Amber Rudd

Political Headlines – Rudd (again), rail franchising, customs plans and shock collars

Today’s Political Headlines include Rudd accused of muddying the Brexit waters, the Committee report criticising rail franchising, May warned to abandon customs plans and Gove stands down in shock collar row. Oh, and Trump is visiting. 

Rudd accused of widening tensions over Brexit and abandons immigration targets
The Times says that Amber Rudd has been accused of deliberately widening Conservative tensions over Brexit by saying that she was ‘not going to be drawn’ over whether the UK would stay in a customs union with the EU. It also reports that she has promised to end immigration removal targets, having previously denied their existence, and that new statistics show that knife crime has increased 22% in the last year.

Committee report heavily criticises rail franchising
The Guardian carries details of a report on rail franchising by the Commons Public Accounts Committee. The report finds that the current system is broken, with passengers carrying the cost. It accuses the Government of ‘completely inadequate’ management of two franchises, of failing to learn from its mistakes, and of being too ambitious. The Government has described the report as imbalanced and disappointing.

May warned to abandon Brexit customs plans
The Times claims that Theresa May has been warned to abandon her plans for a ‘blue skies’ customs deal with the EU after both remain and leave supporting Conservative MPs rejected it, with ‘senior Government figures’ expecting the plan to be dropped before a cabinet meeting on Wednesday. The Financial Times says that the EU’s chief negotiator, Michel Barnier, told a financial conference that claims that ‘the EU desperately needs the City of London’ were false. The Daily Telegraph reports that Scottish Conservative leader Ruth Davidson has accused Nicola Sturgeon of rejecting the Governments EU (Withdrawal) Bill for ‘nationalist’ reasons.

Gove stands down in shock collar row
The Times reports that Michael Gove has stood down in a row over shock collars for pets, limiting proposals for a ban to those used to train animals as opposed to those used to contain them. The move was confirmed in what the paper calls ‘a carefully scripted exchange’ with former Conservative minister John Hayes.

New poll puts Labour on 51% in London
The Sun reports on a new poll, showing that Labour has the support of 51% of voters in London ahead of the local elections next week, compared to 29% for the Conservatives. The paper warns that this would mean that Labour would not gain control of Wandsworth and Westminster councils, with its support having dropped 3% since February.

Starmer attacks Len McCluskey in antisemitism row
The Times says that Sir Keir Starmer has attacked Len McCluskey, after the general-secretary of Unite accused ‘Cobyn-hater’ Labour MPs of presenting the party as a ‘morass of misogyny, antisemitism and bullying’. However, Starmer said that the party’s antisemitism problem was ‘obvious’ and those who denied it were ‘part of the problem’.

Ruth Davidson announces pregnancy
As the BBC reports, Scottish Conservative leader Ruth Davidson has announced that she is three months pregnant. She and her partner Jen Wilson are expecting their first child in October, following IVF, and she has confirmed that she will be taking some time off for maternity leave.

Date for Trump visit set
The BBC reports that President Trump is to visit the UK on Friday 13 July, after previously cancelling a trip. It will not be a state visit, although the BBC understands that an invitation for one still stands. He will hold talks with Theresa May and is likely to meet the Queen.

Vuelio political services are responsible for the headlines.  

Emma Spencer

Emma Spencer: Relaunching The Emasphere

Emma Spencer is ‘the poser’ at The Emasphere, the luxury travel and lifestyle blog. Recently relaunched by Emma and her partner Tim, The Emasphere tracks Emma around the world, and showcases the restaurants she eats at, the outfits she wears and the beauty products she uses.

The Emasphere was one of 11 blogs we said you needed to follow in 2017 – and now we can reveal why we were right!

Why have you relaunched The Emasphere?
My partner and I kept saying we needed to change it up and do something different in the blogging sphere. We finally had our photography style down, and we were getting recognised for our quality content and crazy poses. But there was something missing. We didn’t have a proper strategy, and to be honest with you, we couldn’t properly describe what The Emasphere was all about, apart from being a blog where I shared my favourite things. So, we knew something had to change.

We wanted to create a good strategy, so we had a clearer direction of where we were going and what kind of content we wanted to produce. We also wanted to stop creating content just for the sake of it, and focus more on quality and adding value to our readers. We wanted to build a website, which not only looked good, but was easy to navigate, showcased our imagery well, and moved away from that ‘blog’ look and feel to become more of a professional online lifestyle destination.

In regards to content, we still have a mix of travel, fashion, lifestyle and beauty, but are now introducing more food, wine and dining articles; having regular interviews with unique brands and go-getting entrepreneurs; highlighting cool and individual brands I love (this includes lots of Australian brands); and providing both luxe and attainable travel advice, from hotel and restaurant reviews, to 48 hour travel guides. As I’ve always wanted to be a TV presenter/actor, so we’re also focusing more on YouTube this year!

Emma Spencer

What makes your blog successful?
Our quality content is definitely something that stands out. We put a lot of time and effort into creating editorial-worthy imagery and valuable content. By heading to theemasphere.com or our Instagram feed, our readers and followers know they’ll come away with advice or inspiration, whether it’s in travel, fashion, beauty, lifestyle, food and drink.

We profiled you at the beginning of 2017, what have you been up to since?
Travelling a lot! My partner and I aim to go to a new destination each month, so we’ve been here there and everywhere – from eating pasta and drinking wine in Rome, to skiing in the French Alps. I also spent a couple of months back home in Australia last year, while my partner sorted out his visa. We realised although we love Australia and love spending time with our family and friends, we really enjoy living in the UK. There are so many opportunities here, both professionally and personally. We also love the fact we can easily jump on a plane and spend the weekend in another country! Apart from travelling, I’ve been working on building The Emasphere and moulding it into a lifestyle destination!

Who/what is your favourite fashion designer/brand?
That’s a hard one! I’d have to say I love Australian brands so much. Every time I wear something from an Aussie label, everyone falls head over heels! Some of my favourite Australian brands include Talulah, C/MEO Collective, Finders Keepers, ASILIO, Thurley and Dion Lee.

What’s the best place in the world to visit for a weekend?
Anywhere with good food and wine, ha! Rome is without a doubt one of my favourite cities in the world. The food and wine are to die for, the culture and ambiance are both romantic and dreamy, and the Roman style is so unique and sophisticated.

Is there anywhere you haven’t been that you would still like to visit?
There are so many places I’d love to go to! I’m dying to go to the Amalfi Coast, New York, Greece, the Maldives, Provence, Bahrain, Oman, Dubai, South Africa… there are still so many areas of the world left to explore!

The Emasphere

How important is social media to your blog?
Social media is super important to help you build your online presence and promote your blog and brand. Our largest social platform is Instagram, where we’ve been able to present The Emasphere’s aesthetic and our quality imagery to a large audience, giving them a snippet of what the brand is all about. Instagram is also a great way for our followers and readers to find out more about me as a person, by seeing daily personal insights, from where we’re travelling to and what restaurants we’re eating at, to what I’m wearing and the beauty products I’m using.

What should PRs know about you?
I’m a full-time blogger, originally from Australia, but I’ve been based in Liverpool in the UK for nearly three years. Although I’m based up north, I do come to London regularly for meetings and events. I have a mixed audience, predominately from the UK, Australia and the US, so I have the ability to introduce Brits to Aussie brands and vice versa.

We pride ourselves on creating quality content, with editorial-worthy imagery and in-depth, well-written articles. Videos are a new thing for us, but they’re something we’re focusing a lot more on this year. I love working with a mix of brands from travel and fashion, to food and wine, to beauty and lifestyle, and discovering new and unique brands and destinations.

I love creating stories with our content. Our audience knows whenever we travel somewhere, they’re going to be taken on a journey, which will not only inspire them to go to the destination, but they’ll have all the information they need to have a great trip, including what to wear, the best places to eat and drink, what stylish hotel they should stay in, and how to get there. I’ve been told quite a lot recently that our travel content has spurred on our audience to book more trips this year, which is super exciting!

Reach-the-right-influencers-with-the-Vuelio-media-database

What are your favourite campaign collaborations?
Recently, Havaianas Europe (who are represented by Alter Agency) had an opportunity to take one person from the press in the UK to Lisbon to interview Naia Cheschin, a Brazilian illustrator and graphic designer they recently collaborated with to create beautiful bespoke prints for the brand. I was chosen to go on the trip, which was a huge compliment to me; I was absolutely thrilled. While I was in Lisbon, I interviewed Naia, and as I really want to get into presenting, this was a dream come true.

On top of that, while we were in Lisbon, I was also able to create and style content for Havaianas, to show how you can style their latest range of sandals with any kind of outfit, from casual to dressy.

Having the ability to work with a brand you’ve loved for years and come up with and create fun content for them, is what I enjoy most about my job.

Collaborating with rentalcars.com at the beginning of the year, was another amazing campaign I worked on. We spent a week skiing in the French Alps, while sharing our journey of renting a car and driving around and exploring the Alps.

It was our first time in this area of France and our first-time skiing, so it was an incredible experience. The content we created for the trip has been our best yet and we had such incredible feedback from rentalcars.com and our audience. With the outfits I wore and the wonderful car we rented, we were able to successfully show how to take on the slopes stylishly.

What do you call yourself (blogger/influencer/content creator)?
I call myself a blogger, but as I create videos and imagery, and work a lot with social media, content creation is the core of what I do. So, I guess I can call myself a content creator too!

What other blogs do you read?
I read a variety of blogs, some of my favourites include Margo & Me and Harper & Harley for fashion and beauty, and Wood & Luxe for travel and wellness.

 

Emma and The Emasphere are listed on the Vuelio Database, along with every other Vuelio Blog Awards winner and thousands of other fantastic bloggers, journalists and editors.

AI

PR industry welcomes £1bn AI investment

The Government this morning announced a deal to back the British artificial intelligence industry with £1bn of investment, including £300m of newly allocated Government funding.

More than 50 businesses have contributed to the £1bn fund, including Hewlett Packard, BT, Rolls Royce and the UK Space Agency. The investments are being spread across a vast number of projects as the UK looks to seize on the potential £232bn opportunity AI can bring to the UK economy by 2030.

The PR industry has welcomed the announced investment, with the CIPR’s #AIinPR panel commending the focus on ethics, knowledge and skills. Among the projects receiving investment include a £9m Centre for Data Ethics and Innovation, which will advise on the measures needed to enable and ensure safe, ethical and innovative uses of data-driven technologies.

The CIPR also praises the fund’s focus on developing AI skills, with announced training for 8,000 specialist computer science teachers and funding for 1,000 new AI PhD places by 2025.

Ketchum’s Stephen Waddington, who leads the AI panel, said: ‘The deal places ethics at the heart of the country’s AI strategy, in line with our previous calls for Government to claim a leadership position in education, investment and the development of AI.

‘The CIPR’s #AIinPR panel has found that while the current use of artificial intelligence in PR is limited, it is likely to have a greater impact over time as it enables the elimination of repetitive, administrative roles and automation of simple tasks and workflows.’

AI already plays a big role in Vuelio software, with much of our product now intelligently automated to provide our clients with the best results.

Joanna Arnold, CEO of Vuelio, said: ‘We’re delighted with the Government’s investment – AI plays an increasing role in all of our lives, and it’s fundamental to the work we do at Vuelio.

‘We are continuing to develop Vuelio’s AI capabilities to better support communications, whether PR and marketing, public affairs or other stakeholder management activity, and look forward to seeing how we can work within the new framework to further enhance AI’s role across the industry.’

 

Find out more about Vuelio software and how you can benefit from our artificial intelligence. 

EU UK boxing gloves

Political Headlines – Brexit, migrant targets, Dominic Raab and Tory rebels

Today’s Political Headlines include the UK attempting to outmanoeuvre the EU, Home Office migrant targets, Raab’s aide selling sex and Tory rebels forcing the Government to be more transparent. 

UK to try to outmanoeuvre EU on post-Brexit relationship
The Sun says that the Government has agreed a ‘high-risk’ plan to publish a post-Brexit trade deal wish list. It will publish the draft text of the political statement on the future relationship in a bid to outmanoeuvre the EU. The Daily Mail warns that British citizens may have to pay £6 every time they visit the EU after Brexit, while The Daily Telegraph says that the DUP has threatened to bring down the Government if the UK stays in the customs union or single market after Brexit, ahead of a symbolic vote by MPs on the customs union today.

Home Office had migrant removal targets
The BBC reports that immigration enforcement teams had been set targets to remove people with no right to stay in the country. Giving evidence to MPs over the Windrush scandal, Home Secretary Amber Rudd had denied that targets were currently in use, but a report shows that they existed in December 2015.

Raab aide caught selling sex online, sparking security fears
In an exclusive, the Daily Mirror reveals that an aide to Housing Minister Dominic Raab has been caught selling sex to ‘sugar daddies’, telling an undercover reporter that ‘I know everything about him. I know his every move’. The paper calls this a ‘huge potential security breach’ as it makes the aide a possible blackmail target.

Tory rebels to force Government to make overseas territories more transparent
The Times claims that new laws forcing the UK’s overseas territories to improve transparency and expose ‘corrupt Russian oligarchs’ are to be forced on the Government. A coalition of Tory rebels, Labour, the SNP and other opposition parties will challenge the Government next week. Andrew Mitchell, leader of the rebels, said that he had the backing of 19 Conservative backbenchers.

£300m investment in AI in new sector deal
The Financial Times reports that the Government is to invest £300m into artificial intelligence research in a bid to fend off competition from France and Germany. The new AI sector deal will be jointly overseen by the Department for Business, Energy and Industrial Strategy and the Department for Digital, Culture, Media and Sport.

Food and drink firms join forces to eliminate plastic
The Daily Mail says that 42 of the UK’s supermarkets and food and drink firms have joined forces to create the ‘UK Plastics Pact’. They have agreed to eliminate non-reusable packaging by 2025, in a move backed by Environment Secretary Michael Gove.

Task force to support veterans will be announced today
The Sun says that the Government is to launch a task force of ministers from every department to support veterans. Defence Secretary Gavin Williamson will launch the Veterans Strategy today at a meeting of the Ministerial Covenant and Veterans Board.

Heidi Alexander may quit Commons to work for Mayor of London
According to The Guardian, Labour MP Heidi Alexander is considering leaving the House of Commons in order to work for the Mayor of London, Sadiq Khan, in a ‘prominent role’. The Lewisham East MP quit the frontbench in protest in 2016 and co-chairs Labour’s campaign for the single market.

Vuelio political services can provide tailored content from the world of politics.  

Marcel Klebba

MK: The Best PR Blog in the UK

Marcel Klebba is MK, author of the eponymous blog that was crowned Best PR, Media & Communications Blog at the Vuelio Blog Awards 2017. MK started his blog while studying at university and it provides a unique insight into a PR student turning pro.

We caught up with MK to talk about winning his award, the importance of mentors and reaching high profile people.

What’s your background?
I’m originally from Poland. Four years ago, I came to study PR and advertising at the University of Westminster and while I was studying I aimed to get as much work as experience as possible. In my final year, I started a blog, which became my playground to explore ideas, connect with likeminded people and learn more about the industry.

You studied both advertising and PR, how did you choose one over the other?
I don’t think I would be the right fit for advertising. PR appealed more to me, because I’ve always loved media and been surrounded by it growing up. I really appreciate the power of media and PR, and I wouldn’t be exposed to that so much in advertising.

You’ve interviewed some really high-profile journalists, is that thanks to you or the blog?
The blog is massively helpful when it comes to approaching people, because I can say: ‘I’ve got a platform and I want to interview you/I want your opinion/I want your quote – just for my blog’. I think that’s very enticing for people. Twitter is also a great place to chat with people, especially journalists. I don’t think journalists like to be pitched to on Twitter but it’s definitely a good place to build a rapport and relationship.

Does connecting with people through the blog help you professionally?
Definitely. Whenever an email pops up in a journalist’s inbox with my name, and they saw my name on Twitter the other day, it’s probably more likely to be opened and read. And they know I’m not going to jeopardise the relationship we’ve built with a bad pitch.

It sounds like having a blog has helped you a lot, do you think other PRs should have their own blogs?
I don’t think blogging is for everyone – it’s a massive commitment. Blogging is a great idea for PR students, but there are so many sites that have been abandoned after a few posts. It’s great from a career standpoint, but people should be aware that it’s a responsibility, and a blog needs to be constantly updated and it needs attention.

You mentioned students, and they make up some of your readers. How do you interact with your audience?
Through Twitter mostly – it allows to see who is interacting with my blog and commenting on my posts. Also, I get feedback from PR students that enjoyed my blog, which is great, and other people in the industry including my colleagues.

Talking of industry colleagues, I know how important mentors and mentorship is to you. What roles do they play in your development as a blogger and PR?
It’s huge. I started the blog because two people specifically – David Gallagher, then Ketchum but now Omnicom PR Group, and Stephen Waddington – told me I should be writing in order to have a great career. There always seems to be people around you that supply you with good advice, and it’s always good if you’ve got an issue or questions, to go to them directly. I wrote a blog post about mentorship, and in that I wrote that it doesn’t have to be one-to-one sessions, it can be reading something they’ve written or listening to a podcast they’ve made. In the digital world, mentorship can be more virtual and those people don’t necessarily even need to know they’re mentoring you.

Marcel Klebba and Stephen Waddington

You’re at the Vuelio Blog Awards, sitting with, among others, your mentor Stephen Waddington (pictured above), and you win the Best PR Blog award. What’s that like?
A little bit of imposter syndrome. It was huge, a highlight – I didn’t believe it and I definitely wasn’t expecting it. Now, I feel like I’ve got a mission and I still need to plough through, even if there’s difficult times or I’m lacking inspiration. I need to think how I could bring value to the industry and tell people things they might find interesting or to engage people who are just starting out and are thinking about a career in PR.

What’s the community of PR bloggers like?
I think it’s small, but everyone has their own speciality: Ella Minty is all about reputation and the power of influence, Stephen Waddington is all about the tech and professional practice, Scott Guthrie covers influencers, PR Examples covers stunts, and Richard Bailey is doing amazing work bringing everything together and supporting student communities with PR Place. There are also some really remarkable student blogs, including my friend Orlagh Shanks’, Jessica Pardoe’s, as well as the community blog Ulster PR students.

What’s your speciality?
Careers, starting out in the industry and documenting my journey.

You’re making a name for yourself in the PR world, what do you think has contributed to the opportunities?
Because of the blog, I built relationships. I was recently on a panel with Women in PR about personal branding and the people from the panel knew that I wrote my dissertation on personal branding, and I wrote about the dissertation on my blog. So, I think it’s everything all together.

The blog leads to so many opportunities. We are in a niche area – so I’m not a beauty blogger and I’m not getting free cosmetics – but the biggest benefit of having a blog is building relationships with likeminded people. In the last year, I’ve been running the Four PR Questions series, which is all about interviewing high profile leaders and I think this made me connect with other people and get my name in front of them.

Reach-the-right-influencers-with-the-Vuelio-media-database

What are your top tips for reaching high profile names for interviews?
The majority of people who are afraid of reaching out to the high-profile figures, think they are not reachable. They’re afraid of failure. I was rejected loads of times and lots of people didn’t respond, but there are plenty who did respond and let me interview them.

I think it’s a case of trying and not being afraid you’ll be rejected, because rejection will happen. Also, high profile people are just human – and if there’s someone junior approaching them – they will be impressed.

What are your future plans?
Obviously I want to remain in Vuelio’s Top 10 PR Blogs. Professionally, I want to stay in the agency side of things, and start managing people and thinking about strategy, and implementing digital. I want to keep learning and be challenged every day.

 

Marcel Klebba, MK, is listed on the Vuelio Database, along with every other Vuelio Blog Awards winner and thousands of other fantastic bloggers, journalists and editors.

guardian oberserver

Guardian on track to break even

The publisher of the Guardian and Observer has announced that it is on track to break even this year – in line with its three-year plan.

Guardian News & Media halved its losses in the last financial year, reporting a £19m loss, which is down from £38m the year before. The publisher is now in the final year of its three-year plan to break even, which started with the company making a loss of £57m.

Better than expected revenue growth and cost reductions of some £20m, which includes the new tabloid-format paper, means the paper is ahead of schedule to break even.

The Guardian is famously a loss-making paper financed by The Scott Trust.

In a joint statement, Katharine Viner – editor-in-chief of the Guardian – and David Pemsel – chief exec of the publisher’s parent company Guardian Media Group (GMG) – said: ‘We are well on track with our three-year strategy to make the Guardian sustainable and break even at operating level by 2018-2019. Thanks to outstanding collaborative work in the UK, US and Australia, we have finished the second year well ahead of our forecast.’

Revenue at the publisher is up by 1% to £216m, but it is the source of income that is changing dramatically. Print ad revenue is down industry wide, but the Guardian has picked up more than its lost in reader revenues, which now exceed its advertising revenues.

The paper has 800,000 ‘supporters’, including 200,000 subscribers, 300,000 members or regular contributors and 300,000 one-off contributors.

Viner and Pemsel’s statement continued: ‘We have achieved very rapid growth in our reader revenues – contributions, membership and subscriptions – across the UK, US, Australia and the rest of the world.’

The Guardian reports that GMG incurs its own additional costs so the overall loss is likely to be between £24m and £25m when the group officially reports its annual results later this year. In the previous financial year, GMG reported a £45m loss.

Filament PR my boys club

How to have an ethical and effective approach to influencer relations

Influencer relations is a hot topic in communications and done well, can be employed strategically as part of a PR programme to achieve campaign objectives. But, as a professional communicator, how do you go about having an ethical and effective approach to influencer relations?

In this guest post, Anne-Marie Lacey [pictured above, left] and Deb Sharratt [pictured above, right] share their top tips.

Approach
You know the saying, ‘If a thing is worth doing, it’s worth doing well’ – it goes without saying that when it comes to identifying influencers to potentially engage with on behalf of the brands you’re representing, it’s worth doing well.

Vuelio lists 11,000 bloggers and vloggers, and across the world, millions of blog posts are written every day. So how do you sort the wheat from the chaff? Ensure that you’re putting your brand in front of the right people, who have the potential to help you reach a highly-engaged audience? And, those who share an affinity with your brand, its purpose and products?

There’s no short answer. You can use a platform to help you whittle down your search, but by no means is it a case of job done. Just like a traditional press list, creating and building an influencer list needs the same time, care and dedication.

Take the time to look up these influencers and make sure you do your homework. Does size matter? Don’t be bedazzled by big follower numbers if the target audience is all wrong and engagement figures are low. Otherwise, it’s just vanity metrics and ultimately won’t help you to achieve your strategic objectives.

First, take the time to get to know the influencer, their style and content. There’s only one way to do this and it’s a case of getting stuck in. Read their posts, watch their vlogs and follow them on social media to be sure that they are the right fit for the brand you’re representing. Look at what they write and talk about. Are they authentic? See how they engage with their audience. Do they only post quality content or are some of the blogs full of low-quality, paid-for follow links?

Ask to see media packs if they’re not clearly visible online, and really interrogate the data and their profile on Vuelio to whittle down your list. Above all, are they an influencer that you want your brand to be associated with?

 

Pitch
Apply the KISS rule and keep your pitches simple, short and straight to the point. For fear of sounding like The Four Tops, when you ‘reach out’ to your target influencers, remember to answer the W questions in your pitch – who, what, where, when and why.

This is your opportunity to show the influencer that you know their channels, content and editorial style, as well as clearly being able to demonstrate how and why that influencer is the right fit for the brand. Remember, influencers ultimately create content – whether it’s a blog, YouTube video or Instagram post – for their audience. Make it clear in your pitch why their audience would be interested in the brand and in turn, why their channels are the right fit for your brand placement.

One last top tip when pitching is to try to avoid the scatter-gun approach – contacting a long list of influencers and offering them all the same thing. Asking for a product review? There’s nothing more frustrating for an influencer than when they work hard to produce essentially the same content as a handful of other influencers. It’s a competitive market out there for them too, and so they need something unique to engage their audiences with and keep them coming back to their channels for more. Consider exclusives, or different angles for the same product. Think about long-term relationships too – how can the influencer help you to progress the brand’s story and what opportunity is there for follow ups?

Be clear about payment too. Content creators are not the same as traditional media. Many will be expecting to be paid for the collaboration.

 

Work
Now this is where we need you to listen, and listen carefully… the ASA has announced a review into how paid-for influencer and native advertising is signposted online, saying that misleading posts damage consumer trust in advertising and that filters back to the brands participating in this bad practice. We totally agree.

As professional communicators, we work hard to build relationships between brands and their target audiences, while doing all that we can to protect and preserve brand reputation. So, when working with influencers, it’s not only a legal requirement for you to get it right, ethically it’s in everyone’s best interest to ensure the integrity and trust in the brand you’re representing.

Reach-the-right-influencers-with-the-Vuelio-media-database

Once your influencer has engaged with you following your pitch and you’re working out the finer details of the agreement, you need to clearly outline your expectations – what you expect, deadlines, budgets and so on. This includes following the regulations set out by the ASA, CAP Code, CMA, Google and the different requirements of each and every social media platform this branded content will appear on. Not to mention, if you’re a member of the CIPR or PRCA, you also need to keep in mind the ethics of the respective Codes of Conduct too.

As a starter for ten, any paid-for content should also be clearly marked as an advert, when paid for, or when receiving product or experiences in kind and there has been some kind of editorial control by a brand – even just asking for a post, inclusion of a specific link or website hashtag is a form of editorial control.

It’s no good having this info buried at the bottom of a blog post – the nature of the brand’s relationship should be clearly marked in the title at the top of any piece of content so as not to be misleading to the audience and run the risk of unethically influencing followers, thereby potentially damaging the brand’s reputation. If the influencer is receiving payment or payment in kind by being gifted a product in order to fulfil their end of the contract, all links back to your brand’s website should be ‘no follow’ links. To be totally transparent, this should also be very clear on any social post linking to the article too.

We appreciate that influencer relations is an emerging discipline and can be a minefield to navigate. A handy way of asserting the nature of a piece of content created by an influencer is to remember the PESO model. If the content has been generated by an exchange of money or something of a monetary value, it is paid and therefore needs to be disclosed as such. If an influencer writes about your brand as your approach has brought it to their attention but there has been no value-exchange-transaction, that piece of content is earned, and so can contain follow links according to Google’s rules.

Moral of the story is, to get the most out of your influencer relations efforts, do your homework. From researching the right influencer, tailoring your approach and keeping up-to-date with the latest rules and regulations to setting out your stall and terms of business. As a professional communicator, it’s your job to protect the brands you represent, and the nuances of influencer relations is something we all need to get-up-to-speed with to do our job ethically and effectively!

 

[testimonial_view id=14]

Labour leader

Political Headlines – antisemitism, junk food, illegal immigrants and a customs partnership

Today’s Political Headlines include Labour’s promise to settle antisemitism cases, action on junk food, amnesty for illegal immigrants and the completely cretinous customs partnership. 

Labour promises to settle antisemitism cases by July
The BBC reports that Labour has promised to settle the ‘vast majority’ of antisemitism cases by the end of July, following a meeting between Jeremy Corbyn, the Jewish Leadership Council and the Board of Deputies of British Jews. The organisations said that the talks were a ‘disappointing, missed opportunity’ and that a plan of action was not agreed, although Corbyn claimed that the meeting was ‘positive and constructive’.

Opposition parties offer support for Government action on junk food
The Times reports that buy-one-get-one-free deals on junk food will be banned, with action to combat unhealthy lifestyles due to be announced before the end of June. Labour, the Liberal Democrats and the Scottish National Party have written to the Prime Minister in a joint letter co-ordinated by Jamie Oliver, warning that she must not backtrack on the measures and offering their support for ‘bold action’.

Johnson challenges May to introduce amnesty for illegal immigrants
The Daily Telegraph claims that Foreign Secretary Boris Johnson challenged the Prime Minister to introduce an amnesty for illegal immigrants at a meeting of the Cabinet, providing that they are ‘squeaky clean’ and don’t have criminal records. Meanwhile, The Guardian reports that the number of cases of Home Office mistreatment of non-Caribbean Commonwealth-born citizens is increasing.

Rees-Mogg describes ‘customs partnership’ plans as ‘completely cretinous’
The BBC says that Conservative backbencher Jacob Rees-Mogg has described Theresa May’s plan for a ‘customs partnership’ with the EU after Brexit as ‘completely cretinous’. Speaking at an event organised by the thinktank Open Europe, he said that Theresa May’s attitude to Brexit was ‘enigmatic’ and that ‘it’s hard to read what level of enthusiasm she has for it’.

UK and Welsh Governments reach agreement over post-Brexit powers
The BBC reports that the UK and Welsh Governments have reached agreement over changes to devolved powers in the EU (Withdrawal) Bill, with Welsh Finance Secretary Mark Drakeford saying that powers in areas ‘currently devolved remain devolved’. However, the Scottish Government has rejected the latest offer.

Greg Clark under pressure to review takeover rules
The Daily Mail says that Business Secretary Greg Clark is under pressure to review takeover rules after the Government approved Melrose’s takeover of engineering firm GKN. Defence Secretary Gavin Williamson has secured a veto on the sale of sensitive parts of the business by Melrose to protect the UK’s national security.

Record number of EU nurses leave UK
The Guardian reports that record numbers of nurses and midwives from EU27 countries left the UK last year, which it says fuels ‘fears that a Brexit brain drain will deepen the NHS’s already chronic staffing crisis.’ The number of EU nurses and midwives arriving to work in the EU has also fallen to its lowest level.

UK exploring launch of rival to EU’s Galileo system
According to the Financial Times, the Government is exploring plans to launch its own satellite navigation system as a rival to the EU’s Galileo system, while Business Secretary Greg Clark is also taking legal advice on whether the UK will be able to reclaim the €1.4bn it has invested in the project since 2003, after the EU’s decision to exclude the UK from secure parts of the project.

Vuelio political services curate these headlines as part of their political intelligence.  

RADAR

Journalist Spotlight: Mark Taylor on your Radar

We recently caught up with Mark Taylor, editor in chief at the newly launched Radar Magazine. Mark reveals what goes into launching a new and niche magazine, including international launch parties and a lot of planning! 

Can you tell us a bit about Radar magazine and the idea behind it?
Radar is a publication for financial services professionals who are usually too busy to pick up magazines; those who work in compliance, regulatory, risk and surveillance. Our articles and features will hopefully help them catch breath but also make their lives and high-pressure jobs a little easier. One of the main recurring themes is how technology is revolutionizing every aspect of finance.

How did you go about getting the magazine up and running?
In The Hitchhikers Guide to the Galaxy, Arthur Dent learns to fly by throwing himself at the ground and missing, and then to stay in the air he has to not think about it, so something like that. Our parent company Behavox has a large client and contact base, which we leveraged, along with tapping up luxury brands for ads. Some of the in-depth articles took a long time to pull together, both because it’s a lot of research and interviews with people in various timezones takes planning.

What sets it apart from other publications? Who is the target audience?
We recognise it is niche, but it’s also full of colour and we hope it has a bit more life and bite than most other financial services publications. We’re aiming it at compliance and risk professionals, and to banking executives whose job it is to look ahead and see what threats are coming and how their firms can respond. Aside from being crammed with views and insight from top industry experts, we also tap into the considerable knowledge and skill set of our parent company, a leading UK artificial intelligence technology and people analytics firm, to give the articles an extra dimension.

What role does social media play in your work?
At the moment it’s fairly minor, but we plan to do more and we will be using it as a way of growing the wider community beyond the magazine, through the website and events. LinkedIn is probably best for our line of work; financial services professionals tend to use that more than anything else. Social is a huge part of any marketing strategy, at this point we don’t want to steam in and make mistakes that would be hard to rectify, like promising more than we can deliver, which can be easy when things are shiny and new.

What are your future plans for Radar magazine?
Launch parties in London, NY and Singapore, and a website that will house the articles and more content such as expert opinion and commentary. We want the magazine to help us build a community of compliance professionals and be the backbone of the offering.

What do you enjoy the most about your job? What are the main challenges you face?
I love writing articles and knocking them into shape, always have and (probably) always will. That’s been the same since I started in regional news. We have a small but very powerful team here, and working with them is great; team spirit is crucial in journalism. The main challenge is getting the work in front of the people who should be reading it, which is where helpful PRs come in.

Do you have a good relationship with PRs? What top tips would you give to PR professionals who want to work with you?
My relationship with PRs is for the most part excellent. They should use Vuelio and get in touch with me! We’re always looking for interesting people to talk to. I will usually answer although it is tough sometimes to respond to every query.

What type of press material are you interested in receiving?
Financial services compliance, regulatory, risk and surveillance, in UK, US and Asia. Anything financial technology related is worth sending me, although regulation, enforcement and compliance will get more attention.

Reach-the-right-influencers-with-the-Vuelio-media-database

[testimonial_view id=16]
Mark Taylor and Radar are both listed on the Vuelio Database along with thousands of other leading journalists, editors, bloggers and outlets. 

Trinity and Northern and Shell

Trinity Mirror’s takeover of Express and Star titles in doubt

At the beginning of February, Trinity Mirror agreed a deal worth £126.7m to acquire the publishing assets of Northern & Shell. Assets included the Daily Express, Sunday Express, Daily Star and OK! among other titles. As reported by the Guardian, culture secretary Matt Hancock has now said he is minded to issue a public interest intervention notice for an in-depth inquiry.

The announcement is another blow to Trinity Mirror, after the Competition and Markets Authority opened an initial investigation into the deal and forced the publisher to leave Express Newspapers as a standalone business until that investigation is concluded.

Concern has been raised by Hancock, who said: ‘The first public interest ground is the need for free expression of opinion, and concerns the potential impact the transfer of newspapers would have on editorial decision making.’

Trinity Mirror’s papers are generally left-wing, whereas Northern & Shell’s papers have been traditionally right wing, and Simon Fox, chief executive of Trinity Mirror, claimed the papers would remain independent. Shortly afterwards, Trinity Mirror appointed Gary Jones, editor of the Sunday Mirror and Sunday People, as editor-in-chief of the Daily Express, among other high-profile changes.

Hancock continued: ‘The second ground is the need for a sufficient plurality of views in newspapers, to the extent that it is reasonable or practicable. The merged entity would own the largest share of national titles within the UK newspaper market, owning nine out of 20 national newspaper titles.’

While it does own a large number of the UK’s national newspapers, Trinity Mirror’s readership numbers are much smaller as a proportion. According to the latest ABCs, it falls far behind News UK and DMG’s papers by over a million copies a day, and even its combined digital output is dwarfed by the Mail’s.

Hancock and the CMA will decide whether a full investigation is need by 7 June – and if they do, they have the powers to amend or even block the deal. Any media plurality investigation will be conducted by Ofcom.

Simon Fox said: ‘This is a part of the process that we were aware was possible following our acquisition of the Northern & Shell publishing assets. We continue to believe there are no plurality or competition issues.’

headlines

Political Headlines – Home Office culture, Corbyn meeting Jewish leaders and Brexit

Today’s Political Headlines include Rudd vowing to change the Home Office culture, Corbyn meeting Jewish leaders, Government suffering Brexit defeat in the Lords, and the border issues. 

Rudd vows to change Home Office culture
The Times says that Amber Rudd has promised to change the culture of the Home Office, amid concerns that the Windrush scandal could lead the Tories to lose ethic minority support. An emergency package of measures announced by the Home Secretary will see every Commonwealth citizen who arrived in the UK between 1948 and 1988 offered citizenship or settled status. According to the Financial Times, she has also claimed that the post-Brexit registration system for EU nationals will be ‘as easy to use as setting up an online account at LK Bennett’.

Corbyn to meet Jewish leaders
The BBC reports that Jeremy Corbyn is to meet the Jewish Leadership Council and the Board of Deputies of British Jews today to discuss the steps he has taken to address antisemitism in the Labour Party. The bodies want disciplinary cases to be sped up and elected officials to be thrown out if they share a platform with offenders.

Government suffers third Brexit defeat in Lords
The Guardian reports that the Government was defeated on the EU Withdrawal Bill in the House of Lords yesterday, with peers voting by a majority of 77 to keep the fundamental charter of EU rights in force after Brexit. The Government also lost a series of other votes that could have given ministers the power to restrict the use of EU law principles to challenge the Government, but won a vote on public health protection.

EU note suggests their border plan may not work
The Times has seen a ‘confidential diplomatic note’ in which the European Commission and other EU negotiators admit that their ‘backstop’ plan to prevent a hard border in Ireland after Brexit will not work, as Northern Ireland could become a loophole in the single market.

May urged to confront pro-EU rebels
According to The Sun, Theresa May is being urged by her allies to confront pro-EU rebels with a vote in the Commons, with the paper reporting that May will instead tell ministers to stay away from a debate on the customs union on Thursday. Allies have apparently warned May that avoiding confrontation is ‘emboldening Brussels negotiators’.

MPs launch inquiry into hand car washes
The BBC reports that the House of Commons Environmental Audit Committee has launched an inquiry into hand car washes, investigating concerns that they are damaging the environment and exploiting workers. Committee chair Mary Creagh said that though the washes were ‘cheap and convenient’, prices may be ‘too good to be true’.

Food banks hand out record number of meals
The Daily Mirror reports that the Trussell Trust, the UK’s largest food bank operator, handed out nearly 12 million meals in the last year, a record number and an increase of 13% on the last year. The trust called on the Government to increase benefits in line with the cost of essentials and said that some claimants had been ‘let down’ by the Universal Credit rollout.

Government nearing deal over plans to cut gambling machine stakes
The Times says that the Treasury has now signalled that a deal has been reached on plans to cut the maximum stake on highly addictive gambling machines to £2. Allies of the Chancellor said that an agreement with Culture Secretary Matt Hancock was ‘very nearly there’ and that levies on other forms of gambling would increase to replace lost revenue.

These headlines brought to you by Vuelio political services.  

Sarah Shaffi

Journalist Spotlight: Sarah Shaffi

Sarah Shaffi is a freelance writer who was recently appointed books editor at Phoenix magazine – the lifestyle brand for freethinking modern women. Sarah speaks to us about juggling roles, targeted pitching and having books on the brain…

What’s a typical working day like for you?
There’s no typical working day! I write a monthly piece for Phoenix about books, so throughout the month I’m thinking about whether something would work for the magazine when I see it, and I’m always scribbling ideas on random scraps of paper.

You are also a freelance writer and contribute to various publications. Can you tell us a bit about your work as a freelancer and how you juggle your different roles?
I’m a list person, so my whole organisational process revolves around elaborate to-do lists. I tend to prioritise by week, and juggle things depending on how close the deadline is. My whole career has been spent in journalism, so there’s nothing like a deadline to motivate me. I also find that variety is best. When I’m juggling a number of jobs, then I like to mix and match what I do in a day, so I tend to not spend a whole day writing but break it up by doing some reading as well, or doing one piece of work in the morning and another in the afternoon.

How did you get into journalism?
I got my first job straight out of university at a local newspaper, where I was lucky enough to be sent on a four-month course to learn shorthand and get government and law training before starting work. Since then, I’ve moved around in a number of roles, eventually making the jump from local news to trade journalism, and now in to freelancing.

What do you enjoy the most about your job? What are some of the more challenging aspects?
I love the variety of being a freelancer and getting to work on so many different projects and with different people whose work I admire. The most challenging thing is that constant worry that you’ve not got enough work, and always having to be thinking of the work you’re going to pitch for as well as the work you’re currently doing.

What role does social media play in your work?
Social media is crucial for keeping me in touch with people, especially as I’m now sitting alone at a desk most of the time and not in an office surrounded by people. In the world of books, social media is always great for seeing which books are getting buzz and that I should have on my radar, and it is a place where I can shout about the books I’m really enjoying, as well as the work I’m doing.

Do you have a good relationship with PRs? Do you have any top tips for PR professionals who want to work with you?
Book publicists are notoriously lovely people, and I love talking to them and hearing pitches. My top tip to PRs is to try and familiarise themselves with my reading tastes and the places I work for, and really target what they’re pitching. I don’t want to hear about every book being published, I want to hear about the ones I’ll enjoy and the ones that the audiences I’m writing for will enjoy. Being pitched select titles makes me think you’ve done your homework, and I’m much more likely to respond.

What type of press material are you interested in receiving?
I’m interested in getting book proofs and press releases relating to forthcoming books.

Reach-the-right-influencers-with-the-Vuelio-media-database

[testimonial_view id=15]
Sarah Shaffi (and the titles she writes for) are both listed on the Vuelio Database along with thousands of other leading journalists, editors, bloggers and outlets. 

Politics on Sunday – Windrush dominates

Discussion around the awful treatment of the Windrush generation dominated the Sunday political shows, which included all the usual shows but with Nick Robinson standing in for Andrew Marr.

Robinson asked David Gauke, the justice secretary, if he is ashamed of what has happened to people who were invited to this country and have spent the majority of their lives here. Gauke said he was and that the treatment of the Windrush British Citizens was wrong. The Justice Secretary was played a clip from 2004 of Theresa May on Question Time saying politicians should not blame other people for mistakes that are made – Robinson then suggested Amber Rudd should resign due to the failures that have occured.

Rudd is not popular with Brexiteers in her party and it was also revealed that she had boasted about her harsher immigration strategy. Gauke said Rudd should ‘absolutely’ stay in her job despite the clear issue. Throughout Gauke’s interview, he kept reiterating the point that addressing illegal immigration is right, however he did keep clarifying that those from the Windrush generation are not illegal immigrants.

Unsurprisingly, Robinson’s next guest Emily Thornberry, shadow home secretary, disagreed with Gauke and said that Rudd should quit as ‘she is clearly doing very badly at her job at the moment’. Thornberry made a strong case pointing out that people have died and lost their jobs and she does not see how Rudd apologising makes any of this better. Thornberry stated a few factors to show how the policy was deliberate, these are:

  • Government commitment to get immigration to the tens of thousands despite not being able to control EU immigration
  • The hostile environment policy and the ‘go home vans’
  • In new legislation on immigration checks protection for citizens born in the Commonwealth was removed

Thornberry was also asked whether she felt ministers are racist or was it the policy that was racist; she replied by saying she was not going to fling such accusations at people. She said, ‘it is unfair’ to have different rules for people that have not come from or are not coming from the EU.

Poet Benjamin Zephaniah also appeared on Marr and spoke about Windrush. He feels the black community is united and angry about their treatment – he said even black people who do not have any connections to the Commonwealth are angry. He also called for action to be taken ‘immediately’ to assist people who have been affected.

The talk around Windrush was not limited to the Marr show, as all the shows had guests who spoke on the matter. Shadow chancellor John McDonnell, spoke about the hostile environment policy and how it was a terrible. When asked who he thought was responsible, McDonnell said he thinks it is Theresa May as she was home secretary at the time and Amber Rudd as she is the current home secretary.

Baroness Warsi, a former chair of the Conservative Party, was interviewed on Peston and said it could have been her family that were victims of the current scandal and many first and second-generation migrants feared a circumstance like this happening and their fears have come true. Warsi was a member of the Government that oversaw the ‘go home vans’ and she was questioned on this by Peston. She said she was not publicly happy with the policy and privately she was ‘appalled’. She also referenced that the kind of thing she never thought would appear again in British politics has appeared again in the last few years.

James Brokenshire, former minister for security and immigration, was asked by Peston whether he felt personally responsible for what has happened. He replied by saying he thinks it is right the Government have apologised and he never foresaw this.

On Sunday with Paterson, Labour MP Dawn Butler said the Prime Minister is leading a Government that is putting institutionally racist policies into place. Butler said that May should consider her own position and an apology is not enough in this circumstance. Butler also said she sees the Windrush scandal as a disgrace. Tobias Ellwood, Conservative MP, represented the Government on Sunday with Paterson – he said the situation needs to be rectified as these are not people who should be facing the current situation they are in.

While Windrush dominated, there was some discussion with Emily Thornberry on anti-Semitism in the Labour Party – where she said it will be sorted out. She also told a story of how a woman started a conversation with her and started being anti-Semitic to show support to the Labour Party, Thornberry condemned this by saying it is unacceptable. Ellwood spoke on whether Parliament should be consulted on military action, he said it could give your strategy away. He also said the rules around war are being eroded.

John McDonnell said the mandate of the Bank of England could be changed, but its independence would be maintained. The change in mandate would likely be looking at giving the bank some responsibility over employment like the American model. Olympian Tom Daley also appeared on Marr and spoke about LGBT rights across the Commonwealth. He said he does not need to be worried about being who he is in the UK but if he was born in another country in the Commonwealth this would not be the case.

Check out our Canvas of all the best coverage from the Sunday Political shows here and find out how to make your own Canvas here.

Sunday politics 23 April

Vuelio Blog Awards

Why do PRs do influencer marketing?

The rise of bloggers, vloggers and Instagrammers has made influencer marketing a hot topic, but while traditional paid media models have fallen to marketing departments, influencer marketing is very much in the hands of PR.

At Vuelio, we spend a lot of time talking to PRs and bloggers about their mutual relationships – including what does and doesn’t work. On Thursday, we published a guest post from Filament PR’s Anne-Marie Lacey and Deb Sharratt who discussed the importance of building ethical relationships and sticking to the rules.

PRs generally have a good grasp on what’s expected for influencer marketing but some still find the rules around payments and disclosure confusing. It’s not surprising, PRs have traditionally focused on earned media, and many still believe they shouldn’t have to pay for coverage.

Full-time bloggers aren’t the same as journalists though; they don’t have a guaranteed salary to fall back on if they’re not paid for content. So, PRs paying for content has arisen out of a necessity, and influencer marketing seems almost the PR department’s responsibility by default.

How can PRs take advantage of influencer marketing?
On Friday, Vuelio chaired a panel session at PRWeek’s PR360 called ‘Is the micro-influencer bubble about the burst?’ The panel unanimously agreed that influencers are not a bubble at all and are very much here to stay. There’s a great opportunity here and PRs should not be looking at influencer marketing as a burden or be approaching it like a marketeer.

Many professional bloggers still post their own personal content, and some work with brands for free (a limited number of times), because they believe in the product or service, or the company and its ethics.

This is where excellent PRs can get ahead. By building good relationships, and telling strong stories, PRs still have the opportunity to secure earned media with influencers. It may be an expert comment, piece of intelligence, a report or study, or even a clever start-up – fulfilling the need of the influencer and piquing their interest is nothing new, and clever PRs already know that.

Clever PRs also understand the power of a paid-for campaign, and the benefits of a long-term collaboration, embracing the creative storytelling influencer marketing is based upon.

Paid or otherwise, influencer marketing would be nothing without the right relationships in place, which is where the Vuelio Blog Awards come in. The Vuelio Blog Awards are a celebration of influencers and have been designed to give everyone an opportunity to forge new relationships.

By sitting on the right table, sharing a drink with the right person or boogieing into the early hours with the right influencer, the Vuelio Blog Awards give you plenty of opportunity to meet the influencers that can change your future.

We are delighted to announced that the Vuelio Blog Awards are back for their fourth year, taking place on 30 November at the Bloomsbury Big Top, in London. The sponsorship pack is available to download here, and we are also working with brands and PRs on custom packages to suit their needs and budget.

Last year’s finalists had over 18 million followers on social media, which is more than the combined daily readership of every national newspaper. Influencer marketing was made for PR, and its time you embraced it.

For more information about the Vuelio Blog Awards, contact Jake O’Neill.

Map

Political Headlines – UK leaving the customs union, Windrush and children of alcoholics

Today’s Political Headlines include the UK leaving the customs union, the hostile environment made for Windrush generation, help for children of alcoholics and Hammond blocking the betting machine curb.  

Government insists that the UK will leave EU customs union
The BBC reports that the Government has insisted that the UK will not be in a customs union with the EU, ahead of a symbolic vote of the issue this week. The Times reveals that Brexit-supporting cabinet ministers are to call on Theresa May to abandon her proposals for a customs partnership with the EU, which they view as unworkable, and urge her to focus on an option which minimises but does not eliminate checks. The paper reports that May will respond by telling ministers that the Government needs room for manoeuvre on the issue.

Letter shows Government knew that ‘hostile environment’ hurt Windrush generation
According to The Guardian, a May 2016 letter from James Brokenshire, the then immigration minister, shows that the Government has known about the impact of its ‘hostile environment’ policy on the Windrush generation for years. The paper says that Home Office sources have indicated that legislation could be rushed through Parliament to give those affected, citizenship.

£6m to help children of alcoholics
The BBC reports that the Government has announced £6m to help children with alcoholic parents get support and advice, including fast access to mental health services and programmes to treat addiction. The move, announced by Health Secretary Jeremy Hunt, has been welcomed by Shadow Health Secretary Jon Ashworth, who grew up with an alcoholic father and says that the plans ‘would have made a tremendous difference to my childhood.’

Hammond blocks curb on betting machines
The Times claims that Philip Hammond has prevented a cut to the maximum stake on fixed odds betting terminals, with the Treasury refusing to sign off a decision as it is not confident that lost tax revenues would be replaced. The issue has reportedly been left until after the local elections, with bookmakers hoping to reach a ‘backroom deal’ with ministers.

Labour to make St George’s Day a national holiday
The Independent reports that Labour would make St George’s Day a national holiday, with the plan to be announced in a speech by Jeremy Corbyn today. He will say that it will be a day to ‘celebrate our country’s tradition of fairness, inclusivity and social justice’. UK-wide public holidays would also be held on St David’s Day, St Patrick’s Day and St Andrew’s Day.

Labour to force vote on Office for Students
The Guardian reports that Labour is to force a final debate and vote on the Office for Students tonight. If the vote was lost, the watchdog would not have powers enabling it to regulate universities. Shadow Education Secretary Angela Rayner said that the regulator had become ministers’ ‘puppet’ and was not pursuing ‘the sector’s best interests’.

Firms to be forced to publish pay ratios
The Financial Times says that legislation to be put forward next month will force companies to publish the ratio of their chief executive’s salary to that of their average worker. The move forms part of a wider programme of corporate governance reforms, which will introduce several other reporting requirements.

Labour to consult local leaders over £250bn infrastructure plan
The Guardian says that Labour is to open a series of consultations with regional mayors and councils over its plans for £250bn of transport and infrastructure spending, promising to prioritise projects to productivity and help the rest of the country catch-up with London.

Find out more about Vuelio political services.  

beer, facebook, ft, greg clark, the sun

Five Things: Wetherspoons, The Sun’s readers, the FT’s opinions, Agenda Gap and Facebook’s GDPR

This week we’re not mentioning Arsene Wenger leaving Arsenal as it isn’t really a media, marketing or PR story (though it will be when the Arsenal brand inevitably gets scrutinised after their manager of 22 years departs), but we are covering Wetherspoons leaving social media, new readership stats proving tricky, the FT’s new opinions, the MP gender gap and Facebook’s attempt to comply with the GDPR.

1. Wetherspoons calls last orders on social media

Social mediaJD Wetherspoons has removed all its corporate accounts from Twitter, Facebook and Instagram, in a shock announcement that has surprised the marketing world. In a statement, Wetherspoons said: ‘Rather than using social media, we will continue to release news stories and information about forthcoming events on our website (jdwetherspoon.com) and in our printed magazine – Wetherspoon News.’

Rumours of the real reasons behind the social departure range from it has links with the Cambridge Analytica scandal, to it’s just a publicity stunt, but as Marketing Week has pointed out, the real reason might be because it’s just not working for the brand. Marketing Week even goes as far as to suggest social media is designed for people not brands – and that ‘people connecting with brands organically on social media was BS from the beginning’. Let that sink in.

With only 44K followers on Twitter and 100K on Facebook, the channels probably weren’t very useful for Wetherspoons, definitely at least not how they were being used. While many brands re-evaluate their strategy when it is not working, Wetherspoons has decided to focus its marketing efforts elsewhere. Like, if you think they’ve made the right choice, or retweet if you think it’s wrong.

Incidentally, this is being called Wetherspoons’ greatest ever social media interaction, and in no way points to the reason the brand came off the platforms:

 

2. The Sun rises on new readership statistics

Newspaper

Two news stats were published this week. The newly formed Published Audience Measurement Company (Pamco), which has replaced the National Readership Survey (NRS), released overall readership numbers and ABC published the latest circulation stats.

Pamco describes itself as using ‘world leading methodology’, based on 35,000 face-to-face interviews for print readership and demographic data, and a digital panel of 5,000 participants for online stats. The stats are, in places, surprising and, just as Pamco points out with the failings of the NRS, it is hard to determine how accurate they truly are. The numbers reveal that The Sun has the largest overall readership across print and digital, with 33.3m monthly readers, as well as the largest reach on mobile; the Mail has the largest reach on tablet; and the Guardian has the largest reach on desktop. For print, the Metro has the greatest reach, with 10.5m readership, but with paid-for titles it’s The National, with 10m (a paper with less than 10,000 copies distributed in Scotland is apparently read by twice the population of Scotland).

The stats don’t make it clear how much digital readership each brand has, as there appears to be duplications across the different devices. Even breakdowns within devices provide inconsistencies, for example – The Sun’s total Mobile reach is 26.5m but then it breaks that number down into phone and tablet, but together that breakdown adds up to 29m. There’s also some question over total reach, with Pamco suggesting 46m people read news brands each month – but combined with other stats, that suggests over 70% of news enthusiasts read The Sun.

The other stats are easier the follow; the ABC data for March reveals The Sun has regained its title of most circulated paper, after the Metro last month knocked it off its perch. All papers lost readers in March, the biggest drop was a 21% fall for the Sunday Mirror, while the smallest was a 0.11% fall for City AM.

 

3. FT changes comments to opinions

comments to opinions

The Financial Times has published a new guide to make it easier for people to submit opinion pieces for possible publication. They take submissions that are up to 800 words, have personal (informed) perspectives and are unpublished elsewhere. As part of the new guide, the FT has also changed the name of its ‘Comment’ section to ‘Opinion’ to: ‘help readers distinguish our carefully selected and edited articles from the online “comments” below stories’.

As part of the changes, the FT has also decided to drop the introductory ‘Sir’ that traditionally started each letter to the editor, as it felt ‘old fashioned’ and should the editor one day be female it will be become inaccurate.

The FT has managed to get out ahead of an embarrassing gender story in future, something a grammar school in Guernsey tried to do this week when it scrapped ‘head boy’ and ‘head girl’ roles to establish gender neutral roles (chair and vice chair) but has ended up with two male student leaders.

 

4. Mind the Agenda Gap

Greg Clark

Talking of gender imbalance (wouldn’t it be nice to not need to? Still, it’s not like it’s 2018), The Times has revealed an embarrassing statistic for MPs on Twitter this week. The paper says that 99% of MPs follow more men than women on Twitter. While 46% of worldwide Twitter users are female, every Cabinet and Shadow Cabinet member follows more men than women. Only five MPs follow more women than men: Jo Swinson, Lib Dem deputy leader, Jess Phillips (Lab), Susan Elan Jones (Lab), Ruth George (Lab) and Tracy Brabin (Lab).

One of the biggest imbalances is in business secretary Greg Clark’s following, which is 75% male and includes no female cabinet members. Clark [pictured] recently oversaw the publication of gender pay gap information in large companies.

Jo Swinson was disappointed but not surprised, she said: ‘One of the simplest things we can all do to tackle sexism and other bias is to make a conscious choice to follow, listen to and amplify the voices of women, people of colour and others whose perspectives are under-represented in public debate’.

 

5. Facebook tries to comply with the GDPR

GDPR

Facebook has started to seek explicit consent from users in compliance with the GDPR. Though it has possibly confused the GDPR and PECR, as it should probably already have permission from users to use their information. Part of its permission seeking is for ‘facial recognition’. Some people are suggesting that while Facebook is asking for consent, it is not making opting out easy, which is against the GDPR as opting out should be as easy as opting in, rather than clicking through two additional pages until you find the right section.

There’s another GDPR question around Facebook, published by the Guardian. The paper suggests that Facebook is moving its privacy controls from its Ireland office to the US, so it won’t have to comply with the GDPR outside the EU (something it has said it would do). However, the GDPR only applies to EU citizens (wherever they are in the world) and is not a regulation of where data is held, so it is hard to see what this change will actually do in relation to the GDPR.

We’ve answered some questions about the GDPR here, which might be able to help Facebook out.

 

Did we miss something? Let us know on Twitter @Vuelio.

Ireland border

Political Headlines – Irish border, immigration, Windrush and Brexit bill

Today’s Political Headlines include the EU rejecting the UK’s border proposals, Cabinet split over post-Brexit immigration, Rudd passing blame over Windrush and Brexit bill still uncertain. 

EU rejects UK’s border proposals, while three Conservative MPs back customs union
The Daily Telegraph reports that the EU has rejected the UK’s proposals for avoiding a hard border in Northern Ireland, in what a source called a ‘systematic and forensic annihilation’. The paper says that the Prime Minister may now have no choice but to stay in a customs union with the EU if she wants to avoid a hard border in Northern Ireland. The EU has also suspended its internal discussion on the EU-UK trade deal, pending a resolution to the ‘impasse’, while Theresa May is to hold weekly meetings of her Brexit ‘war cabinet’. The Guardian says that three Conservative select committee chairs have signed a motion urging the Government to remain in a customs union with the EU.

Cabinet split over post-Brexit immigration policy delays
The Times claims that the Cabinet is split over delays to the country’s post-Brexit immigration policy, with Home Secretary Amber Rudd being urged to speed up the bill by Brexit-supporting ministers. The bill is currently scheduled to be introduced early next year and Brexiteers are concerned that it has been delayed so that preferential access for EU workers can be part of the Brexit negotiations.

Union chief accuses Rudd of blaming staff over Windrush scandal
The Guardian says that Dave Penman, general secretary of the FDA union has accused Amber Rudd of blaming civil service staff for the Windrush scandal in an attempt to deflect from the Government’s hostile policies, a claim which has been backed by Nick Clegg. The paper adds that official accounts appear to contradict the claim of Theresa May’s former advisor Nick Timothy that May attempted to block the controversial ‘go home’ vans.

Brexit bill still uncertain according to NAO
The BBC reports that a National Audit Office report has found that the total cost of the Brexit ‘divorce’ bill is still uncertain. It said that the Government’s figure of £35-39bn was a ‘reasonable estimate’ but that it could increase or decrease as a result of ‘relatively small changes’ to things such as inflation, the exchange rate and the UK’s economic performance.

McDonnell says Labour less of a threat to the City than the Conservatives
The Financial Times carries details of a speech by Shadow Chancellor John McDonnell yesterday, in which he told the City of London that the Conservatives’ ‘mishandled Brexit’ posed more of a threat than Labour’s plans for higher taxes and more intervention in business. He told City executives that they would have ‘a seat at the policymaking table’.

Commonwealth meets to determine whether Prince Charles will succeed the Queen
The BBC says that Commonwealth leaders are to meet behind closed doors later today to decide whether Prince Charles will succeed the Queen as head of the Commonwealth. Yesterday the Queen said that it was her ‘sincere wish’ that he would take over ‘one day’.

Cable calls for tech firms to be broken up
The Guardian reports on a speech by Sir Vince Cable, leader of the Liberal Democrats. He called for the large tech firms, such as Google, Amazon and Facebook, to be broken up. He suggested that the EU was better placed to do this than national governments and that it was worth considering whether the public should be paid for the use of their data.

Jowell becomes first patient to give data to new global cancer database
The Daily Mirror reports that Baroness Tessa Jowell is the first patient to give her medical data to a new global cancer database. Her daughter, Jess Mills, says that Jowell ‘feels a deep sense of responsibility’ to give a voice to patients and help other cancer sufferers.

We have a dedicated political team, which creates bespoke reports. Find out more about Vuelio political services.  

Jess Gibson

Authentic luxury experiences: Jess Gibson’s The Travelista

The Travelista was inspired by Jess Gibson’s love of travel and writing, and is now a space for her to share adventures from across the world. Recently ranked in the Top 10 Luxury Travel Blogs, The Travelista features everything from ice skating on frozen lakes in Canada to elephants in Thailand.

We spoke to Jess, who is on Twitter here and Instagram here, about the best destinations for first time travellers, places she still wants to go and working with PRs to diversify her content.

What makes your blog successful?
I think I have a good business head on my shoulders, which is vital for bloggers that want to become full time. Behind the blog posts, tweets and Instagram stories, I am constantly writing proposals, pitching ideas and negotiating projects with brands and PRs. I thrive off the business aspect of running my blog and have enjoyed turning my hobby into my job. In terms of my content, I try to find a good balance between storytelling and sharing informative posts that really help others to plan their own travels. The Travelista isn’t just about sharing my travels, it’s about giving people the inspiration and information they need to make their own travels happen.

What makes luxury travel better than other types?
To me, luxury travel isn’t about sipping champagne in five-star hotels. To me, luxury travel is about those authentic once-in-a-lifetime experiences that really connect you with the places that you visit, and the people in them. Whether it’s doing a hot air balloon safari over the Serengeti or scuba diving for Lobsters in The Caribbean, I think luxury travel is about having epic experiences that are unique to their destinations. This is the type of content I love to share.

What destination would you suggest to first time travellers?
Vietnam would be an incredible place to go for first time travellers (for the food alone!) I would recommend doing a north to south trip starting in Hanoi and ending in Ho Chi Minh City, stopping at places like Ha Long Bay and Hoi An on the way. I wrote a three-week itinerary for Vietnam and it’s still one of my top performing posts.

The Travelista

What about seasoned travellers?
For seasoned travellers, I would recommend Guatemala. I did a tour of Guatemala and absolutely fell in love with the country. From the Mayan ruins to the incredible fusion food, there is so much culture there. My favourite place was the colourful town of Antigua.

Is there anywhere on your bucket list you’ve yet to visit?
There are so many places! I am yet to step foot in South America and would love to visit the likes of Costa Rica and Argentina. I’m also dreaming of visiting Australia and I’d love to discover the Deep South of the USA. There’s just something about that part of the US that I find really intriguing.

If you could only take three items with you when travelling, what would they be?
It would have to be my camera (for photos), my favourite Clarins moisturiser, and an eye mask (great for sleeping on planes and combatting jet lag).

Jessica Gibson

What should PRs know about you?
I’m a full-time travel blogger. I’m 27 and live in Leeds, although I am regularly down in London for events and meetings. I love to work with travel brands but I also work with large consumer brands in a travel context. This year, I am planning to diversify my content to share more lifestyle topics and to blog about experiences that are closer to home in Yorkshire. I also want to create more style and interiors content. I love working with PRs so please do get in touch, even if it’s just to say hi and request a media kit!

What’s the best PR/brand campaign you’ve worked on?
This February, I partnered with Travel Alberta, who are represented by KBC PR. I worked with KBC PR to put together an epic winter road trip through the Canadian Rockies. I loved this campaign because I felt like it was a real collaborative effort between myself and the PR. I considered the clients objectives and pitched a campaign that I felt would meet the objectives and also align perfectly with my audience. The trip was completely tailor made and so although the content was sponsored, it seamlessly fit in with my blog and social channels so my audience responded really well to it. In short, it was a perfect fit.

Reach-the-right-influencers-with-the-Vuelio-media-database

What do you call yourself (blogger/influencer/content creator)?
In my head I will always be a blogger but I am happy to embrace the new term of influencer as I think it is a great umbrella term. With the growth of social media and video, I do offer much more than just my blog now and social media is equally as important these days. I would also define as a content creator as content is essentially the service that my brand and business is selling.

What other blogs do you read?
My go-to blogs include Silverspoon London for travel, Hannah Gale for lifestyle, Apartment No.4 for interiors and Fashion Mumblr for fashion.

The Travelista are both listed, with profiles, on the Vuelio Database, along with thousands of other bloggers, journalists, bloggers, MPs and SpAds.  

Toby & Roo

The Best Parent Blog in the UK: Harriet Shearsmith’s Toby & Roo

What does it take to be the best parenting blog in the UK? Harriet Shearsmith knows; she has the Vuelio Blog Award to prove it. With an honest perspective on parenting, family life and life in general, Toby & Roo has grown a huge following of parents and non-parents alike. We caught up with her to find out about 90-hour weeks(!), the difference between mummy and daddy bloggers, planning content with the kids and working creatively with PRs and brands.

What makes your blog successful?
I think because I treat my blog very much like a business and I work as hard as I possibly can at it, sometimes 90 hrs a week to try and market myself and create the best content I can. I threw everything at this because I needed it to work. I was stuck in a dead-end job and I couldn’t see any out without losing precious time with my kids. It had to be successful.

I also think that, with the best will in the world, if you don’t have content that is authentically ‘you’ then you aren’t going to be truly successful. I hope that my personality shines through in everything that I do and that people can see that when they follow me.

Why did you start your blog?
I remember reading a blog called Babyccino Kids and I adored it, adored what these inspiring women stood for and what they were sharing. I noted that a lot of their blog was about sharing their tips and Internet finds and I thought ‘ohh I know how to do that too. Why don’t I share my tips, my finds and what I’ve discovered about parenting?’ It evolved from there really.

How are mummy blogs different from dad blogs?
Oh, they are! My husband had just set up an Instagram account called TobyandRooDad and later on in the year we have plans for a blog for him. The community, the way that these awesome dads come together to create a supportive community for each other, is epic. I’ve always been a big believer in trying to make my own brand for ‘parents’ and not just mums but the truth is that there is a real niche in blogging for dads – men still do not communicate their feelings well verbally and it’s a huge societal flaw that we ALL need to challenge so to see these men doing that is really awesome.

What’s it like to be part of the mummy blogging community?
There are some absolutely brilliant women in this community that really inspire me and encourage me to question the way I’ve looked at political issues, women’s issues and so much more. The parenting blogging community, be it on Instagram or via blogs etc, can be a really supportive place and a place where we can lift one another up and learn from one another.

How do you plan content with the kids?
Ha, with Peppa Pig, bribery and prayers. Honestly? I try to involve the kids as much as possible. There is very little that doesn’t involve my children so that makes it a touch easier. As for writing and working, I do that while they are at school and after they are in bed. Weekends we go out and film, we take photos and, although they are aware that is what we’re doing, they don’t see it as anything different to normal because all parents are taking pictures of their families; I just happen to edit and use those photos for work once they have trotted off to play or to bed!

How do you feel about your kids growing up and reading the blog? (Are there any posts you DON’T want them reading?)
No, I would let them read everything – the sex, the tears, the anger and the love. I want my children to grow up realising that as people we have a vast array of emotions and this is our lives that I’m documenting – not just theirs but mine and their dads too.

What’s your favourite collaboration with a brand or PR?
I have had so many that I have truly loved. I worked with Birds Eye last year and I think that will always have a special place in my heart because it was my first bigger campaign and as a whole (I was a part but not exclusive) it has also won awards and been accredited as ‘campaign of the month’ for March 2018 with Campaign Live.

I’ve also really enjoyed working with Tesco and Iceland who have had some fab creatives!

Reach-the-right-influencers-with-the-Vuelio-media-database

What should PRs know when contacting you?
You know what, I love a PR that chats to me. I love getting to know the people behind the screen – that’s one of the things I really enjoy about the creative industry, it’s SO friendly. People meet each other and greet with a hug, we go for coffee, we chat and we bounce creative content off each other. I really love getting a new brief through that has someone else’s creative outline and they are asking me to fill in the blanks. Just chat to me – I’m actually pretty friendly and not scary at all!

What do you call yourself (blogger/content creator/influencer)?
Oh geez, the debates I’ve seen on this. In contracts I’m referred to as an influencer or talent (talent always gives me a giggle). I’m not sure ‘blogger’ covers it as I do just as much, if not more, on Instagram than my blog and content creator would probably be my favourite but for some reason I never really use it…

What other blogs do you read?
I’ve stopped reading a lot of blogs lately, I used to be much better but I’ve stepped back a bit now. I really enjoy Nomipalony.com for her feminist posts but I predominantly loiter around Instagram reading people’s mini blogs on there!

Harriet and Toby & Roo are both listed, with profiles, on the Vuelio Database, along with thousands of other bloggers, journalists, bloggers, MPs and SpAds.  

Plastic bans

Political Headlines – plastic, housing, Brexit and Windrush

Today’s Political Headlines include banning plastic items such as cotton buds, Labour’s housing policy, Government’s defeat in the Lords and the continuing chaos around Windrush. 

Straws, plastic stirrers and cotton buds to be banned
The Times reports that the Government is to ban plastic stirrers and cotton buds, alongside straws, and that the measure could come into force as early as next year. Michael Gove writes in the paper that they have been targeted ‘because they are already available (or can be developed) in alternative forms but when discarded they remain a polluting presence for hundreds of years.’ In the Daily Mail, Theresa May writes that she will use the Commonwealth summit to encourage the other member countries to join the campaign against plastic pollution, and that the UK is ‘leading by example’.

Labour to launch housing policies
The Guardian says that Labour is to launch its plans for housing today, publishing a report called Housing for the Many. Jeremy Corbyn will accuse ministers of stretching the definition of affordable housing, and pledge to replace it with a measure linked to people’s incomes. Labour would create a Department of Housing and an independent watchdog, end the right to buy, and lift the cap on borrowing by local authorities, so they can build social housing.

Government defeated by Lords over customs union
As the BBC reports, the Government has been defeated in the House of Lords over the issue of the UK staying in a customs union with the EU. Lords voted by 348 to 225 in support of a plan which requires ministers to report on steps to negotiate a continued customs union. Lord Callanan signalled that the Government would seek to overturn the amendment at a later stage.

Government ‘in chaos’ over Windrush crisis
The Guardian claims that Theresa May’s ‘attempt to get a grip on the Windrush crisis’ has descended into chaos. The paper reports that May promised that a man denied cancer treatment despite living in the UK for 44 years would now be treated, but he was not aware of this decision. It adds that May attempted to blame Labour for the decision to destroy landing card slips, but one of the decisions to do so was actually made when she was Home Secretary. Separately, The Times reports that the Government has been accused in a House of Lords report of overcharging for citizenship applications.

Davis urges May to publish detailed plan for the future UK-EU relationship
The Financial Times reports that Brexit Secretary David Davis is urging Theresa May to ‘get ahead of the EU’ by publishing detailed proposals for the UK-EU relationship, rather than waiting for the EU to move first. The proposal is that the UK produces a document setting out detailed plans, but there are concerns that this may break the Cabinet truce.

Johnson calls for more use of stop and search, and for a ‘liberal’ migration policy
Speaking to The Daily Telegraph, Boris Johnson has warned against ‘going soft’ on knife crime, calling for increased use of stop and search powers. He said that the approach worked when he deployed it as Mayor of London. He also called for a ‘liberal’ approach to migration, claiming that ‘a society that isn’t open to talent will die’.

Modi pledges closer India-UK ties after Brexit
The Sun says that Narendra Modi, India’s Prime Minister, has pledged that India will be a closer partner to the UK after Brexit, which he described as an opportunity to ‘further increase trade ties’ between the UK and India. Canadian Prime Minister Justin Trudeau said that he wanted the current Canada-EU trade deal ‘to flip over the day after Brexit’.

Rogue landlords should have their properties confiscated, MPs says
The Times carries details of a report by the Commons Housing, Communities and Local Government Committee that recommends that rogue landlords should have their properties confiscated. The report says that there is a ‘clear power imbalance’, which deters tenants from complaining about problems, and calls for greater legal safeguards.

These headlines and all of our political content is created by Vuelio political services.