Archive for: Press and Bloggers

Rachel Spencer is the author of The Paw Post, which recently ranked in the Top 10 UK Pet Blogs. Rachel is a freelance journalist and content writer who started The Paw Post in 2017 after taking her friend’s dog Daisy in. In this Spotlight, we speak to Rachel about her lovely dog Daisy, working on charitable campaigns and her favourite pet tech.

How would you describe your blog?

It’s a mix of news, human interest stories about animals and people making a difference in the pet world, travel and reviews. My dog Daisy and her adventures feature lots, and I try to create content that’s helpful, interesting and informative.

Why did you start your blog?

I work as a freelance journalist writing pet stories for newspapers and magazines, but there would always be stories I wanted to tell in my own way and that’s where the idea for the blog came from.
I’ve worked with pet businesses writing content and thought a blog would be a way to showcase my writing too.

The more I wrote about pets, the more people approached me with stories and interesting pet brands, and I thought it would be a good idea to create my own platform to share them.

What’s it like having a famous pet?

Oh my gosh, I still don’t see Daisy as famous, she’s a little scruff from Manchester Dog’s Home but she has featured in lots of articles now so I guess she is! It’s lovely.

She has a fun life and still is like a regular dog who loves chasing her ball and rolling in fox poo, but she also has some lovely opportunities come her way too.

How does your pet cope with the pressure?

It doesn’t faze her. She’s very good when it comes to having her photo taken and has done shoots from when she first came to live with me and my photographer friends used to take photos of her.

I think she’s oblivious to it. No one day is the same for her and she relishes her adventures.

What’s your favourite pet product?

I think it would be the PitPatPet activity tracker. It was the first ‘techy’ item we reviewed, and it’s a UK based product that has been picked up worldwide.

We’re thrilled to have been able to review it at the start of their journey back in January 2016.

They went on to appear on Dragon’s Den and now work with insurance companies helping dogs stay healthy.

What’s your favourite post?

I did a post for a contact of mine, Liz Haslam of Beds For Bullies rescue. I’ve known her for many years and she was going through a tough time, struggling with bills and was worried she might have to close her rescue.

I set up a JustGiving page and told the story of all 16 of her dogs, many of which I had written about individually, but when I put them all together, I realised just how remarkable she was and readers did too.

The response was overwhelming, it was shared worldwide and people donated £2,000. It was amazing to be able to help her and her dogs. I spent most of that weekend crying happy tears!

How do you like to work with PRs?

Ideally send a pitch via e mail first, then I’m always happy to chat on the phone if I feel it suits the blog.

I look for human interest stories, usually case study led, and I’m interested in trends, products and technology.

The blog is an extension of my work as a journalist and I try to ensure each post either makes people laugh or cry, think ‘Aw that’s cute’, ‘Ooh that’s interesting/helpful’ or ‘Wow, that’s someone doing something really out of the ordinary.’

What one thing should PRs know about you?

I’ve always worked with PRs as a journalist so I’m completely new to doing it as a blogger. One thing that has come up is people saying: ‘can you just put something up on your blog for me?’ and I’d like people to realise that it takes a lot of time for me to do a post and I have bills to pay!

I’m very open to ideas and I like people to be clear about what is expected of me, treat me fairly and understand that I try to make my posts newsworthy because of my background.

What’s a memorable campaign you’ve worked on?

This week I worked with Jade Statt of StreetVet who launched her new website on #worldhomelessday and she approached me as a blogger rather than as a journalist.

I was totally thrilled and spent a day shadowing her as she helped homeless dogs and their owners.

She is such an inspiration and being able to tell stories like hers without having a word limit and having my work edited is what my blog is all about.

What other blogs do you read?

I love Rocky the Traveller, he’s an English Bull Terrier who has travelled the world, and Philleas Dogg, as Atlee is a rescue dog like Daisy and it’s lovely seeing them both on their adventures and having fantastic lives.

I enjoy Twilight Bark UK too, her Instagram photos of her lovely Sausage dogs Ted and Millie are brilliant!

 

Rachel and The Paw post are just two entries on the Vuelio Influencer Database, which is the UK’s leading influencer database available to the PR and communications industries.

Zen Terrelonge is the founder of DADult Life, a new parenting blog started by Zen during his partner’s pregnancy. With baby Roma now just over five months old, we caught up with Zen to talk all things proud parent, joining a crowded parenting blogging industry and working with PRs.  

What inspired you to create your blog?
Finding out I was going to be a father filled me with such incredible pride and passion that I wanted to scream the news from the rooftops – I couldn’t for 12 weeks, of course.

In the meantime, I contented myself by writing about what was happening behind-the-scenes and finally decided I’d make it a regular thing, leapt two feet in and had a website launched.

My close mates aren’t dads yet, so, being something of a lone wolf in that regard, I wanted to share my thoughts throughout pregnancy, birth and fatherhood to reflect on the serious and the funny. And if anyone takes something away from what I’ve written, then even better.

I’m a journalist by trade, so writing is something I do on a daily basis, but with parenthood and my family, they make me feel so strongly and deeply that writing is even more of a pleasure than I would have thought possible.
What is the most challenging part of being a blogger?
I suppose the biggest challenge is giving people a reason to listen or to sit up and pay attention. There are a lot of blogs in operation, so getting heard in the noise of the online world can be tricky.

Launching a blog in such a popular space almost feels like being the new kid in a school. It can be quite cliquey and you just hope someone wants to be your mate instead of flushing your head down the loo or writing about you in their Burn Book – the blogging equivalent of which I guess would be indirect tweets.

How have you built up your audience?
I’ve been as engaged as possible. Whether it’s on Facebook, Instagram or comments on the site, I’ll make sure I react to what people are saying and attempt to foster conversation.

And as I mentioned, given that writing is my profession, I pride myself on the content I’m pushing out, so I won’t rush anything or put out a blog that’s been written with a half-arsed approach.

Since starting your blog, what have you learned about the industry?
I’ve learnt that there is a genuine community of parents who love to talk and share. As someone who doesn’t know lots of young parents, it’s been a brilliant way to connect with others going through the same things I am, as well as learning from others further ahead in the parenting journey or offering my experiences to those just starting theirs.

Is there any advice that you would like to share with any PRs or aspiring bloggers?
To PRs: please spare a moment and take the time to recognise who you’ve approached – make sure what you’ve sent is relevant and addressed to the right person. Respond to all emails if they’re genuine because everyone starts somewhere, and look beyond high follower numbers – what is the content itself really like?

To aspiring bloggers: You’re not alone – come and say hello! I don’t have snacks, but I have memes and hug emojis to provide.

How do you like to be approached by PRs?
I’m flexible; email is great because it spells everything out in front of you and it’s fast, and phone calls are also welcome – but if you call someone and don’t get an answer, leave a voicemail!

I’ve become friends with some PRs over time, and ones I’m pally with will just send a message via WhatsApp for guaranteed delivery and convenience.

Do you consider social media an important tool in directing traffic toward your blog?
Certainly. You can showcase your personality via social media in terms of what you’re about with posts, whether that’s through pictures, statuses, videos and even captions, so doing so should support redirection to the meatier stuff on the blog, which ultimately has the richest content of all.

What are your plans for DADultLife in 2017/18?
I’m embracing fatherhood as much as possible, so naturally that’s going to result in some interesting scenarios. In just under three months since Roma has arrived, I’ve been blasted by a poozooka, invented the prambrella, as well as taken her to the cinema and a festival – not locations you’d normally associate with a newborn.

I’m having an incredible amount of fun while also gaining knowledge with parenting, which I hope comes across with my work – I plan to continue that, meeting other amazing dads and mums along the way.

What kinds of PRs or campaigns are you interested in working with/on in the future?
I can openly say my knowledge of baby and parenting brands is still a work in progress. I’ve tried a few gadgets and gizmos and whosits and whatsits, as well as various nappy brands, but I’m by no means an expert.

If any PRs want to educate me on the wares of their clients, then I’ll be only too happy to listen to what they have to say – I’m one of the good guys.

Just as long as it doesn’t involve me using ten brands of teeth whitener like a reality TV star, I’m open to suggestion and available to talk.

 

Zen Terrelonge and his blog DADult life are just two entries on the Vuelio Influencer Database, which is the UK’s leading influencer database available to the PR and communications industries.

Philip Friend is the Top 10 UK Baking Blogger who writes Baking Fanatic. Featuring bold twists on classics, Baking Fanatic also specialises in the perfect bakes for Philip’s favourite – afternoon tea. We caught up with Philip to discuss his quirky bakes (crab meat profiteroles!), viennoiserie as comfort baking and working collaboratively with PRs.

How would you describe your blog?
A collection of recipes for bakes that I love to bake and eat, without any shame whatsoever. The lack of shame is crucial as I feel that with baking, one should never feel guilt and should enjoy the bakes and share the baking love. I also include masterclasses for perfecting bakes such as croissants, cake decorating tips, macarons and breads that I have honed over years. My recipes are rooted in the classics, but I often have my own twists on them, such as my chocolate, orange and cranberry sourdough loaf and my warm savoury choux buns filled with crab meat in a chive mayonnaise.

What’s the best thing about being a baking blogger?
Meeting other bloggers, either virtually or in person, and discussing anything baking related, whether it is dissecting a new recipe or chatting about the latest trends in baking.

How much does Great British Bake Off affect your blog?
Most of the technical and other bakes on Bake Off have featured in my blog, often before the episode is aired, as I love to try and second-guess bakes that could pop up on Bake Off. I get many emails from others who love Bake Off and after episodes are aired I get people asking me if I have a recipe for a bake that has just featured.

What’s your favourite bake to make?
Croissants and any related viennoiserie. Very much a labour of true love, but for me croissants are the epitome of comfort baking.

What’s the best bake you’ve ever eaten?
My multi-tiered chocolate and raspberry cake that I made for my anniversary of my Civil partnership. This also featured on a recent episode of James Martin’s ITV cookery show.

What makes your blog successful?
I think my blog is set out simply and without too much fuss. My recipes are easy to navigate now that I have an index, and my photographs have improved considerably in quality: several people have commented to me that my photos often ‘sell’ my blog and make people want to get in the kitchen to have a go; it is always nice when others want to do that.

How do you like to work with PRs?
I like to be guided with what it is PRs want and I have established a good, warm working relationship with many PRs over the years. Once I am given a brief, I love the challenge of working through it to deliver, what I aim to be, a bake that others want to make for themselves.

What’s a memorable campaign you’ve worked on?
For Macmillan Cancer Research, I showcased a few of their bakes for last year’s Coffee Morning – this was an honour, as it is a charity so close to my heart.

What one thing should PRs know about you?
I keep my blog posts honest at all times and pride myself on both the quality and clarity of my writing.

What other blogs do you read?
So many, but I am a very regular visitor at The Pink Whisk, BakingQueen74 and Deliciously Ella.

Philip Friend and the Baking Fanatic feature on the market-leading Vuelio Influencer Database along with thousands of other bloggers, influencers and journalists.

Twice the Health is written by nutritionist Emily Kier and personal trainer Hannah Tyldesley, and covers food, exercise and travel. We caught up with the pair to talk matching outfits (obviously), planning content and working with PR professionals.

How would you describe your blog?
Twice the Health is simply our way of sharing what we love to do, eat and enjoy! The message behind everything we do is happiness through health, whether that’s enjoying your favourite chocolate treat whilst cosied up with Netflix, or running 50k through the Grand Canyon. Everyone’s happiness, and therefore health is totally different and we want to embrace and celebrate that.

How do you work together on your online content? Do you each take roles?
We definitely both have different strengths, and we support each other on these. We always chat about everything, and work together on all our content and projects. The fact we both excel in different areas is a bonus as we are able to bounce off each other, and bring two sides to one story.

Does exercising together add extra motivation?
Absolutely. We often say we are each other’s biggest motivation. We know each other well enough to know when the other can be pushed a little harder, or be encouraged to run a little further. All it takes is a little tease or nudge in the right direction!

How do you plan online content?
We try to keep things as natural as possible. If we have campaigns or projects scheduled in, we’ll work around this to ensure it’s kept varied and exciting. Other than that, we tend to run with what’s going on that day or week!

What’s the next big fitness trend going to be?
Matching outfits… obviously! Or at least it will be if we have anything to say about it!!

What makes you successful?
We think what’s worked for us is simply staying true to ourselves. We’ve been careful to only work with brands we absolutely love, and companies we believe in. I think this shines through in our content. It’s obvious when someone is passionate about something and it’s equally obvious when they’re not!

What’s the best thing you’ve done as influencers?
We hate to leave this on a cliff hanger, but I think it’s yet to come! We have a few very exciting projects next year, one in particular that I think could be our best yet. Watch this space!

How do you like to work with PRs?
The key thing is that they understand us and we understand them. From knowing both brands, to knowing how each works. We’ve been lucky enough to work with many excellent PR companies who have all been incredible in being sure to know our brand and know what best fits.

What one thing should PRs know about you?
We always wear matching clothes. If it don’t match it ain’t TTH!

What other influencers do you follow?
There’s a whole host of blogs and vlogs we love, from Zanna Van Dijk, to Hazel Wallace to The Lean Machines. We also love to watch Tally Rye’s vlogs, Jamie & the Jam vids and can never deny ourselves a quick Carly Rowena catch up. We also LOVE podcasts, especially Tough Girl and Ben Coomber!

Emily Kier, Hannah Tyldesley and Twice the Health feature on the market-leading Vuelio Influencer Database along with thousands of other bloggers, influencers and journalists.

Harriet Shearsmith is the author of Toby & Roo, a Top 10 UK Parenting Blog. Harriet is mother to two boys and a girl and uses her blog to document their adventures and her parental experiences. We caught up with Harriet to talk being a good parent, working hard to be a blogger and developing good relationships with PRs. 

How would you describe your blog?
I describe my blog as a parenting and lifestyle blog aimed at sharing the wins and woes of parenting. I’m a chronic oversharer, so I tend to share everything on there – from family moments to parental trials!

Why did you start your blog?
I fell in love with a well-known blog called Babyccino Kids and I felt inspired by what they were doing. I wanted to share my own finds and parental experiences. I also wanted to stay at home with my children and this seemed like a really cool way to do that!

What’s the best thing about being a parent?
That’s a tough one. There is so much I love about being a parent – from the proud moments to the loving cuddles in the wee hours. I think there are so many moments that are special and it’s not really one thing that defines parenthood as being great.

What advice would you give new parents?
Trust yourself and try to drown out the noise of everyone else’s opinion. You also aren’t a bad parent if some days you really regret having kids or wish you could take it all back – that’s normal for a lot of people!

What advice would you give new bloggers?
Don’t expect anything to come over night. It is something that you need to be prepared to WORK at. Blogging is work – it’s hard work, if you’re doing it correctly.

What makes your blog successful?
Dedication I think and treating this like a job, even before it was. I try to write from the heart but from the other side I try to deliver the very best I can for clients and treat them with professionalism. I want to go that extra mile – be great for my clients and my readers. After all, without the readers, there are no clients – without the clients, there is probably no job!

How do you like to work with PRs?
In the last year or so I have built wonderful relationships with PRs – I really like to feel a personality behind my screen. We’re both in jobs where a lot of our time is spent on a computer and, especially as a blogger, it’s awesome to create a relationship with a PR. I want to make their middle-man style job as fun and easy as possible and I want them to at the very least have looked at my name and the blog to know if their campaign will work for me.

I also love big campaigns where, ok there is a brief, but I can feel confident enough to go back to the PR and say ‘Hey, I had this idea, it fits loosely with the brief but do you like this idea instead’. Honestly and truthfulness (on both sides of course) are intensely important to me.

What’s one of your favourite collaborations?
I work a lot with Birds Eye and I have worked with two agencies with them now – Inkling and Reci.pe – and both have been a delight to work with. From the creative I’ve been given to the way that I know I can bounce ideas off the really awesome people that work at those agencies… even down to the lovely feedback from the brand themselves. I keep working with them because I truly believe their products are fab and I really enjoy their campaigns. They really encouraged me to get into video content and I have loved doing that!

What one thing should PRs know about you?
Honestly – I’m a normal person. I’m so passionate about our industry and I don’t work with clients that I don’t think are great, but I’m also keenly aware that I’m not performing open heart surgery so I don’t have any pretention or illusions of grandeur. Essentially I want the very best for my readers and followers, but I also want to deliver the best for the brand. I try to reply to every email and if I don’t think that I am the blogger for you or you have the brand for me I will say, but I’m always delighted to make that contact because you never know who will come along next time.

What other blogs do you read?
Oh gosh, I’m a dreadful blogger in that I don’t really get time to read too many different blogs! I rather love Hannah from Hi Baby Blog and some of Kerry from All About a Mini Norris’s posts bring me to tears.

Harriet and Toby & Roo feature on the leading Vuelio Influencer Database along with thousands of other bloggers, influencers and journalists.