Today’s Political Headlines – 22 March 2018

Today’s Political Headlines include uniting against Russia, Tory party donors revealed as investors of Cambridge Analytica, blue passports being made by a Franco-Dutch firm and the dismantling of the Department for Exiting the European Union. 

May to warn EU summit about Russian threat, with decision on Brexit transition due
The BBC reports that Theresa May is to tell a summit of EU leaders in Brussels to remain united against Russia’s threat to all European democracies. The European Council summit will also decide whether or not to approve the terms of the Brexit transition period unveiled this week, with Spain raising concerns about Gibraltar.

Cambridge Analytica linked to Conservative donors
The Guardian reports that Conservative Party donors are amongst the investors in SCL Group, the parent of controversial firm Cambridge Analytica. Theresa May said yesterday that the Government had no current contracts with the company. The paper adds that Commons Home Affairs Committee Chair Yvette Cooper has called for a full investigation after it emerged that SCL Group had been granted permission to access secret documents by the Ministry of Defence, allowing it to work on two projects.

New blue UK passport to be produced by Franco-Dutch firm
The Daily Telegraph reports that Gemalto, a Franco-Dutch company, is expected to win the contract to produce the new blue UK passport. It undercut other bidders, including the British firm De La Rue, by around £50m. Sir Bill Cash, Chair of the European Scrutiny Committee, described the decision as ‘completely wrong and unnecessary’.

Whitehall discusses the Department for Exiting the European Union’s future
According to the Financial Times, talks about dismantling the Department for Exiting the European Union after March 2019 have begun in Whitehall. The Cabinet Office, Foreign Office, Department for International Trade and Department of Business, Energy and Industrial Strategy are debating which functions they will take over, including talks on UK-EU trade. It is assumed that David Davis will retire from the Cabinet after Brexit happens.

Lords committee says that Government is failing on rural policy
The BBC says that a report by the Lords Committee on the Natural Environment and Rural Communities (NERC) Act 2006 claims that the Government is failing on rural policy. It suggests that the policy area should be transferred to the Ministry of Housing, Communities, and Local Government, and claims that Natural England has become ineffective.

Boris Johnson and Theresa May row over stop-and-search
The Sun claims that Boris Johnson and Theresa May rowed about stop-and-search policy at Cabinet. Sources said that Johnson suggested the police should carry out more checks, but May, who cut the use of stop-and-search when she was Home Secretary because it unfairly targeted young black men, said that the police had all the powers they needed.

Social Mobility Commission needs extra resources, MPs say
The Guardian says that the Commons Education Committee’s report on the Social Mobility Commission (SMC) has called for the Government to give the SMC additional resources and increased powers, to rename it the Social Justice Commission and to appoint a Cabinet Office minister with specific responsibility for social mobility.

Scottish Brexit Bill expected to be referred to the Supreme Court
The Daily Telegraph reports that a row over the SNP’s Brexit Bill is expected to end up in the Supreme Court after it was passed by the Scottish Parliament. Adam Tomkins, a Conservative MSP, challenged the Lord Advocate to refer the bill to the Supreme Court to rule on whether or not it was within the Scottish Parliament’s powers. If he refuses, the paper reports that the UK Government will do so.

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Today’s Political Headlines – 21 March 2018

Today’s Political Headlines include abandoning the NHS staff pay cap, where is Mark Zuckerberg?, May steps back from further Russia reprisals and the Government suffers defeat on Eurotom. 

NHS staff pay cap abandoned
The Guardian reports that the Government has abandoned plans which would have seen 1 million NHS staff give up a day’s holiday for a salary increase. Under the deal, staff will see their pay increase by 6.5% over three years, with full details of the package expected to be announced today, marking the abandonment of the pay cap in place since 2010.

Zuckerberg asked to give evidence as Cambridge Analytica scandal deepens
The Guardian reports that the Commons Digital, Culture, Media and Sport Committee has written to Mark Zuckerberg, asking him to give evidence on the use of data by Cambridge Analytica. The paper carries further revelations from Channel 4’s investigation of the firm, including boasts about helping Donald Trump’s campaign and using ‘unattributable and untrackable’ advertising. The Times accuses the firm of offering the leader of the opposition in St Kitts and Nevis a bribe in 2010 in an attempt to swing an election and the BBC adds that the firm’s chief executive, Alexander Nix, has been suspended.

May steps back from further Russia reprisals
The Financial Times reports that Theresa May has ‘backed away’ from further reprisals against Russia, preferring to target Putin’s associates in the UK and adopting a longer-term approach. Hopes of uniting the west have suffered setbacks after both President Trump and President Juncker congratulated Putin on his election victory.

Government suffers defeat on Euratom in Lords
As the BBC reports, the Government was defeated last night when the House of Lords voted to amend the EU Withdrawal Bill so that the UK cannot leave Euratom until a replacement deal is in place. The BBC also carries details of a new report by the Commons Home Affairs Committee, which claims that the transition period may need to be extended to guarantee continued security cooperation. Meanwhile, the Financial Times claims that the EU will offer the City of London ‘appropriate’ market access after Brexit, but only on its terms.

Sick and disabled underpaid benefits
As the Daily Mirror reports, a new report by the National Audit Office has found that the Department for Work and Pensions has been underpaying benefits to sick and disabled people by up to £20,000 per person, with an average loss of £5000. Around 70,000 people were underpaid when they moved onto Employment and Support Allowance.

Northern Powerhouse too focused on Manchester, minister says
The Financial Times says the Jake Berry, the Northern Powerhouse Minister, has said that the policy’s efforts are too focused on Manchester and other large cities and need to be extended to smaller cities and towns in a move which he called ‘Northern Powerhouse 2.0’.

Hunt sets out seven principles to transform social care
Jeremy Hunt gave his first speech since taking control of social care yesterday, outlining seven principles to transform care for the elderly, the Daily Mail reports. A green paper will be published before the summer, but Hunt confirmed that there would be a cap on care costs and suggested an end to the ‘lottery’ which sees dementia patients face higher costs.

Jennie Formby becomes Labour’s new General Secretary
The Guardian reports that Jennie Formby, the Unite candidate, has been appointed as Labour’s new General Secretary. She was selected from a shortlist of two, after Momentum founder Jon Lansman pulled out of the race last week. She was backed by Jeremy Corbyn and the paper says that her victory ‘cements’ his control over the party’s senior posts.

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Best UK Blog

Blogger Interview: Craig Landale, Menswear Style

Craig Landale is the founder and editor-in-chief of Menswear Style, which won the Best Men’s Lifestyle Blog and Best UK Blog at the Vuelio Blog Awards 2017. We caught up with Craig to find out what it takes to make the UK’s best blog, what you need to be a full-time blogger and the best advice he has for PRs and brands.

We also put Craig on the spot with five quickfire questions – full video below!

Tell us about Menswear Style
Menswear Style started as a hobby. I left my job in Leeds as a digital marketing manager for a big clothing company and I wanted to keep writing content. I quickly started receiving emails from PRs and brands asking me to review their clothing. At first, they were just asking me to review and there was no talk of money but then the blog started to get more hits and traffic. I started to give the blog more consistency and was updating it every other day. I’d say six months into its existence I started to get good traffic, and good partnerships were coming through.

How do you feel about going from a hobby blog to a successful professional blog in such a short time?
I think today it wouldn’t happen because the industry is saturated – there’s too many influencers and too many bloggers. In 2012, I think I was just in time to enter when the market wasn’t so crowded. Even when I was working in men’s fashion I would only look at a handful of reputable menswear blogs – sites like FashionBeans, Highsnobiety, HYPEBEAST – I couldn’t have counted more than 10 really. So, I was able to get a good share of voice and get my name out there quite easily.

After a year, I quit doing the consultancy completely and the blog became my full-time job.

What was it like going full time?
It was rapid growth at the time. I used to be amazed at the analytics, I would watch the real-time traffic and see articles go viral with thousands on the site. I had studied at the Chartered Institute of Marketing and my experience working in digital marketing meant I could put everything into the blog. That was an advantage I had over some other bloggers, because not many had any SEO or digital marketing experience at the time.

Now the industry has been here for a short while, there’s some rules and guidelines you can follow, but at the time it was unknown territory and giving up my full-time job to leap into the unknown was a bit scary.

I don’t think I could do it today; I’m a father, I have a mortgage – I feel like the battle of the mind would weigh towards a secure paying job.

MenswearStyle

You said you were making the rules, what do you wish you hadn’t done and what are you glad you did do?
I used to spend a lot of time on affiliate marketing, which didn’t really go anywhere – it’s really difficult to make money from it (especially nowadays) so I feel like I wasted a lot of time on that.

I also put a lot of emphasis on banners because back then they made a lot of money, but now there are pop-up blockers and ad blockers, and it’s not something that makes as much money anymore. Even with sponsored content, I didn’t know what to charge – I would pluck a figure out of thin air!

Because I didn’t really know what I should be charging, I massively undervalued myself. I didn’t update my media kit for a few years, but a lot of brands were really honest and would say my prices were way too low.

I thought that until demand was more than I could keep up with, I would keep it low. But I have realised that the perception of having a high price can be higher quality as well – if a brand sees that a price for a sponsored article is a higher price, they feel the value they’re going to get back is good traffic, good engagement and good exposure. Low prices would make them feel like you didn’t have the traffic or engagement.

Now I’m not so cheap but I still give good value.

Well you have the Best UK Blog and you can’t beat that! How do you feel about winning twice at the Vuelio Blog Awards?
It was amazing. I’ve been going to the Vuelio Blog Awards since the first year and I’ve always been up against women’s fashion bloggers. At times I think I was the only man in the category. I knew I wouldn’t win that award – the womenswear industry is like the Champions League and menswear is the Championship. That’s just because of the size of the industry – the millions spent by women compared to men, it’s much higher and even though menswear is growing at a rapid rate, it’s still nowhere near.

Luckily for 2017, you brought in the men’s lifestyle category and I thought, I’ve got a really good chance. I was hoping I would win it – I had a feeling Ape to Gentleman could take it because that’s a website I use for inspiration and I know they’re good and reputable. And then I won – and it was a huge relief! Finally, I had won an Award at the Vuelio Blog Awards!

When it came to the final award, Best UK Blog, usually my wife and I try to sneak off just after it’s announced because we’re not night owls (we like to sleep). We were getting ready to sneak out and then it was announced.

It was a massive shock.

I thought it would be a women’s fashion blogger, or interiors or politics – I did not expect it to be menswear. My menswear friends and other nominees were amazed as well and so supportive. We’re a close-knit group – we’re always at the same events and know each other – they thought it was amazing for menswear blogging and the industry. The highest accolade has gone to a menswear blogger, so it’s a victory for all of us.

Menswear Style fashion blog

What’s the menswear blogging community like?
When you go to events and on press trips, you bump into the same people and everyone’s friendly. I’ve been doing this since 2012, so I’m one of the older guys. Now I don’t go to as many events as the other guys but when I first started, I went to everything. I was at an event every night of the week with my wife. We used it as our way of socialising in this new city we’d just move to, for free. But now I’m a father, I handpick the events I go to because it can be overbearing. I have a team of freelance writers as well, so I usually pass it down to them.

What’s your day to day?
I’m writing content, doing social media, I edit every article that comes in from the team and I take care of the commercial side. I deal with all the brand and PR emails – some have great budgets and I’m happy, some aren’t a good fit so I turn them down. There are some who don’t have a good budget but they’re doing work I admire so I do work for free, but it has to be a brand I really really like. If it’s an up-and-coming brand I might be interested in featuring them.

Who is the competition?
Other bloggers are definitely competition. When a brand pitches a brief, they’re going to bloggers and publications. I always want to make sure we get a look in, the engagement we get on social media is fantastic and I want to make sure the brands know about that. I also put the last three months of google analytics performance on the blog so it’s clear for PRs to see what we can achieve. I’m not taking it for granted that anyone would know who Menswear Style is, you can spend a long time getting to know PRs and then they could leave the industry and a new wave of PRs could come in who don’t know you anymore. Especially as I’m going to events a lot less – out of sight, out of mind.

Menswear Style

What are your dos and don’ts for PRs?
The big don’t is when a brand just sends out a blanket email to everyone and you can tell. The worst is when they forget to BCC and then someone replies and you end up getting hundreds of emails.

Also, if the email is too long. It sounds bad, but when you have lots of email pitches to get through, you want to read one paragraph to find out what they’re after. Some brands come through and they know exactly what they want, and they’re up-front about budget – making it clear if they’re willing to pay or not. I always ask about budget to make sure we both know how to work together.

I have a lot of brands coming back year on year. The majority I’m working with now, I’ve worked with before. The competitions we host are really successful; some brands will come back every year or season to do a competition. The entry method also has opt-in forms, so it’s good for their email marketing, and brands keep coming back for those.

The competition from influencers is also strong, but I’m not so worried about them because what I do and where I make my money is through the blog. They’re making money on social, like Instagram. For me, social is not a commercial stream, it’s a chance for people to see ‘behind the scenes’ at Menswear Style and to share our blogs. I add it on as a sweetener, if a brand books a brand-focused article, which means we write about their brand, we add it on but we don’t do Instagram posting for money. I’m not personally an influencer.

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What’s an influencer?
An individual that’s living the lifestyle that people like to watch. It’s usually on Instagram, the insta-influencer is rising rapidly. They’re the new celebrity, kids nowadays don’t know traditional celebrities, but they know who influencers are.

I call myself a blogger and digital content creator, when I’m trying to explain my job to people. I think the average guy our age, would probably not realise blogging is a full-time job, and think it’s just a hobby. They probably know you can make money but not enough to replace a salary. But I think teenagers today know this is the career they want. You could probably ask a class of 12-year-olds and half would say they want to be a vlogger, blogger or an insta-influencer. They’ve grown up with technology and they’ve seen it work.

What’s next for Menswear Style?
People ask me this and I always say I want to continue – when things are going good, don’t fix it. I’m always tweaking the website, but no drastic changes; the categories are great, the streetstyle is great, it’s all just going great. I might get ‘radical’ ideas, but I they’re always little things being added on, nothing major.

I do want the articles to be a bit longer though. When I first started it was about shorter articles (300 words), but I know longform is coming back and they please Google too. I want stories to be a bit more interesting, not just about a new collection but about the person who made the clothes, the area they were made in or the traditions in manufacturing. Just something more engaging than the bare facts.

Quickfire Five – VIDEO

Craig Landale and Menswear Style are listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists, editors and outlets. 

Today’s Political Headlines – 20 March 2018

Today’s Political Headlines include the Cambridge Analytica story, the Brexit transition period, Corbyn could ‘do business’ with Putin, and the Tories outspending its rivals in the last election. 

Cambridge Analytica boasted about swinging elections to undercover reporters
As The Guardian reports, executives from Cambridge Analytica, the firm at the centre of the Facebook data breach, ‘boasted of using honey traps, fake news campaigns and operations with ex-spies to swing election campaigns around the world’ to undercover reporters from Channel 4. The broadcaster moved in after months of investigation by The Observer.  The Information Commissioner is applying for a warrant to examine the firm’s activities, but the company denies any wrongdoing.

UK reaches agreement with EU on Brexit transition period
The UK obtained conditional agreement on the Brexit transition period by ‘offering the EU concessions over sovereignty’, the Financial Times reports. The progress will be acknowledged at the EU summit on Friday and new guidelines for negotiating the future relationship will be adopted. A colour-coded draft text of the withdrawal agreement show that progress still needs to be made on issues including governance and the Irish border. The Daily Telegraph adds that Jacob Rees-Mogg is to protest the ‘abject betrayal’ of the fishing industry by throwing fish overboard from a boat outside Parliament.

Corbyn would ‘do business’ with Putin
Jeremy Corbyn has told the BBC that he would ‘do business’ with Putin, but would challenge him on human rights and act in an ‘assertive’ and ‘demanding’ way with Russia. However, he also called for ‘an absolutely definitive answer’ over the source of the nerve agent used in the Salisbury attack and suggested that the Russians should be given a sample.

Conservatives outspent Labour and Lib Dems combined at last election
The Financial Times reports that the Conservatives spent more than Labour and the Liberal Democrats combined in the 2017 general election. The Tories spent £18.6m, while Labour spent £11m and the Lib Dems spent £6.8m. Detailed analysis revealed that the Tories spent four times more on Facebook advertising than Labour, and twice as much on Google adverts.

Council tax should be scrapped, thinktank says
The Guardian says that a report by the Resolution Foundation calls for council tax to be scrapped and replaced by a progressive levy on property. The think tank claims that in some areas council tax had ended up resembling the poll tax and is highly regressive.

UKIP ‘on brink of bankruptcy’
According to The Guardian, UKIP is ‘teetering on the brink of bankruptcy’ after being presented for a legal bill of £175,000 following a libel action brought by three Labour MPs. If it does not appeal, it will have to find the money in the next fortnight, with the party’s finances reportedly being ‘in a perilous condition’.

Politicians back The Sun campaign to cap credit fees
The Sun reports that politicians from across the spectrum are backing its call to ‘end rip-off doorstep lending fees and rent-to-own credit agreements’. The paper cites support from politicians including Lib Dem leader Vince Cable, former pensions minister Ros Altman, Tory backbencher Robert Halfon, Labour’s Stella Creasy, and the co-chairs of the All-Party Parliamentary Group on Debt, Yvonne Fovargue and Jonathan Edwards.

One in eight local roads could close within a year due to backlog of repairs
Research by the Asphalt Industry Alliance published today, warns that as many as one in eight local roads could be closed to traffic within a year because of a huge backlog of pothole repairs, The Times says. While Government funding is at its highest level in a decade, the paper says that this is considered ‘too little, too late by some’.

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DriveWrite Automotive

Blogger Spotlight: Geoff Maxted, DriveWrite Automotive

DriveWrite Automotive is a leading auto blog written by Geoff Maxted. Including car reviews and features about the driving life, DriveWrite Automotive recently featured on the Top 10 UK Automotive Blogs. We spoke to Geoff about branching out his writing, issues facing the automotive industry and working with brands.

What makes your blog unique?
I don’t follow the motoring journalist herd, avoiding endless car reviews of vehicles that everyone else is reviewing. I am less concerned with the very latest thing. I am very much trying to present things in an original and varied format that responds to the broad topic of ‘automotive’ and always taking care with grammar and spelling. You won’t find any profanity on my blog.

How and why are you now branching out as a writer?
I am certainly broadening the scope of DriveWrite, although non-automotive work will be on separate blogs in due course. My experience of writing has led me to other avenues and I am now very experienced in writing to order and to a brief, regardless of the topic. I welcome commissions.

What’s your favourite car?
Audi R8 V10. That’s me in the mugshot, driving one.

How important is photography to automotive blogging?
Very important. I am a former lecturer in photography so always strive to make my images as good as possible. I have recently upgraded my cameras and this year will be shooting video for the first time. Video is the way to go now for almost any blogger.

How difficult do you find it to convey an experience in a blog post?
I like to write creatively and don’t find conveying a mood or feeling or experience difficult.

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What’s the biggest issue facing the automotive industry?
Convincing the public to move with the times. The attempt to persuade people into electric cars for example has been half-hearted in my opinion. They really are good vehicles.

We’ve discovered that for many bloggers, social media has become the new comments section. How important is social media to your blog?
Very. There’s a lot of garbage on social media and it is important to rise above it. The popular mediums are vital to getting the good word out there. Word of mouth still has its place too. You need readers talking to others.

What are the best PR/brand collaborations you’ve worked on?
I can’t really name one. It’s always best to be on great terms with collaborators.

What do you call yourself (Blogger/influencer/content creator)?
It’s what other people call me that’s important. I want to be known as a writer of quality first and foremost.

What other blogs do you read?
Leisure time? What’s that?

Geoff Maxted and DriveWrite Automotive are listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists, editors and outlets. 

Political Updates 19 March 2018

This week’s Political Updates, covers moves and changes at all levels of Government. 

Image result for uk government logo  Government Departments

Department for Digital, Culture, Media and Sport

Fiona Pollard and Allan Lambert have been appointed as trustees of the VisitEngland board

Rupert Gavin has been reappointed as Chair of the Historic Royal Palaces board

Sally Bolton has been appointed as a member of the UK Sport Board

Department for Transport

Alan Massey will retire as Chief Executive of the Maritime and Coastguard Agency 

Ministry of Justice

Russell Aguis has been appointed as an independent member of the Justice Pension Board

Department for Environment, Food and Rural Affairs

Lord Blencathra, Sue Hartley, Henry Robinson and Marian Spain have been appointed to the board of Natural England. Catherine Dugmore has been appointed as Chair of the Audit, Risk, Assurance Committee

Conor Colgan, James Shouler , Richard Sparey and Steve Thompson have been appointed as Beef & Lamb sector board members of the Agriculture and Horticulture Development Board

Foreign and Commonweatlh Office

Rob Macaire has been appointed as Her Majesty’s Ambassador to Iran, replacing Nicholas Hopton

house-of-commons-logo

House of Commons

Daniel Zeichner has been added as a member of the Petitions Committee, replacing Susan Elan Jones.

 

 Image result for labour party rose    Labour Party

Debbie Abrahams has resigned as Shadow Secretary of State for Work and Pensions. Margaret Greenwood has taken on the role on an interim basis

Welsh Government logo.png     Welsh Government

Adrian Cropton will become Auditor General for Wales in July, replacing Huw Vaughan Thomas

 

european-parliament-logo

 

 

European Parliament

 

This week, the European Parliament will hold committee meetings and group meetings in Brussels.

Relevance PR

What does it take to be a global PR?

New York-based Relevance International recently opened its London office and has its sights set on more. With a raft of clients from the luxury, real estate and corporate worlds, Relevance International has come a long way since its launch in 2012 – driven by its founder and CEO, Suzanne Rosnowski. 

 

Relevance’s London office recently announced two appointments, Anita Gryson as associate director and Alice Lacey as account director, and it has been named global public relations agency for The Royal Atlantis Residences in Dubai. So, how does an agency go from seemingly humble beginnings to taking on the world in just six years?

Luxury and prestige brands have a global client base, and it can be a challenge targeting such an expansive audience. For Suzanne, finding this audience and, more importantly, reaching them with the right messaging is an ‘art form’ for which Relevance International has an unwavering passion. Growing a global presence is part of this challenge, and the new London location – coupled with an engaged affiliate network of publicists – aims to tackle it.

We’re delighted that Suzanne Rosnowski will be joining Vuelio for a live webinar on Tuesday 27 March, at 2pm (BST). She will tell us how she grew her agency for the global stage, how US PR differs from UK PR, and why she has her sights set on even more locations across the planet.

Sign up to the webinar here. Even if you can’t make it, we’ll send you the recording

Suzanne will also discuss the PR industry more broadly, and has a wealth of experience to talk with authority on everything from social media to the benefits of being a partner at a firm. We will be exploring a huge industry issue – the ethical dilemmas around paid/earned media, with Relevance’s position of not blending advertising and PR, part of their global approach. This is particularly significant when considering the rise of influencer marketing and paying for coverage.

The webinar will also include a live Q&A with the audience, so if you have any burning questions, and want answers from the top, this is the webinar for you.

 

 

Politics on Sunday – 19 March 2018

The Sunday political shows were, of course, dominated by Russia. Andrew Marr had Russia’s Ambassador to the EU, Vladimir Chizhov on his show, who said that it would be worth questioning why the UK Government was able to identify the Novichok agent so quickly.

Chizhov suggested that to identify the nerve agent it would have to be tested against nerve agents the UK has in its possession. He also gave the defence that the country stopped making chemical weapons in the early 90s and all of their stockpiles of poisons were destroyed last year. The Ambassador said, ‘Russia had nothing to do with it’ when asked about the poisoning of Sergei and Yulia Skripal. Chizhov also disapproved of Boris Johnson’s manner after Johnson said it was likely Putin personally ordered the attack.

The Foreign Secretary was himself a guest on Marr and he dismissed the idea of the UK being involved in the attack as ‘satirical’. He also argued against the defence given by Chizhov, saying the stockpiling of nerve agents has been something Russia have been doing for the last decade. Johnson was also damming when speaking about the response to the attack, saying experts from the Organisation for the Prohibition of Chemical Weapons will test samples.

It turns out Johnson himself played tennis with a lady whose husband was given an award by Vladimir Putin and served in a ministerial position under Putin because she paid £160,000 at a fundraising auction. Marr question whether the Foreign Secretary and the Conservatives more widely were best placed to comment on Russia with links such as these. Johnson confirmed the tennis match, featuring then Prime Minister David Cameron, did take place, but then said that if there is evidence of wealth being gained by corruption, agencies are in place that can withhold that wealth. He clarified that it is not for him to decide who does and does not deserve to hold wealth in the UK, and made clear that Russian people are not the enemy or ‘the object of our wrath’. Johnson is often criticised as not being serious enough for the role of Foreign Secretary, but this interview has gone some way to answering those criticisms.

Shadow Attorney General, Shami Chakrabarti, also appeared on Marr to give further explanation to the response of Labour. She said that if the Government is convinced Putin ordered the attack they must have seen more evidence than the leadership of Labour. Chakrabarti said she agreed with Theresa May that the Russia Government have a responsibility whether they lost control of the nerve agent or directed the attack. The Baroness said that the ‘tone’ of remarks by Jeremy Corbyn have been ‘spun’. She also stressed the need for everyone commenting on the incident to get their tone right.

The discussion on Peston also focused on Russia. If Theresa May was watching, she will have seen more agreement from the Labour Party in the position she took, this time from John McDonnell. The agreement from the main opposition party, including harsh critics like John McDonnell perhaps indicate that May got her response right. The Shadow Chancellor also pointed out that a pattern could be seen with previous attacks on Russian dissidents. McDonnell also responded to criticism the Labour Party have received aimed at their response to the incident saying that Seamus Milne said ‘exactly’ what the Prime Minister said.

Anna Soubry on Peston did not describe John McDonnell in complimentary terms, saying she views him as one of the most dangerous people in British politics.

Chair of the Conservative Party, Brandon Lewis, appeared on Peston and, like Johnson, was asked about links between Putin and the Conservative Party. When asked whether Lewis know whether any donors have links to Putin, he responded by saying due diligence has been done. Lewis then moved onto saying that some of these people have become British citizens after fleeing Putin and are taking up their right to take part in any aspect of British society they want to. When asked whether he felt proud about the remarks Gavin Williamson made last week that Russia should ‘go away and shut up’, Lewis said the intention of the remarks was correct and said everyone has their own way of doing things. When appearing on Sunday with Paterson, Lewis did not wholeheartedly defend remarks by Boris Johnson when he said Jeremy Corbyn had let his country down.

Check out the dedicated Canvas of political coverage by clicking here or on the image below.

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19 March

Today’s Political Headlines – 19 March 2018

Today’s Political Headlines include Davis in Brussels, the betting machine cap, Momentum ‘radically transforming’ Labour and Facebook’s data issue. 

Davis in Brussels for transition talks amid fears over Irish border pressure
The Financial Times reports that Brexit Secretary David Davis is holding urgent talks in Brussels today to secure a transition deal. Aides say that he is ‘confident’, but there are fears that the UK may be pressured to make new commitments over the Irish border. According to The Guardian, the UK has already abandoned plans to repatriate control of fisheries during the transition period. In The Daily Telegraph, Jacob Rees-Mogg warns that the UK risks becoming a ‘joke nation’ if it cannot sign trade deals during the transition.

Betting machine wagers should be cut to £30 or less, Gambling Commission says
The BBC reports that the Gambling Commission has called for the maximum stake on fixed odds betting terminals (FOBT) to be cut to £30 or less, with the maximum stake on ‘slots games’ £2. The advice is part of the Government’s review of gambling machines, with a decision due in the coming weeks.

Momentum ‘radically transforming’ Labour
An investigation by The Guardian reveals that Momentum is ‘radically transforming’ Labour. The paper finds that local branches of Momentum are ‘challenging party orthodoxies, flouting national membership rules and fighting to get their activists selected’. The paper also says that there are signs of a fightback against the organisation, with Momentum backed candidate only winning a third of parliamentary selections.

Cambridge Analytica and Facebook under fire over data leak revelations
The Times reports that MPs have called for the privacy regulator to be handled stronger powers to investigate technology companies, following the leaking of the personal data of millions of Facebook users. Damian Collins, chair of the Commons Digital, Culture, Media and Sport Committee has accused Cambridge Analytica of lying to Parliament, and Facebook of misleading MPs.

Johnson under ‘growing pressure’ over garden bridge
The Guardian says that Boris Johnson is under ‘growing pressure’ over the scrapped garden bridge project. Labours’ Shadow Communities Secretary Andrew Gwynne has written to the Foreign Secretary, asking him to provide evidence for his assertion that the journalist Will Hurst criticised the project because he disliked the bridge’s designer.

A&E wait length masked by official figures
The Times reveals that tens of thousands more patients spent more than 12 hours in A&E waiting for a bed last year than revealed by official figures. The discrepancy is because official figures only record the time from a doctor deciding to admit a patient, not from the patient arriving at A&E. Sarah Wollaston, Chair of the Commons Health Committee, warned that long waits raised concerns about patient safety.

Labour to offer ‘more generous’ social care cap
The Daily Mirror reports that Shadow Care Minister Barbara Keeley will pledge to outflank the Tories on social care, implementing ‘a maximum limit on care costs at a more generous level than currently set in the Care Act regulations’. This might include widening the scope of the cap to include costs such as accommodation.

£26m to be spent on breakfast clubs
According to The Sun, ministers are to invest £26m in breakfast clubs at 1770 schools around the country. Two charities, Family Action and Magic Breakfast, will be responsible for running the clubs, funded by the new soft drinks levy and due to start this spring.

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Five Things You Shouldn’t Have Missed – 16 March 2018

This week Five Things You Shouldn’t Have Missed includes new social media laws, Facebook taking responsibility, the Metro’s moment in the Sun, (Fer)Nando’s and BuzzFeed’s unlikely victory.

1. Matt Hancock to rewrite social media laws

Matt HancockNot content with launching his own social media platform, Matt Hancock, the culture secretary, has now suggested the UK could write ‘world-leading’ regulations for technology companies, thanks to Brexit. No longer bound by EU rules, a post-Brexit Britain would be able to create ‘forward-looking’ legislation appropriate for the 21st century. Hancock said new laws would support ‘the innovation and the freedom that these social media platforms bring but also ensures they mitigate better against harms’.

Areas Hancock has suggested the law could be changed include making a new legal status for social media companies between traditional platforms and publishers, changing competition laws and tackling fake news. Hancock doesn’t actually want to make platform owners responsible for the content they publish as he is a platform owner himself. He said: ‘I can’t be liable for what they publish, otherwise I wouldn’t be able to allow them to publish it, because I can only be liable for what I publish.’

Five Things is very excited to see what Matt Hancock’s next plan is to make his time as culture secretary historic.

 

2. Facebook bans Britain First

Facebook no notifications

Talking of platform owners becoming responsible, Facebook has removed Britain First and its leaders from the platform. The removal was due to the far-right group ‘repeatedly’ violating community standards. The page had achieved over two million likes at the point of its removal.

In a detailed blog post, Facebook explained that people are allowed ‘different views’ and that they are ‘very careful not to remove posts or Pages just because some people don’t like them’. However, Facebook goes on to say: ‘There are times though when legitimate political speech crosses the line and becomes hate speech designed to stir up hatred against groups in our society.’

Facebook gave the group a ‘final written warning’, which was ignored as the group continued to post content ‘designed to incite animosity and hatred against minority groups’.

This decisive action is huge news, because the social media giant has taken a clear action against a page with millions of followers and published its reasoning. There is now little excuse for it not to take action against other, similar rule breakers.

 

3. Is The Sun setting?

Metro for sale

The Metro now has more printed copies in circulation than The Sun, though both have experienced year-on-year falls. The Press Gazette reports the latest ABC figures, which show the Metro’s 1,472,437 copies in Feb, while down 0.25% on 2017, was greater than The Sun’s 1,465,000 – down 8% on 2017. To make matters worse, The Sun’s number includes its Saturday edition, whereas the Metro only prints Monday-Friday.

Ted Young, editor of the Metro, said: ‘This is a massive Metro moment and one which demonstrates the demand for our trusted and loved product with a young, professional audience on their morning commute in every major city every weekday morning. As long as the appetite is there, we intend to remain the largest distributed newspaper in Britain.’

The Sun is still the UK’s best-selling daily newspaper by some margin. Every priced national paper experienced a fall in circulation, the biggest being The Sunday Mirror (-20.18%), Daily Mirror (-19.04%), The Daily Telegraph (-18.06%) and the Sunday People (-17.93%).

 

4. Nando’s and Fernando’s

Fernando's

Within weeks of Nando’s proving that a potentially reputation-damaging story (their chips coming from McCain) means nothing to loyal Nando’s fans, its back in the news – now accused of attacking a small business. Due to what appears to be copyright infringement, an independent peri-peri restaurant called ‘Fernando’s’, which has a cockerel logo among other similarities, has been asked by the chilli chicken phenomenon to cease and desist.

Fernando’s struck out, claiming Nando’s is ‘threatened’ by its success. Fernando’s owner Asam Aziz, who claims the inspiration for the name is from TV’s Take Me Out, said he is being bullied by Nando’s (full legal name: Nando’s ChickenLand Limited – which sounds like the best theme park ever!).

A Nando’s spokesman tried to reduce the heat, by saying: ‘We are really proud of our brand and we know it means a lot to our customers. That’s why whenever we think there is trademark infringement we try to sort it out amicably’, which seems balanced from a brand that is seemingly untouchable.

 

5. BuzzFeed wins News Website of the Year

BuzzFeed UK Website of the year

BuzzFeed (LMAO, ROFL, WOW), a viral site famous for listicles, scooped the biggest digital prize at the Press Awards this week winning News Website of the Year. The achievement is huge for a site that launched in 2013 and is more well known for its ‘Which Friends character are you’ type articles than serious journalism. But in recent years, the site has gained a reputation for ‘proper’ journalism particularly in government and politics – breaking a number of stories in the last 12 months and being an outlet for many leaks. Jim Waterson, outgoing political editor, may be disappointed that the Guardian, his next employer, was only awarded Highly Commended in the same category.

Other notable winners include the Financial Times scooping Newspaper of the Year and News Team of the Year (for The Europopulists); the Daily Mail winning Campaign of the Year for ‘Turn the tide on plastic’; Tom Harper, Jon Ungoed-Thomas and Richard Kerbaj who won ‘Scoop of the Year’ for finding porn on Damian Green’s computer; and Mark Townsend of the Observer, who won News Reporter of the Year.

Congratulations all.

Today’s Political Headlines – 16 March 2018

Today’s Political Headlines include Corbyn defending his position over the Salisbury poisoning, Google funding supportive think thanks, business leaders demanding a Brexit transition agreement and stay at home mums denied the right to a full state pension. 

Corbyn defends response to Salisbury poisoning
Jeremy Corbyn has written in The Guardian, defending his response to the Salisbury poisoning, warning Theresa May against ‘rushing way ahead of the evidence’. The paper says that there appear to be divisions on the issue in the shadow cabinet, with Emily Thornberry and Nia Griffith taking tougher stances. Yesterday, as the BBC reports, Defence Secretary Gavin Williamson said that Russia should ‘go away and ‘shut up’. The Times reports on the ‘unusual joint statement’ made by the French, German, American and British leaders, condemning Russian for ‘an assault on UK sovereignty’.

Google spends tens of millions of pounds funding think tanks
A report seen by The Times, shows that Google has spent tens of millions of pounds funding think tanks that published papers supporting its policy interests. The US Campaign for Accountability report examined five institutions in the UK and Europe, including Nesta’s Research Alliance for a Digital Economy (Readie).

Business leaders stress urgent need for Brexit transition agreement
The Financial Times reports that business leaders highlighted the urgent need for a finalised Brexit transition deal when they met the Prime Minister yesterday, adding that the Irish border remains the biggest remaining obstacle to reaching a transition deal next week. The Guardian claims that the Government has been asking businesses to sign secrecy agreements when they discuss border issues with it, including no-deal Brexit scenarios.

50,000 stay at home mothers denied right to full state pension
Nicky Morgan, chair of the Commons Treasury Committee, has written to officials, raising concerns that 50,000 stay at home mothers may miss out on a full state pension as a result of changes to the state benefit system, owing to what The Daily Telegraph calls a ‘Government blunder’.

Grenfell Tower doors could only hold fire back for half the intended time
Investigators have found that doors in Grenfell Tower were only capable of holding back flames for half of their intended time, as an article in The Sun says. Sajid Javid told the House of Commons that there was ‘no evidence’ that this was a ‘systematic issue’ and that further updates would be provided by the end of April.

Cambridge Analytica pitched illegal offer targeting foreign donors to Leave.EU
The Guardian reports that documents released by the Commons Digital, Culture, Media & Sport Committee show that Cambridge Analytica proposed raising money form foreign supporters on behalf of Leave.EU, in breach of UK election law. However, Leave.EU did not take up the offer. The documents were supplied to the committee by Arron Banks, the campaign’s backer, to rebut claims made by Cambridge Analytica’s chief executive.

Javid becomes fifth MP to receive ‘Punish a Muslim’ package
The Times reports that Sajid Javid has become the fifth MP to receive a suspicious package and a letter calling for a ‘Punish a Muslim’ day. The letters are currently being investigated by counterterrorism police. The other recipients have been Rupa Huq, Rushanara Ali, Mohammad Yasin and Afzal Khan.

GMB criticises reliability of green power sources
The Sun carries details of a report by the GMB, which claims that on 65 days last year, turbines supplied less than 10% of their potential for at least half a day, leaving the UK reliant on gas, nuclear and coal. The union’s national secretary, Justin Bowden, said, ‘It is the facts, not the hype, which should determine the UK’s energy policy decisions.’

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Grasshopper

Blogger Spotlight: Becky Moore, Global Grasshopper

Becky Moore is the owner of Global Grasshopper, a leading travel blog with a small team of writers and photographers. Covering the hottest destinations, coolest hotels and advice for all travellers, Global Grasshopper has created a huge dedicated audience who love the stunning visuals and insider tips.

We spoke to Becky about conquering the world (in travel blogging terms), beautiful holidays and working with brands.

What makes your blog unique?
We try to steer away from writing about all the major tourist resorts and focus on the world’s most beautiful, unique and under-the-radar places instead. We also strive to create our posts with a lot of care and love, using only very high-quality photography and video footage (produced by our team’s professional videographer Gary Nunn).

What’s your biggest aim with the blog?
To continue making content that people want to read and watch and to maintain and increase our rankings in Google. We have a very popular category of the most beautiful places to visit in each country, which we always get great feedback on! And although we already feature the most popular travel destinations, I’d eventually love to cover every country in the world. One day!

What’s the best place you’ve ever been to?
Havana. Havana is a city that it’s impossible not to be happy in. I first visited a few years ago when I was going through a particularly bad time in my life and it instantly lifted me. Aside from the music, architecture, dancing, sunshine, cocktails and unique way of life, Cuba’s biggest asset is its people. It’s a place where you will be greeted with warmth that is unrivalled in any other places I’ve visited, and it’s a country you’ll leave with far more friends than when you arrived!

Where haven’t you been that you’re desperate to go to?
I’m a huge Scandinavia fan and although I’ve been to many places in the region I’m still longing to explore the fjords in Norway. The UNESCO-protected fjords cut into a series of towering mountains and is a place where waterfalls cascade down mountainsides, and where glaciers never melt. The area is said to offer some of the most unspoilt and spectacular scenery in the world.
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Hotel of self-catering (or camping, hostels or air bnb)?
If I visit a city, I always seek out the most unique hotel I can find, whether its artistic, designer or just something very different like our collection of cool and unusual hotels in London for example. It always makes a trip far more interesting and also makes great content for the blog too!

If you could only holiday in one style for the rest of your life and had to choose between luxury and shoe string – which would you do?
That’s actually a tough choice because I love a beautiful, plush hotel (who doesn’t?) but backpacking on a budget can ensure you meet lots more like-minded people and enable you to see a much more local way of life. At a push though, I’d probably opt for the luxury!

How important is social media to you when you’re away?
A big part of running a blog professionally is keeping up with social media so it’s very important to me, although I do like to give myself digital detoxes now and again too. I think it is really important for your health!

What are the best PR/brand collaborations you’ve worked on?
We’ve been lucky enough to work on some really fantastic campaigns including Borneo, Chernobyl and Montreal (to celebrate the 150th anniversary of Canada) but a campaign that recently stands out was working with Vauxhall to help promote their new Mokka X car. We were challenged by Vauxhall to see how much fun we can have in 48 hours in their newly launched mini SUV so accompanied with Gary (the team videographer) I took a road trip to the surfer’s paradise Newquay in Cornwall. We were really lucky with the weather and the scenery was so beautiful and, combined with Gary’s drone footage and creative talents, the video instantly took off on Facebook and YouTube, going viral.

What do you call yourself (Blogger/influencer/content creator)?
A blogger, travel website owner or content creator usually (depending on the day)!

What other blogs do you read?
I’m a bit of science and health geek so one of my favourite blogs is SelfHacked.com which is a great site full of really interesting health hacks and tips.

 

Becky Moore and Global Grasshopper are listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

Today’s Political Headlines – 15 March 2018

Today’s Political Headlines include the USA’s support of the UK, signing trade deals during Brexit transition, the Good Friday Agreement under threat and the UK’s poisonous air. 

USA expresses ‘solidarity’ with UK over nerve agent attack
The BBC reports that the USA has expressed its ‘solidarity’ with the UK, following the Prime Minister’s decision to retaliate against Russia following the use of a nerve agent in Salisbury. 23 diplomats have been expelled, amid other measures. The Daily Telegraph adds that the Defence Secretary Gavin Williamson will use a speech today to unveil new measure to tackle chemical and biological warfare. The Daily Mail says that backbench Labour MPs have rounded on Jeremy Corbyn after he failed to condemn Russia.

UK will be able to sign trade deals during Brexit transition
According to The Times, the UK will be free to sign trade deals during the Brexit transition period without needing to get permission from the EU, a climbdown from the EU’s previous position. Talks on the transition period are expected to be finished by Monday at the latest so that the details can be signed off at a summit of EU leaders on Thursday.

Brexit threatens Good Friday Agreement, Taoiseach says
The Guardian says the Taoiseach, Leo Varadkar, has warned that Brexit threatens the Good Friday Agreement and could ‘drive a wedge’ between his country and the UK. He also sought to reassure unionists that he does not have a ‘hidden agenda’ for a united Ireland. He was speaking at an event in Washington to mark the 20th anniversary of the agreement.

Four committees criticise the UK’s ‘poisonous air’
A joint report from the Commons Environment, Health, Transport and Environmental Audit committees demands an end to the UK’s ‘poisonous air’, the BBC reports. It calls for a new Clean Air Act, faster phasing-out of petrol and diesel cars, and a motor industry financed clean air fund. The Government has promised to publish a clean air strategy later this year.

Bercow stands aside from commission to allow bullying probe to go ahead
The Daily Telegraph says that the Speaker, John Bercow, is standing aside as chair of the House of Commons Commission in order to allow it to conduct a probe into bullying allegations. MPs had warned him that staying in place would be a ‘clear conflict of interest’.

300,000 more university places needed by 2030
The Sun reports that analysis by the Higher Education Policy Institute shows that universities and colleges will need to find 300,000 new places by 2030 as the number of 18 year olds is set to rise by almost a quarter. Up to half a million places will be needed, the institute argues, if social inequality is to be fixed.

Taxes would have to be raised by £40bn to eliminate deficit by 2025
The Institute for Fiscal Studies says that Philip Hammond will have to raise taxes by £40bn in order to eliminate the deficit by 2025. The Times reports that the think tank’s deputy director, Carl Emmerson, said that he ‘would be surprised’ if that target was met.

May saves 1p and 2p coins
The Sun says that Theresa May ‘rushed to save 1p and 2p coins’ yesterday, after a Treasury consultation suggested that they might be withdrawn. A spokesperson for the Prime Minister said the ‘early reaction’ made it clear that the public wished to keep the coins.

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Today’s Political Headlines – 14 March 2018

Today’s Political Headlines include measures against Russia, an ‘easing of austerity’, an integration green paper and corrupt countries that ‘should not’ receive aid. 

May due to announce measures against Russia
As the BBC reports, Theresa May is expected to announce a series of measures against Russia later today, after the country missed her deadline to explain the use of a nerve agent to poison a former double agent. The Prime Minister received the backing of President Trump in a phone call, while the leaders of Germany and France have also offered their support.

Spring statement ‘signalled an easing of austerity’
The Financial Times says that Philip Hammond’s Spring Statement ‘signalled an easing of austerity’. Hammond described himself as being ‘positively Tigger-like’, but the paper reports that official forecasts leave the UK near the bottom of the Group of Seven economic powers in terms of growth. The Sun claims that the Chancellor has been ‘blasted’ over proposals to scrap 1p and 2p coins in a consultation released alongside the statement.

Integration green paper launched
Sajid Javid (the Secretary of State for Housing, Communities and Local Government) is to launch a £50m green paper on integration, The Guardian says. He told the paper that there were 770,000 people living in England that speak little or no English. The Times reports that the proposals will also mandate that Sharia weddings must be registered in law.

Corrupt countries should not receive aid, Cameron says
According to The Daily Telegraph, David Cameron has suggested that corrupt countries should be stripped of aid money. Appearing before a US congressional committee, the former prime minister said that countries who didn’t meet ‘basic norms of governance’ should not receive funding as this is ‘not fair on our taxpayers’.

Government agrees ‘major climb-down’ on transition period
In an exclusive, The Sun reveals that Theresa May’s Brexit committee has agreed the terms of the Brexit transition phase. A ‘major climb-down’ has been agreed, keeping borders open for EU citizens until 2021 and accepting the EU’s proposed exit date at the end of 2020.

May to meet devolved leaders
Theresa May is to hold meetings with Scottish First Minister Nicola Sturgeon and Welsh First Minister Carwyn Jones later today, in an attempt to end deadlock over Brexit, the BBC reports. Sturgeon has said that she does not expect to reach a deal over devolved powers after Brexit today, although all sides agree that progress has been made.

University strike deal fails
The Times says that final year exams at over 60 universities will be ‘severely disrupted’ after a deal to end a strike by lecturers was rejected. Preparations are now being made for 14 days of strikes during May and June, with lectures and classes not being rescheduled.

Childcare voucher changes delayed
The Guardian reports that Labour has pushed the Government into agreeing to extend the workplace childcare voucher system following a vote yesterday. Labour whips are predicting that the delay could lead to the plan to abolish the vouchers being abandoned.

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Boo Roo and Tigger Too

Blogger Spotlight: Sarah Anguish, Boo Roo and Tigger Too

Sarah Anguish is the author of Boo Roo and Tigger Too, which recently appeared in the Top 10 UK Mummy Blogs. Sarah is Boo, the mother of the family and features the life and adventures of her family including Roo, 10, Tigger, 6, and Piglet, 1.

We spoke to Sarah about the dad blogs, the mummy blogger community and working with PRs (and a big tip of what NOT to ask!).

What makes your blog successful?
Success is all relative to the individual. Some will say it is landing a major campaign or receiving a high paying collaboration, but to me, a successful blog is one that people want to read, although I’m sure my friends and family make up a large proportion of my visitor stats! It is for the mum who stumbles across my blog at 2am searching for advice on how to deal with night terrors for her child; the mum who is returning to work following maternity leave and wants to know how to manage family life and a career. They are what I quantify as success, I have assisted them in some small part and hopefully managed to let them know that they have this and that others have gone through the same thing.

Why did you start your blog?
While on maternity leave with my second child I read lots of parenting blogs. With no friends who were also at the baby stage, I found comfort in their tales of teething, sleepless nights etc. However, the majority of blogs that I read were all about stay at home mums. As I was due to return to work following maternity leave, I decided to start a blog to showcase what family life is like when you have to juggle children, childcare and working life. Spoiler alert – it was difficult, very difficult at times, especially when my son was ill.

How are mummy blogs different from dad blogs?
Dads tend to get the rough end of the stick when it comes to parenting, with it often said that dad is babysitting the children while mum is out. That is not the case, with dads being just as much a parent as the mum. The rise of dad blogs has helped showcase that dads aren’t the stereotypical breadwinner there to kiss little ones goodnight like we see in Mary Poppins. Times have changed, dads are very much part of family life and dad bloggers are challenging ‘traditional’ perceptions.

What’s it like to be part of the mummy blogging community?
The mummy blogging community is very much like having an extended family, affectionately referred to as the friends in my computer. Over the years I have gained some wonderful blogging friends who have been on the other end of a tweet, a Facebook message or an email whenever I have needed them. There is always someone ready to answer a question, advise you about plugins and what Instagram hashtags you need to use.

How do you plan content with the kids?
There are aspects of my blog which the children are very much part of, reviewing items that we have been sent to try out for example. The older two children are now at the age where I leave them with a new toy or game to unpack, assemble and play with before I get involved and ask them questions. I find that they are much more honest in what they think of something if they have been part of the process.

When it comes to days out, I usually tell them ahead of time that there will be parts of the day where Mummy needs to get some photographs. Explaining that once this is completed the rest of the day is all about fun. My eldest will often take photos while we are out and will point out ‘Mummy, do you think you should get a photo of that?’.

How do you feel about your kids growing up and reading the blog? (Are there any posts you DON’T want them reading?)
My eldest daughter is very much aware of my blog! She is very proud of the ‘work’ that I do and is happy to tell anyone who asks her (including her school teachers). There isn’t any content on my site that I would be unhappy with her reading. This was something I was always conscious of when I started blogging. That being said, posts regarding having post natal depression may stir up further questions from her that I might be uncomfortable with.

What’s your favourite collaboration with a brand or PR?
Over the past year I have been working with AVIVA alongside the AVIVA Community Fund, having the opportunity to witness first-hand what the funding will do for community projects and causes within in my local area. Budget cuts and lack of available grants mean that a large number of much needed community services are struggling. The community fund offers these groups the opportunity to submit a bid for funding, which if successful will enable them to provide a bereavement room in the local hospital linked to the delivery suite. This is a place to offer families in need of a quiet space required to start their grieving process.

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What should PRs know when contacting you?
Please don’t ask me to tell you what makes me unique. If there is one question that makes me shudder it is that one. I am me, a wife, a mum, a friend – nothing that I would say is special and certainly not unique. Like most people, I am just taking each day as it comes and fantasising about the days when I got more sleep.

What do you call yourself (blogger/content creator/influencer)?
I would class myself as a blogger, someone who is journaling life online. I’m sharing the mix of family life, home, travel and everything in between.

What other blogs do you read?
In the good old days of Google Reader I would often scroll through my feed while I was up for night feeds or one of the children was sick; reading new posts from all the blogs I had subscribed to and waiting for the latest installment of family life. Thankfully my Bloglovin feed still allows me the same service, so whenever I get five minutes down time I really love flicking through the mixture of content published.

I like to think of blog reading like my eclectic music collection – it depends on what mood I am in as to which blogs I turn to. So I’ll share three different ones from various genres:

  1. A Beautiful Space
    Becky inspires me to make the most of my home. Whether I am looking for a complete overhaul or just looking to freshen up a room or two. With some great tips and ideas on how this can be achieved on a budget, A Beautiful Space is always a winner.
  2. An Organised Mess
    Debbie shares life on the south coast of Wales with her three children. Her amazing party planning ideas make me want to hire her as my own personal party planner!  Alongside this, she shares the highs and lows of family life with the juggling act of working away in London.
  3. Mum in the Madhouse
    Jen offers the perfect mix of crafts that I can actually achieve with the children, a dose of family life and some beautiful recipes – everyone needs to make her carrot cake, it is truly amazing!

 

Sarah and Boo Roo and Tigger Too are listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

Today’s Political Headlines – 13 March 2018

Today’s Political Headlines include Russia’s midnight deadline(!), today’s Spring statement, Karl Turner accused of sexual harassment and the £2bn cost of Brexit preparations. 

Russia given midnight deadline to explain its actions
The Times reports that Theresa May has given Russia until midnight to account for its actions in the poisoning case. If there is ‘no credible response’, retaliatory measures might include a cyberattack, and the Prime Minister has hinted that the Government will drop its opposition to the ‘Magnitsky amendment’, which would make it easier to confiscate the assets of human rights abusers. The BBC reports that Jeremy Corbyn’s response has been controversial, as he criticised Conservatives for accepting donations from ‘Russia oligarchs’.

Spring statement to contain overhaul of VAT statement
The Daily Telegraph claims the Philip Hammond will announce an overhaul of the VAT system to benefit small traders and entrepreneurs in the spring statement today. The Times reports that other consultations will be on technology companies and plastics. The Guardian says Iain Duncan Smith has called on the Chancellor to reverse cuts to Universal Credit.

Karl Turner accused of making sexual remarks to cancer victim
The Times says that the number of Labour MPs facing bullying and sexual harassment allegations grew to six after Karl Turner was accused of slapping and making crude comments to a cancer survivor. The Daily Telegraph claims Speaker John Bercow is under pressure over claims that he used taxpayers money to suppress allegations against him.

Brexit preparations to cost Government £2bn
Institute for Government analysis suggests the Government is likely to have spent £2bn on Brexit preparations by the time that the UK leaves the EU in March 2019, with 10,000 extra roles being created in six core Whitehall departments, the Financial Times reports.

Home Office keeping torture victims in detention
The Guardian says that an inspection report into Harmondsworth immigration removal centre shows that the Home Office is detaining torture victims despite accepting evidence of their vulnerability. Concerns were also raised about security, safety and respect.

Brexit negotiators ‘closing in on securing a deal on the transition period’
According to The Daily Telegraph, Brexit negotiators ‘are closing in on securing a deal on the transition period’, and aiming for agreement at the March 22 European Council summit. Sources said that the European Commission was ‘impressed’ by the British negotiating team.

University strike may be called off
The Guardian says that strikes by university staff could be called off after a revised pension reform proposal was agreed by employers and union officials. It will be considered today by the University and College Union’s higher education committee and branch representatives.

Military childcare scheme to be axed
The Daily Mirror reports the Government is planning to axe a childcare scheme used by around 10,000 military personnel, alongside other ‘childcare vouchers’ and replaced by ‘tax-free childcare’, which the paper says is ‘less generous’. A vote will be held today.

Find out more about Vuelio Political services and what they can do to help you. 

All Things IC

Blogger Spotlight: Rachel Miller, All Things IC

Rachel Miller is the author of the hugely popular All Things IC, which was recently ranked in the Top 10 UK PR Blogs. Specialising in internal comms, Rachel is a consultant and trainer and has worked with some of the biggest brands in the UK.

We caught up with Rachel after she featured in the ranking to talk relationships between influencers and PRs, issues facing the PR industry and her advice for people wanting a career in comms.

What makes your blog successful?
I’m proud my All Things IC blog has helped thousands of practitioners learn about communication, PR and social media through the 1,200 articles I’ve published.

What makes it successful? Readers tell me it’s the fact I’ve been consistently publishing articles since 2009 to help solve their problems. I take time to listen to what the gaps are in their knowledge and ensure I have content to help them develop professionally. This is now at the core of my consultancy and readers know I save the really good stuff for my clients. However, anyone can access internal communication ideas and inspiration daily.

What has writing a blog taught you about the way bloggers see the PR/influencer relationship?
I started my career as a journalist in 1999, but it wasn’t until 10 years into my career that I started to work out loud via my blog to share my thinking. Blogging has underlined the importance of relationships and professional networks.

Forming effective relationships was critical to my success as a journalist and, over the years, those same skills have been amplified and enhanced by my work as a consultant and blogger.

My work has taught me the most powerful influencers an organisation has are its people. Peer-to-peer communication from employees can transform a company from the inside out.

My blogging strategy from day one has been to be fiercely independent. I’ve never accepted payment to blog or had a sponsored post. The only adverts you’ll find on my website are the latest comms vacancies on my jobs board. I know my readers value my independence and I’m transparent about the way I work. For example, if I receive a guest pass for an event, I always declare it and take the trust my readers place in me seriously.

What’s the biggest issue facing PR today?
So many! I think trust, or lack thereof, is a huge one. With fake news on the rise, we need to be smarter when it comes to ensuring our organisations are honest, credible and truthful in their communications. Professional communicators need to take accountability and champion authenticity at every opportunity.

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What are the biggest changes to the PR industry you’ve seen over your career?
The way we work and where we work has changed dramatically. The smoke-filled newsroom I stepped into the week before my 19th birthday as a trainee journalist – with faxes, a dark room, a microfiche machine and one computer able to access the internet – is in stark contrast to the way I work today.

That accessibility to content, ideas and ability to share from devices that fit in the palm of our hand has increased the ‘always-on’ mentality. However, it’s also created opportunities for practitioners to design and deliver workflows and patterns that suits them.

We’ve also shifted from content creators to content curators and that opens organisations up to a vibrancy and reality we’ve not experienced before.

Will print die out altogether?
No. Print is thriving in many organisations as the most appropriate way to get information to the right people at the right time. There’s a booming business in internal communication for print.

I always want to see how employee voice is amplified and how it is coupled with opportunities for two-way communication. You need to combine print with two-way channels and chances for your workforce to play an active part in shaping your company’s ideas, conversations and culture.

What’s the best social platform?
A medium is only social if it allows for interaction and I interact in different ways across various platforms. For example, LinkedIn is how I share content and promote the work practitioners are doing, I work out loud and network via Twitter, I use Pinterest to spark visual inspiration before creating a talk and use closed Facebook groups to connect with other entrepreneurs in my professional life and fellow parents in my personal life.

What’s better, agency or in-house?
I spent a decade working in-house and loved it. I’ve been running All Things IC consultancy for five years and cannot imagine doing anything else. One of the many joys of my role is the opportunity to work closely with in-house practitioners and teams. I run monthly masterclasses to train them and offer 1-2-1 mentoring and team days. So, I’m fortunate to have the best of both worlds through the way I’ve designed my business.

What advice would you give someone looking to work in comms?
Do it! Learn as much as you can and be constantly curious. Ask questions and join networks to discover other practitioners. I’ve featured 200 comms pros on my blog over the years and love learning from their stories.

How do you work with PRs as a blogger?
I rarely have good experiences! It’s so frustrating to be subjected to pitches that start: ‘Dear blogger’ – if you clearly haven’t taken the time to discover my name or understand my niche, that’s a relationship which is a non-starter.

My readers love peer-to-peer communication and learning from each other. They want to read articles from other professional communicators and how they are solving their organisation’s problems.

If I’m pitched a product or service I say no the majority of the time. However, if a tech provider comes to me with a brilliant client story, written by the client, I’m more likely to consider it. I’m protective of my blog and want to uphold its quality rather than dilute it with inappropriate content. In short: my blog, my rules.

What’s your favourite PR campaign from the last year?
I don’t have a particular favourite, but enjoy reading the number one blog on the PR ranking, PR Examples to discover who’s doing what.

What other blogs do you read?
I read so many blogs! I’m a regular reader of the ones on the top 10 list, which I’m honoured to be part of. I’ve also been trying to uncover new voices and bloggers within the IC world and offer them a platform over the past few months.

Rachel Miller and All Things IC are both listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

CIPR and PRCA team up with the Taylor Bennett Foundation

The Taylor Bennett Foundation has further strengthened its relationship with PR membership bodies, the CIPR and PRCA. The organisations have offered reduced-price membership to the Foundation’s alumni in order to improve access to their services, but also to help deliver on their commitment to tackle the industry’s diversity problem.

The Taylor Bennett Foundation is a charity that provides traineeships, mentoring, and internships to BAME graduates. Over 200 graduates have been through their traineeship programmes and alumni now work for a variety of comms teams both in-house and at agencies.

Sarah Stimson, chief executive of the Taylor Bennett Foundation, said: ‘Access to membership bodies is important if the industry is to improve ethnic diversity. This commitment from the PRCA and CIPR demonstrates the appetite to diversify their membership.’

The lack of diversity is now a major sticking point in the industry, with statistics like 91% of the industry is white, being particularly hard to swallow. Though future generations of the industry are more diverse (in 18-24 year olds, the white workforce drops to 79%) there’s obviously more work to be done. PRWeek’s recent Power Book, in which 96% of the 404 industry leaders were white, shows how ingrained this issue is.

Access to industry bodies, like the CIPR and PRCA, help those from BAME backgrounds progress in their careers, furthering the initial work of the Foundation’s programmes. It also encourages more BAME grads to get into PR, knowing there is further opportunity as their career progresses, and helps to diversify the industry’s collective voice. 

Matt Cartmell, Deputy Director General, PRCA, said: ‘We are delighted to further strengthen our relationship with the PRCA’s Charity of the Year, the Taylor Bennett Foundation. By offering its alumni a 50% discount on the cost of individual membership, we aim to support more BAME practitioners as they develop their careers as PR and communications professionals. And by making this announcement alongside the CIPR sends a clear signal of the importance of the Foundation to the growing diversity of the industry.’

Sarah Hall, CIPR President 2018, said: ‘Embracing candidates from all backgrounds isn’t just the right thing to do, it’s good business sense. The Taylor Bennett Foundation is making a real difference to our industry and the success of their alumni is testament to the Foundation’s outstanding work. The CIPR is privileged to support the Taylor Bennett Foundation and our partnership will grow stronger as we strive towards a more inclusive public relations industry.’

Scott Guthrie

Blogger Spotlight: Scott Guthrie

Scott Guthrie is a Top 10 PR Blogger who bases his eponymous blog on his varied and detailed experience. We caught up with Scott to talk about the power of influencer marketing, the advantages of different social platforms and his advice for PRs.

What makes your blog successful?
I write a lot about influence; specifically influencer marketing. Here, I’ve identified a sustainable niche in which both clients and industry peers are interested and are actively seeking fresh information which helps get their collective heads around the subject.

Consistency is key to a successful blog. I aim to publish two to three times each week. The content is a blend of tactical how-to pieces and longer thought pieces about best practice and where the industry is headed.

What has writing a blog taught you about the way bloggers see the PR/influencer relationship?
I’m surprised by the lazy blogger outreach by some PR practitioners.

What’s the biggest issue facing PR today?
Public relations shouldn’t be compartmentalised. It shouldn’t be about being the publicity arm of the company. Rather it should be about helping firms do and be what they say they do and who they say they are.

Technology has enabled several disciplines to blur. This will continue at pace, further blurring where PR, marketing, SEO, advertising, HR, customer service start and stop. The industry must accelerate its reinvention if it hopes to access marketing spend.  I see this as a colossal opportunity rather than an issue.

What are the biggest changes to the PR industry you’ve seen over your career?
The media landscape has fragmented over the last decade or so. The PR industry has matured to embrace that change. Public relations is evolving from media relations to influencer relations, and then from community management to social business. The new model of public relations is no longer obsessed with publicity via Earned media. The PR discipline is blurring into other roles formerly the preserve of marketing and advertising. Today’s PR practitioners must be fully conversant in the skills required to activate communication programmes which utilise Shared media, Owned media and Paid media as well as Earned media.

Will print die out altogether?
I have online subscriptions to the Financial Times and the Australian Financial Review. I also read the Guardian online. Newsprint is both so old fashioned and a sustainability issue waiting to happen. Will print die out altogether, though? No, there will always be a special place reserved for print. Monocle, the high-production international affairs, culture and design magazine is a good example of the power of print. Monocle knows its readers and tailors its product both in terms of content and collateral to that audience, beautifully.

What’s the best social platform?
Ha! The best social platforms are where your customers and your peers hang out. They are places where you can listen to customers and prospects express their pain points and suggest solutions. Where you can further discussions and share ideas about best practice with your peers. For me, that’s predominantly Twitter and LinkedIn – and Facebook for private groups.

What’s better, agency or in-house?
From an influencer marketing perspective it can’t be a binary answer. The role that in-house and agency play is evolving as the discipline matures and brands become more knowledgeable about the subject matter. When you’re trying something out, testing the water, it makes sense to de-risk it as far as possible and outsource the function to an agency. Once proof of concept has been made it’s time to bring facets in-house. But both agency and in-house teams have valuable roles to play.

In-house teams are best placed to nurture relationships. And to maintain these relationships between influencer marketing campaign ‘spikes’. They’re boundary spanners linking networks both internally and externally. Internally to build alignment with other departments – it might be product development, marketing, social, SEO, customer services, however the firm is organised. Linking networks externally – to work better with agencies.

Agencies can add value by:

  1. Making data-driven recommendations on new and rising influencer talent.
  2. Looking over the brow of the hill to what’s likely to happen next in the influencer marketing space. Then counselling their clients accordingly to grab opportunity and swerve issues.
  3. Advising on best practice
  4. Helping marry communication goals with corporate goals
  5. Providing an extra pair of hands in campaign execution

What advice would you give someone looking to work in comms?
Read widely. Write often. Start a blog. Have a point of view. Tap into a community. Be useful to that community. Put yourself in the way of every new opportunity. Always say ‘yes’ when asked to contribute.

How do you work with PRs as a blogger?
As a fellow PR practitioner, and member of both the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA), I work with PRs as peers. Through my blog I try to articulate current best practice and look to the future, anticipating how the industry will evolve.

What’s your favourite PR campaign from the last year?
In terms of success rate, you’d have to go a long way to better watch maker, Daniel Wellington’s influencer marketing always-on campaign. While many brands are still testing the water with influencer marketing, DW ascribes to the Australian sporting aphorism: ‘Go hard or go home’.

DW has put influencer marketing front and centre of its communications efforts. The brand pays celebrities for sponsored posts and gifts watches to lesser-known micro-influencers. In exchange, they post photos of themselves wearing the watch, often accompanied by a unique money-off code for followers. The images are high quality and display an attainable luxury lifestyle.

Is their approach innovative? Scale of operation aside; not really. Does it work? You bettcha. Last year, DW grew its social media follower base by a third (31%) to 3.7m. It generated 137k brand mentions in 2017. In 2016 the company posted profits of around £100m. Not bad for a start-up, today entering its seventh year.

What other blogs do you read?
I’m an avid reader of professional and personal blogs. There will be loads that I’ve overlooked in my quick list but the few that instantly come to mind are: Spin Sucks, Ste Davies, Stephen Waddington, PR Place, Influence and Ella Minty.

 

Scott Guthrie is listed alongside his blog on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors.

Politics on Sunday – 11 March 2018

Chancellor Philip Hammond made an appearance on both Marr and Peston yesterday, where two topics (neither of which were Brexit!) were dominant: the economy and Russia. Ahead of the Spring Statement (Tuesday 13 March), Hammond gave his view on the state of the economy and said that there is ‘light at the end’ of the austerity tunnel as debt will begin to fall. However, Hammond made sure to point out that the UK is still that tunnel and the national debt must still come down.

When asked by Robert Peston whether he foresees the UK economy reaching a 60% debt to GDP ratio in our lifetime, Hammond responded by saying, ‘It depends on how long you’re planning on living’.

Hammond did have to face some Brexit-related questions. When asked by Peston about EU fishermen, Hammond responded it will be up to the UK to decide whether we allow European fishermen to enter our waters. He also said that it would come down to the results of the negotiation as to whether the UK will have access to the single market.

John McDonnell gave an alternative view of the economy on Marr by saying he did not see Hammond’s assessment as being accurate and that ‘austerity is holding growth back’, lamenting the lack of growth in wages. McDonnell accused the Government of passing the buck on financial management to those that depend on the funding.

All the guests on Marr had to face questions relating to Russia. Perhaps the most notable Russia-related guest was Marina Litvinenko, the widow of ex-Russian agent Alexander Litvinenko who died after being poisoned in London.  She came with a warning to Theresa May that ‘you need to be very selective who you are friends with’ as the history of wealthy individuals coming into a country needs to be considered.

She also made the point that as someone else has been poisoned, it must mean the actions required were not taken. John McDonnell encouraged his Labour colleagues not to appear on Russia Today and that if Russia was involved in the attempted murder of Sergei Skripal, then Britain will need to take steps to isolate the country. Hammond said if there was evidence of a foreign state being involved in the Skripal attack then the Government will be responding appropriately.

Jacob Rees-Mogg was a guest on Peston and he views Russia as a serious threat to the UK and said a robust response is needed. Rees-Mogg also commented on Russian bots, saying he did not know who looks at his Twitter and whether any bots promote his views.

Rees-Mogg also said he would want any money that comes from the UK leaving the EU to go towards the NHS as we are not currently spending enough on health. Over the weekend, Peter Dowd appeared on Russia Today and was questioned on his appearance by Niall Paterson. He said the Labour Party will be reviewing the policy of appearing on Russia Today and he makes a decision on every offer he gets to appear on TV.

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