trinity Mirror. Dawn Neesom, the longest-serving female national newspaper editor (after 15 years in charge) has left her role of editor of the Daily Star to pursue a career as a freelance writer and broadcaster. Hugh Whittow has also left his role of editor of the Daily Express.

The moves led to a raft of changes at the papers, with senior Mirror staff now at the helm of each paper. How this will affect the political independence of each paper remains to be seen, but Mirror CEO Simon Fox remains adamant that his papers will stay on their respective political paths.

 

6. A sneaky sixth – Top 10 PR Blogs

Where do you go to read the best PR and communications content (other than Vuelio, of course)? If you don’t read them already, check out these leading blogs.

Today’s Political Headlines – 2 March 2018

Today’s Political Headlines include May’s five tests, the end of Leveson II, Gove’s warning and MI5 agents committing crimes. 

May to set out ‘five tests’ for Brexit deal in speech
Theresa May will give a speech today, in which she will set out five ‘tests’ for a deal between the UK and the EU, as the BBC reports. The Times adds that the Prime Minister has been forced to drop a pledge to make a ‘binding commitment’ to mirror EU rules in some sectors and will instead offer ‘strong commitments’. The pledge had been supported by Greg Clark and Philip Hammond, but opposed by David Davis, Boris Johnson and Michael Gove.

Government cancels Leveson II
The Leveson inquiry was formally closed yesterday, after ministers decided not to proceed with the second part – read more here. The Government will also seek to repeal Section 40 of the Crime and Courts Act, which would have imposed ‘draconian fines’ on publishers who didn’t join a state-recognised press regulator. Campaigners for reform of the press criticised the decision, saying that victims of phone-hacking had been let down.

Gove warns water industry over high pay and dividends
The Financial Times says that the Environment, Food and Rural Affairs Secretary Michael Gove has continued his criticism of the water industry. In a speech to industry executives, he attacked high pay, dividends and tax avoidance and warned that unless companies take action, pressure for renationalisation would grow.

MI5 agents can commit crimes, May admits
According to the Daily Mail, Theresa May admitted for the first time that MI5 agents could commit crimes in the UK, saying that the Investigatory Powers Commissioner oversees ‘security service agents’ participation in criminality’. The commissioner, Lord Justice Fulford, welcomed the decision to ‘make public my oversight of this sensitive area of work.’

GDPR hotline faces criticism
A Government hotline set up to advise small businesses on GDPR, the new data protection rules coming into effect in May, is criticised in The Sun. Callers are having to wait for up to half an hour, and officials have urged businesses not to use the line. Instead, they have been advised to use the Information Commissioner’s Office’s website or speak to industry groups.

Conservative Vice-Chair for Women calls for debate on lowering abortion limit
Maria Caulfield, the Conservative Party’s Vice-Chair for Women, has called for a national debate on lowering the 24-week abortion limit according to The Daily Telegraph. She highlighted studies that show that 50% of babies born at 22 weeks survive and said ‘The 24-week limit was introduced at a time when babies were really not viable at 24 weeks. Now babies who are born premature grow up to live long, healthy lives like the rest of us.’

Just one conviction for ‘double voting’ in 2017
The BBC reports that despite there being hundreds of complaints about ‘double voting’ in the 2017 general election, just one conviction has resulted. The Electoral Commission received over 1,000 e-mails about ‘double voting’ and 60 letters from 47 MPs, but just five investigations took place.

Livingstone suspended from Labour and Lansman runs for General Secretary
The Daily Mirror reports that outgoing Labour General Secretary Iain McNicol has made use of a rare power to indefinitely suspend the former Mayor of London Ken Livingstone from the Labour party for alleged anti-semitism. The paper also reports that Jon Lansman, the founder of Momentum, has confirmed that he will be running to succeed McNicol.

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commenting decline

Why does nobody comment on my blog?

In this digital age where social media engagement decides what’s hot or not, and likes, emojis and retweets are the new way of expressing yourself, we look at the decline of commenting on blogs and what it means for you.

In the early days of blogging, and even as recently as a few years ago, blog posts received a lot of comments, and communities were created on the blogs themselves. There were link-ups and Follow Friday (#ff), which allowed a growing community of bloggers to not only drive traffic to their websites but also make connections with fellow bloggers covering the same topics. The higher the comments on a post, the more influential the post became, promoting the blog itself.

In recent years, although many blogs continue to use linkys and community sharing, there has been a strong increase in the use of social media to promote blogs. This has caused a notable decrease in the comments that bloggers receive on their individual blog posts.

Becky Wiggins, author of English Mum, says: ‘As my blog became more popular, I really enjoyed receiving comments from my readers and loved it when they chatted in my comments section. With the rise of social media, the days of receiving 50 plus comments are now gone.’

As it is for digital news sites, social media is now responsible for a much larger portion of a blog’s audience, with the audience interaction more heavily based on likes, retweets and pins. These often outnumber the comments that would have been left on a single blog post, but commenting still exists – it’s now on social.

Navaz Batliwalla

Navaz Batliwalla of Disneyrollergirl [pictured], another long-running blog, agrees that although comments on blogs have decreased, in her experience they have migrated to social media, which is an easier platform for commenters: ‘Like most bloggers, I will also share my latest post on Facebook, Twitter and Instagram and quite often someone will tweet their comment rather than commenting on the blog. They’re still commenting, just in a faster interface.’

As the lives of younger generations are now dominated by social media, promoting blog posts through tweets, pins and Instagram posts is an effective way of reaching new people and expanding an audience. Nowadays, almost everyone has at least one form of social media, which makes it much easier for non-bloggers to interact with blog content.

This change has meant that bloggers now share everything from their blog on at least one social media channel. Wiggins explains how her approach to interacting with her audience has shifted since the rise of social media: ‘I feel that I get a similar sense of community from talking to my readers on Facebook or Twitter. I confess, I’m also guilty of not commenting on blogs any more but will often RT a post I liked on Twitter.’

It’s clear that although bloggers may have enjoyed receiving comments and interacting with followers on the original blog post, most have adapted and now use social media to maintain these relationships with their audience. Wiggins mentions Facebook and Twitter, but for a lot of bloggers, there is often one social media platform on which they have the biggest following.

Batliwalla explains how important it is to prioritise a platform: ‘It makes sense to spend time where the most engagement is and right now, that’s on social media. If you have a strong community on Instagram, you are going to spend most of the time engaging with followers there.’

Instagram has been one of the fastest growing social sharing platforms, reaching eight hundred million users in September 2017. As a photo sharing tool, it proves most popular for bloggers who cover visually appealing content, which are often lifestyle subjects such as food, fashion, beauty and travel. There are many features, including the comments and likes, which allow bloggers and their audiences to interact. But it is another feature that is perhaps a factor behind its popularity with the blogging community.

For professional bloggers, who need to make money through their blogs, Instagram’s ‘Paid Partnership’ feature is a big hit. And this has created its own niche communities, as Batliwalla explains: ‘As Instagram has become the main platform for monetising, we’re also seeing bloggers forming comment pods to increase the engagement on each other’s accounts to beat the algorithms.’

The blogging communities in the comment sections may be gone, but comment pods are a reminder that bloggers can still support each other when sharing a new post. In this instance, comment pods are formed by Instagrammers or bloggers who share content around similar topic; they will share a link to their most recent post and then the fellow users will follow the link, like and comment on the post. This is believed to promote the post within Instagram’s algorithm.

Instagram stats

Bloggers are divided on the rise of social media. On one hand, there are bloggers who are happy with engagement being spread across several platforms. Batliwalla explains the positives in relation to Disneyrollergirl: ‘Even if there are fewer comments on the blog post itself, the level of engagement from Disneyrollergirl followers (clicks on links, social media comments/likes) is the same if not higher than ever.’

Wiggins, on the other hand, has experienced some frustrations with the impact that social media is beginning to have on bloggers: ‘I do sometimes feel that I’m judged by brands for not having a huge amount of Instagram followers, and I often find myself explaining that my blog is my main outlet. I have a loyal following, and get frustrated when Instagram followers are ranked over unique visitors.’

While some bloggers have adapted their style of blogging to include social media, creating more image or video heavy posts and content that is easier to interact with on a social platform, those that include a large amount of written content or who cover less Insta-friendly topics, may struggle to create social content that acts as an extension of their blog.

Those with an existing loyal following can continue growing their community on social media. But without a strong presence on social platforms, it seems that in an attention-economy, it will become increasingly difficult for bloggers to gain new followers.

Do you miss comments on blogs? Let us know, leave a comment below!

Matt Hancock

Leveson inquiry closes: no part II

The sequel to the Leveson Inquiry has been cancelled by Matt Hancock, the secretary of state for digital, culture, media and sport.

Hancock made an announcement to the house which explained he would be ‘formally closing the Inquiry’.

In the speech, Hancock praises the first part of the Inquiry: ‘The Leveson Inquiry was a diligent and thorough examination of the culture, practices and ethics of our press in response to illegal and improper press intrusion.

‘There were far too many cases of terrible behaviour and having met some of the victims, I understand the impact this had.’

He outlines how it heard from over 300 witnesses, led to 40 convictions and created two regulators: IPSO and IMPRESS. Hancock explains that IPSO regulates 95% of national newspapers by circulation and that it ‘largely complied’ with Leveson’s recommendations.

Hancock’s endorsement of IPSO in this speech will be a relief of the newspaper industry that has feared being forced to join the state-back regulator IMPRESS.

Hancock said there were improvements to IPSO and that he ‘hopes’ there are more to come.

Hancock suggests the second part of the Inquiry is no longer valid as the industry has changed dramatically – he cites figures that circulations have fallen by about 30% since the conclusion of Leveson part I; that for every £100 lost in print revenue in 2015, publishers made just £3 in digital; and how more than 200 local newspapers have closed since 2015.

He explains that ‘Sir Brian [Leveson] agrees that the Inquiry should not proceed on the current terms of reference but believes that it should continue in an amended form’.

What that form is has not been explained.

The other major feature of Hancock’s speech was the repeal of Section 40 of the Crime and Courts Act 2013, which would have meant that papers would have to cover BOTH sides of court cases against them, no matter what the outcome was.

While this speech is likely to be met warmly by the press industry, no everyone is happy. Hacked Off, the ‘campaign for victims of press abuse’ has tweeted: ‘The Gov has just announced that they are formally closing the 2nd half of the Leveson Inquiry.  It has chosen to turn a blind eye to press and police corruption at the demand of corporate press owners. Victims have been disgracefully betrayed.’

While no decision pleases everyone, Hancock detailed the public consultation (which had 174,000 respondents) and clearly believes this decision is in line with public consensus. The move means the struggling press industry doesn’t have to worry about Government regulation, but in some sections of society, disappointment at the status quo will continue to be against them.

Today’s Political Headlines – 1 March 2018

Today’s Political Headlines include Davis ‘standing up’ to the EU, John Major’s speech, no deal harming the car industry and calls for more spending on the armed forces. 

Davis stands up to Brussels pressure over Northern Ireland
Brexit Secretary David Davis has said that the UK will not pay the Brexit divorce bill, unless the EU backs down on its attempts to keep Northern Ireland subject to its rules, The Times reports. The Guardian says that Theresa May is under pressure to explain how she will avoid a hard Irish border in her speech on Friday, but that she has conceded that EU citizens who move to the UK during the transition period will be able to stay permanently. In The Daily Telegraph, Ruth Davidson criticises Boris Johnson’s ‘casual disregard’ over the Irish border, but says that Theresa May will use her speech to make clear ‘what is achievable and what is fantasy’. The BBC adds that May is to meet European Council President Donald Tusk today.

John Major calls for MPs to have a free vote on the Brexit deal
As the BBC reports, Sir John Major said, in a speech to the Creative Industries Federation, that MPs should have a free vote on the Brexit deal with the option to hold a referendum. Eurosceptic backbencher Jacob Rees-Mogg said that Major was ‘getting it wrong again.’

No deal Brexit would harm car industry, report says
A report by the Business, Energy and Industrial Strategy Committee warns that failing to strike a deal on Brexit would put ‘hundreds of thousands’ of jobs at risk, the BBC says. If trade barriers are erected after Brexit, the sector could be cost £4.5bn in lost exports. However, Toyota has pledged to build the next-generation Auris in the UK despite Brexit, the Financial Times reports.

General says the UK needs to spend more on the armed forces
General Sir Gordon Messenger, vice-chief of the defence staff, has told The Times that the UK needs to spend more on the armed forces, or it would risk defeat to Russia or North Korea. He also stressed the importance of the information war and the use of data.

Boris Johnson could be investigated over garden bridge
The Guardian claims that Boris Johnson could be investigated for misconduct in public office according to a senior lawyer, if it is shown that pressure from him during his tenure as Mayor of London led to the loss of £40m on the abandoned garden bridge project. He will be questioned by a London Assembly committee today.

Osborne’s austerity target met, two years late
The Financial Times reveals that the UK has eliminated the deficit on its day-to-day budget, two years after the target set by George Osborne in 2010. Paul Johnson of the Institute for Fiscal Studies described the news as ‘quite an achievement’, but said that it had ‘come at the cost of an unprecedented squeeze in public spending’.

Libor grants under review
In an exclusive, The Sun says that the Treasury is reviewing all Libor charity cash grants, after ministers raided hundreds of millions for their own budgets. The review started last autumn, after concerns were raised by the National Audit Office. The Public Accounts Committee has promised to question officials over the revelations.

Liz Truss: Middle class professionals put up barriers to stop others joining them~
The Chief Secretary to the Treasury, Liz Truss, has accused middle class professionals, such as doctors, lawyers and teachers, of being a ‘blob’ which is ‘constantly lobbying to put barriers up to prevent new people joining them’, according to the Daily Mail. She suggested that ‘professional regulations can be a damaging restraint on trade’ and praised free schools where ‘teachers don’t have to have traditional training’.

Find out how Vuelio Political services can help you.

Trinity and Northern and Shell

All change at the Daily Express and Daily Star

The editors of the Daily Express and Daily Star have resigned, following Trinity Mirror’s acquisition of the titles. Dawn Neesom, the longest-serving female national newspaper editor, has left her role as editor of the Daily Star and Hugh Whittow has left his role as editor of the Daily Express.

The Press Gazette reports that Hugh Whittow is retiring and Dawn Neesom will pursue a freelance writing and broadcast career.

While Simon Fox, chief executive of Trinity Mirror, promised the papers would remain independent in terms of their political leanings – ‘The Daily Express is not going to become left-wing and the Mirror is not going to become right-wing’ – the departures have caused a string of changes across the publisher’s portfolio:

  • Gary Jones, editor of the Sunday Mirror and Sunday People has been appointed editor-in-chief of the Daily Express
  • Alison Phillips, former editor of the New Day newspaper, has been appointed editor of the Daily Mirror
  • Jon Clark, associate editor of the Daily Mirror, has been appointed editor-in-chief of the Daily Star
  • Caroline Waterston, deputy editor of the Sunday Mirror and Sunday People, has been appointed deputy editor-in-chief of the Express and Star titles

How these changes affect the editorial output of the papers remains to be seen, but Fox is still promising editorial independence and has said both acquisitions ‘have the freedom to operate accordingly’.

All editorial changes are verified and kept up-to-date in the Vuelio Media Database

PMQs: Theresa May’s word cloud – 28 February 2018

During this week’s PMQs, Theresa May faced questions from MPs on Brexit and the Irish border. We present the word cloud for Theresa May’s answers at PMQs on 28 February 2018:

PMQs

Brexit
For the second week in a row, Corbyn focused his questioning on Brexit. After setting out Labour’s position on the Customs Union earlier this week, Corbyn seemed to have more ammunition for his clash with May surrounding this issue. The Labour Leader mocked May’s claim to be pursuing ‘ambitious managed divergence’ from the EU, asking ‘what on earth’ she was talking about.

May spoke about the importance of bringing back control of our borders and our money, to which Corbyn referenced the positive feedback his Customs Union speech got from the CBI and other business groups. He then turned on Liam Fox, who claimed that Labour did not have a clue about the issue.

May attempted to tease MPs with the speech she had planned for Friday, spelling out the details of her policy. Some opposition MPs shouted at May to question why she was making a separate speech outside parliament, which prompted the PM to say: ‘Just calm down’.

Corbyn continued to attack the Government’s handling of Brexit, highlighting the importance of the NHS’s reliance on immigrant staff. Corbyn then turned on Boris Johnson, claiming that he had ‘mixed up’ the Irish border with the one separating the North London boroughs of Camden & Islington and Westminster, a reference to a ‘comical’ comparison made by the Foreign Secretary on BBC Radio 4’s Today programme. To round up his attack on the Government, Corbyn asked May when she will put the country’s interests ‘before the oversized egos in her own cabinet’.

Irish Border
The SNP’s Westminster leader Iain Blackford continued with Corbyn’s attack on the Government’s handling of the Irish border. He claimed the ‘bumbling foreign secretary’ was ‘making the UK a laughing stock’, prompting May to repeat that her Government was committed to the Good Friday agreement.

DUP MP David Simpson asked the PM to confirm that she will ‘never agree’ to a border between Northern Ireland and the rest of the UK. She said that such a proposal would ‘undermine the UK common market and the constitutional integrity of the UK’. She told the house that ‘no UK Prime Minister could ever agree to it’.

Vuelio’s dedicated political services team can provide intelligence on topics and areas vital to your business, find out more here

Sarah Stimson

Blogger Spotlight: Sarah Stimson

Sarah Stimson is a Top 10 UK PR Blogger and chief executive of the Taylor Bennett Foundation. A champion of diversity and making the PR industry accessible, Sarah is a prominent figure in the PR industry. We caught up with Sarah to talk about diversity, the changes in PR and advice for newbies.

What makes your blog successful?
I have two blogs with slightly different perspectives. Sarah Stimson is my personal blog and it’s where I tend to give my opinion on PR and recruitment of comms talent. PRcareers.co.uk is mostly other people’s opinions and is related to career development in the industry. The latter gets a lot of traffic on the 150 PR internships and graduate schemes I publish each year. There’s a real lack of information on PR as a career choice out there, so I have tried to bring together perspectives from practitioners, students and academics

What has writing a blog taught you about the way bloggers see the PR/influencer relationship?
I often see bloggers saying they’re frustrated at the lack of understanding of their blogs from PR practitioners; that they get pitched irrelevant content all the time. It happens to me too and I have a new sympathy for bloggers and journalists who must get far more pitches than I do. I have never published a sponsored post or been paid to write content for my blog – I’m not saying I’d rule that out forever but at the moment I’m very selective about what I publish and it’d have to be super relevant for me to consider it.

What’s the biggest issue facing PR today?
As CEO of the Taylor Bennett Foundation, my working life is dedicated to addressing the lack of diversity in PR and it’s definitely one of the issues the industry is struggling to deal with. There is huge appetite from employers to find solutions and to make PR workplaces more inclusive and diverse so the intention is there, but there is still some way to go in taking practical steps to make a real difference.

What are the biggest changes to the PR industry you’ve seen over your career?
I remember speaking to a financial PR agency about ten years ago who told me they don’t talk to their entry-level hires about digital because it’s not relevant in financial PR. That has changed completely. No matter what sector or discipline you operate in as a comms person, digital is integral to everything you do these days.

Will print die out altogether?
Not in the foreseeable future. Print will always have a place. The way people consume their news has changed in the last twenty years and the move to online media has reflected that, but some people will always prefer to hold an actual paper or magazine in their hand.

What’s the best social platform?
I’m a fan of Twitter, for work. I’ve met lots of interesting industry people having first built a relationship with them on Twitter and it’s possible to contact people who might otherwise be difficult to reach. For personal use, I like Facebook. I have very few industry people on my Facebook so if you’re one of them you should feel special – although photos of my children and cats are not everyone’s cup of tea.

What’s better, agency or in-house?
Both. I often get asked this question by young people looking to start out in the industry and I honestly think both have pros and cons. In agency you’re likely to be able to learn from a range of PR practitioners, work on a multitude of different clients, and get new business experience. In-house you can really get under the skin of one organisation, might get experience of managing an agency relationship, and quite often will end up doing more senior level work very quickly because the teams can be smaller.

What advice would you give someone looking to work in comms?
Set up a blog. Blogging gives you the opportunity to showcase your writing skills and to ask established PR practitioners for their opinions to include in blog posts. It’s a way to get your personal brand established before you’ve even started your career. It costs next to nothing to do and writing regularly is a good discipline.

How do you work with PRs as a blogger?
I very rarely work with PRs for Sarah Stimson but for PRcareers I’m always looking for new, interesting content related to career development, specifically focused on the comms industry. I also feature PR practitioners at all levels and I’m keen to shine a spotlight on people who have trod a less traditional path into a comms career and those who are breaking barriers – particularly women at the top, BAME, LGBT, and PR folk with disabilities.

What’s your favourite PR campaign from the last year?
I like firms which make the most of the news agenda and piggyback on that – for example, when Madame Tussaud’s put Donald Trumps’ waxwork in London after he cancelled his trip, and Iceland trolling KFC with billboards during their chicken crisis. It takes smart, creative people to recognise opportunities and they’re usually very amusing stunts.

What other blogs do you read?
Loads! Richard Bailey at PR Place does a good round up of industry blogs each week so I tend to head there to see what’s new. It also features PR students and their blogs are an interesting insight into emerging talent in the sector.

Sarah Stimson and both her blogs are listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

Today’s Political Headlines – 28 February 2018

Today’s Political Headlines include EU set to publish draft withdrawal agreement, the battle to become Labour General Secretary, the Labour Party’s sexual misconduct dossier and BoJo thinking the UK should welcome the Saudi Arabian Crown Prince.

EU set to publish draft withdrawal agreement
The EU is set to publish a legal draft of the EU withdrawal agreement today, the BBC reports. It will say that Northern Ireland will have to follow single market rules unless an alternative is found. The Times says that Theresa May is to reject the draft, as it would threaten the UK’s ‘constitutional integrity’. Sky News has published a leaked letter from Boris Johnson to the Prime Minister, in which he says ‘it is wrong to see the task as maintaining “no border”’.

Battle to become Labour General Secretary exposes party tensions
According to The Guardian, the battle to become the new General Secretary of the Labour Party ‘is set to expose a faultline which has been quietly widening on the left of the party’ between Momentum and the trade unions. Momentum founder Jon Lansman is considering challenging Unite’s Jennie Formby, who has the support of the leader’s office.

Sexual misconduct dossier submitted to Corbyn by Labour activists
The BBC reports that Labour activists have submitted a dossier to Jeremy Corbyn, detailing cases of harassment, intimidation and abuse at all levels of the party. The report by LabourToo recommends a number of changes to how the party functions.

UK should welcome Saudi Arabian Crown Prince, Johnson argues
Writing in The Times, Foreign Secretary Boris Johnson argues that the UK should welcome Saudi Arabian Crown Prince Mohammed bin Salman when he visits next week, who he says has achieved ‘genuine reform’. Johnson also stresses the importance of co-operating with Saudi Arabia on security. The paper adds that ‘concerted protests remain likely’ despite Johnson’s intervention.

Mail discovers Mosley leaflet
The Daily Mail says that in 1961 Max Mosley published what it calls ‘arguably one of the most racist official leaflets ever published in a modern British parliamentary election’. In an interview with Channel 4 News, Mosley admitted that the pamphlet ‘probably was racist’ but asserted that it might not be ‘genuine’. As a result, the paper claims that Labour’s deputy leader Tom Watson is under pressure to return £540,000 donated to him by Mosley.

Cambridge Analytica denies working on EU referendum
Giving evidence to the Digital, Culture, Media and Sport Committee, the Chief Executive of the data marketing company Cambridge Analytica, Alexander Nix, denied that his firm had worked on the EU referendum, despite claims to the contrary by Arron Banks of Leave.EU, The Guardian reports.

BBC aid charity didn’t tell Government about staff sacked for sexual misconduct
BBC Media Action, the BBC’s international development charity, sacked six staff for sexual misconduct without telling the Government, The Daily Telegraph reveals. Between 2012 and 2017 the charity received £70m from the Government.

Hammond attacked over night on beach comments; Government fails to spend housing cash
According to The Daily Telegraph, Chancellor Philip Hammond is ‘under fire’ after telling the Cabinet about a night he had spent on a beach during a discussion about helping homeless people during the cold snap. Meanwhile, the Daily Mirror reports the Government failed to spend £72m allocated to affordable housing last year.

Find out how Vuelio Political services can make your life better.

Relevance PR

PR Interview: Suzanne Rosnowski, CEO, Relevance International

Suzanne Rosnowski is the founder and CEO of Relevance International. Originally launching in 2012, Relevance New York (as it was then) quickly expanded and the company opened its second location in London last year, and rebranded to Relevance International. The agency now boasts a clientele that includes some of the world’s most prestigious luxury brands in real estate, hospitality, travel, luxury goods and corporate PR.

Before independently launching Relevance, Suzanne was a partner at a lifestyle PR agency and has also worked in government and healthcare PR in Washington DC. She began her career doing PR in Hong Kong. Suzanne went to the Scripps School of Journalism at OU, is a mother of three, wife and CEO who believes in encouraging other female entrepreneurs.  

We spoke to Suzanne about how she’s growing a global agency, reaching a lucrative luxury audience and the ethical dilemmas facing PR in relation to the blurring lines between earned and paid media.

Why is a UK office important in the global market?
Like New York, London will always be a global city and also contains some of the most luxurious lifestyle brands in the World. The time zone is perfect to work alongside New York and cover more of the key media targets, and the prevalence of English is always helpful when identifying a global target that will work well with headquarters.

Can you tell us about the team in the UK?
The team in London is growing and we are hiring at various levels. We have just hired two very talented staff members, one specialising in hospitality and the other in property. We want to make sure the UK office retains the core values of the Relevance International brand and consistency in quality, but has a zeal all of its own. As we add offices, we want to maintain strong brand standards but embrace uniqueness from the personalities who join each location.

London

How does having a global presence affect your pitching process and client representation?
Having international offices and local experts adds a great deal of strength to our pitching and client representation. We have our two offices now and plan to grow across more time zones. We also have an affiliate network around the world, which we formed through proven relationships with other likeminded and successful publicists.

What are the biggest challenges of working with prestige and luxury brands?
The biggest challenge is that their audience could be anywhere in the world. Reaching the high net worth buying power globally is in increasing demand, whether it be for property, hospitality, luxury goods or corporate PR. It is an art form for which we have unwavering passion.

In a world of digital and social media, how important is traditional media to you?
The credibility gained by the traditional media is not going anywhere. The clients still want print placements in the major global glossy magazines and significant newspapers. We would be remiss, however, to ignore the rising prominence of blogs and social media and the key role they play in visibility and influence. Ideally, traditional and social media relations go hand in hand and that is why we also often handle clients’ social media as well as traditional PR. It is simply another channel key to communicating to the potential customer.

New York

What are the biggest challenges facing the PR industry?
As we go global, we are finding that much of the world still has a pay-for-play mentality on news stories and we have had to navigate this carefully. We do not blend the advertising/PR world, because much of our staff have journalism degrees and still believe in earning our PR placements and not buying the coverage. Influencers on social media often want to be paid as well and this presents an ethical question that didn’t really exist when I was in journalism school.

The key for PR to maintain credibility as a profession is to stay on the earned media side and outsource advertising. Some people argue that a one-stop-shop is ideal for clients, but we have found it really blurs the lines between acting in support of the media and acting as an ad agent, which is not what we do.

What advice would you give someone who wants to start their own agency?
I would advise them to be a partner in another agency first. Much of what I learned was honed as part owner of a previous agency, where I got to learn the inner workings of the business side of the job. You can’t learn that as an PR account professional very easily.

What’s next for Relevance International?
Up next is an increasing ability to service international clientele and reach international media targets. We will add future offices in various time zones, but right now the priority is to continue to grow the London office.  It is exciting to be in-demand in this new marketplace and to be hiring. We look forward to winning more clients throughout Europe as a result of our London team.

 

Work in PR and want to be featured on the Vuelio Blog? Get in touch with Jake O’Neill.

npower

npower passes PRCA audit

The PRCA’s Communications Management Standard (CMS) is an industry mark of quality and excellence, which can now be used by npower after passing the audit.

Focusing on standards and best practice, the CMS was originally designed for consultants but has expanded to include in-house teams. For Steve Miller, memberships and partnerships director at the PRCA, in-house teams are effectively internal consultants, so the same standards can be used. One such team is from npower, who are one of the first to complete the online version of the CMS, which launched late last year.

Teams generally pass the audit, but that’s because of the work that goes into the process before the audit day. Miller also thinks being a member of the PRCA helps, he said: ‘Because they all have to be PRCA members, they’re at the sophisticated end of agencies and in-house teams, and mostly have the right systems and processes in place. With new members I’ve spoken to, they’re 80% there already, they just need to tweak things.’

npowerThe CMS also develops over time, so when it comes to re-auditing, there may be new elements to consider in order to maintain high standards. One such area that is likely to be grown upon in future years is ethics; Miller said: ‘Ethics is now a huge focus for the whole industry, as it should be, and we’re very aware of that at the PRCA. We’ll be talking a lot about ethical professionalism in our messaging in the coming years in order to continue promoting best practice and standards.’

Passing such an audit is a huge achievement and a serious justification of the professionalism of a comms team. Zoe Melarkey, head of public relations at npower [pictured], said: ‘Being awarded the PRCA’s Communications Management Standard is external recognition of the professionalism and rigour of the PR team. The audit was challenging and demanding and really made us think about how we do things; we had to interrogate and map all our processes and information management. It’s been an extremely useful exercise.’

We caught up with Saskia James, PR graduate at npower, who was tasked with project managing the process and implementing many of the criteria that were required to pass the audit. She found the whole process brought out the best in the team.

npowerHow prepared were you when you started the CMS procedure?
When we started reviewing the PRCA criteria, we were worried we would have to start from scratch. The assessment is a list of eight units, with sub units covering the things you have to be able to evidence. It’s a big document and a big task. Zoe recognised that my skill set is very process-orientated and that I like to work quite independently. She said: ‘This would be an ideal challenge for you – and would mean you could deliver something very meaningful during your time in the PR team, so why don’t you give it a go?’

I started with the non-PR requirements, which focus on suppliers and diversity. It was easy to talk to the procurement team or HR and get those requirements ticked off. Being a big company, we have to have policies for those processes anyway, it’s just how it works.

So, after that, you tackled the PR requirements?
Yes. I picked a couple that I thought would be easy to get started on and organised a full-day team meeting to discuss. For example, we discussed what our vision might be, what our mission was, what we wanted to achieve, and worked through a training needs analysis. To help, I’d identified all the competencies that a PR professional might need, and we worked through these, dividing these up according to which we felt we had, which were irrelevant and which we wanted more training on. It was very interactive, which I think the team liked.

But at that stage, passing still seemed like a pipe dream.

I carried on working, doing a lot of organising and categorising material and processes.  At the time, I had to work from home a lot so didn’t have a lot of contact with the team. When I came back, I asked Zoe for some extra time to go through the main outstanding areas.

How close were you to finishing?
By going through this process, we discovered that a lot of the required processes and details already existed – they were just in people’s heads, as opposed to being mapped out and written down. A lot of the team have been at npower for several years – they know exactly what they’re doing and how to run a project and a campaign, but it had never been formally documented. The PRCA audit forced us to do just that.

We went from thinking we had very little to work with, to realising that we all simply had to be a bit more mindful when we acted, and develop a suite of management documents.

Zoe and I drafted a really comprehensive communications plan by reviewing a lot of pre-existing material and smashed one out in a day. The dynamics of it worked well because Zoe is hugely experienced, very capable and very knowledgeable, but hadn’t stopped to examine or record how the team works. Whereas I could bring a real fresh perspective – I didn’t know how it worked so I asked a lot of questions and interrogated everything. That combination worked really well.

After I had prepared or compiled all the required material, I spoke to the team, showed them all the main documents, the self-assessment scores we had to send to the auditor and I explained the requirements of the audit. They sat there and were like, ‘Wow – we’ve done it: everything is in one place’.

Now we’ve developed a really thorough suite of PR management documents that the whole team uses. Going forward it’s going to make our lives much easier. We now have a checklist to go through the requirements of any process without worrying about forgetting things or having to rush back to do extra pieces.

Communications Management StandardWhat does it mean to the team?
It was about proving ourselves as a team. We know we’re excellent at what we do – but it means much more to have independent, external recognition for it. Now we’ve passed the audit, we have the PRCA saying: these guys are pretty good, they know what they’re doing; they can evidence this, this and this, and they’re doing a damn good job. And the team is.

What have you learnt?
Primarily, what a great team I’m in. At the start, we were all worried that we had a mountain to climb. But it was all there, it turned out we had everything, just not in one central place.

More widely, I’ve learnt about the importance of constantly interacting with the stakeholders on this sort of project, so that I’m not just writing something that will be forgotten; I’m making changes that will make a long-term and positive difference to people’s jobs.

Now we’ve passed, we can say that we’re accredited by the PRCA, that we’re experts in our field, and prove it, to ourselves, our board, and our company.

And, how do you feel?
I was absolutely ecstatic to find out that the PRCA had accredited us for the systems and processes we’ve put in place over the past few months. It’s been a long journey, but well worth it, and one which I hope will leave a legacy long after I’ve left the team.

Congratulations to npower for an excellent audit and achievement.

Find out more about the PRCA’s Communications Management Standard here.

Today’s Political Headlines – 27 February 2018

Today’s Political Headlines include Liam Fox’s attack on the customs union, Toby Young’s appointment criticised, a call for children to be removed from extremists and the EU’s demands for the ECJ to play a continued role in the UK.

Fox to attack customs union in speech today
International Trade Secretary Liam Fox is to argue in a speech today that a customs union between the UK and the EU after Brexit would be a ‘complete sell out’, the BBC reports. He will argue that the UK must have the freedom to exploit the ‘opportunities of the future’. The Guardian reports that in a speech this evening, Sir Martin Donnelly, the former Permanent Secretary of the Department for International Trade, will warn that leaving the single market will cause ‘significant damage’. The Financial Times adds that pro-European Conservative MPs are to join forces with Labour in a vote on the customs union.

Toby Young appointment process criticised
An investigation by the Commissioner for Public Appointments into the appointment of Toby Young to the board of the Office for Students has criticised the regulator and the Department for Education. The Guardian says that the report found that the process ‘was flawed and rife with political interference’.

Top counterterrorism officer calls for children to be removed from extremists
The Times reports that Mark Rowley, assistant commissioner for special operations at Scotland Yard, has called for courts to remove children from extremist families. He said that exposing children to extremism was ‘equally wicked’ as exposing them to sexual abuse. In his speech, Rowley also said that far-right extremism was flourishing.

EU demands continued role for the European Court of Justice
The Financial Times claims that the EU will demand the UK remains subject to European Court of Justice rulings for an indefinite period as part of the Brexit divorce deal, backed up by sanctions to cut off market access. The paper expects Theresa May to reject this proposal outright. Meanwhile, The Daily Telegraph says that France and Germany have blocked British plans to continue ‘fudging’ the Irish border issue, in what the paper calls an ‘outrageous attempt to turn Northern Ireland into EU province.’

Sturgeon rejects latest Brexit devolution proposals
Nicola Sturgeon has rejected the Government’s latest proposals for devolution after Brexit, the BBC reports. She said it is ‘very likely’ the Scottish Parliament will not give its consent to the EU Withdrawal Bill and rejected the idea that common systems of regulation could be imposed by Westminster without agreement.

Gove to announce £150m cut in funding for wealthy landowners
The Financial Times reports that Michael Gove is to announce that £150m could be saved by cutting support for wealthy landowners, which could instead be used to help farmers focus on ‘environmental enhancement and other public goods’. The Environment, Food and Rural Affairs Secretary is to launch a consultation on an ‘agricultural transition’ period today.

Train companies ‘pocketing’ millions
According to The Daily Telegraph, train companies are accused of benefiting from transport chaos by ‘pocketing millions of pounds in compensation’ when services are delayed or cancelled. The paper says that there is ‘mounting anger’ from Conservative MPs and campaigners over automatic compensation payments to rail firms from Network Rail.

Government announces £1.5m funding for blades for amputee children
The Daily Telegraph hails the success of a campaign run by Sarah Hope, wife of the paper’s correspondent Christopher Hope, after the Government announced another £1.5m in funding for running and swimming blades for amputee children.

Find out how Vuelio Political services can make your life better.

21st Century Fox

Comcast plans to dethrone the Murdochs

Comcast has announced a bid for Sky, rivalling the existing 21st Century Fox bid and threatening to dramatically reduce the Murdoch’s influence on the UK media landscape.

Fox already owns 39% of Sky and has been attempting to take full control since December 2016. This process has hit several snags, including regulatory issues with the UK’s Competition and Markets Authority, which is concerned about the level of influence the Murdoch family has in the UK.

The recent deal between Fox and Disney, where the latter has agreed to acquire Fox’s entertainment assets – including Sky – for $66bn, has cause further confusion over the Sky takeover. It was this deal that led to Comcast’s bid; the American communications giant has been looking at acquiring leftover Fox assets since the Disney deal was agreed.

Comcast’s bid for Sky, of £12.50 cash for each share, is a significant 16% premium over Fox’s bid.

Comcast, which is a massive player in the US and owns NBCUniversal and DreamWorks Animation, is looking to use the acquisition of Sky to push for growth in Europe. Brian Roberts, chief executive of Comcast, said he was confident the offer would be cleared by regulators.

While he has made it clear that he would be willing to co-own Sky with either Fox or Disney – assuming Comcast had a majority stake – Roberts would rather complete ownership. He said: ‘We would like to own the whole of Sky and we will be looking to acquire over 50% of the Sky shares’.

The BBC reports that analysts from Liberum have said there is a ‘very good chance’ that Comcast’s bid would succeed: ‘We expect this deal to go through as we do not think Fox (or Disney, who are acquiring the Sky assets as part of their purchase of various Fox assets) will want to get into a bidding war, especially given the complications surrounding Sky News.’

They also suggest it would appeal to Sky shareholders as it’s a higher bid and comes with less regulatory risk. Shares in Sky have already jumped 19% and are now priced at over £13 each.

A deal of this magnitude takes time to be approved by all stakeholders, including shareholders and regulatory bodies. But with the UK Government focused on global deals after Brexit, turning away an American bid (that doesn’t present the same issues as Fox’s) may not be possible in the current political climate.

Snapchat

What did Kylie Jenner teach us?

The headline isn’t a joke. Kylie Jenner managed to wipe over $1bn off Snap’s market value (that’s BILLION), with a single tweet. But everyone seems to have missed the key point.

We talk a lot about social media on the Vuelio blog – from Facebook’s youth problem and changing News Feed, to celebrities buying fake followers and being on Matt Hancock. But recently, the news has been focused on Snapchat – the youth-friendly network whose recent update has made all the wrong headlines.

First, a petition against the update passed one million signatures (it’s now reached over 1.2m). Snap’s response was straight out of Facebook’s playbook, saying: ‘We hope the community will enjoy it once they settle in’. While Zuckerberg has got away with this time and time again, the platform is fundamentally different.

Facebook is focused on connecting people that know each other, whereas Snapchat’s popularity is in part due to power of celebrity and insight it gives users into the celeb lifestyle. So, what’s the worst thing that could happen for Snapchat? One of its most famous users saying she doesn’t use it anymore.

But is the lesson for PRs that Snapchat is dying (as the Guardian would have us believe)? That influencer marketing is more powerful than people realise (which we know, right?)? Or is the lesson actually about an entirely different social network?

Kylie Jenner’s criticism of Snapchat was posted on Twitter, and it quickly made headline news around the world. And there it is, Twitter.

Facebook is constantly under fire for spreading fake news, not dealing with inappropriate content and ruining the fortunes of publishers who now rely on it. LinkedIn is for workers, and while useful in its own way, will never be the leading ‘social’ platform. Even Instagram, the friendly visual platform with soaring popularity, has users angry with the algorithm.

Twitter – for all the accusations that it is ‘negative’ and needs an edit button (which would be a mistake for a hundred reasons) – trundles on, both in the background and seemingly at the forefront of major news stories every day. It may not be as visual or attractive as Instagram or have as many users as Facebook, but for setting the news agenda, none beat it.

It gives public figures and ‘stars’ the chance to share their thoughts and opinions, allows these to be spread easily as each tweet can be embedded on news sites. Every journalist worth their salt is on Twitter and is using it to source news or reaction to news. Twitter means the President of the United States has never been more accessible (incredibly awful, maybe, but excellent for news).

It’s not for everyone – if you’re looking to start a style trend or shift product, it’s probably not the platform for you. But for PRs who want to be in the news (and which of us don’t?), then Twitter is the place to be.

A tweet can wipe over $1bn off a company’s value AND be covered by every major news outlet in the Western world.

So, next time you’re planning your #socialstrategy we’d like you to remember just one thing: Twitter.

Relevance International

Relevance International announces London hires

Relevance International has made two London-based appointments as it continues to grow around the world. Anita Gryson has been appointed associate director and Alice Lacey has been appointed account director.

Relevance International

Relevance International specialises in luxury brands and goods, real estate, hospitality projects and corporate PR. Headquartered in New York City, the company recently rebranded from Relevance New York as it sets its sights on a global clientele who are hungry for joined-up communications across every market.

The Soho-based office launched in October 2017 and its client portfolio already includes: The Royal Atlantis, Dubai; Leading Real Estate Companies of the World; Real Asset Partners; Concierge Auctions and Spector Group. Relevance International was founded by CEO Suzanne Rosnowski in 2012, who last week spoke to Vuelio about growing a global business. She said: ‘Having international offices and local experts adds a great deal of strength to our pitching and client representation’.

Of the new appointments, Suzanne said: ‘The opening of our new London office has given Relevance International a firm foothold in Europe working in tandem with the NYC team and our global affiliates. As we add offices, we want to maintain strong brand standards but embrace uniqueness from the personalities who join each location.

‘With a dedicated social media strategist and crisis communications expert on staff, our firm offers a seamless boutique level of client service on a global scale.’

Relevance InternationalAnita Gryson is a luxury communications specialist with over ten years of experience working with the world’s most respected brands in hospitality and design. During her career, she has worked with high profile clients such as Raffles Hotels & Resorts, The Leading Hotels of the World, The Lanesborough London, The Chatwal New York, AccorHotels Luxury Brands, Technogym and Design Haus Liberty.

In her most recent role at LUCHFORD APM Anita brought Beverly Hills to the forefront of the luxury market and strategically launched The Future of Luxury global trend report. Also experienced in corporate client work, Anita directed marketing partnerships with London Design Festival and the Royal College of Art to raise FTSE 100 property developer British Land’s credentials in the design sphere.

Alice Lacey is a property PR expert with over five years’ experience working with both UK and international real estate clients. Most recently, Alice held the position of Account Director on the Property PR team at Four Communications, working on an account portfolio encapsulating estate agencies, developers, specialist housing providers and international destinations. Previous clients include London Square, Jackson-Stops, Dexters, JOHNS&CO, Henley Space, Martin Grant Homes, Anchor, Renaissance Villages and Limassol Marina.

An events specialist, Alice is an expert in organising partnerships to support clients’ placemaking activity. Alice begun her career at Accommodation for Students, a property portal based in Manchester.