Rachel Spencer the paw post

Pet blog spotlight: Rachel Spencer, The Paw Post

Rachel Spencer started The Paw Post in 2017 to talk about everything pet related with her dog Daisy. Sadly, Daisy passed away earlier this year. Here, Rachel has opened up about the loss of her beloved pet, how the blogging community supported her and how The Paw Post has carried on in Daisy’s memory and also now features Patch.

Rachel spencer with DaisyCould you tell us how things have changed recently?
We lost our dog Daisy [pictured with Rachel, right] in April this year. She was a senior dog at 13 but was always so young. In October last year she had pancreatitis and was very poorly but recovered. Then in December we started noticing changes in her. She lost her depth perception, became restless at night and started growling at sudden movements. It was out of character and she had a few accidents in the house.

When we learned she had dementia, it really hit home she was getting old. But I did lots of research and had amazing support from her vets, and we were positive about the future.

But after a few months she deteriorated, becoming anxious and started vocalising, one of the advanced dementia symptoms. We became worried about her vision as she couldn’t see her favourite blue ball and kept walking into things.

The vet checked her visual field and confirmed our fears. She suspected a tumour was pressing on her optic nerve. We took some time to consider having an MRI scan to see what was there but she went downhill so quickly and we knew around the corner would be a seizure or haemorrhage which would have been terrifying and painful. We wanted her to go peacefully and in April we made the decision to put her to sleep.

What’s it like having to deal with a loss so publicly?
I didn’t tell anyone apart from people we knew in real life or who had grown close to on social media and in the pet world for the first couple of weeks. But I knew I had to publicly share it and it took a lot of strength to write the post saying goodbye.

Although she was old, it was a shock. Daisy was so young at heart and was still chasing sheep and squirrels just a few weeks before we lost her. Like all dog owners, I expect them to live forever.

Things escalated really quickly – she went from playing with her ball on the beach to being scared of the outside world because she could no longer see and was in pain in the space of a week.

What happened afterwards was amazing. People were so lovely and supportive and sent cards, flowers and gifts. It completely blew me away and it totally opened my eyes to the lovely community the pet blogging world is. I felt really grateful because had I not done the blog I never would have had that.

What did you think you’d do with the blog after Daisy died?
I didn’t know what to do with myself at the time but after the lovely response I had, I decided to carry it on in her memory. She is still on my profile on all our social media channels – I can’t bring myself to change it yet. And I decided that I’d continue to write about the things that affected Daisy, how to cope with a senior dog and how to cope with loss. I’ve tried to use our experience to help others.

What advice would you give anyone who loses a pet?
Nothing can prepare you for how you feel but the main thing is to give yourself time and be kind to yourself. It’s ok to grieve for a pet and I even spoke to a bereavement counsellor to find out the best ways to cope, how to handle telling my partner Tommy’s young daughters and things like that. I know some people might feel like it sounds a little over the top but it helped me.

Can you tell us about getting Patch?
We knew we wanted to adopt another dog rather than get a puppy. I felt we were in a situation where we could adopt – we didn’t have small children and were fairly experienced with having had Daisy – so that’s what we did.

We found Patch on a rehoming page for Patterdale Terriers on Facebook. I knew straight away he was the one. His family were rehoming him as his owner had died. We stay in touch with them and we’re so glad to have found such a lovely dog.

The Paw Post Patch

Are you conscious of Patch filling in on the blog where Daisy did before?
Yes, he’s a different dog, he’s only two whereas Daisy was a senior dog, so I write about him and try to put his personality across. He’s in training so we’re doing his training diaries, and we’re looking forward to writing about his holidays, new things he’s tried out and what life is like with a young dog.

But I also still write about issues affecting dogs of all ages, like anxiety and the importance of dogs being trained and well mannered. I feature Daisy whenever I can too.

Do you still work with PRs/brands in the same way?
Yes, I have a lot of PRs who come to me as a journalist first then that leads to content for my blog.

Because I have a younger dog, I can do things like ‘running for dogs’ and other activities that might not have been possible or appropriate for a senior dog.

I ensure my posts are well researched, produce informative posts that aim to be helpful to my readers and always meet deadlines.

I would love more PRs to approach me as a blogger – I only write about things I (or someone I know well and trust) have tried and tested and I don’t use guest posts but other than that, I’m open to all kinds of ideas.

Reach-the-right-influencers-with-the-Vuelio-media-database

6 tips from the top

Working with bloggers: 6 tips from the top

The Vuelio Blog Awards annually recognise the best bloggers in the UK, but how do these champions work with PRs and brands?

This year’s winners have all appeared in one of our renowned Top 10 Blog Rankings and many have taking part in interviews. We know how they like to work with PRs and brands because they’ve shared best practice advice for collaborations.

Here’s top advice from six 2018 winners, including the Best UK Blog and Women’s Fashion Blog, Inthefrow [pictured]; Best Travel Blog, Hand Luggage Only; Best Interior Design Blog, Mad About The House; Best Mummy Blog, Slummy Single Mummy; Best Daddy Blog, The DADventurer; and Best Pet Blog, Steph and the Spaniels.

VBA 2018 Inthefrow

Victoria Magrath, Inthefrow
I like to be straightforward wherever possible. It’s great to get a friendly introductory email where you can discover a new agency, brand or designer but there’s nothing that stands out more to me, than someone who is professional and forthcoming with how they can see us working together and what the both of us can gain from partnering. That way, as a team, we can instantly work out if our brands are well suited and if working together successfully is a possibility for all parties. Efficiency is a big priority for me, and most important with everyone’s schedules being so hectic.

Lloyd and Yaya, Hand Luggage Only
I guess that we are pretty openminded and always flexible in how we work with people. No two destinations or brands are exactly the same, no two people are and so it would be unrealistic to expect two projects to be. We always see collaborations as a two-way conversation (not just one party telling the other what to do or not do), which always helps when working with brands.

Kate Watson-Smyth, Mad About The House
I like them to get my name right – the emails addressed to ‘Mad’ tend not to get opened! There are so many blogs now that I really appreciate when a PR has taken the time to read the blog and work out if I really am the right person for their idea. These days I think it’s much more about focused collaboration and I tend not to work on huge campaigns that everyone else is doing if at all possible.

Jo Middleton, Slummy Single Mummy
I’m pretty open to any kind of approach as long as it’s well researched, friendly and honest. I’m not saying I end up working with everyone who gets in touch, but I try to read most things. I like it best when I’m given plenty of rein creatively, but with clear goals too – I want the brand to be able to measure whether or not they’ve got what they want from working with me, so they come back!

Dave Hornby, The DADventurer
My blog is a business and that this is my job. Blogging as a career is still pretty new and some brands/PRs haven’t fully grasped that this means it should be viewed as business-to-business. On the whole, the majority of brands I work with get this and value what a blogger brings to the table – some are still learning though. They wouldn’t be happy having to continually chase late payments, having briefs changed with no warning or being asked to work for free – neither should bloggers.

Stephanie Walton, Steph and the Spaniels
In many ways, we really love campaigns with substance and that can really get us creating fun and interesting content. We love being able to collaborate with pet brands, as well as lifestyle brands that we can bring a dog aspect into, as it shows how important pets really are to everyone.

Want to work with bloggers? Need to improve your influencer outreach? Find out how Vuelio can help

Richard Walker at the CIPR Conference

Your business needs purpose – creating a better world at #CIPRconf18

Last week the CIPR National Conference brought together 200 PR and business professionals to explore social purpose and the role of business in creating a better world for society. Among the speakers was Richard Walker, managing director of Iceland.

Iceland is in the spotlight following its ‘banned’ Christmas advert, which highlights the environmental impact of palm oil products. Walker claimed the Greenpeace-created cartoon has been viewed more than 65m times online, making it the most viewed Christmas advert ever.

Keen to outline the responsibility each individual has when it comes to social purpose, Walker said: ‘We’re all focused on Brexit but we’re sleepwalking into an environmental crisis. From deforestation to plastics and palm oil. As businesses invested in those debates, we can find solutions and alternatives that make a difference to our world.’

PR responsibility was advocated by Josh Hardie, deputy director general at CBI, who said: ‘90% of the public want businesses to speak out on social issues that matter to them. That makes it a business imperative.

‘A lack of trust in business often stems from bad communication. Mistrust fills the void when people don’t know what a business does. There’s a huge responsibility for PR pros in today’s world.’

As any business’ primary communicators, PRs must lead from the front when it comes to social purpose and responsibility. They’re also facing an uphill battle – John O’Brien, European managing partner at ONE HUNDRED, explained that corporate social responsibility had become ‘defunct’ as businesses tend to think of it as distinct from their core strategy.

For M&C Saatchi PR’s global CEO Molly Aldridge, this isn’t good enough. She said: ‘Purpose has to be authentically rooted into a brand’s DNA. It can’t be superficial or difficult to understand. It’s then down to businesses to find and engage the right people to deliver on that purpose.’

Having genuine purpose – and one which matters both to your business and your clients – is not something that can be manufactured. While it may not be the role of PR to determine that purpose, it’s certainly their job to advocate its need, engage the right people and communicate the message – embodying the brand’s values and making sure the right story is being told in the right way.

Sarah Hall, president of the CIPR, said: ‘As PR professionals, we have a tremendous opportunity to shape the way our organisations operate in society. This conference showcased the value we can offer in helping businesses find their why and define their how, to deliver long-term benefits for all.’

The CIPR National Conference took place at the British Library on Thursday 29 November.

Women in PR

Women in PR appoints ten industry ambassadors

Women in PR (WIPR) has launched an ambassador programme to help promote its goal of greater equality and diversity across PR leadership teams and the wider industry.  

The group of ten female and male ambassadors have been chosen for their influence, and will provide resources, information and awareness across their networks of professional contacts. The role will not be about governance, which is still managed by an elected committee, but will provide a focus on spreading the overall aims of WIPR across the industry.

WIPR UK said: ‘While men have always been welcome as speakers and attendees at Women in PR events, this is the first time the organisation is welcoming men in an official capacity, recognising that we need male as well as female change agents.’

Bibi Hilton, president of Women in PR and MD at Golin, said: ‘Two-thirds of the industry is female, yet at board director level this drops to 42 per cent, according to this year’s PRCA PR Census. To close our above UK average 23 per cent industry gender pay gap in agencies and stop brilliant women leaving the industry, we have to increase the number and diversity of women in leadership roles and create a more equal workplace. This new ambassador programme will help increase the speed of change, and Women in PR is really excited to work with this group in 2019.’

Amanda Coleman, head of corporate communication, Greater Manchester Police, said: ‘I am saddened that in 2018 many women are still not receiving equal pay, feel prevented from getting where they want to be and have to fight for their position. But we all have a chance to make a difference and this is what I want to do as an ambassador.’

The full list of ambassadors is as follows:

Amanda Coleman, head of corporate communication, Greater Manchester Police

Evadney Campbell, co-founder, Shiloh PR

Jackie Cooper, senior advisor, Edelman

Joan O’Connor, PR director, Coca-Cola Europe

Nicola Green, director of corporate affairs, O2

Andrew Soar, freelance creative communications director

David Gallagher, president, international, Omnicom Public Relations Group

David Holdstock, director of communications, Local Government Association

James Coyle, head of PR, social media and CSR, Samsung Electronics UK

Tony Langham, co-founder and CEO, Lansons

Vuelio Blog Awards 2018 #

#Trending: Vuelio Blog Awards 2018

The Vuelio Blog Awards 2018 took place on Friday night and were once again a huge success, trending on Twitter and reaching tens of millions across social media.

Huge stars were recognised with the top prizes – including Victoria Magrath of Inthefrow [pictured] who scooped Best Women’s Fashion Blog and the overall Best UK Blog.

Victoria Magrath

The Best UK Blog is awarded to one outstanding award-winner whose work transcends their own blog, inspiring the wider community. Victoria was considered by the judges to be a consummate professional who has, for some time now, been at the top of her game, and following the publication of her recent fashion bible ‘The New Fashion Rules’, she has shown how she can impact the whole fashion industry both inside and outside of the blogosphere.

Alongside the winners, the Vuelio Blog Awards celebrates all the finalists AND bloggers, vloggers and content creators who join us for a good time. It’s also a chance to bring together both sides of the commercial relationship, with PR and brand guests also deserving a mention for their collaborative work with the UK’s brightest and best.

We’ve put together a Vuelio Canvas of highlights from the event, including top social posts and official photos. Click here or on the image below to see the full Canvas.

Canvas is a simple way to present content, whether its campaign coverage, news stories, galleries, company information or social media activity. Everything appears on one page, making repetitive slides a thing of the past. Each Canvas takes just minutes to create and can be shared with a simple link.

Find out more about Canvas, and how easy it is to make your own, by clicking here.

PRCA Public Affairs Awards

Another great year for Interel at the PRCA Public Affairs Awards

For the second year running, Interel was the big winners at the PRCA Public Affairs Awards, picking up four prizes including Consultant of the Year for Katherine Morgan, and the Outstanding Contribution award for George McGregor.

Now in its fifth year, the PRCA Public Affairs Awards took place last week to celebrate the best of the best in public affairs in 2018.

In-house Professional of the Year was awarded to Lis Wallace of Malaria No More UK, who took to Twitter to say she was ‘Beyond thrilled and a little stunned’ to have won.

Other winners included Cicero, named Consultancy of the Year; Battersea Dogs & Cats Home, which took home In-House Team of the Year; and National Farmers Union (NFU) for Trade Body Campaign of the Year and Party Conference Stand of the Year. Judges said the NFU ‘Back British Farming’ campaign was ‘a campaign impossible to miss’.

Newington Communications left with a double win of Planning Campaign of the Year and Voluntary Sector Campaign of the Year for its work with Capital and PupAid.

This year the Douglas Smith Prize was awarded to Christine McKenna, account manager at Grayling. Christine said: ‘I am thrilled to have received the Douglas Smith award for Young Public Affairs Professional of the Year. A tough process and a real honour.’

Francis Ingham, director general, PRCA, said: ‘The quality and standard of every entry into the awards this year continues to exceed expectations, each entry a glowing a testament to the resilience, growth, and forte of the UK’s public affairs and lobbying industry. Huge congratulations to all those who are taking home an award tonight, I look forward to seeing all of you again next year.’

The full list of winners from the night:

Best Campaign in Scotland: Marie Curie/MND Scotland

Best Campaign in Wales: Boots UK/Deryn

Best Campaign in Northern Ireland: Weber Shandwick

Corporate Campaign of the Year: Siemens

Trade Body Campaign of the Year: NFU

Local Government Campaign of the Year: Forty Shillings/Muse Developments/Dartford Borough Council

Planning Campaign of the Year: Newington Communications/Ciel Capital

Voluntary Sector Campaign of the Year: Newington Communications/PupAid

Social Media Campaign of the Year: ABI/Third City

Think Tank of the Year: Big Innovation Centre

Party Conference Fringe Event of the Year: MHP Communications

Party Conference Reception of the Year: Interel

Party Conference Stand of the Year: NFU

Best In-House Consultancy Collaboration: Connect/Resolution

Consultancy Campaign of the Year: Interel

In-house Professional of the Year: Lis Wallace, Malaria No More UK

In-House Team of the Year: Battersea Dogs & Cats Home

Consultant of the Year: Katherine Morgan, Interel

Consultancy of the Year: Cicero

Douglas Smith Prize: Christine McKenna, Grayling

Outstanding Contribution: George McGregor, Interel

Becky Bowden

Blog spotlight: Becky Bowden, LifeStyleLinked

LifeStyleLinked is the fashion, travel, food, beauty and lifestyle blog that author Becky Bowden started 16 years ago. With everything from product reviews and tasting notes to car-buying advice and interiors tips, LifeStyleLinked is a one-stop-shop for lifestyle content. Becky spoke to us about Christmas, planning content, getting creative with brands and the joy of homecooking.

Why did you start your blog?
I started my blog when my (now 16-year-old) daughter was born. My Dad actually suggested it and even paid for my very first theme and registered the domain name. I have always loved writing and it felt like a great way to share my thoughts and meet other likeminded people online. I knew nothing about the ability to earn from a blog at that stage or how to work with brands and PRs so it really always has been a labour of love!

How has your blog changed over time?
I think as with all bloggers mine has gone through a number of different changes. I found that I wanted to cover many more topics than I initially planned and as the years went by there were so many amazing WordPress themes available that it made designing the blog itself so much easier and effective to navigate.

How do you plan content around such a broad topic base?
I spend a lot of time researching the different trends in all areas that LifeStyleLinked covers. I’ve been lucky enough to build up some amazing contacts with brands and PRs over the years and I do find that it really helps to be on their radar when it comes to new launches and news. These will very often spark an idea for a feature series or a product review that I think my readers would like. I also keep a pretty tight editorial calendar on my PC and a huge notebook of ideas, schedules and daily to-do lists. I’m a bit of a workaholic deep down but I think that comes when you are really passionate about your industry!

What’s your favourite restaurant?
I’m a bit of a home-bird so I love to cook or order in and curl up with the family. If we go for day trips I love finding sweet little country pubs with a cosy vibe. Or just point me in the direction of anywhere that sells amazing pizza and pasta and I’m happy!

How important is Christmas to your blog?
Christmas is such an exciting time of the year for me. I absolutely love planning our yearly gift guides and readers really seem to enjoy those along with all of the festive features. I think there’s such scope at this time of the year to really get creative with your content and write everything from personal blogs about how you celebrate, to image-driven features and gift guides with inspiration and shoppable links.

How do your social channels feed into your blog? Which one is the most important?
I think social obviously still plays a big part in how we promote content and it is great for keeping that line of communication open with everyone. I know Instagram has its ups and downs but I do think it’s still my favourite social platform. I love how interactive the ‘stories’ aspect of Instagram allow me to be and although I don’t shoot the beautifully edited ‘selfie’ type shots that seem to get the big hits on Instagram these days, I do still love giving sneak peeks of products and features that are going out and putting my own spin on things.

What’s going to be the big topic for you in 2019?
Home decor, for sure! We have just bought our first family home here in Somerset and we’re really excited about renovating it. I’m a huge fan of home decor blogs myself so I’m really excited to create blog content around any work that we do to the house over the next few years as well as how we eventually style it. It is such a beautiful Victorian house that there’s going to be some real scope to get creative.

What one thing should PRs and brands know about you?
That I’m always open to new and exciting ways to create content online. I really want to push boundaries with blog content going forward and think that online editorial and exciting copy is still such a solid way to share our passions.

Reach-the-right-influencers-with-the-Vuelio-media-database

What are the best collaborations you’ve worked on?
I absolutely loved working with Thatchers cider in the summer. Not just because I got to sample a lot of cider-based drinks (honest!) but because they let me be so creative with the campaign. I came up with a summer cocktail using Thatchers and the brand loved my finished drink so much that they ended up taking it one step further and commissioning it for their official website! I really enjoyed styling and shooting the imagery for this one too.

Tesco Jersey Royals was an amazing campaign to work on and once again really allowed me to get creative. I was cooking, shooting and styling content to show some delicious ways to use the potatoes in your summer meals.

I also love beauty and fragrance collaborations. One recent campaign that was really fun to work on was with Nivea. I was challenged to shoot and style an Instagram post for a shower gel release and I really enjoyed using Instagram stories alongside this to explain a bit about why I chose a specific family photo alongside this and what the inspiration behind the finished image really was.

Essentially, I just really love when brands communicate to you the basic elements of what they want from the campaign but allow you that creativity to really put your own spin on the finished coverage.

What other blogs do you read?
I read a lot of renovation blogs at the moment for obvious reasons and I’m loving seeing what other people have done to their homes. I’ll also always have a love of beauty blogs and lifestyle blogs as there’s always something exciting to read about in these topics!

Vuelio blog Awards 2018 winners

Vuelio Blog Awards 2018: The Winners

The Winners have been revealed at the Vuelio Blog Awards 2018. The fourth annual event, the Vuelio Blog Awards are firmly established as the most respected accolades available to bloggers and annually recognise the best of the best.

Check the winners of our most recent awards, the Online Influence Awards 2019 here.

Tonight’s event brought together hundreds of bloggers, vloggers, Instagrammers and content creators where winners were chosen across 15 categories.

We are delighted to reveal to full list of winners, which for 2018 is as follows:

Beauty – Caroline Hirons

Daddy – The DADventurer

Food & Drink – Elizabeth’s Kitchen Diary

Health & Fitness – Carly Rowena

Interior Design – Mad About The House

London Lifestyle – Poppy Loves

Men’s Fashion – Ape to Gentleman

Mummy – Slummy Single Mummy

Pet – Steph and the Spaniels

Political – Guido Fawkes

PR & Comms – PR Examples

Travel & Leisure – Hand Luggage Only

Wedding – Love My Dress

Women’s Fashion – Inthefrow

We are also delighted to announced that this year’s winner of the Best UK Blog is Inthefrow.

Victoria Magrath was chosen by judges not only for her outstanding blog, incredible visuals and recent redesign, but also due to her ability to set trends, publish industry tomes and embody everything an inspiration is and should be – not just in the fashion, but in the whole blogosphere.

Looking to work with bloggers, vloggers, instagrammers, podcasters and influencers? You need the Vuelio Influencer Database

Local News journalism

Local news for local people

There are more than 1,000 local media titles in the UK read by 42 million adults. Trust in these publications is high – according to a YouGov study, they’re the most trusted source for local news and information, making them a vital part of the UK’s media landscape.

But stories of local newspapers closing down are all too common – at least 228 since 2005 – and industry cuts continue to create a challenging environment for local journalists.

With less time and money but more people and stories to cover – how can these local journalists continue to create quality, trusted content?

Luckily, there are some tools to help:

The Bureau Local
A collaborative investigative network connecting the dots at both local and national level. Allows local newsrooms to access broader and deeper levels of information. The network works across roles – from reporters to designers – and industry lines. While outlets may usually be competitors, The Bureau Local is all about collaboration to unveil the truth.

Find out more.

RADAR from the Press Association
Standing for ‘Reporters And DAta Robots’, the RADAR news service uses – you guessed it – both reporters and robots to produce stories tailored for individual areas. The stories are eight or nine paragraphs long and cover every local area included in specific data sets. The service produces 300-400 versions of each story that can be used by journalists either as is, or as a base for their own content.

Find out more.

Journalist Enquiry Service
The ResponseSource Journalist Enquiry Service allows journalists to send free enquiries to PR professionals and businesses asking for expert comment, interviews, case studies and materials. Local journalists can save hours of research and sourcing quotes by sending one enquiry asking for assistance. The PRs and organisations benefit from coverage in their targeted location, and journalists get the material they need to complete their stories.

Find out more here.

Work in PR? Thanks to our recent acquisition of ResponseSource, we can now offer you the chance to receive requests from the Journalist Enquiry Service.

PRCA

71 elected to the 2019 PR and Communications Council

The PRCA has announced the results of the election for the 2019 PR and Communications Council. Considered the think-tank of the industry, the Council provides a formal mechanism to consult with the industry’s senior practitioners on the issues PR and communications faces, and it informs the PRCA’s strategic priorities.

Over 2,800 votes were cast by PRCA members, leading to 71 elected appointments to the Council. The new Chairman of the Council is former Vuelio webinar guest, Amanda Coleman, head of corporate communications at Greater Manchester Police.

The full list of those elected is as follows:

Small Agency (up to £1.5m)
Daria Chernyshenko, The Agency Partnership
Marcus Chrysostomou, Westco Trading
Paul Cockerton, Dynamo PR
Will Cookson, Pangolin PR
Jo Cresswell, Milk & Honey PR
Jules Herd, Five in a Boat
Liam Keogh, Palm PR
Nicola Koronka, Missive
Mark Pinsent, The Hoffman Agency
Nigel Sarbutts, The PR Cavalry
Sarah Street, Street and Co
Harriet Vocking, Eco-Age

Medium Agency (£1.51m-£2.5m)
Phil Caplin, Good Broadcast
Caroline Coskry, Oracle PR
Martha Dalton, Lodestone
Gay Flashman, Formative Content
James Hickman, Hatch PR
Stephanie Libous, Allison + Partners
Joe Mackay-Sinclair, The Romans
Sasha Marks, Brazen
Kate Stevens, AxiCom
Nina Webb, Brazen

Large Agency (£2.51m upwards)
Molly Aldridge, M&C Saatchi PR
Alex Davies, Hanover Communications
Anna Geffert, Newgate Communications
Dan Glover, The Academy
Ralph Jackson, Lansons
Andrew Laxton, Racepoint Global
Emily Luscombe, Golin
Jess Ozdemir, WE Communications
Annemarie Penderis, Cirkle
Anokhi Popat, PLMR
Ishtar Schneider, Edelman
Lee Southen, Grayling
Anna Terrell, Hope & Glory

Private In-House Organisation
Penny Anderson, Kantar Media
Fergus Campbell, Gumtree
Rob Colmer, Shell
Abigail Daniels, Transferwise
Tomos Edwards, Bank of America Merrill Lynch
Sam Fay, Guinness World Records
Ryan Gawn, LEGO Foundation
Shraddha Kaul, The British Poultry Council
Jason Knights, Lloyd’s Register
Dan Large, CBI
Laura Osborne, CityFibre
James Rowlands, Nationwide

Public Sector In-House Organisation
David Blackadder-Weinstein, Midlands Connect
Matt Brown, Transport for London
Helen Crumley, NHS
Amanda Lynn, Barnet Council
Sarah Mellodew, Department for Environment, Food, and Rural Affairs
Noita Sadler, Department of Health
Andra Stan, Department for Environment, Food, and Rural Affairs
Lisa Wood, Now Healthcare

Universities
Lee Edwards, London School of Economics
Jessica Gow, Solent University
Robert Minton-Taylor, Leeds Beckett
Carmel O’Toole , Sheffield Hallam
Gloria Walker, London College of Communications
Stephen Welch, London College of Communications

Freelancer
Ezri Carlebach
Maurice Flynn
Selina Gerard-Sharp
Andy Green
Scott Guthrie
Edmund Macmahon-Turner
Stuart McBride
Sue Montgomery

International
Yasser Mohamed, Sadara
Scott Troehler, Monticello Media

And the following will be given automatic places:
Former Chairman
Jonathan Chandler, Quiller Consultants

Chairman
Amanda Coleman, Head of Corporate Communications Greater Manchester Police

The Chairmen of the PRCA’s National, Regional, and Sectoral Groups also each get a place at the PR and Communications Council.

Francis Ingham, director general of the PRCA, said: ‘The PR and Communications Council continues to tackle the core issues facing our industry, and its role in helping address and bring these issues to light has never been more vital.

‘I’m proud to say we received a record-number of votes this year, with the calibre of nominations being exceptionally high. Having looked into topics such as diversity, ethical professionalism, and measurement of PR and communications in 2018, I’m excited to see what the year ahead holds for the Council.’

Congratulations to everyone elected onto the Council.

The PRCA will now open the PR and Communications Council’s Vice Chairman role for nominations.

Eva and Amelia

Pet blog spotlight: Eva and Amelia’s World

Eva Thompson created Eva and Amelia’s World to showcase the dog-friendly side of London. Joined by her Cavalier King Charles Spaniel Amelia, the pair visit parks, cafes and cupcake shops, as well as featuring the latest in dog products and accessories. We spoke to Eva about Amelia’s personality, why dogs are better than cats and how she works with PRs.

Has your blog changed from when you first started?
Unfortunately yes – I long to visit dog friendly cafes and restaurants just for fun again! Life has gotten so busy I really feel I need to refocus!

What’s the best thing about being a pet blogger?
It’s wonderful that people know your dog! It puts such a smile on my face.

How conscious are you of the animal’s personality as opposed to your own when writing?
Oh I very much consider Amelia and myself one and the same! Our personalities bounce off each other.

What’s better (and WHY) cats or dogs?
Oh… dogs!! Dogs will partake in all activities with you throughout the day. However, I must say, some cats are like that too – ragdolls in particular.

Did you have a pet growing up?
I’ve always had various dogs and horses.

What’s the best top tip you have for pet owners?
Spend as much time as you can with your pets – you’ll see the bad behaviours go away and how they adapt to whatever it is you want to do in the day.

How do you work with PRs and brands?
I love working with PRs! The best feeling is getting the same representative come back to you again and again for more work. It’s a great way to make friends in the industry.

What are the best collaborations you’ve worked on?
For me, the best collaborations aren’t the big pay check campaigns but the moderate ones that continue organically for months and months.

What other blogs do you read?
I must admit I tend to keep up with Instagram a lot more nowadays than I do websites. In general my interests are with human lifestyle blogs.

Reach-the-right-influencers-with-the-Vuelio-media-database

Marcel Le Corgi 2018

Interview with THE Marcel Le Corgi

Marcel Le Corgi is the adorable Pembroke Welsh Corgi living his best life in London. A leading pet blog, Marcel Le Corgi is a social media star, therapy dog and the co-founder of the UK Corgi Club. A travel, food and fashion addict, Marcel has worked with leading brands and is often the go-to authority on all things Corgi in the UK.

We caught up with Marcel’s maman, Aurélie Four (who helps with the typing!), and she told us about the joys of being a pet blogger, working with Marcel and his needs, and the amazing campaigns they’ve worked on (and the types they want to work on in future!).

How has your blog changed from when you first started?
‘Le blog’ has not changed so much since I started it last year… I am focusing more on travel and lifestyle now because these are close to our heart and what we’re best known for. I am planning on relaunching it with a new design in the next few weeks, and focus more on my photography (of Marcel, I have my own website www.photobya4.com for the rest). With 2018 having been such a busy year, I’ve focused on social media and my own business more, but being once again named in the Top 10 UK Pet Blogs and being named a finalist at the Vuelio Blog Awards has motivated me to go back to writing and posting more.

Marcel Le Corgi

What’s the best thing about being a pet blogger?
Getting to do the things we love the most! Spending time with Marcel, travelling and eating good food. I love how it’s improved my photography and writing. We get to connect with some very inspiring people (and pups) too, some have become very good friends and we support each other in our blogging and social media journey. I also love to be able to share and return that love – by using our ‘voice’ to promote causes that are dear to us (and help charities, pet charities especially) but also, and most importantly, making others smile and happy. Two of our personal highs this year were helping a fan propose in July and Marcel being invited as the ring bearer and fluffy guest of honour at the wedding of two fans (we’d helped them propose too) in Tuscany this September.

How conscious are you of Marcel’s personality as opposed to your own when writing?
I write ‘le blog’ as Marcel, so showing his bubbly personality when writing is my main focus, the same as for his social media. He is fun, extremely clever, charming, liked by everyone (and loving everyone back!), enjoys his food very much and to be with us, so becoming a ‘food and travel critic’ was an obvious progression! Our adventure on @lecorgi has always been about him and focused around him and I intend for this to continue.

Marcel Le Corgi

What’s better (and WHY) cats or dogs?
Do you mean ‘who’ is better? ;) They all are the best! I have a preference for dogs, obviously, but Marcel loves all living beings equally, including cats (they just rarely return the favour).

Do you dress up your pets for Halloween?
Halloween and other occasions, but it’s rarely for more than a few minutes/a few photos and only because he does not mind. We knew that our first few weeks with him were primordial to making sure he had as many experiences as possible and always make sure everything we do with him is a positive experience – from travelling and dressing up to going to the vets or photoshoots. I avoid getting him into situations where he will be uncomfortable and if he shows signs of not being happy, even in the middle of filming, then we adapt, take a break or stop if needed. He is and always will be going first and while everything we’ve been doing during this adventure has been amazing, I insist on him being what we decided to take him for – a dog, a family member and a companion.

Marcel le corgi

Did you have a pet growing up?
Absolutely! I grew up with dogs – a spaniel and then a poodle cross. I also had a fish at Uni. I always knew I wanted a dog of my own but waited until it was the right time and I knew I would be able to give them the care they deserve.

What’s the best top tip you have for pet owners?
Keep every experience as pawsitive as you can and do not force your pets to do anything they don’t want to – this will only damage your bond. Staying positive for Marcel helped me in my own life too! You know your companion more than anyone else and they count on you to be their voice when needed, remember that you chose to have them not the other way around, and you have a duty to make sure they are well cared for and trained (training also helps with the human-animal bound).

One thing that I see a lot with corgis is people thinking them being overweight is cute but it is not. Overfeeding an animal is not loving them, it is reducing their life expectancy. Ah, last one… no amount of ‘likes’ or ‘shares’ is worth endangering your companion’s safety or wellbeing!

Marcel Le Corgi 2018

How do you work with PRs and brands?
I only work with brands and PRs that have ethos similar to ours. Paid or not, I would not accept to recommend or feature a product or experience that we did not enjoy or that I would not be comfortable using for Marcel and/or myself. I love to communicate, discuss ideas, being allowed to be creative and for my work to be respected and valued. I also love to think and go outside the box and get to work with ‘human’ and lifestyle brands. No one knows our audience better than me and I like to work with PRs and brands that take this into account.

What are the best collaborations you’ve worked on?
They’ve all been amazing, so I’ll only select a few that I know we’ll all enjoy. I have wanted to visit the Isles of Scilly for years, and to get Marcel to fly (but not in the haul) so when we got to do both for our wedding anniversary this summer (we had to postpone plans for a big tropical trip after both our car and boiler had to be replaced within weeks) in collaboration with the local tourism board, this was extra EXTRA special! And it turns out there is no need to leave the UK to get that tropical feel!

2018 has been quite the year with many travel opportunities (including to our beloved Scotland, twice, to shoot a festive campaign on board the Royal Britannia Yacht and on a ski press trip – and also filming in France with Eurotunnel Le Shuttle); our first lifestyle collaborations (the latest one being with MADE.com); a campaign to encourage and promote dog-friendly restaurants (with Compare the Market); and going ‘mainstream’ when we started reviewing dog-friendly eateries and activities for the Evening Standard’s GoLondon digital platform (Marcel is one of their first rePAWters, but really I write and take the pictures).

Marcel Le Corgi

Do bloggers need their own industry association?
Absolutely! So, they can get support and information, exchange more, collaborate, grow and know what’s ok or not, what the rules and regulations are. Right now, the rules are very confusing and I feel like the fraudulent actions of a few throw shade on all of us. It’s an industry that is often more used (and trusted and has more impact) than traditional media. I feel like we need to talk more between us and that will benefit everyone – so there is less abuse too (both from bloggers and the brands that work with them).

What other blogs do you read?
After meeting them at last year’s Vuelio Blog Awards, I started reading Katzenworld and love their work! City Dog Expert and Miss Darcy’s Adventures have been an inspiration too and I’m glad to have connected with them all! I also read quite a few travel, food, lifestyle and beauty blogs – monitoring trends on social media and blogs used to be my job until I made the switch to freelance last year.

Reach-the-right-influencers-with-the-Vuelio-media-database

An Introduction To The Journalist Enquiry Service

Are you struggling to secure media coverage? The Journalist Enquiry Service turns the pitching process on its head – journalists reach out to you for help with articles, reviews, case studies, spokespeople, locations and celebrities.

Following our acquisition of ResponseSource, we are delighted to present a detailed introduction to the Journalist Enquiry Service, showing how easy it is to use and how quickly it can secure you coverage.

The Journalist Enquiry Service is used by all the national press outlets, key trade and consumer titles, leading bloggers and websites, and popular broadcasters – all of them looking for experts like you.

Introduction to JES webinar

Dogs and the City

KPPR Appointed as Publicists for ‘Dogs And The City’

Entertainment and Lifestyle PR agency KPPR has been appointed as the publicist for the new BBC-produced podcast Dogs and the City, hosted by BBC Radio London’s Jo Good.

Jo will take her celebrity guests on a 30-minute dog walk across London, accompanied by her own bulldog Matilda, and discuss a huge range of subjects, from pet-owning to recent projects. The first guests have been announced as singer Katrina Leskanich – best known for being the lead singer in Katrina and the Waves, the last UK entry to win the Eurovision Song Contest – and comedian and close friend Julian Clary.

Jo has had an 18-year career with the BBC and a lifetime of dog-loving. She has worked as a journalist and broadcaster for award-winning radio shows, including BBC Radio London’s breakfast show and, more recently, the afternoon slot.

Jo’s current work at BBC Radio London features a one-hour long segment every Thursday, called Barking Hour, which claims to be the only radio-based dog show in the world.

Jo has also appeared on This Morning and The Alan Titchmarsh Show as a resident dog-expert, featuring in recurring pet segments, as well as taking part in Sky1 documentary series A Different Breed.

Dogs and the City is available to download via BBC Sounds and on other podcasting platforms, with new episodes every Thursday.

FuturePRoof fairytales

Once upon a time in PR: 21 characters from the PR industry

Sarah Hall has released the latest book in the #FuturePRoof series. Once upon a time in PR features 21 larger than life characters who are doing things differently to help the PR industry grow and thrive.

Each of the profiles is represented by an ink portrait and short story.

The book includes the industry’s ‘Severus Snape’, PRCA chief Francis Ingham, ‘agency alchemist’ Stephen Waddington, ‘Rebel Girl’ Liz Bridgen, ‘juggernaut’ Sir Martin Sorrell, and Nicky Regazzoni and George Blizzard who are likened to the royal siblings in Frozen as sisters doing it for themselves.

FuturePRoof fairytale

Sarah said: ‘I wanted to celebrate some key players within our industry and have a bit of fun. It was a very easy list to come up with. Everyone had to have some differentiating factor and something to teach others. The core purpose is the same as ever, to showcase best practice and the talent in public relations today.’

The full list of the book’s ‘characters’:

  1. Alex Aiken
  2. Richard Bagnall
  3. Elizabeth Bananuka
  4. Stella Bayles
  5. Liz Bridgen
  6. Professor Anne Gregory
  7. Jim Hawker
  8. Dr Roger Hayes
  9. Francis Ingham
  10. Tony Langham
  11. Rich Leigh
  12. Dr Jacquie L’Etang
  13. Sandra Macleod
  14. Alex Myers
  15. Nicola Regazzoni and George Blizzard
  16. Peter Smith
  17. Sir Martin Sorrell
  18. Ethan Spibey
  19. Laura Sutherland
  20. Stephen Waddington
  21. Dr Jon White

#FuturePRoof is a community and series of crowdsourced books created by Hall to reassert public relations as a strategic management function. All costs associated with the design, production and marketing of #FuturePRoof are paid for by Sarah as part of her industry give back.

Illustrations from the book will be displayed at the PRCA’s new member workspace on Bankside, London. The gallery will be launched at a breakfast reception at 8.30am on Friday 30 November. Register your attendance by signing up here.

The specially illustrated edition is a coffee table book and is now available to purchase.

Interel Public Affairs Awards Europe

Interel wins big at the Public Affairs Awards Europe

Interel was the big winner from this week’s Public Affairs Awards Europe, scooping five prizes including Consultancy of the Year. The PRCA event celebrates the very best of the public affairs industry across Europe.

Other notable winners include Europe Analytica, which won In-house Team of the Year and Lobbying the European Parliament; Hanover which picked up Best In-House Consultancy of the Year while Hanover’s Anna Swierczyna was named Promising Newcomer; and Cambre Associates, which won Collaboration with the Brussels Press Corps and the Trade Body Campaign of the Year.

The Outstanding Contribution Award, went to Maria Laptev, former Executive Director of the European Centre for Public Affairs.

Michael Burrell, Co-Chairman of the Judging Panel and Director, European Centre for Public Affairs, said: ‘The award entries submitted for this evening demonstrate vividly the significant contribution that public affairs practitioners make to the development of EU public policy-making.

‘Reviewing the winning entries, I was struck by how the best in our industry demonstrate an impressive combination of innovation and professionalism. We found a consistent level of high-quality public affairs work across all sectors – in-house, consultants, trade associations, professional bodies and NGOs alike. I am especially pleased that the outstanding contribution award went this year to Maria Laptev. I have worked with Maria and admired her work over decades and I know that the many people in the Brussels public affairs community whom she has helped over the years will be delighted to see her multiple achievements recognised with this well-deserved award.’

The full list of winners from the night:

Lobbying the European Parliament: Europe Analytica

Lobbying Member States: Alber & Geiger

Collaboration with the Brussels Press Corps: Cambre Associates

Brexit-Related Campaign of the Year: Grayling

Ethical Campaign: Interel

Trade Body Campaign of the Year: Cambre Associates

Corporate Campaign of the Year: Nissan

Use of Social Media: ZN Consulting

Think Tank of the Year: European Academies’ Science Advisory Council

Professional Body of the Year: ISACA

Best In-House Consultancy Collaboration: Hanover

Consultancy Campaign of the Year: Interel

In-house Professional of the Year: Graeme Taylor, ECPA

Consultant of the Year: Grégoire Poisson, Interel

In-house Team of the Year: Europe Analytica

Consultancy of the Year: Interel

Promising Newcomer: Anna Swierczyna, Hanover

Outstanding Contribution: Maria Laptev

The Dogvine

Pet blog spotlight: The Dogvine

The Dogvine is written by Teresa Keohane as the ‘London Lifestyle Blog for the Urban Dog’. Highlighting the best dog-friendly cafes and restaurants, as well as reviewing the latest products and accessories, The Dogvine features Teresa’s 2.5 Brazilian dogs: Belinha, Moleque and Nina (who comes to stay) and was recently featured in the Top 10 UK Pet Blogs

We caught up with Teresa to find out more about the joy of dogs, the benefits of a pet plan at the vets and how PRs works with brands.

How has your blog changed from when you first started?
Everything has changed from the content to the look and feel! I’ve become much clearer about my blog’s purpose although I would still say this is naturally evolving. I’ve also recently started guest features from other London dogs, which has opened up a whole new part of my blog and has been an amazing experience getting to know other Londoners and their pups.

Teresa Keohane

What’s the best thing about being a pet blogger?
Dogs, dogs and more dogs. My day job is not related to dogs at all so for me it’s a passion project and the chance to be creative about something I truly love.

How conscious are you of the animal’s personality as opposed to your own when writing?
Very conscious. Both for my own dogs and of other dogs that I feature. Dogs have such funny and individual personalities that make them so special, so I try my best to capture that on the blog.

Teresa Keohane

What’s better (and WHY) cats or dogs?
That’s a bit unfair as I write about dogs! I love cats too, but dogs are my passion. Dogs truly are your best friend and there’s a human-hound bond that is undeniable. Cats are more independent creatures doing their own thing.

Did you have a pet growing up?
Yes, both cats and dogs and even some goldfish!

Teresa Keohane

What’s the best top tip you have for pet owners?
Last year I signed both of my dogs up to a pet plan at my vet where you can pay one monthly fee which includes unlimited consultations as well as yearly vaccinations and flea and worm treatment. Especially when you have a senior pet, for me this makes a lot of sense both financially and emotionally. It wasn’t something I had previously been aware existed so worth asking your vet if they have one.

How do you work with PRs and brands?
It’s important to have a collaborative approach with PRs/brands to come up with a unique way of presenting the product or service that is genuine and fits with my blog. If a blogger just puts content out for the sake of it (or because it’s sponsored), people will see through that very quickly.

Get in touch and let’s see what amazing content we can create!

Teresa Keohane

What are the best collaborations you’ve worked on?
I’ve been lucky enough to work with some great brands such as Airbnb which is probably my favourite collaboration since starting the blog. This year, one of my most enjoyable collaborations has to be our dog-friendly Go Boat London experience taking several London dogs on a boat down Regents Canal! I also enjoyed working on the recent Fizzy Living collaboration as both the brand and PR company were great to deal with and it felt very collaborative.

Do bloggers need their own industry association?
I think that would be a positive thing for sure as bloggers put in a lot of work to create amazing content and are often not recognised for it as they should be. Especially in a niche like pet blogging which is still developing compared to something like beauty and fashion.

What other blogs do you read?
Lots! Here’s a few… for dog design to aspire to it would be US blog Dog Milk (of course), for UK dog-friendly travel Steph and the Spaniels and for stories that warm your heart, Paw Post.

Reach-the-right-influencers-with-the-Vuelio-media-database

Whatsapp

How to use Whatsapp to spread news

WhatsApp is increasingly being used by news outlets to share content. The Reuters Digital News Report 2018 revealed another year-on-year increase in WhatsApp being used for news across the world.

This report also found that people use the words ‘honest’ and ‘reliable’ when describing WhatsApp, in comparison with ‘creepy’ and ‘ego-centric’ for social media’s big news-sharing platform, Facebook.

But it’s not just Facebook’s ‘creepy’ side that is making it less relevant for news. Changes in the Facebook algorithm mean news is less of a priority in the platform and has forced publishers to look for an alternative way to distribute news.

In light of the Cambridge Analytica scandal, Facebook also now faces issues with trust, whereas WhatsApp’s use of end-to-end encryption means that messages are only seen by the sender and recipient, and cannot be intercepted or changed.

Of course, it’s worth noting that WhatsApp is owned by Facebook, so gains by one platform are not necessarily losses for the other.

Reach plc’s Nottinghamshire Live is an avid user of WhatsApp for sharing its top news stories. At newsrewired, Natalie Fahy, digital editor at the outlet, talked about how they make the most of the channel.

Natalie explained how they started by sharing ‘what’s on’ and lifestyle news, but people were calling out for the ‘real news’. They set a format of sending one teatime message a day – in order not to overload people – containing links to three news stories.

They found this process worked especially well for building a more loyal audience and encouraging people to regularly click through to the news stories. People were more engaged on the channel, even providing additional information in relation to published stories.

Natalie has written about how Nottingham Live uses WhatsApp, growing the service to over 3,500 subscribers through trial and error and the introduction of breaking news alerts.

For PR professionals, signing up to news outlets’ WhatsApp channels can be a great way to stay on top of the news that is important to you, spot trends and seize on opportunities for additional comment and brand information. However, this blessing can also be a curse because – due to the encryption – news on Whatsapp can’t be monitored.

Ricky Willis

Personal finance blog spotlight: Skint Dad

Skint Dad is written by husband-and-wife team Ricky and Naomi Willis. Sharing tips on saving money and growing wealth, the blog was recently ranked in the Top 10 UK Personal Finance Blogs. We caught up with Ricky to find out how the blog has become an accidental business, why  making money is as important as saving money and how the pair work collaboratively with PRs.

How has your blog changed over time?  
It’s definitely got more professional. It started off as a hobby blog using a free WordPress theme. We never intended for it to become what it has, and it was an accidental business that now supports both myself and my wife.

We now look to run Skint Dad as more of a community. We talk with our readers daily and they have a massive impact on how the site is shaped – it’s no longer just about us sharing how we cut back; we want everyone to be in financially better off.

How much do you plan your posts in advance?
We do, and we don’t. We write a lot of content based on what’s happening in the world of saving money right now, so we never know the next thing that will come our way. However, we do plan and research into longer guides in a lot more depth.

What’s the biggest takeaway from the Autumn Budget for our personal finances?
The rise in the personal allowance will probably make the biggest impact for most people as they’ll see the change directly in their pay packet.

Is it more important to save money or find new ways to make money?
It gets to a point where you’ve saved all you can save, so it’s definitely about looking for ways to increase the amount of money you’ve got coming in.

How do you work with PRs for the blog?
Most of the time, PRs and agencies reach out to us about new collaborations via email. We then just take it from there to see what they are looking to achieve and how we can work with them to meet their targets. It’s important for us that it fits with our core values and works for both parties.

What campaigns have you collaborated on that were really good?
We’ve worked with many different brands, from supermarkets to banks, on many different campaigns; not just producing content, but also video and supporting with media campaigns beyond the blog.

What’s best practice for when PRs contact you?
I’m not sure there’s a one size fits all approach. It’s helpful that they read our blog and know a bit about us before approaching us with an idea that might not fit. However, that doesn’t mean we can’t look to brainstorm some ideas that may work.

I think, sometimes, PRs can just reach out hoping to get what they want, whereas we look to see if it will work for our audience too.

It’s not that we want to be overly picky, we just want to collaborate on things that will be genuinely useful to the readers and we believe in as well.

Do you think bloggers should have their own industry association?
I can’t see it working in the short term. There are so many different niches that nothing could really be settled. There are a number of blogging networks set up already if someone wanted to be part of a wider group.

Personally, I could see an association costing bloggers money to join, to get a newsletter once a month, but there would be little overall value.

I’m happy to be proved wrong.

What other blogs do you read?
I rarely read other blogs in our niche, to be honest, but do sometimes take a look at more technical sites like Search Engine Round Table and Moz to keep up with the fluctuations in the Google Algorithm.

Reach-the-right-influencers-with-the-Vuelio-media-database

An introduction to energy PR

#PRPays – PR and the energy sector

The CIPR has released the second instalment of its #PRPays series – an interview with Lawrence Slade, CEO at Energy UK. This is accompanied by additional energy content from the CIPR, in the shape of its Energy and Leadership Platform’s An Introduction to Energy PR.

The #PRPays campaign aims to highlight the strategic value of public relations to the business community. The interview with trade association Energy UK follows the first edition with Heathrow’s CEO John Holland-Kaye.

Talking about the importance of PR to Energy UK and businesses in general, Slade is an advocate of well-organised PR teams whether it’s working on the Energy Switch Guarantee, preparing the organisation for a crisis or dealing with the market post-Brexit.

Check out the full interview here:

This interview has been followed by the first publication from the recently formed thinktank the Energy and Leadership Platform. The guide is aimed at educating and inspiring PR and communication practitioners across the world to pursue a career in energy PR.

It draws on the complexities of the sector and the fact that energy PR is not confined to just a few topics. The guide says: ‘Energy communications is never just about oil or gas or power. Geopolitics, capital markets, international trade, environmental cost and protection, engineering/technology (amongst many other issues), resettlement and local culture also need to be considered.’

The short guide is split into three main areas – strategy; building, rebuilding and maintaining trust; and community engagement – and is a must read for anyone working in or with the energy sector around the world.

Ella Minty, co-chair of the Energy Leadership Platform said: ‘The energy sector is at a significant crossroad – the demand for cleaner, cheaper energy is considered a given in the developed economies while in the less fortunate regions of the world a lightbulb is considered a luxury.

‘An Introduction to Energy PR’ marks the beginning of our journey to demonstrate the value of Public Relations as a strategic management function in the Energy sector, and the significant benefits strategic communicators can bring to build bridges across the complex energy stakeholder profile.’